LIVE Auction: Requirements & Guidelines

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Source Path: US Academy / Policy Center / Seller / Products and Listings

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Before

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Key Points
These requirements apply to both sellers and creators.
Auctions on TikTok Shop must be conducted through TikTok Shop's LIVE Auction feature.
LIVE Auctions are permitted only for categories and formats that TikTok Shop expressly allows, including collectibles and eligible Surprise Sets. Auctions for unsupported categories or formats are prohibited.

This document sets out the requirements for LIVE Auctions on TikTok Shop. These rules are designed to ensure a fair, transparent, and safe experience for all users, thereby protecting the integrity of the platform. LIVE Auctions are also subject to our Gambling Policy and Collectibles Requirements. Sellers must comply with this document, our Gambling Policy, and our Collectibles Requirements when conducting LIVE Auctions.

Auctions

An auction is a sale where items are sold to the highest bidder. Customers place bids, and when the auction ends, the item is sold to the customer with the highest bid.

Permitted LIVE Auction Format

LIVE Auctions on TikTok Shop are permitted only for categories and formats that TikTok Shop expressly allows, including collectibles and eligible Surprise Sets. Auctions for unsupported categories or formats are prohibited.
All live bidding must be run using TikTok Shop's LIVE Auction feature. This feature includes a built-in timer that allows customers to place bids while the countdown is active. When the countdown ends, the highest bid will be locked in.
Any auctions or related activities conducted outside the LIVE Auction feature are not allowed. Misuse of the LIVE Auction feature is also prohibited.
TikTok Shop prohibits behaviors that undermine platform integrity. Creators engaging in such activities may, at TikTok Shop's discretion, lose access to auction-related features.

LIVE Auction Listing Requirements

Sellers must ensure LIVE Auction listings accurately represent the product being offered for sale. Products must be listed in the category that most accurately represents the item. If the correct category requires Category Qualification, sellers must obtain approval before offering the product through a LIVE Auction.

LIVE Auction After-Sales Requirements

LIVE Auction Final Sale

Auction orders are final sales. Customers cannot return auction items due to a change of mind. TikTok Shop reserves the right to approve eligible pre-shipment courtesy cancellations on customers first two orders before an order has shipped.For valid issues (such as items that are missing, damaged, not received, or not as described), customers may request a return or refund within 14 days of delivery and must provide evidence.
See Customer Order Cancellation, Return, and Refund Policy for more details.

Cancellation Rules for LIVE Auction Orders

Customers cannot directly cancel auction orders before the seller ships the order. If a customer would like to request cancellation before shipment, they can contact Customer Service or message the seller.
Cancellation requests submitted before shipment will be reviewed by the seller. Customer Service may also assist with cancellation requests for reasons such as accidental purchase or unauthorized purchase.
If a cancellation request is submitted after the seller ships the order, it will be handled according to TikTok Shop’s current cancellation policy.
TikTok Shop may approve a limited pre-shipment courtesy cancellation for eligible LIVE Auction customers on their first two auction orders. The cancellation request must be made before the order reaches "Awaiting Collection" status. If approved, the order will be cancelled and refunded, and the seller must not ship the item.
See Customer Order Cancellation, Return, and Refund Policy for more details.

Invalid Seller Rejection Rate (ISRR)

Sellers participating in LIVE Auctions must comply with the Invalid Seller Rejection Rate (ISRR) requirements for all covered after-sales requests arising from auction orders. Refer to Requirements for Invalid Seller Rejection Rate (ISRR) for more details.

Auction Protection

Auction Protection is a platform-level safeguard for auction orders. It gives customers a clear path to support for valid seller-fault issues while preserving the finality of auction wins.
Covered issues:

Item not received
Item arrived damaged or defective
Item not as described or shown during the live session
Missing items

Not covered:

Change-of-mind reasons (buying by mistake, no longer needed, finding a better price)

Customer-Facing Disclosures for Auction Orders

Customer-facing pages will display Final Sale and Bid with Confidence messaging.
Sellers are required to verbally disclose the Final Sale policy at the start of every auction stream.

Eligibility for LIVE Auction Access

The LIVE Auction feature is available to eligible sellers, seller-type creators, and affiliate creators. Minimum eligibility requirements are set out below and vary by participant type. TikTok Shop reserves the right to impose additional requirements, including without limitation specific performance standards, on participating sellers in its sole discretion.

Sellers

To use the LIVE Auction feature, a seller must:

Have an Account Health Rating (AHR) ≥ 200
Not be under Temporary Account Restriction Requirements
Not have violations of the Intellectual Property Policy

Sellers-Affiliate Creator Partnership

To partner with affiliate creators to promote auction products, a seller must:

Have a Shop Performance Score (SPS) ≥ 3.5
Have an Account Health Rating (AHR) ≥ 200

Seller-Type Creators

To use the LIVE Auction feature, a seller-type creator must:

Have a Creator Health Rating (CHR) > 150
Not be under a LIVE ban or temporary suspension
Not engage in potentially manipulative or deceptive activity (see Creator Enforcement Policy)

Affiliate Creators

To appear in sellers' Auction target plans, use Auction features, and access the LIVE Auction feature, affiliate creators must meet all of the following platform-level eligibility requirements:

Pass platform compliance checks.
Not be under a LIVE ban or temporary suspension.
Not engage in potentially manipulative or deceptive activity (see Creator Enforcement Policy).
Have a Creator Health Rating (CHR) > 150.
Have a Promotion Performance Score (PPS) > 3.5
- If Creator does not have PPS (PPS=null), the below requirements must be met as a replacement:
  - The creator had more than 3 e-commerce live streams(each duration>=10 minutes) in the past 30 days.
  - The creator has no bottom content violation in the past 30 days
  - The creator's gambling,misleading price-related violation counts in the past 30 days is less than 3.

This eligibility gate only determines whether affiliate creators are visible in sellers' Auction target plans and can access Auction features. It does not change the underlying enforcement policies.
The LIVE Auction feature can be used in both LIVE Manager (PC) and the TikTok Shop app. TikTok Shop reserves the right to remove access to this feature at any time. For more details on feature access and enablement, refer to the LIVE Auction feature guide.

Temporary Listing Products

A Temporary Listing is a fast way to add products to a LIVE session. These listings are temporary and will not sync to TikTok Shop stores or Shopify. Once the LIVE session ends, the listing is removed. If the same product is featured in a future LIVE session, a new Temporary Listing must be created.
Sellers are responsible for ensuring each Temporary Listing accurately represents the product offered for sale. The following are required:

Product listed and sold matches the selected category and sub-category
Product information (for example, title, images, brand, condition, and other details) is accurate and not misleading.
Product shown or described during LIVE matches the product in the Temporary Listing
No false or inaccurate information in the listing or associated LIVE content
When Temporary Listings are used together with mystery boxes or similar products, sellers must comply with the Mystery Boxes and Similar Products Requirements and the Gambling Policy
- In accordance with the Gambling Policy, any randomization or reveal process must be conducted using official TikTok Shop tools. Use of any external tools, randomization and reveals done manually or offline are not permitted

Products must be listed in the category that most accurately represents the item. If the correct category requires Category Qualification, sellers must obtain approval before offering the product for sale through a temporary listing. To help customers make informed purchase decisions and reduce post-purchase disputes, sellers are requested to follow the recommended practice and display the product on camera before offering it for sale during LIVE.

Dangerous Goods / Hazardous Materials

Sellers are responsible for accurately declaring whether a product is regulated as a dangerous good or hazardous material (hazmat) when creating a Temporary Listing, if prompted during the listing process.
Products that may be regulated as hazmat include, but are not limited to:

Perfumes
Essential oils
Paint products
Aerosols
Products containing lithium batteries

Sellers should review applicable product documentation, such as a Safety Data Sheet (SDS), to determine whether a product is regulated as hazmat. Products subject to dangerous goods requirements must comply with all applicable packaging, labeling, and shipping requirements. For more information, refer to the Dangerous Goods Requirements.

Eligibility for Temporary Listing Access

Temporary Listing access is available only to eligible sellers and creators. Minimum eligibility requirements are set out below and vary by participant type. TikTok Shop reserves the right to impose additional requirements, including without limitation specific performance standards, on participating sellers in its sole discretion.
For Sellers:

Shop Performance Score (SPS) ≥ 3.5
AHR ≥ 200
The seller is not under Temporary Account Restriction Requirements
Seller does not violate Intellectual Property Policy

For Creators:

CHR > 150
Creator has not violated more than 6 times in the last 30 days: Creator Enforcement Policy
Pass Platform Compliance Checks
Not to be under a LIVE ban or temporary suspension

Surprise Sets

A Surprise Set is a type of auction product offering in which the exact item or items purchased are revealed after the auction ends. Access to the Surprise Set feature is limited to eligible sellers.

