Extractive summary generated from the latest crawler snapshots. Use the linked TikTok pages as the source of truth before making operational decisions.
Generated: Included policies: 30Usable snapshots: 56Pages with crawler errors: 11
Executive Summary
Includes 30 creator-relevant policy pages from 56 usable monitored page snapshots.
Summaries are generated from the latest crawled TikTok Shop policy text and should be checked against the linked source before operational decisions.
11 discovered pages currently fail crawler validation and are excluded until they return usable article text.
Highest-Risk Watchouts
AI-Generated Content Restrictions and Requirements: Understand the Consequences: Violating these rules can lead to actions against your content (like removal or restricted visibility) and your account (like warnings, restrictions, or even permanent bans for severe violations).
AI-Generated Content Restrictions and Requirements: Extremely Severe Violations Accounts that use AI-generated content for fraud, dissemination of illegal information, or other serious unlawful or non-compliant activities may be permanently banned.
AI-Generated Content Restrictions and Requirements: Content will not be restricted or penalized solely for using AI, provided it complies with TikTok’s Community Guidelines, TikTok Shop policies, and all relevant platform standards and requirements.
AI-Generated Content Restrictions and Requirements: Enforcement for Violations The platform may take appropriate enforcement actions against AI-generated content and related accounts that violate the standards outlined above.
Content Policy: Artificial Intelligence Generated Content (AIGC) AI-generated content is not allowed if it: Misleads or deceives viewers Impersonates others Otherwise violates the TikTok Shop Content Policy or TikTok Community GuidelinesContent that violates these requiremen...
Content Policy: Violations may result in enforcement actions such as content removal, feature restrictions, violation points, or account restrictions.
Content Policy: For more information on violations, see the Creator Enforcement Policy.
Content Policy: Illegal and Criminal Activity Creators are strictly prohibited from promoting any content that contains any form of illegal or criminal activity, which may result in content removal and other enforcement actions.
US Academy / Policy Center / Creator / Promotional Content · TikTok page date: · Text captured: · Last verified unchanged:
These requirements help: Protect customer experience Improve promotion quality Maintain platform integrity What is Being Updated Promotion Eligibility Requirements for Selected Categories Affiliate creators must be eligible before promoting products in the 17...
Your eligibility is based on your: Creator Health Rating (CHR) Promotion Performance Score (PPS) Track record of sales Ongoing ability to create high-quality content If you do not meet the criteria, you may face restrictions.
For more details, refer here: Affiliate Marketing Policy What you Need to Know To improve promotion quality, TikTok Shop is adding new requirements for some product categories.
These requirements apply when adding products to: Showcase LIVE Video anchors Creators who do not meet the required criteria will receive an automated notification explaining why the product cannot be added.
US Academy / Policy Center / Seller / Working with Creators · TikTok page date: · Text captured: · Last verified unchanged:
This policy outlines the requirements and eligibility criteria for sellers and creators participating in Affiliate Marketing on TikTok Shop.
The product must not have intellectual property, fair trading, or customer review-related policy violations.
TikTok Shop reserves the right to restrict affiliate marketing access or remove affiliate marketing products if our Affiliate Marketing Qualification Requirements are not met.
If any violations are identified, TikTok Shop may take enforcement action at our sole discretion.
US Academy / Policy Center / Creator / Accounts and Commissions · TikTok page date: · Text captured: · Last verified unchanged:
These actions may include, but are not limited to: Assigning violation points Removing content Removing access to features Restricting commission earnings Restricting or removing your creator account Creators can view their account health and any enforcement...
For more information on violations, see Creator Enforcement Policy.
Posting Limits Creators and merchants may post: • Up to 30 shoppable short videos per day • Up to 60 shoppable photo posts per day Enforcement Actions and Appeals We regularly review creator accounts for compliance with our policies.
This policy outlines the eligibility criteria TikTok users must meet to access TikTok Shop creator e-commerce features.
US Academy / Policy Center / Creator / Accounts and Commissions · TikTok page date: · Text captured: · Last verified unchanged:
This applies to a range of violations, including but not limited to: Misleading Promotions Low Quality Content Weight Management Medical Claims Unoriginal Content Are bound to shops that violate our Content Policies or Community Guidelines Note: Enforcement a...
Creators who commit the same policy violation 6 times within a 90-day period may have their e-commerce permissions removed immediately, and their commissions frozen, regardless of their Creator Health Rating (CHR) points.
This notice typically includes: The reason for enforcement What action was taken Whether the action is temporary or permanent Violation Records You can review your violation history and overall account health on your Creator Health Rating (CHR) page.
Enforcement actions may be taken when creators fail to meet policy or performance requirements.
US Academy / Policy Center / Creator / Accounts and Commissions · TikTok page date: · Text captured: · Last verified unchanged:
Key Point Summary TikTok Shop creators in the US must not engage in fraud, abuse, or misconduct on the platform.
What Is Creator Fraud, Abuse, and Misconduct?
This may include, but is not limited to: Assigning violation points Removing content Removing access to features Restricting commission earnings Restricting or removing your creator account For more information, please refer to our Creator Enforcement Policy.
Being linked to accounts that have previously been banned or subject to enforcement actions, including being part of a group of accounts that show coordinated content, traffic, or engagement patterns tied to known violating creators or violating content.
