Key Points:

• The Creator Health Rating (CHR) is a 0-1,000 point system that reflects the overall health of a creator account. Points are gained through compliant content that generates completed orders and lost for violations.
• A CHR of 200-1,000 is healthy, 151-199 requires attention, and 150 or below is unhealthy and subject to milestone enforcement actions.
• Enforcement can happen at any time, especially in cases of repeated or severe violations. Creators who repeatedly violate policies or engage in high-risk behaviors may have their e-commerce permissions removed, regardless of their CHR points.
• Creator Health enforcement actions at 150, 100, 50, and 0 CHR points apply in addition to regular enforcement, with restrictions increasing as your CHR points decrease.
• Creators can recover lost points through Creator Policy Quizzes based on the policy tier and recovery rules.

This document outlines the requirements and provides information for the Creator Health Rating (CHR) on TikTok Shop. This system is designed to help creators understand their account health and avoid enforcement actions. Creator accounts are also subject to our Creator Enforcement Policy. Creators must comply with this document and the Creator Enforcement Policy when creating content and promoting products on our platform.

Creator Health Rating (CHR)

The Creator Health Rating (CHR) is a score from 0-1,000 that reflects the health of your creator account. You lose points for violating policy rules or having performance issues. These can lead to additional enforcement actions called Creator Health enforcements. You can earn points through policy-compliant content that generates completed orders. You can also recover lost points by completing Creator Policy Quizzes when recovery is available.Note: All new TikTok Shop creators start with 200 points.
You can view your CHR in Creator Center (your hub for managing TikTok Shop activities) via TikTok Shop for Creators.

• Green (200-1,000 points): Your account is healthy.
• Orange (151-199 points): Your account needs improvement.
• Red (1–150 points): Your account is at risk of deactivation and subject to Creator Health enforcement actions.
• 0 points: You are no longer eligible to be a TikTok Shop Creator, and all e-commerce permissions are banned.

Points Reduction

Points may be deducted from your Creator Health Rating for the following reasons:

• Violations of our Content Policy, Creator Terms of Use, or other policies.
• The number of points deducted depends on the violation's severity and frequency.
• Point deduction will be automatically reset after 90 days

After a set number of deductions, you may be limited to posting up to 3 pieces of content per day for 7 days.Certain violations or behaviors may fall outside the CHR framework (for example, repeated or severe platform misconduct). In these cases, TikTok Shop may take additional enforcement actions, including removing your e-commerce permissions. For more details, see Creator Enforcement Policy.

Points Awarded

Creators can earn points through positive engagement and compliant performance:

• Creator Policy Quizzes: If recovery is available for your violation, you can recover lost points by passing a Creator Policy Quiz related to a violation.
• Eligible Content and Orders: Earn 1 point for every 10 completed orders generated through policy-compliant content.
• Maximum Points: Each piece of content can earn up to 20 points, and you can earn up to 65 points per week.

Points from eligible content and orders are added every Monday and last for 90 days.If your appeal or corrective action is approved, any points you lost will be given back.
Note: Only confirmed orders that have passed the return, refund, and cancellation period count as "Order Completed."

Understanding Your Creator Health Rating (CHR)

A Learn More button is available on the Creator Health Rating (CHR) homepage. Select this button to open the CHR Details page, where you can learn how CHR works, understand the factors that may affect your rating, and find additional information about your CHR status.
The redesigned CHR Details page provides a centralized overview of the Creator Health Rating (CHR) system. It explains the rules for point deductions, point additions, point recovery, and point reset, making it easier to understand how your CHR is managed.The Rating History page shows the content, violation, quiz recovery, or point reset event behind each score change.

Creator Health Enforcements

If your Creator Health Rating drops to 150, 100, 50, or 0 points, we may issue Creator Health enforcement actions. You will also receive warning notifications when your score approaches the next milestone.Enforcements by Creator Health Rating

• 199 points and below: A warning and reminder to monitor your CHR closely
• 150 points and below:
  • 50% account-level traffic reduction until your CHR recovers above 150 points.
• 100 points and below:
  • 90% account-level traffic reduction until your CHR recovers above 100 points.
• 50 points and below:
  • Full account-level traffic reduction until your CHR recovers above 50 points.
• 0 points: Permanent removal of all e-commerce creator permissions.