Product and Category Requirements

Products must be listed in an eligible category. Eligible categories include:
- Collectibles
  - Collectible products may include trading cards, comics and manga, model cars, and non-circulating coins.
- Beauty & Personal Care
- Toys and Hobbies
- Sports and Outdoor Leisure Equipment
- Home Supplies
- Phones and Electronics
- Fashion Accessories
Non-circulating coins must still follow our Collectibles Requirements for documentation and approved grading services.
The following products are not allowed in Surprise Sets:
- iPhones and iPads (new or refurbished)
- Televisions
- Diamonds
- Gift cards
- Non-Collectibles Bullion
- Any product outside the eligible categories and subcategories available when creating a Surprise Set
All items in a set must come from the same category or sub-category. For example:
- Sport trading cards and non-sport trading cards cannot be included in the same Surprise Set.
- Jerseys cannot be included in the same Surprise Set as trading cards.
- Game consoles cannot be included in the same Surprise Set as cables, chargers, adapters, or console accessories.
All items in a set must be manufacturer-sealed, in original packaging, and unmodified.
All items in a set must have similar retail or market value.

Pricing Limits

Sellers must comply with the following maximum bidding price limits per Surprise Set:

Collectibles and Preowned: maximum bidding price of $5,000 per set
- Coins and currency (graded or ungraded): maximum bidding price of $1,000 per set
All other eligible categories: maximum bidding price of $500 per set
- Products in these categories are subject to applicable category return requirements, which may include Change of Mind returns.

In addition, each item included in a Surprise Set must meet the following market value requirements:

Category	Min Value	Max Value
Beauty and Personal Care	$20	$500
Collectibles	$50	$5000
Fashion Accessories	$20	$500
Home Supplies	$50	$500
Phones and Electronics	$50	$500
Sports and Outdoor	$50	$500
Toys & Hobbies	$20	$500

Sellers must provide an authentic Manufacturer's Suggested Retail Price (MSRP) for each item included in the Surprise Set. Providing inaccurate MSRP information may result in enforcement action.
An item's MSRP must not exceed the minimum and maximum values allowed for its category.
Price variation within a Surprise Set must be reasonable.
Surprise Sets must not be structured so that high-value items are disproportionately rare.

Listing and LIVE Display Requirements

When creating and promoting a Surprise Set, sellers are required to:

Ensure all information presented in the product listing (for example, title, images, brand, condition, and other details) and associated LIVE content is accurate and not misleading.
Ensure the Surprise Set title accurately represents the entire set. Do not use prize-like, value-based, gambling-style, or other prohibited claims in the title.
Provide complete information for each possible item included in the Surprise Set, including:
- Brand or manufacturer
- Product name
- Condition
Example:
- [Insert Brand Name] 3-in-1 Charging Cable
- [Insert Brand Name] Wireless Controller
- [Insert Brand Name] Protini Polypeptide Cream
Do not use generic placeholders or proxy descriptions for potential items (for example, "Item #1," "Mystery Item," or "item on screen").
List the quantity of each possible item included in the set.
Select the correct eligible category and sub-category.
Provide accurate product dimensions, where applicable.
Ensure products shown or described during LIVE match the products included in the Surprise Set.
Explain the randomization and reveal process accurately.
Use the official TikTok randomization tool for all Surprise Set reveals.
- External, offline, or manual randomization methods are prohibited.
- Surprise Sets must not be offered through pre-sales, loyalty programs, memberships, rewards programs, or similar arrangements.

During LIVE, sellers are required to:

Display all possible items included in the Surprise Set on screen.
Do not conceal or obscure possible items from view.
Do not display a quantity of any item that exceeds the quantity actually available within the Surprise Set.
Reveal the item received immediately after each Surprise Set purchase.
Do not use background displays or visual materials that misrepresent the Surprise Set, including by:
- Emphasizing higher-value items disproportionately
- Inflating or inaccurately portraying an item's value or characteristics
- Displaying products that are not included in the Surprise Set

Examples of prohibited practices include, but are not limited to:

Displaying a blank screen or otherwise failing to show all possible items included in the Surprise Set.
Concealing possible items from view, including placing them behind furniture, displays, or other objects.
Displaying a greater quantity of an item than is actually available within the Surprise Set.
Delaying or failing to reveal the item received after a Surprise Set purchase.

Note: Failure to comply with these Listing and LIVE Display Requirements may result in after-sales disputes being decided in the customer's favor.

Prohibited Claims

For product listings and LIVE content, sellers must comply with the Product Listing Policy and Content Policy. Sellers must not use misleading, prize-like, or value-based claims when offering Surprise Sets. This includes, but is not limited to:

Monetary Value Claims
- Any guaranteed, implied, exaggerated or comparative value, including:
  - Minimum or maximum values (for example, "floor of $X," "ceiling of $X")
  - Value ranges or averages (for example, "between $X and $X," "average value $X")
  - Upside framing (for example, "worth up to $X")
Market or Pricing Comparisons
- References to external pricing or valuation, including:
  - Market prices or recent sales (for example, "market price is $X," "last sold for $X," "based on comps")
  - Grading- or authentication-based value (for example, "PSA 10 chase," "certified worth $X")
Prize or Gambling-Style Language
- Framing that suggests winnings or chance-based rewards, such as:
  - "Grand prize," "jackpot," "golden ticket," "gamble ticket," "spin the wheel," "lottery".
Investment or Appreciation Claims
- Claims or implications that items:
  - Will increase in value
  - Will retain value
  - Should be treated as an investment
Scarcity or Urgency Framing
- Exaggerated or unverifiable rarity or urgency, including:
  - "Once-in-a-lifetime," "you’ll never see this again"

Customer Purchase Limits

The following purchase limits apply to certain product transactions in the following categories:

Customers under 25 years old may purchase up to 8 products per day in the following categories: Surprise Sets, card breaks (where packs of cards are opened live for a customer), lucky scoops (where a scoop of mixed items is sold), and blind boxes (sealed boxes containing a random collectible item).
Customers who purchase 20 products in these categories (Surprise Sets, card breaks, lucky scoops, and blind boxes) will enter a 15-minute cool-off period before additional purchases in these categories can be made. After every additional 20 purchases in these categories, another 15-minute cool-off period will apply.

Feature Access Pathways

Eligible sellers may access the Surprise Set feature through the following pathways:
From Seller Center

Go to Manage Products
Click Add New Product
Select Create Surprise Set

From LIVE Console

Schedule an event and select Go LIVE
Go to the Surprise Set tab, or
Select Auctions, then click Create Surprise Set

Enforcement Actions and Appeals

We regularly review shops for compliance with this document, our Gambling Policy, and our Collectibles Requirements. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:

Interrupting Surprise Set LIVE streams
Removing your ability to offer Surprise Sets
Deducting points from your Account Health Rating
Removing product listings
Revoking your access to offer products for sale
Issuing refunds to customers

For more information on enforcement actions, refer to our Seller Enforcement Policy. To appeal an enforcement action, visit the Appeals section for guidance.

After

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📚 LIVE auction is a LIVE bidding sales model that does not alter product compliance, fulfillment, or buyer protection responsibilities. For guidance on product creation, countdown setup, and auction launch operations, refer to the LIVE auction Feature Guide.This policy applies to sellers, Official Shop Creators, Marketing Creators, and affiliate creators. Review the requirements below:

Eligibility and Responsibilities: Confirm that sellers, creators, and affiliated stores meet the applicable requirements and understand each party's responsibilities.
Eligible Products, Categories, and Formats: Confirm that products are eligible for sale and that all required category, tool, or format qualifications have been obtained.
Before Going LIVE: Listing and Preparation: Ensure product links, page information, actual auction items, and inventory are fully consistent.
During LIVE: Display, Promotion, and Bidding: Accurately display products and their defects; no false promotion or bidding manipulation is allowed.
Relevant Feature Policies: When using Surprise Set or Card Break, follow the corresponding requirements for product listing, display, and distribution.
Shipping Fees and Fulfillment Post-Transaction: Deliver the LIVE auction item according to the transaction result, charge shipping fees accurately, and complete packaging, shipping, and delivery as required.
Returns, Refunds, and Seller Responsibilities: Process eligible after-sales requests, and provide required product, LIVE, and fulfillment evidence as requested.
Violations and Appeals: Review violation consequences and appeal methods.

Eligibility and Responsibilities

Applies to all relevant entities: Sellers and creators are ineligible for LIVE auction if they commit off-platform violations or are assessed as excessively risky. Existing access may be revoked at any time. Some categories have additional criteria; the platform retains final interpretation rights.

Sellers

LIVE auction eligibility:

Account Health Score (AHR) > 150
The account must be in good standing, free from active restrictions
No recent serious product, service, intellectual property, or other violations records

Sellers must continuously meet the eligibility requirements for LIVE auction and any tools used, and are responsible for the following:

Ensuring products are genuine, legal, safe, and meet all quality requirements
Ensuring category selection, product qualifications, and brand authorizations are accurate and valid
Providing truthful product information, inventory, pricing, and shipping fee details
Shipping ordered items according to the transaction results and handling all after-sales requests

Delegating LIVE operations to a creator, host, or LIVE service provider does not transfer the seller's full responsibility for products and orders.

