Check Before You Post: Video Pre-Check Tool Guide

Key Points:

• The Video Pre-Check Tool helps creators identify potential policy issues in their videos before publishing, reducing violations and improving content quality.
• The results consist of possible risks plus suggestions for corrections and optimization.
• Creators are allowed at least 5 pre-checks per day.

What Is the Video Pre-Check Tool

The Video Pre-Check tool is a free-to-use tool on TikTok Shop Seller Center and Creator Center that scans your shoppable videos for potential policy violations. With TikTok Shop’s Video Pre-Check Tool, you can upload a video to receive alerts about potential risks within minutes. The tool also provides suggestions to correct and optimize content before posting.
When you upload a shoppable video in the Video Pre-Check tool, it scans the following areas but is not limited to:

• Visuals
  • Text: On-screen text embedded in your video, captions
  • Images, video, illustration, and animated graphics
  • Product displayed, including labels,
• Audio
  • Music and sound effects
  • Voice
  • Background audio
• Product links
• Content description, such as text, hashtags, and emojis

Video Pre-Check Benefits

1. Maintain Account Health

Use the Video Pre-Check tool to ensure your content meets policy standards. Avoid content removal, posting restrictions, and other penalties such as account restrictions or loss of access to features that may be challenges to your growth. Additional features for more comprehensive reviews become available as your account grows.
While using the Video Pre-Check Tool does not guarantee that a violation will never occur, it is an effective way to catch potential issues early. This significantly reduces the risk of receiving a violation after publishing.

1. Simplified posting

The Video Pre-Check tool is automatically updated with our latest policy requirements. That means no policy update goes unnoticed. This policy assistant detects every policy update within minutes of your pre-check request.
Creators and sellers can speed up the posting process with auto-post. Simply turn on auto-post, and the Video Pre-Check tool will automatically publish your submitted video once it confirms that no policy violations were detected.

1. Experiment with customized feedback

Experiment with different video promotion strategies with the Video Pre-Check tool. Each video scanned with the Video Pre-Check tool comes back to you with policy tips to improve your content quality while keeping to our Community Guidelines and Content Policy requirements. The faster you learn about our policies, the fewer revisions you need to make as you try out new scripts, trends, and video styles.

Unlock Video Pre-Check Features

Essential Pre-Check

Sellers and creators who are just starting out can use the Video Pre-Check Tool up to 5 times a day. The more sales you generate, the more pre-check opportunities you will receive. This will be shown on your Video Pre-Check tool page.
The essential pre-check review scans for the following 3 common policy issues:

• Unoriginal content, such as reused or duplicated material
• Irrelevant promotion, where the promoted product does not clearly relate to the video content
• Still-frame content, where videos lack meaningful motion or engagement

Tip:

• Study policy best practices: Avoid making these top creator violations by studying the guidelines in these guides: Your 2026 Holiday Success Guide.
• Follow the provided best practices, and observe trends that elicit positive comments and have good product reviews.

Auto-Post

Turn on Post after check under Video Pre-Check to automatically publish your video after it passes review.
Auto-Post provides a more comprehensive review across a broader range of content policies, including:

• Health-related policies, such as weight management, medical, and wellness claims
• Misleading content, where claims about features, price, or effects may leave customers with inaccurate expectations of the product
• Intellectual Property Rights (IPR) policies, where the promoted product may be a counterfeit or unauthorized replica product

Turn on Auto-Post under Video Pre-Check to have your video automatically posted once it passes the check.

Tip:

• With the Video Pre-Check tool, you can spot product IPR and listing policy infringements that may be hard to detect as a creator. This protects you from inadvertently promoting products that may result in a poor customer experience.
• You will receive a list of keywords to avoid for certain policies if the Video Pre-Check tool detects sensitive language used in your claims.
• Always submit the video again for a pre-check if you have made any updates to it to review your revisions.

Access the Video Pre-Check Tool

You can access the Video Pre-Check Tool through both Seller Center and Creator Center.

For Sellers

The Video Pre-Check tool can be accessed through the Seller Center or Seller App.
Option 1: Access via LIVE & Video tab

1. In Seller Center or the Seller App, go to the LIVE & Video tab.
2. Select Create Content.
3. Go to Quality Check.

For Creators

In Creator Center, the Video Pre-Check Tool can be accessed in 4 ways:

Option 1: Access via Creator Center Home tab In your profile, tap TikTok Studio (the in-app hub for creation tools). Under Monetization, tap TikTok Shop for Creator. Next to TikTok Shop toolkit, tap > Tap Video pre-check, then Check now. Under Step 1: Upload a video, tap + Tap Photo library to upload an existing video or Camera to take a video. Under Step 2: Link a product, tap + Locate your desired product in the available list and tap Link. Tap Check. Results will arrive within approximately 10 minutes. Your results will appear in the Videos section of the video pre-check page. Videos will include a View Result button or the option to Post if no issues were identified.

Option 2: Access via Creator Center Videos tab In TikTok Shop Creator Center, tap on the Videos tab at the bottom of your screen. Under the Create tab, Tap Video pre-check

Option 3: Access via Add a Product page In your profile, upload a video, then tap Next. Tap + Add link, and select Product to add a product link to your video. Select a product from your showcase or TikTok Shop. Tap Check now at the top of the page to be directed to the Video Pre-Check Tool.

Option 4: Access via Creator Health Rating page In TikTok Shop Creator Center, scroll to the bottom of your screen, and tap Creator Health Rating (a tool that tracks your account's standing against policies). Tap Video Pre-Check Tool to start a video check.

Get started with your first video pre-check with our step-by-step guide on how to upload your videos to the Video Pre-Check tool.

Frequently Asked Questions (FAQ)

What should I do if the Video Pre-Check Tool detects an issue in my video?Click View result next to your video to see the detected issue and get suggestions for fixing it. To refresh your knowledge of the related policy, click the Learn more link.
Does using the Video Pre-Check Tool guarantee that I won't get violations?No. The tool checks for common content policy issues, like unoriginal and low quality content, but it is not guaranteed to catch every violation. The best way to prevent violations is to review TikTok Shop policies.
How many times can I use the Video Pre-Check Tool?Creators have at least five pre-checks per day. The number of pre-checks available may vary based on creator performance. The tool will show you how many checks you have remaining.
What other ways can I learn about promotional best practices if I've reached the quota to use the Video Pre-Check Tool?You may refer to the Product Selection Risk Reminders for selected products, or browse our Academy articles on Best Practices for Promotional Content when creating content as a TikTok Shop creator.

Best Practices Checklist

• Always re-check your video after making any edits to ensure revisions are compliant.
• Leverage the auto-post feature for eligible accounts to streamline publishing after a successful check.
• If a check fails, carefully review the feedback and policy links provided before editing and resubmitting.