✨Policy Pulse (July 2026)✨

✨Welcome to Policy Pulse, your monthly roundup of the latest TikTok Shop policy updates.✨Catch up on all the highlights! Scroll to the end to revisit updates from earlier months and see what you’ve missed.We're sharing key policy updates that went into effect in June. Below is a quick overview of what's changed and where to find more guidance.

Seller Updates

🛡️ Product Safety Appeals: New Appeal Guidance

TikTok Shop has added a new Appeal section to the Product Safety and Compliance Policy to help sellers understand how to approach safety enforcement appeals. The update gives clearer requirements for when and how sellers can submit an appeal after product safety enforcement action.
Sellers should review the new guidance before submitting appeal materials and ensure their documentation directly addresses the safety concern identified. For more information, see our Product Safety and Compliance Policy.

📢 Strengthened Enforcement for Inaccurate Tracking Information

TikTok Shop is strengthening enforcement against inaccurate or abusive tracking behavior, including orders where tracking information does not reflect actual shipment activity. Examples may include false pickup confirmations, missing in-transit scans, shipments from locations other than designated warehouses, or delivery updates before the package was received.
Sellers with significant confirmed violations may receive an extended settlement period in addition to existing enforcement actions. Severe or repeated violations may also lead to stricter account-level action, including shop deactivation. For more information, refer to our Fraudulent Order Prevention Requirements.

🧵 New Size and Material Consistency Controls

TikTok Shop is introducing new size and material consistency controls to improve listing accuracy and reduce customer confusion. These controls apply to selected categories including wigs, apparel, home textiles, and home supplies.
Listings may be reviewed for conflicting size or material information across the product detail page. Sellers should ensure product titles, attributes, descriptions, images, and other listing details are consistent before publishing or updating products. For more information, see the Guidelines for Listing Wig Products, Textile & Soft Furnishings Products, Home Improvement Products, and Apparel Products.

🚚 OTDR Update Now Effective for Eligible TikTok Shipping Orders

The previously announced On-time Delivery Rate (OTDR) update is now effective for eligible orders shipped through Collection by TikTok (CBT) or Upgraded TikTok Shipping. For these orders, OTDR will not be negatively impacted by carrier-related delivery delays as long as the seller dispatches the order within the applicable dispatch SLA.
Seller Shipping orders will continue to be evaluated against the delivery-by SLA, while Fulfilled by TikTok (FBT) orders remain excluded from OTDR calculations. Sellers should continue monitoring dispatch timeliness because late dispatch can still affect Late Dispatch Rate (LDR). For more information, see On-Time Delivery Rate Requirements, On-Time Delivery Rate Best Practices and FAQs, and the Fulfillment Policy.

🏢 Seller Entity Change Now Available in Qualification Center

TikTok Shop has launched a seller entity change flow in Qualification Center for eligible US L2L sellers and ACCU sellers. Previously, sellers who needed to change business ownership, upgrade from an individual to a corporate account, or update entity details often had to register a new shop and lose existing sales history and shop performance.
The new flow gives eligible sellers a more structured path to update shop entity information while preserving continuity where supported. Sellers should follow the requirements in the Changing your Seller Entity guide.

💡 AI-Generated Fulfillment Warning Messages

TikTok Shop is introducing AI-generated warning messages for fulfillment-related customer complaints. The model uses customer reviews, product descriptions, and product images to identify likely fulfillment issues and provide more specific guidance on potential root causes.
Warnings may cover issues such as missing items, wrong items, damaged products, empty packages, or thank-you-card-only shipments. This update is warning-only and is designed to help sellers address problems earlier; it does not introduce penalties, traffic controls, deboosting, or other enforcement actions.

💸 Customer Service-Initiated Partial Refund Requests

Starting June 2, 2026, TikTok Shop Customer Service may initiate partial refund requests on behalf of buyers for eligible aftersales issues in the US. This gives buyers a faster resolution path for certain order issues without requiring a return.
Sellers may see these partial refund requests in their aftersales workflow in Seller Center and should review them under the applicable return and refund process. For more information, see the Customer Order Cancellation, Return, and Refund Policy.