Official Shop Creators and Marketing Creators

LIVE auction Eligibility

Creator Health Score (CHR) > 150
No active LIVE ban or temporary account suspension
No recent serious violation records
The linked store meets all seller eligibility requirements

Official Shop Creators and Marketing Creators must verify that the product information matches the physical items before going LIVE and are responsible for all LIVE staff and collaborators. Violations may affect both the creator account and the linked store.

Affiliate Creators

LIVE auction Eligibility

Creator Health Score (CHR) > 150
No active LIVE ban or temporary account suspension
No recent serious violation records
Meets the platform's account-performance and compliance requirements
Promotion Performance Score (PPS) > 3.5. For new creators without an existing PPS, the platform makes a holistic assessment based on their LIVE promotion performance over the last 30 days. Creators must also have no severe violations, such as counterfeit, fraud, or intellectual property violations, and no manipulative or deceptive conduct.

Affiliate creators must comply with all Content Policy requirements when promoting LIVE auction products. Before going LIVE, affiliate creators must ensure that the physical items are consistent with the product detail page. Affiliate creators are responsible for all claims and promotional content made during the LIVE auction broadcast, and must not make false or misleading statements regarding brand, condition, value, efficacy, authentication, or after-sales commitments.
Affiliate creators are fully responsible for all conduct during the LIVE. The supplying seller holds full responsibility for products, qualifications, inventory, and fulfillment. When a violation involves both parties, both the affiliate creator and the supplying seller may be subject to enforcement action.

Eligible Products, Categories, and Formats

Categories Eligible for LIVE auction

All existing product rules apply to LIVE auction. Prohibited products cannot be auctioned. Restricted or qualification-required products may be sold only by eligible sellers who have met the relevant requirements. List each product in the category that exactly matches the physical item. Do not evade restrictions through incorrect category placement, title changes, tool switching, or product splitting. If compliance cannot be confirmed, do not launch the auction.

Category	Normal Listing	Temporary Listing	Surprise Set
Collectibles, Trading Cards	✓⃝	✓⃝	✓⃝
Beauty & Personal Care (including Perfume)	✓⃝	✓⃝	✓⃝, Excluding Perfume
iPhone, iPad, Televisions, non-collectible precious metals	✓⃝	✓⃝	❌
Sealed Random Products (such as blind boxes, card packs, Repack)	✓⃝	Collectibles Only	Collectibles Only
Pre-Owned Luxury Bags, Footwear	✓⃝	✓⃝	❌
Gift Cards	✓⃝	✓⃝	❌
Pre-Owned, Refurbished Electronics	✓⃝	❌	❌
Diamonds	✓⃝	❌	❌
Baby & Maternity	Allowed after required qualification	Only for categories open to the seller, with required qualifications approved	❌
Other Platform-Approved Categories	Invited Sellers Only	Invited Sellers Only	❌

Tool and Feature Qualifications

The platform may determine access to Temporary Listing, Surprise Set, and other features based on business needs, account performance, and risk assessment. LIVE auction eligibility does not include access to these features. Sellers must separately meet the requirements below and comply with the Relevant Feature Policies: Listing and LIVE Requirements. The platform may restrict or revoke access based on account performance, risk, or violations.

Primary auction Tool / Format	Eligibility
Temporary Listing	Sellers: Shop Performance Score (SPS) ≥ 3.5, and meet the platform's compliance requirements Official Shop Creators and Marketing Creators: ≤ 6 violations against creator penalty rules in the last 30 days, and meet the platform's account-performance and compliance requirements
Surprise Set	Meet the eligibility requirements for Temporary Listing; Maintain good auction-order quality; Some eligible categories may have quota or application requirements

Platform-Approved Categories and Sales Requirements

Selected products are for invited sellers only, covering specified leaf-level subcategories under these top-level categories:

Collectibles, Pre-Owned Goods, Phones & Electronics; for more details, refer to Collectibles Requirements, Pre-Owned Products Requirements, and Electronics Requirements
Beauty & Personal Care, Health, Food & Beverages; for more details, refer to Beauty and Personal Care Requirements, Food and Beverage: Shelf-Stable Requirements, and Your Guide to Category Qualification
Baby & Maternity, Home Supplies, Furniture, Sports & Outdoor; for more details, refer to Baby and Maternity Products Requirements and Your Guide to Category Qualification
Muslim Fashion: Family Sets, Virtual Products. For more details, refer to Your Guide to Category Qualification

Seller product-sales access is displayed in the Seller Center Qualification Center. After obtaining access, sellers must still comply with all category requirements for product information, display, qualifications, and fulfillment. The platform may restrict or revoke access based on account performance, risk, or violations.

Collectibles and Trading Cards

Display the front, back, condition, and any defects of the physical item on both the product page and during the LIVE. For graded products, also show the grading service provider, assigned grade, and authentication number. Products with no functional or collectible value, severe damage, or safety risks are strictly prohibited from being a part of LIVE auctions.

Condition	Display Requirements	Disclosure Content
Graded Trading Cards	Indicate the grading agency, grade, and certification number, for example, "PSA 10, #82041577"	Only cards encapsulated by platform-recognized grading agencies may be labeled "graded"; scratches on grading card sleeves shall also be disclosed
Ungraded Trading Cards	Label per actual condition: Mint / Near Mint / Minor Wear / Visible Wear / Heavy Wear; grading terms such as "PSA 10 grade" must not be used	Disclose white edges, scratches, print lines, and corner wear item by item, and show close-ups of the corresponding positions
Signed Cards, Signed Items	Indicate the signatory, certification agency, and certification number; mark "No Authentication" for unauthenticated items	Terms such as "genuine" or "authenticated" must not be used for unauthenticated products
Reproductions, Reprints, or Restored Items	Mark "Reprint", "Reproduction", or "Restored" in the title and description	Clearly explain reproduction, reprinting, missing parts, restoration situations, and restoration positions
Multiple Similar or High-Value Trading Cards	Assign a distinguishable identification number to each product, and continuously show the physical item during the LIVEstream	The product identification number shall be consistent with transaction, order, picking, and packing records

Perfume and Beauty Products

Disclose the brand, volume, version, full-size or Tester status, packaging, seal condition, and whether the item has been opened. Upon request, sellers must provide brand authorization, purchase records, or authentication materials. Only unused, unopened, factory-sealed items in intact original containers and within their expiration date may be sold.Perfumes, sprays, liquid products, and lithium batteries must have their dangerous goods properties accurately declared, and must be packaged, labeled, and transported strictly in compliance with all requirements.

Condition	Category Product Requirements
New in Box	Label "New in Box", and clearly show the seal film, seal, and batch number during the LIVEstream
New without Box	Label "New without Box"; note "Outer box damaged, inner bottle intact" when the outer box is damaged
Tester or Sample	Label "Tester" or "Sample" and the actual capacity in the title, page content, and verbal announcement; price comparison with full-size products is prohibited; products shall remain unopened and unused
Opened, Used, Repackaged, or Resealed	Must not be auctioned; products opened during LIVEstream demonstrations must not be sold further
Near Expiry Date	Disclose the expiration date in product information and verbal announcements, and reserve a reasonable usage period; expired products must not be auctioned

Pre-owned and refurbished electronics

Disclose product status, brand, model, capacity, appearance, functionality, battery, screen, accessories, packaging, repairs, and replaced parts. All refurbished electronics are limited to invite-only sellers. A product may be described as “Refurbished” only if it has been inspected, cleaned, tested, and repaired where needed by the manufacturer, a manufacturer-authorized refurbisher, or a qualified third-party refurbisher; otherwise, it must be described as “Used.”During the LIVE, demonstrate power-on, unlocking, screen, camera, charging, battery, and device-lock status. Select the condition that matches the physical product; if unsure, choose the lower condition.

Condition	Appearance & Screen	Functionality & Battery	Accessories / Packaging / Repairs
New	Unopened and unused; no wear or scratches	Fully functional; never used or activated	Original accessories and packaging; no repairs or replaced parts
Open-Box	No visible use; only light handling marks from opening or inspection	Fully functional with no known defects	Original accessories; packaging may be missing or unsealed; no repairs or replaced parts
Refurbished - Excellent	Like new; no visible wear or screen scratches	Fully functional; battery health ≥90%	Original or new replacement accessories; original or new generic packaging; disclose repairs and replaced parts
Refurbished - Very Good	Minimal wear or light scuffs; minor screen scratches cannot affect viewing	Fully functional; battery health ≥80%	Original or new replacement accessories; original or new generic packaging; disclose repairs and replaced parts
Refurbished - Good	Moderate wear; screen scratches allowed but no cracks or dead pixels that prevent use	Fully functional; battery health ≥80%	Original or new replacement accessories; original or new generic packaging; disclose repairs and replaced parts
Used & Fully Functional	Visible signs of use allowed; no screen cracks or dead pixels that prevent use	Fully functional and tested	Accessories may be missing if disclosed; original or replacement packaging; disclose repairs and replaced parts
For Parts & Not Functional	Any cosmetic or screen condition allowed	Not fully functional or non-working; disclose all known defects	Accessories not required; original or replacement packaging; disclose repairs and replaced parts

Jewelry and pre-owned luxury goods

Pre-owned luxury goods and jewelry use the New, Excellent, Very Good, Good, and Fair grades, assessed by wear, appearance, structure and parts, and function. Good is the minimum saleable condition; Fair is not eligible for sale. Tags, packaging, COAs, warranty cards, and accessories must be disclosed separately and do not determine the condition grade; authentication documents or COAs must match each physical item.Units and Materials: Use grams for precious metals, carats (ct) for gemstones, ring sizes for rings, and length for chain jewelry. Product-page and LIVE information must match. Show the hallmark when claiming purity; if none exists or the source is unclear, disclose that fact and do not assume the material or gemstone origin.