Tip: Check your Creator Health Rating page regularly to stay above key milestones and avoid enforcement. Be aware of the following:

• TikTok Shop may take immediate action (including suspensions or permission removal) for repeated or high-risk violations, regardless of your CHR score.
• A pattern of repeated violations within a 90-day period may lead to immediate enforcement. For details, see the Creator Enforcement Policy.

Point Reset History

The Rating History includes point award, point deduction, quiz recovery, and point reset records to help you understand changes to your Creator Health Rating (CHR). Your CHR score may decrease when earned points expire after 90 days, or increase when deducted points reset after 90 days.

Enforcements and Appeals

Creators can view their account health and any enforcement actions on the Creator Health Rating (CHR) page. For more information on violations, see Creator Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section.

Personalized Account Health Report (PAHR)

The Personalized Account Health Report (PAHR) helps you track trends in your CHR. You can access your weekly PAHR by clicking the link in the top right corner of your CHR page. The report shows your net total points gained or lost over the past week, including points earned through completed orders from policy-compliant content and points recovered through Creator Policy Quizzes.
PAHR Features

• Weekly Points Overview – See how many points you gained, lost, recovered, or reset.
• Adjustable Date Range – Filter by week (within the past 90 days) to track progress over time.
• Top 3 Most Violated Policies – Get links to TikTok Shop Academy (our online learning portal) articles that explain your most common violations.
• Feedback Survey – Share your experience to help us improve the report.

Access your PAHR to stay informed, track your progress, and take control of your account health.

How to Improve Your Score

Here is a summary of positive actions you can take:

• Complete Creator Policy quizzes to recover points when recovery is available for your violation.
• Post policy-compliant content that generates completed orders.
• Review your Rating History and regularly monitor your Personalized Account Health Report (PAHR) to track your progress.

Frequently Asked Questions (FAQ)

Is my Creator Health Rating publicly visible?No. Your Creator Health Rating (CHR) is only visible to you.
Do all creators have a Creator Health Rating?Yes. All creators have a CHR. New creators start in the healthy range at 200 points. You can earn points by generating completed orders through policy-compliant content. Points are updated weekly.
How do I find my Creator Health Rating?You can view your CHR in Creator Center. Go to TikTok Shop for Creators and scroll to the bottom of the page to find your rating.
What can I find on my Creator Health Rating page?Your CHR page includes:

• Your creator account health status
• Your CHR score
• Recommended actions to improve your CHR
• A list of your violations
• A link to your Personalized Account Health Report
• A Learn More entry point to CHR Details and Rating History

The CHR homepage gives creators direct access to a CHR details page that explains how CHR works and a Rating History view that shows what changed their score.What is the difference between my Creator Health Rating and Promotion Performance Score?

• Creator Health Rating (CHR): A score of 0-1,000 that reflects the overall health of your account. Points are deducted based on the policy tier and the enforcement action associated with that violation. Creator Health enforcement actions apply if your score drops to 150, 100, 50, or 0. You can earn points through policy-compliant content that generates completed orders and recover points through Creator Policy Quizzes when recovery is available.
• Promotion Performance Score (PSS): A 5-point scale that measures how well you select quality products and create promotional content. It is based on shop and product ratings, along with any violations on your promotional content. A higher PPS unlocks campaign eligibility, boosted TikTok Shop ads, and increased reach.

If I have more questions about my Creator Health Rating or disagree with it, where can I get help?Go to Settings > Help Center > Submit a support ticket. In the Topic dropdown, select Creator Development.
Why haven't I received CHR points for a recent order?CHR points are awarded only for Order Completed orders. An order is considered completed after it has passed the return, refund, and cancellation period and has been confirmed. Orders that are still within these periods are not yet eligible for points awards.
Why did my CHR score change even though I didn't receive any new award points or violations?Your CHR score may change when earned points expire after 90 days, deducted points reset after 90 days, or quiz recovery is applied after you pass a Creator Policy Quiz. You can review these changes in the Rating History.