⭐ Customer Review Requests Best Practices and FAQs

TikTok Shop has published new guidance to help sellers request customer reviews in a compliant way. The guide explains what compliant review requests look like and what sellers should avoid, including rewards, review gating, or pressure that could undermine authentic feedback.
Sellers should use the guide to strengthen review-request practices while reducing review-policy risk. For more information, see Customer Review Requests Best Practices and FAQs and the Review Policy.

🔐 Buyer Information Protection and Customer Communication Updates

TikTok Shop has updated Customer Service Policy and Customer Information Protection requirements to provide clearer guidance on how buyer information may be collected, used, stored, and protected. The update also clarifies expectations for seller communications with customers.
The updated guidance covers Buyer Personally Identifiable Information (Buyer PII), prohibited uses of buyer information, restrictions on soliciting buyer information, and off-platform communication expectations. Sellers should review the Seller Enforcement Policy and Customer Service Policy for full details.

🧾 CPSC E-Filing Requirements Take Effect July 8, 2026

The U.S. Consumer Product Safety Commission (CPSC) will begin enforcing its E-Filing program on July 8, 2026. Importers of products that require a Children’s Product Certificate (CPC) or General Certificate of Conformity (GCC) must electronically submit Certificate of Compliance data before products enter the United States.
Sellers importing products subject to CPSC certificate requirements should review the updated process and prepare required certificate data ahead of enforcement. For more information, see the CPSC eFiling Guide.

🪙 Surprise Set Expansion: Coins and Currency

TikTok Shop is expanding Surprise Set eligibility to include eligible coins and currency within the Collectibles category. This feature is available to eligible sellers only and remains subject to Collectibles and Auction requirements.
For Surprise Sets that include eligible coins and currency, the maximum bidding price is $1,000 for graded and ungraded coins and currency. Non-circulating coins must follow applicable Collectibles Requirements. For more information, see Collectibles Requirements and Auction Requirements.

🔗 Connected Accounts Guidance Update

TikTok Shop has updated Connected Accounts content in the Seller Enforcement Policy to provide clearer guidance on how connected accounts are identified and how related enforcement actions may apply. The update explains the types of operational, business, and technical overlap that may indicate accounts are connected.
The guidance clarifies that accounts do not need to match in every respect to be considered related and reinforces seller responsibility for shops managed or operated by third parties on their behalf. For more information, see Understanding Connected Account Risks Best Practices and Appeal FAQs and the Seller Enforcement Policy.

🚫 Deactivated Shops Removed from Invite-Only Categories

TikTok Shop is removing deactivated shops from invite-only category access lists. Invite-only categories are intended for active sellers, so deactivated shops will no longer retain invite-only category permissions as part of category access maintenance.
This update does not change an existing shop deactivation status and does not apply additional enforcement action by itself. Active shops are not impacted by this cleanup. For more information, see the Restricted Products Policy.

🛍️ Clearer Final Sale Rules and Buyer Protection

TikTok Shop is updating aftersales rules for Live Auction orders, Collectibles, and Pre-Owned items by adding clearer Final Sale treatment for change-of-mind returns. Buyers cannot return or refund these orders simply because they changed their mind, but buyer protections still apply for valid order issues.
Sellers should make sure listings and customer communications set the right expectations for Final Sale items while continuing to follow applicable aftersales requirements for valid claims. For more information, see the Customer Order Cancellation, Return, and Refund Policy and Auction Requirements.

🌱 Live Plants Category Qualification Update

TikTok Shop has updated category qualification requirements for Live Plants to streamline the documentation process for L2L sellers. Quarantine Compliance Agreement and Phytosanitary Certificate controls have been removed from Live Plants category qualification requirements for L2L sellers.
Plant photo and label requirements now vary by seller type. Nursery sellers must submit a valid Nursery License or Certificate issued by a state department of agriculture, while resellers must follow the updated documentation requirements in the Live Plants guidance. For more information, see the Live Plants Policy.

🔌 Refurbished Electronic Products Guidance Updated

TikTok Shop has updated the Electronic Products Requirements to provide clearer seller-facing guidance for Refurbished Electronic Products. Refurbished electronic products remain available only to invite-only sellers; this update does not introduce a new category or expand seller eligibility.
The update clarifies existing requirements and establishes standardized condition grades to support future refurbished electronics expansion. For more information, see Electronic Products Requirements.