Condition	Wear / Appearance / Structure / Function	Sale Boundary
New	Unused and unworn; no visible defects; structure and essential parts intact; fully functional	Eligible for sale
Excellent	Like new with minimal surface marks; no material damage; essential parts intact; fully functional	Eligible for sale
Very Good	Light but visible normal wear; well maintained; complete and secure; fully functional	Eligible for sale
Good	Noticeable normal wear or minor non-essential damage; no major damage or missing essential parts; fully functional	Minimum saleable condition
Fair	Heavy wear or material cosmetic or structural defects; missing essential parts or issues affecting normal use	Not eligible for sale

Pre-LIVE: Product listing and preparation

Post products and complete required disclosures

Each product link corresponds to exactly one physical auction item; you cannot mix and sell different products under a single link. Create separate product links for different items, this rule also applies to Temporary Listing.
Product description must at minimum include: product name, brand or unbranded status, category, clear main image that matches the physical item, condition and defects, specifications and quantity, included accessories, certificates, original packaging, required qualifications, and shipping information.
Product page must show the full view and actual condition of the auction item. You cannot use only stock images for pre-owned, refurbished, or damaged items; solid-color images, irrelevant images, or brand logos cannot replace actual photos of the item.
Title and description must match the actual auction item exactly. Do not use irrelevant brands, trending keywords, false value claims, or unrecognizable names such as "Item 1".
You must select the condition tier or status that matches the physical product. Accurately disclose flaws, wear, repairs, and functional issues; if unsure, choose the lower tier. Where a category has additional condition-grading, authentication, or approval requirements, sellers must comply with them as well.

Pre-LIVE verification

Sellers must provide creators with full details on item condition, flaws, specifications, accessories, required qualifications, pricing, shipping, and delivery requirements. Do not start the auction if information is incomplete.Official Shop Creators and Marketing Creators must verify the product page, physical auction item, and inventory; affiliate creators must also verify seller credentials. If information is inconsistent or unconfirmed, pause the auction and correct it before going LIVE.Also confirm all of the following before going LIVE:

Each auction item, product page, and physical inventory unit matches one-to-one;
Similar auction items are clearly distinguishable, and match transaction records and orders;
Once product display or bidding starts, you cannot temporarily change the starting bid, bidding duration, or auction end method.

For product linking, camera and lighting setup, display order, countdown settings, and end procedures, refer to the LIVE auction Feature Guide.

During LIVE: Display, promotion, and bidding

Product display

At the start of the LIVE, clearly state the range of auction items for the session and the sales format. If an item is marked Final Sale, inform buyers before bidding starts.Disclose the product name, brand, condition, major defects, specifications, quantity, exact product and accessories buyers will receive, and all other information that impacts purchasing decisions before bidding starts.Keep auction items clearly visible throughout bidding, unboxing, Card Break, and distribution. Show the full item, key parts, major defects, and required functions. Display all items for the session in the LIVE background; a high-value item's display time cannot exceed its share of the session's actual auctions. Remove or block unrelated content that could mislead buyers about brand, value, or prize scope.After a winning bid, show the buyer's won item clearly to the camera for at least 2 seconds, and verbally confirm the win during the LIVE.

① Keep auction items continuously visible

② Proactively disclose all flaws

Truthful promotion

Claims about price, value, rarity, function, returns, or endorsements require verifiable evidence. Do not make false or misleading claims regarding original prices, stock, sales, demand, or value, or promise unspecified high-value items beyond the listing. The platform may request official website links, receipts, or transaction records.

Problem Scenarios	Non-Compliant	Compliant
Unsubstantiated Price Comparison	Making the unsupported claim "MSRP $2,000 USD, starting bid $1 USD"	Citing the brand official website at $199 USD, with available link or receipt
Fabricating Scarcity	Claiming only 1 unit left when actual stock is 20 units	Truthfully state "3 units available in this session, sale ends once sold out"
Making unsubstantiated value claims	Making unsubstantiated promises of average value, minimum value, or returns	Truthfully disclose product prices; you may not only introduce products. For Surprise Set, all items included in the set must be disclosed
Falsely claiming platform or brand endorsement	Claiming "platform authentication" or "brand authorization" without supporting documents	Disclose the issuing institution and certificate number when a certificate is available; you may not imply authentication when no certificate exists

Fair bidding

Only actual end buyers may place bids. Sellers, LIVE hosts, employees, personal contacts, business partners, and associated accounts cannot place bids or artificially raise prices. Do not falsify winning bids, re-auction items after low winning bids, demand additional price differences, or direct buyers to off-platform transactions.

Problem scenarios	Non-compliant	Compliant
Affiliated persons shill bidding	Employees use affiliated accounts to drive up prices; relatives and friends are invited to participate in bidding; partner accounts follow to place bids	No affiliated accounts are permitted to place bids; staff may announce prices or record transaction results, but may not participate in or induce bidding
Multiple accounts creating false competition	The same person uses multiple accounts to place bids in turns; canceling a completed transaction and reselling the item	Only genuine buyers may place bids; you may not cancel or resell an item solely because the transaction price is low
Requesting additional payment after transaction	Requesting extra price differences or off-platform payments after the transaction price fails to meet expectations	The transaction price is the final full price; no additional price differences or off-platform transactions are allowed

Relevant Feature Policies: Listing and LIVE Requirements

Surprise Set

Surprise Set is allowed for Collectibles, Beauty & Personal Care, Toys & Hobbies, Sports & Outdoors, Home Supplies, Phones & Electronics, and Fashion Accessories categories.Surprise Set inventory may only contain products from the same category or subcategory, with similar approximate value, that are factory-sealed and unmodified by the manufacturer; Non-collectible categories cannot include secondary random items, custom blind boxes, or self-sealed packaged products.In product information, list every item's name, brand, condition, and quantity. Units offered cannot exceed physical inventory, and the title cannot highlight only the highest-value item's name or value or otherwise mislead buyers. Keep all inventory and distribution visible throughout the LIVE, and show each won item for at least 2 seconds immediately after the win in the same session. Do not add prizes, cash, or prohibited products.

Pricing and purchase restrictions: Every item must have a verifiable manufacturer's suggested retail price (MSRP) that falls within the category's approved value range. One single Surprise Set can contain a maximum of 500 items; the rules for maximum bid price, single item value, daily purchase limits, and cooling-off periods apply concurrently.

Maximum bid price per set:

Collectibles: maximum $5,000 per set; coins and currency: maximum $1,000 per set.
Other eligible categories: maximum $500 per set.

Each item must fall within the market-value range below. When a buyer purchases a Surprise Set, the probability of receiving the highest-value item in that set must be at least 5%:

Catgory	Min Value	Max Value
Beauty & Personal Care	$20	$500
Collectibles	$50	$5000
Fashion Accessories	$20	$500
Home Supplies	$50	$500
Phones & Electronics	$50	$500
Sports & Outdoor	$50	$500
Toys & Hobbies	$20	$500

Buyer purchase limits: Users must be 18 years or older to participate. Buyers under 25 years old can purchase a maximum of 8 units per day; any buyer that accumulates 20 total purchases enters a mandatory 15-minute cooling-off period, and enters another 15-minute cooling-off period after every additional 20 purchases. Sellers cannot guide buyers to bypass these limits.
Surprise Sets must not be offered through pre-sales, loyalty programs, memberships, rewards programs, or similar arrangements.

Card Break

Card Break is a sales format where cards or collectibles are opened LIVE during the stream, and distributed to buyers per pre-disclosed rules.The platform permits Personal Break, Pick Your Team / Type, Pull-Til-You-Win, and Case Break formats; Random Team Break may only be run through a valid Surprise Set listing.Product information must state what buyers purchase, the distribution rules, and the exact physical item they will receive. Keep the full opening, display, and distribution process visible; each transaction must deliver at least one physical item. Do not use prohibited Draft-Style or Bounty formats, add random items or prizes, use third-party randomization tools, or rename listings to bypass rules.

LIVE auction close, shipping fees, and order fulfillment

Win confirmation and fulfillment responsibilityA completed winning bid is legally binding; cancellations follow platform rules. Sellers cannot cancel, substitute, or re-auction an item because the winning bid is low. Buyer protection still covers quality and fulfillment issues. Ship the exact won item—never a similar or near-identical product, an item with a different serial number, or a lower-condition item. Listing expiration does not remove verification responsibility.Mis-shipments, missing items, or substituted products are treated as fulfillment violations; all related refunds or reshipment costs are the full responsibility of the seller. For specific timelines and other requirements, refer to the Fulfillment Policy.Shipping feesShipping fees must reflect actual package weight, dimensions, shipping method, and cost. Do not pair a low starting bid with excessive shipping to create undisclosed profit. Combined shipping must reflect the merged parcel's actual cost, and promised free shipping cannot carry extra charges.

Scenarios	Non-compliant	Compliant
Low product price with excessive shipping fee	Product starting bid is $1, with an additional $20 shipping fee charged	Shipping fees must be calculated based on the actual package weight, dimensions, and shipping method, match reasonable market levels, and may not be falsely reported, double-charged, or used to generate profit via abnormally high rates.
Double-charging shipping fees for a single parcel	Merging 3 items into one package, but still charging 3 full separate shipping fees	Calculate shipping fees based on the information of the merged single parcel
Charging fees after promising free shipping	Announcing "free shipping" during the livestream, yet still charging a shipping fee during checkout	Verbal announcements during the stream must match the product's shipping fee settings; If you intend to offer free shipping, you must complete the corresponding settings in advance

Shipment Timeframes, Parcel Pickup, and DeliverySellers must complete valid shipment within 2 days, meaning you hand over the correct product to the carrier and generate a real, trackable logistics record. Creating a shipping label alone or filling in a tracking number does not count as completing shipment.You may not use fake tracking numbers, empty parcels, or invalid logistics. Sellers must retain records of transactions, picking, packing, package weights, shipping labels, and parcel pickup. In case of disputes over wrong/missing items, damage, or non-delivery, the platform may require you to provide photos, surveillance footage, or other proof.Orders must enter transit and be delivered within the applicable fulfillment timelines. Regular overseas-warehouse orders generally must enter transit within 2 business days and be delivered within 6 business days after Ready to Ship; cross-border direct-shipping orders generally must enter transit within 3 calendar days and be delivered within 15 calendar days. Long-term lack of logistics updates or late delivery may affect shop service metrics and LIVE auction permissions. See the Fulfillment Policy for the applicable timeline.PackagingProtect single trading cards with sleeves and rigid bend-resistant holders or equivalent protection. Use appropriate packaging and shipping for electronics, fragile goods, liquids, perfumes, and high-value items. If inadequate protection causes damage, dampness, leakage, missing parts, or loss of usability, the seller is responsible for returns, refunds, or replacements and may be penalized.

Returns, Refunds, and Seller Liability

LIVE auction orders generally do not support change-of-mind returns. Buyers may request after-sales support under platform rules for non-receipt, damage, defects, missing items, or mismatch with the description. Final Sale does not remove these liabilities, and expired links do not affect completed orders, after-sales processes, or evidence obligations. Eligible requests must be submitted with evidence within 14 days of delivery.The platform determines liability from buyer and seller evidence and may review product pages, LIVE footage and statements, transaction and communication records, packing records, and logistics. If a seller fails to make required disclosures or submit true, relevant, and complete evidence on time, the platform may rule on available materials and require a refund, exchange, or replacement. See Customer Disputes (Appeals).The end of a LIVE, expired links, creator unbinding, or permission changes do not release sellers from fulfillment or after-sales obligations. Process requests within Seller Center deadlines; unjustified rejection or delay may trigger automatic refunds and harm shop performance.

Invalid Seller Rejection Rate (ISRR):
Sellers participating in LIVE Auctions must comply with the Invalid Seller Rejection Rate (ISRR) requirements for all covered after-sales requests arising from auction orders. Refer to the Requirements for Invalid Seller Rejection Rate (ISRR) for more details.

Sellers may not obstruct buyers' rights protection actions through measures including blocking, muting, threatening, inducing buyers to withdraw complaints, or demanding off-platform refunds. For other requirements on order cancellation, returns, refunds, and processing time limits, see the Customer Order Cancellation, Return, and Refund Policy.

Violations and Appeals

Non-compliant products may be rejected, removed, or restricted from sale, and LIVEs may be restricted or interrupted. The platform may also cancel orders, process refunds, and hold the responsible party liable for all resulting losses.

Repeated or severe violations will lead to escalated penalties; relevant auction, e-commerce, LIVE, product, or shop permissions may be suspended or revoked, and related associated accounts may also be subject to enforcement actions.

You may submit true, complete, and verifiable supporting materials via the Appeal Entry included in your violation notification. Acceptable materials may include real product photos, product information, authorization or purchase receipts, appraisal certificates, LIVE records, packing records, and logistics proof. For detailed violation severity tiers, appeal time limits, and document requirements, see the Seller Enforcement Policy and Creator Enforcement Policy.

Full Changed Lines

This is the complete line-level change set recomputed from the linked snapshots. It is not the shortened Discord alert excerpt.

Removed

Key Points
These requirements apply to both sellers and creators.
Auctions on TikTok Shop must be conducted through TikTok Shop's LIVE Auction feature.
LIVE Auctions are permitted only for categories and formats that TikTok Shop expressly allows, including collectibles and eligible Surprise Sets. Auctions for unsupported categories or formats are prohibited.
This document sets out the requirements for LIVE Auctions on TikTok Shop. These rules are designed to ensure a fair, transparent, and safe experience for all users, thereby protecting the integrity of the platform. LIVE Auctions are also subject to ourGambling PolicyandCollectibles Requirements. Sellers must comply with this document, ourGambling Policy, and ourCollectibles Requirements when conducting LIVE Auctions.
Auctions
An auction is a sale where items are sold to the highest bidder. Customers place bids, and when the auction ends, the item is sold to the customer with the highest bid.
Permitted LIVE Auction Format
LIVE Auctions on TikTok Shop are permitted only for categories and formats that TikTok Shop expressly allows, including collectibles and eligible Surprise Sets. Auctions for unsupported categories or formats are prohibited.
All live bidding must be run using TikTok Shop's LIVE Auction feature. This feature includes a built-in timer that allows customers to place bids while the countdown is active. When the countdown ends, the highest bid will be locked in.
Any auctions or related activities conducted outside the LIVE Auction feature are not allowed. Misuse of the LIVE Auction feature is also prohibited.
TikTok Shop prohibits behaviors that undermine platform integrity. Creators engaging in such activities may, at TikTok Shop's discretion, lose access to auction-related features.
LIVE Auction Listing Requirements
Sellers must ensure LIVE Auction listings accurately represent the product being offered for sale. Products must be listed in the category that most accurately represents the item. If the correct category requires Category Qualification, sellers must obtain approval before offering the product through a LIVE Auction.
LIVE Auction After-Sales Requirements
LIVE Auction Final Sale
Auction orders are final sales. Customers cannot return auction items due to a change of mind. TikTok Shop reserves the right to approve eligible pre-shipment courtesy cancellations on customers first two orders before an order has shipped.
For valid issues (such as items that are missing, damaged, not received, or not as described), customers may request a return or refund within 14 days of delivery and must provide evidence.
See Customer Order Cancellation, Return, and Refund Policy for more details.
See Customer Order Cancellation, Return, and Refund Policy for more details.
Cancellation Rules for LIVE Auction Orders
Customers cannot directly cancel auction orders before the seller ships the order. If a customer would like to request cancellation before shipment, they can contact Customer Service or message the seller.
Cancellation requests submitted before shipment will be reviewed by the seller. Customer Service may also assist with cancellation requests for reasons such as accidental purchase or unauthorized purchase.
If a cancellation request is submitted after the seller ships the order, it will be handled according to TikTok Shop’s current cancellation policy.
TikTok Shop may approve a limited pre-shipment courtesy cancellation for eligible LIVE Auction customers on their first two auction orders. The cancellation request must be made before the order reaches "Awaiting Collection" status. If approved, the order will be cancelled and refunded, and the seller must not ship the item.
Invalid Seller Rejection Rate (ISRR)
Sellers participating in LIVE Auctions must comply with the Invalid Seller Rejection Rate (ISRR) requirements for all covered after-sales requests arising from auction orders. Refer to Requirements for Invalid Seller Rejection Rate (ISRR) for more details.
Auction Protection
Auction Protection is a platform-level safeguard for auction orders. It gives customers a clear path to support for valid seller-fault issues while preserving the finality of auction wins.
Covered issues:
Item not received
Item arrived damaged or defective
Item not as described or shown during the live session
Missing items
Not covered:
Change-of-mind reasons (buying by mistake, no longer needed, finding a better price)
Customer-Facing Disclosures for Auction Orders
Customer-facing pages will display Final Sale and Bid with Confidence messaging.
Sellers are required to verbally disclose the Final Sale policy at the start of every auction stream.
Eligibility for LIVE Auction Access
The LIVE Auction feature is available to eligible sellers, seller-type creators, and affiliate creators. Minimum eligibility requirements are set out below and vary by participant type. TikTok Shop reserves the right to impose additional requirements, including without limitation specific performance standards, on participating sellers in its sole discretion.
To use the LIVE Auction feature, a seller must:
Have an Account Health Rating (AHR) ≥ 200
Have an Account Health Rating (AHR) ≥ 200
Not be under Temporary Account Restriction Requirements
Not have violations of the Intellectual Property Policy
Sellers-Affiliate Creator Partnership
To partner with affiliate creators to promote auction products, a seller must:
Have a Shop Performance Score (SPS)≥ 3.5
Seller-Type Creators
To use the LIVE Auction feature, a seller-type creator must:
Have a Creator Health Rating (CHR) > 150
Not be under a LIVE ban or temporary suspension
Not engage in potentially manipulative or deceptive activity (see Creator Enforcement Policy)
To appear in sellers' Auction target plans, use Auction features, and access the LIVE Auction feature, affiliate creators must meet all of the following platform-level eligibility requirements:
Pass platform compliance checks.
Not be under a LIVE ban or temporary suspension.
Not engage in potentially manipulative or deceptive activity (see Creator Enforcement Policy).
Have a Creator Health Rating (CHR) > 150.
Have a Promotion Performance Score (PPS) > 3.5
If Creator does not have PPS (PPS=null), the below requirements must be met as a replacement:
The creator had more than 3 e-commerce live streams(each duration>=10 minutes) in the past 30 days.
The creator has no bottom content violation in the past 30 days
The creator's gambling,misleading price-related violation counts in the past 30 days is less than 3.
This eligibility gate only determines whether affiliate creators are visible in sellers' Auction target plans and can access Auction features. It does not change the underlying enforcement policies.
The LIVE Auction feature can be used in bothLIVE Manager (PC) and the TikTok Shop app. TikTok Shop reserves the right to remove access to this feature at any time. For more details on feature access and enablement, refer to the LIVE Auctionfeature guide.
Temporary Listing Products
A Temporary Listing is a fast way to add products to a LIVE session. These listings are temporary and will not sync to TikTok Shop stores or Shopify. Once the LIVE session ends, the listing is removed. If the same product is featured in a future LIVE session, a new Temporary Listing must be created.
Sellers are responsible for ensuring each Temporary Listing accurately represents the product offered for sale. The following are required:
Product listed and sold matches the selected category and sub-category
Product information (for example, title, images, brand, condition, and other details) is accurate and not misleading.
Product shown or described during LIVE matches the product in the Temporary Listing
No false or inaccurate information in the listing or associated LIVE content
When Temporary Listings are used together with mystery boxes or similar products, sellers must comply with the Mystery Boxes and Similar Products Requirements and the Gambling Policy
In accordance with the Gambling Policy, any randomization or reveal process must be conducted using official TikTok Shop tools. Use of any external tools, randomization and reveals done manually or offline are not permitted
Products must be listed in the category that most accurately represents the item. If the correct category requires Category Qualification, sellers must obtain approval before offering the product for sale through a temporary listing.
To help customers make informed purchase decisions and reduce post-purchase disputes, sellers are requested to follow the recommended practice and display the product on camera before offering it for sale during LIVE.
Dangerous Goods / Hazardous Materials
Sellers are responsible for accurately declaring whether a product is regulated as a dangerous good or hazardous material (hazmat) when creating a Temporary Listing, if prompted during the listing process.
Products that may be regulated as hazmat include, but are not limited to:
Perfumes
Essential oils
Paint products
Aerosols
Products containing lithium batteries
Sellers should review applicable product documentation, such as a Safety Data Sheet (SDS), to determine whether a product is regulated as hazmat. Products subject to dangerous goods requirements must comply with all applicable packaging, labeling, and shipping requirements. For more information, refer to the Dangerous Goods Requirements.
Eligibility for Temporary Listing Access
Temporary Listing access is available only to eligible sellers and creators. Minimum eligibility requirements are set out below and vary by participant type. TikTok Shop reserves the right to impose additional requirements, including without limitation specific performance standards, on participating sellers in its sole discretion.
For Sellers:
Shop Performance Score (SPS)≥ 3.5
AHR≥ 200
The seller is not under Temporary Account Restriction Requirements
Seller does not violate Intellectual Property Policy
For Creators:
CHR> 150
Creator has not violated more than 6 times in the last 30 days: Creator Enforcement Policy
Pass Platform Compliance Checks
Not to be under a LIVE ban or temporary suspension
Surprise Sets
A Surprise Set is a type of auction product offering in which the exact item or items purchased are revealed after the auction ends. Access to the Surprise Set feature is limited to eligible sellers.
Product and Category Requirements
Products must be listed in an eligible category. Eligible categories include:
Collectibles
Collectible products may include trading cards, comics and manga, model cars, and non-circulating coins.
Beauty & Personal Care
Toys and Hobbies
Sports and Outdoor Leisure Equipment
Home Supplies
Phones and Electronics
Fashion Accessories
Non-circulating coins must still follow our Collectibles Requirements for documentation and approved grading services.
The following products are not allowed in Surprise Sets:
iPhones and iPads (new or refurbished)
Televisions
Diamonds
Gift cards
Non-Collectibles Bullion
Any product outside the eligible categories and subcategories available when creating a Surprise Set
All items in a set must come from the same category or sub-category. For example:
Sport trading cards and non-sport trading cards cannot be included in the same Surprise Set.
Jerseys cannot be included in the same Surprise Set as trading cards.
Game consoles cannot be included in the same Surprise Set as cables, chargers, adapters, or console accessories.
All items in a set must be manufacturer-sealed, in original packaging, and unmodified.
All items in a set must have similar retail or market value.
Pricing Limits
Sellers must comply with the following maximum bidding price limits per Surprise Set:
Collectibles and Preowned: maximum bidding price of $5,000 per set
Coins and currency (graded or ungraded): maximum bidding price of $1,000 per set
All other eligible categories: maximum bidding price of $500 per set
Products in these categories are subject to applicable category return requirements, which may include Change of Mind returns.
In addition, each item included in a Surprise Set must meet the following market value requirements:
Sellers must provide an authentic Manufacturer's Suggested Retail Price (MSRP) for each item included in the Surprise Set. Providing inaccurate MSRP information may result in enforcement action.
An item's MSRP must not exceed the minimumand maximum values allowed for its category.
Price variation within a Surprise Set must be reasonable.
Surprise Sets must not be structured so that high-value items are disproportionately rare.
Listing and LIVE Display Requirements
When creating and promoting a Surprise Set, sellers are required to:
Ensure all information presented in the product listing (for example, title, images, brand, condition, and other details) and associated LIVE content is accurate and not misleading.
Ensure the Surprise Set title accurately represents the entire set. Do not use prize-like, value-based, gambling-style, or other prohibited claims in the title.
Provide complete information for each possible item included in the Surprise Set, including:
Brand or manufacturer
Product name
Condition
Example:
[Insert Brand Name] 3-in-1 Charging Cable
[Insert Brand Name] Wireless Controller
[Insert Brand Name] Protini Polypeptide Cream
Do not use generic placeholders or proxy descriptions for potential items (for example, "Item #1," "Mystery Item," or "item on screen").
List the quantity of each possible item included in the set.
Select the correct eligible category and sub-category.
Provide accurate product dimensions, where applicable.
Ensure products shown or described during LIVE match the products included in the Surprise Set.
Explain the randomization and reveal process accurately.
Use the official TikTok randomization tool for all Surprise Set reveals.
External, offline, or manual randomization methods are prohibited.
During LIVE, sellers are required to:
Display all possible items included in the Surprise Set on screen.
Do not conceal or obscure possible items from view.
Do not display a quantity of any item that exceeds the quantity actually available within the Surprise Set.
Reveal the item received immediately after each Surprise Set purchase.
Do not use background displays or visual materials that misrepresent the Surprise Set, including by:
Emphasizing higher-value items disproportionately
Inflating or inaccurately portraying an item's value or characteristics
Displaying products that are not included in the Surprise Set
Examples of prohibited practices include, but are not limited to:
Displaying a blank screen or otherwise failing to show all possible items included in the Surprise Set.
Concealing possible items from view, including placing them behind furniture, displays, or other objects.
Displaying a greater quantity of an item than is actually available within the Surprise Set.
Delaying or failing to reveal the item received after a Surprise Set purchase.
Note: Failure to comply with these Listing and LIVE Display Requirements may result in after-sales disputes being decided in the customer's favor.
Prohibited Claims
For product listings and LIVE content, sellers must comply with the Product Listing Policy and Content Policy. Sellers must not use misleading, prize-like, or value-based claims when offering Surprise Sets. This includes, but is not limited to:
Monetary Value Claims
Any guaranteed, implied, exaggerated or comparative value, including:
Minimum or maximum values (for example, "floor of $X," "ceiling of $X")
Value ranges or averages (for example, "between $X and $X," "average value $X")
Upside framing (for example, "worth up to $X")
Market or Pricing Comparisons
References to external pricing or valuation, including:
Market prices or recent sales (for example, "market price is $X," "last sold for $X," "based on comps")
Grading- or authentication-based value (for example, "PSA 10 chase," "certified worth $X")
Prize or Gambling-Style Language
Framing that suggests winnings or chance-based rewards, such as:
"Grand prize," "jackpot," "golden ticket," "gamble ticket," "spin the wheel," "lottery".
Investment or Appreciation Claims
Claims or implications that items:
Will increase in value
Will retain value
Should be treated as an investment
Scarcity or Urgency Framing
Exaggerated or unverifiable rarity or urgency, including:
"Once-in-a-lifetime," "you’ll never see this again"
Customer Purchase Limits
The following purchase limits apply to certain product transactions in the following categories:
Customers under 25 years old may purchase up to 8 products per day in the following categories: Surprise Sets, card breaks (where packs of cards are opened live for a customer), lucky scoops (where a scoop of mixed items is sold), and blind boxes (sealed boxes containing a random collectible item).
Customers who purchase 20 products in these categories (Surprise Sets, card breaks, lucky scoops, and blind boxes) will enter a 15-minute cool-off period before additional purchases in these categories can be made. After every additional 20 purchases in these categories, another 15-minute cool-off period will apply.
Feature Access Pathways
Eligible sellers may access the Surprise Set feature through the following pathways:
From Seller Center
Go to Manage Products
Click Add New Product
Select Create Surprise Set
From LIVE Console
Schedule an event and select Go LIVE
Go to the Surprise Set tab, or
Select Auctions, then click Create Surprise Set
Enforcement Actions and Appeals
We regularly review shops for compliance with this document, our Gambling Policy, and our Collectibles Requirements. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
Interrupting Surprise Set LIVE streams
Removing your ability to offer Surprise Sets
Deducting points from your Account Health Rating
Removing product listings
Revoking your access to offer products for sale
Issuing refunds to customers
For more information on enforcement actions, refer to our Seller Enforcement Policy. To appeal an enforcement action, visit theAppealssection for guidance.

Added

📚 LIVE auction is a LIVE bidding sales model that does not alter product compliance, fulfillment, or buyer protection responsibilities. For guidance on product creation, countdown setup, and auction launch operations, refer to the LIVE auction Feature Guide.
This policy applies to sellers, Official Shop Creators, Marketing Creators, and affiliate creators. Review the requirements below:
Eligibility and Responsibilities: Confirm that sellers, creators, and affiliated stores meet the applicable requirements and understand each party's responsibilities.
Eligible Products, Categories, and Formats: Confirm that products are eligible for sale and that all required category, tool, or format qualifications have been obtained.
Before Going LIVE: Listing and Preparation: Ensure product links, page information, actual auction items, and inventory are fully consistent.
During LIVE: Display, Promotion, and Bidding: Accurately display products and their defects; no false promotion or bidding manipulation is allowed.
Relevant Feature Policies: When using Surprise Set or Card Break, follow the corresponding requirements for product listing, display, and distribution.
Shipping Fees and Fulfillment Post-Transaction: Deliver the LIVE auction item according to the transaction result, charge shipping fees accurately, and complete packaging, shipping, and delivery as required.
Returns, Refunds, and Seller Responsibilities: Process eligible after-sales requests, and provide required product, LIVE, and fulfillment evidence as requested.
Violations and Appeals: Review violation consequences and appeal methods.
Eligibility and Responsibilities
Applies to all relevant entities: Sellers and creators are ineligible for LIVE auction if they commit off-platform violations or are assessed as excessively risky. Existing access may be revoked at any time. Some categories have additional criteria; the platform retains final interpretation rights.
LIVE auction eligibility:
Account Health Score (AHR) > 150
The account must be in good standing, free from active restrictions
No recent serious product, service, intellectual property, or other violations records
Sellers must continuously meet the eligibility requirements for LIVE auction and any tools used, and are responsible for the following:
Ensuring products are genuine, legal, safe, and meet all quality requirements
Ensuring category selection, product qualifications, and brand authorizations are accurate and valid
Providing truthful product information, inventory, pricing, and shipping fee details
Shipping ordered items according to the transaction results and handling all after-sales requests
Delegating LIVE operations to a creator, host, or LIVE service provider does not transfer the seller's full responsibility for products and orders.
Official Shop Creators and Marketing Creators
LIVE auction Eligibility
LIVE auction Eligibility
Creator Health Score (CHR) > 150
Creator Health Score (CHR) > 150
No active LIVE ban or temporary account suspension
No active LIVE ban or temporary account suspension
No recent serious violation records
No recent serious violation records
The linked store meets all seller eligibility requirements
Official Shop Creators and Marketing Creators must verify that the product information matches the physical items before going LIVE and are responsible for all LIVE staff and collaborators. Violations may affect both the creator account and the linked store.
Meets the platform's account-performance and compliance requirements
Promotion Performance Score (PPS) > 3.5. For new creators without an existing PPS, the platform makes a holistic assessment based on their LIVE promotion performance over the last 30 days. Creators must also have no severe violations, such as counterfeit, fraud, or intellectual property violations, and no manipulative or deceptive conduct.
Affiliate creators must comply with all Content Policy requirements when promoting LIVE auction products. Before going LIVE, affiliate creators must ensure that the physical items are consistent with the product detail page. Affiliate creators are responsible for all claims and promotional content made during the LIVE auction broadcast, and must not make false or misleading statements regarding brand, condition, value, efficacy, authentication, or after-sales commitments.
Affiliate creators are fully responsible for all conduct during the LIVE. The supplying seller holds full responsibility for products, qualifications, inventory, and fulfillment. When a violation involves both parties, both the affiliate creator and the supplying seller may be subject to enforcement action.
Eligible Products, Categories, and Formats
Categories Eligible for LIVE auction
All existing product rules apply to LIVE auction. Prohibited products cannot be auctioned. Restricted or qualification-required products may be sold only by eligible sellers who have met the relevant requirements. List each product in the category that exactly matches the physical item. Do not evade restrictions through incorrect category placement, title changes, tool switching, or product splitting. If compliance cannot be confirmed, do not launch the auction.
Tool and Feature Qualifications
The platform may determine access to Temporary Listing, Surprise Set, and other features based on business needs, account performance, and risk assessment. LIVE auction eligibility does not include access to these features. Sellers must separately meet the requirements below and comply with the Relevant Feature Policies: Listing and LIVE Requirements. The platform may restrict or revoke access based on account performance, risk, or violations.
Platform-Approved Categories and Sales Requirements
Selected products are for invited sellers only, covering specified leaf-level subcategories under these top-level categories:
Collectibles, Pre-Owned Goods, Phones & Electronics; for more details, refer to Collectibles Requirements, Pre-Owned Products Requirements, and Electronics Requirements
Beauty & Personal Care, Health, Food & Beverages; for more details, refer to Beauty and Personal Care Requirements, Food and Beverage: Shelf-Stable Requirements, and Your Guide to Category Qualification
Baby & Maternity, Home Supplies, Furniture, Sports & Outdoor; for more details, refer to Baby and Maternity Products Requirements and Your Guide to Category Qualification
Muslim Fashion: Family Sets, Virtual Products. For more details, refer to Your Guide to Category Qualification
Seller product-sales access is displayed in the Seller Center Qualification Center. After obtaining access, sellers must still comply with all category requirements for product information, display, qualifications, and fulfillment. The platform may restrict or revoke access based on account performance, risk, or violations.
Collectibles and Trading Cards
Display the front, back, condition, and any defects of the physical item on both the product page and during the LIVE. For graded products, also show the grading service provider, assigned grade, and authentication number. Products with no functional or collectible value, severe damage, or safety risks are strictly prohibited from being a part of LIVE auctions.
Perfume and Beauty Products
Disclose the brand, volume, version, full-size or Tester status, packaging, seal condition, and whether the item has been opened. Upon request, sellers must provide brand authorization, purchase records, or authentication materials. Only unused, unopened, factory-sealed items in intact original containers and within their expiration date may be sold.
Perfumes, sprays, liquid products, and lithium batteries must have their dangerous goods properties accurately declared, and must be packaged, labeled, and transported strictly in compliance with all requirements.
Pre-owned and refurbished electronics
Disclose product status, brand, model, capacity, appearance, functionality, battery, screen, accessories, packaging, repairs, and replaced parts. All refurbished electronics are limited to invite-only sellers. A product may be described as “Refurbished” only if it has been inspected, cleaned, tested, and repaired where needed by the manufacturer, a manufacturer-authorized refurbisher, or a qualified third-party refurbisher; otherwise, it must be described as “Used.”
During the LIVE, demonstrate power-on, unlocking, screen, camera, charging, battery, and device-lock status. Select the condition that matches the physical product; if unsure, choose the lower condition.
Jewelry and pre-owned luxury goods
Pre-owned luxury goods and jewelry use the New, Excellent, Very Good, Good, and Fair grades, assessed by wear, appearance, structure and parts, and function. Good is the minimum saleable condition; Fair is not eligible for sale. Tags, packaging, COAs, warranty cards, and accessories must be disclosed separately and do not determine the condition grade; authentication documents or COAs must match each physical item.
Units and Materials: Use grams for precious metals, carats (ct) for gemstones, ring sizes for rings, and length for chain jewelry. Product-page and LIVE information must match. Show the hallmark when claiming purity; if none exists or the source is unclear, disclose that fact and do not assume the material or gemstone origin.
Pre-LIVE: Product listing and preparation
Post products and complete required disclosures
Each product link corresponds to exactly one physical auction item; you cannot mix and sell different products under a single link. Create separate product links for different items, this rule also applies to Temporary Listing.
Product description must at minimum include: product name, brand or unbranded status, category, clear main image that matches the physical item, condition and defects, specifications and quantity, included accessories, certificates, original packaging, required qualifications, and shipping information.
Product page must show the full view and actual condition of the auction item. You cannot use only stock images for pre-owned, refurbished, or damaged items; solid-color images, irrelevant images, or brand logos cannot replace actual photos of the item.
Title and description must match the actual auction item exactly. Do not use irrelevant brands, trending keywords, false value claims, or unrecognizable names such as "Item 1".
You must select the condition tier or status that matches the physical product. Accurately disclose flaws, wear, repairs, and functional issues; if unsure, choose the lower tier. Where a category has additional condition-grading, authentication, or approval requirements, sellers must comply with them as well.
Pre-LIVE verification
Sellers must provide creators with full details on item condition, flaws, specifications, accessories, required qualifications, pricing, shipping, and delivery requirements. Do not start the auction if information is incomplete.
Official Shop Creators and Marketing Creators must verify the product page, physical auction item, and inventory; affiliate creators must also verify seller credentials. If information is inconsistent or unconfirmed, pause the auction and correct it before going LIVE.
Also confirm all of the following before going LIVE:
Each auction item, product page, and physical inventory unit matches one-to-one;
Similar auction items are clearly distinguishable, and match transaction records and orders;
Once product display or bidding starts, you cannot temporarily change the starting bid, bidding duration, or auction end method.
For product linking, camera and lighting setup, display order, countdown settings, and end procedures, refer to the LIVE auction Feature Guide.
During LIVE: Display, promotion, and bidding
Product display
At the start of the LIVE, clearly state the range of auction items for the session and the sales format. If an item is marked Final Sale, inform buyers before bidding starts.
Disclose the product name, brand, condition, major defects, specifications, quantity, exact product and accessories buyers will receive, and all other information that impacts purchasing decisions before bidding starts.
Keep auction items clearly visible throughout bidding, unboxing, Card Break, and distribution. Show the full item, key parts, major defects, and required functions. Display all items for the session in the LIVE background; a high-value item's display time cannot exceed its share of the session's actual auctions. Remove or block unrelated content that could mislead buyers about brand, value, or prize scope.
After a winning bid, show the buyer's won item clearly to the camera for at least 2 seconds, and verbally confirm the win during the LIVE.
Truthful promotion
Claims about price, value, rarity, function, returns, or endorsements require verifiable evidence. Do not make false or misleading claims regarding original prices, stock, sales, demand, or value, or promise unspecified high-value items beyond the listing. The platform may request official website links, receipts, or transaction records.
Fair bidding
Only actual end buyers may place bids. Sellers, LIVE hosts, employees, personal contacts, business partners, and associated accounts cannot place bids or artificially raise prices. Do not falsify winning bids, re-auction items after low winning bids, demand additional price differences, or direct buyers to off-platform transactions.
Relevant Feature Policies: Listing and LIVE Requirements
Surprise Set
Surprise Set is allowed for Collectibles, Beauty & Personal Care, Toys & Hobbies, Sports & Outdoors, Home Supplies, Phones & Electronics, and Fashion Accessories categories.
Surprise Set inventory may only contain products from the same category or subcategory, with similar approximate value, that are factory-sealed and unmodified by the manufacturer; Non-collectible categories cannot include secondary random items, custom blind boxes, or self-sealed packaged products.
In product information, list every item's name, brand, condition, and quantity. Units offered cannot exceed physical inventory, and the title cannot highlight only the highest-value item's name or value or otherwise mislead buyers. Keep all inventory and distribution visible throughout the LIVE, and show each won item for at least 2 seconds immediately after the win in the same session. Do not add prizes, cash, or prohibited products.
Pricing and purchase restrictions: Every item must have a verifiable manufacturer's suggested retail price (MSRP) that falls within the category's approved value range. One single Surprise Set can contain a maximum of 500 items; the rules for maximum bid price, single item value, daily purchase limits, and cooling-off periods apply concurrently.
Maximum bid price per set:
Collectibles: maximum $5,000 per set; coins and currency: maximum $1,000 per set.
Other eligible categories: maximum $500 per set.
Each item must fall within the market-value range below. When a buyer purchases a Surprise Set, the probability of receiving the highest-value item in that set must be at least 5%:
Buyer purchase limits: Users must be 18 years or older to participate. Buyers under 25 years old can purchase a maximum of 8 units per day; any buyer that accumulates 20 total purchases enters a mandatory 15-minute cooling-off period, and enters another 15-minute cooling-off period after every additional 20 purchases. Sellers cannot guide buyers to bypass these limits.
Card Break
Card Break is a sales format where cards or collectibles are opened LIVE during the stream, and distributed to buyers per pre-disclosed rules.
The platform permits Personal Break, Pick Your Team / Type, Pull-Til-You-Win, and Case Break formats; Random Team Break may only be run through a valid Surprise Set listing.
Product information must state what buyers purchase, the distribution rules, and the exact physical item they will receive. Keep the full opening, display, and distribution process visible; each transaction must deliver at least one physical item. Do not use prohibited Draft-Style or Bounty formats, add random items or prizes, use third-party randomization tools, or rename listings to bypass rules.
LIVE auction close, shipping fees, and order fulfillment
Win confirmation and fulfillment responsibility
A completed winning bid is legally binding; cancellations follow platform rules. Sellers cannot cancel, substitute, or re-auction an item because the winning bid is low. Buyer protection still covers quality and fulfillment issues. Ship the exact won item—never a similar or near-identical product, an item with a different serial number, or a lower-condition item. Listing expiration does not remove verification responsibility.
Mis-shipments, missing items, or substituted products are treated as fulfillment violations; all related refunds or reshipment costs are the full responsibility of the seller. For specific timelines and other requirements, refer to the Fulfillment Policy.
Shipping fees
Shipping fees must reflect actual package weight, dimensions, shipping method, and cost. Do not pair a low starting bid with excessive shipping to create undisclosed profit. Combined shipping must reflect the merged parcel's actual cost, and promised free shipping cannot carry extra charges.
Shipment Timeframes, Parcel Pickup, and Delivery
Sellers must complete valid shipment within 2 days, meaning you hand over the correct product to the carrier and generate a real, trackable logistics record. Creating a shipping label alone or filling in a tracking number does not count as completing shipment.
You may not use fake tracking numbers, empty parcels, or invalid logistics. Sellers must retain records of transactions, picking, packing, package weights, shipping labels, and parcel pickup. In case of disputes over wrong/missing items, damage, or non-delivery, the platform may require you to provide photos, surveillance footage, or other proof.
Orders must enter transit and be delivered within the applicable fulfillment timelines. Regular overseas-warehouse orders generally must enter transit within 2 business days and be delivered within 6 business days after Ready to Ship; cross-border direct-shipping orders generally must enter transit within 3 calendar days and be delivered within 15 calendar days. Long-term lack of logistics updates or late delivery may affect shop service metrics and LIVE auction permissions. See the Fulfillment Policy for the applicable timeline.
Packaging
Protect single trading cards with sleeves and rigid bend-resistant holders or equivalent protection. Use appropriate packaging and shipping for electronics, fragile goods, liquids, perfumes, and high-value items. If inadequate protection causes damage, dampness, leakage, missing parts, or loss of usability, the seller is responsible for returns, refunds, or replacements and may be penalized.
Returns, Refunds, and Seller Liability
LIVE auction orders generally do not support change-of-mind returns. Buyers may request after-sales support under platform rules for non-receipt, damage, defects, missing items, or mismatch with the description. Final Sale does not remove these liabilities, and expired links do not affect completed orders, after-sales processes, or evidence obligations. Eligible requests must be submitted with evidence within 14 days of delivery.
The platform determines liability from buyer and seller evidence and may review product pages, LIVE footage and statements, transaction and communication records, packing records, and logistics. If a seller fails to make required disclosures or submit true, relevant, and complete evidence on time, the platform may rule on available materials and require a refund, exchange, or replacement. See Customer Disputes (Appeals).
The end of a LIVE, expired links, creator unbinding, or permission changes do not release sellers from fulfillment or after-sales obligations. Process requests within Seller Center deadlines; unjustified rejection or delay may trigger automatic refunds and harm shop performance.
Invalid Seller Rejection Rate (ISRR):
Sellers participating in LIVE Auctions must comply with the Invalid Seller Rejection Rate (ISRR) requirements for all covered after-sales requests arising from auction orders. Refer to the Requirements for Invalid Seller Rejection Rate (ISRR) for more details.
Sellers may not obstruct buyers' rights protection actions through measures including blocking, muting, threatening, inducing buyers to withdraw complaints, or demanding off-platform refunds. For other requirements on order cancellation, returns, refunds, and processing time limits, see the Customer Order Cancellation, Return, and Refund Policy.
Violations and Appeals