US Academy / Policy Center / Creator / Accounts and Commissions · TikTok page date: · Text captured: · Last verified unchanged:
Points Reduction Points may be deducted from your Creator Health Rating for the following reasons: Violations of our Content Policy, Creator Terms of Use, or other policies.
Creators who repeatedly violate policies or engage in high-risk behaviors may have their e-commerce permissions removed, regardless of their CHR points.
For more information on violations, see Creator Enforcement Policy.
Enforcements and Appeals Creators can view their account health and any enforcement actions on the Creator Health Rating (CHR) page.
US Academy / Policy Center / Creator / Promotional Content · TikTok page date: · Text captured: · Last verified unchanged:
Understand the Consequences: Violating these rules can lead to actions against your content (like removal or restricted visibility) and your account (like warnings, restrictions, or even permanent bans for severe violations).
Extremely Severe Violations Accounts that use AI-generated content for fraud, dissemination of illegal information, or other serious unlawful or non-compliant activities may be permanently banned.
Content will not be restricted or penalized solely for using AI, provided it complies with TikTok’s Community Guidelines, TikTok Shop policies, and all relevant platform standards and requirements.
Enforcement for Violations The platform may take appropriate enforcement actions against AI-generated content and related accounts that violate the standards outlined above.
US Academy / Policy Center / Creator / Promotional Content · TikTok page date: · Text captured: · Last verified unchanged:
Artificial Intelligence Generated Content (AIGC) AI-generated content is not allowed if it: Misleads or deceives viewers Impersonates others Otherwise violates the TikTok Shop Content Policy or TikTok Community GuidelinesContent that violates these requiremen...
Violations may result in enforcement actions such as content removal, feature restrictions, violation points, or account restrictions.
For more information on violations, see the Creator Enforcement Policy.
Illegal and Criminal Activity Creators are strictly prohibited from promoting any content that contains any form of illegal or criminal activity, which may result in content removal and other enforcement actions.
US Academy / Policy Center / Creator / Promotional Content · TikTok page date: · Text captured: · Last verified unchanged:
This may include, but is not limited to: Deducting points from your Account Health Rating Removing product listings Revoking your access to offer products for sale Issuing refunds to customers Removing access to features For more information, seeSeller Enforc...
Note: Invited creators participating in high-risk livestream activities (for example, Mystery Box, Breaks) may be geo-restricted to non-producing countries.
Requirements for Gambling Gambling activities are prohibited on TikTok Shop, including in both livestreams and videos even if you do not engage with viewers or offer a chance to win a prize.
If violations are identified, we may take enforcement actions.
US Academy / Policy Center / Creator / Promotional Content · TikTok page date: · Text captured: · Last verified unchanged:
This may include, but is not limited to: Assigning violation points Removing content Removing access to features Restricting commission earnings Restricting or removing your creator account Creators can view their account health and any enforcement actions on...
For more information on violations, see Creator Enforcement Policy.
This document applies to Sellers and creators, and it outlines the requirements for creating high-quality videos and LIVEs when promoting products on TikTok Shop.
Enforcement Actions and Appeals We regularly review creator accounts for compliance with this document, our Content Policy, and our Community Guidelines.
US Academy / Knowledge Base / Creator / TikTok Shop Overview · TikTok page date: · Text captured: · Last verified unchanged:
Being successful on TikTok is a compounding of multiple factors, and posting high-quality and engaging content is just one of those factors.
Welcome to the Shoppable Video Content Styles Guide - your guide to unblocking creativity in creating video content for TTS products.
It is important to note that the educational material provided here are guidelines and not rules.
We want to provide you with the right resources to be successful in this factor, and we will be doing that through the templates modeled from high-performing content.
US Academy / Feature Guide / Creator / Showcasing and Selling / Shoppable Video / Intro to SV · TikTok page date: · Text captured: · Last verified unchanged:
Step 4: Track Performance and Get Feedback After you post, you can review how your videos are performing and see how your good-quality content contributes to your growth.
It also provides clear insights and guidance after you post, so you can see how your good quality videos contribute to your traffic and improve with each new video.
Click the banner at the top that says "Learn what makes a good quality video and start getting more views today!" ⚙️ How it Works Step 1: Learn What Makes a Good Quality Video Inside the guide, you'll find: A quick intro video explaining the value of good con...
Your content is automatically evaluated, and good-quality videos will be identified and used in your performance insights.
US Academy / Feature Guide / Creator / Account Health / Performance Scores · TikTok page date: · Text captured: · Last verified unchanged:
If 3 of those videos have violations, then 30% of their recent videos are considered low quality.
Promotion Performance Score, or PPS, is a dynamic score from 0 (poor) to 5 (excellent) that evaluates a creator's ability to: Select high-quality products Create good-quality content The score reflects the overall quality of your promotions, and updates daily.
Content Score answers: Are you consistently posting high-quality, policy‑compliant content?
PPS is available to affiliate creators who meet at least one of the following criteria in the last 30 days: 5+ delivered orders 6+ videos posted 3+ livestreams hosted 💡 Did you know?
US Academy / Feature Guide / Seller / Ways to Sell / LIVE Shopping · TikTok page date: · Text captured: · Last verified unchanged:
Your giveaway duration must be at least 2 minutes longer than the minimum watch time requirement, if you had selected it as a participating criteria.
What is LIVE Giveaway LIVE Giveaway allows you to easily run contests and giveaways during your TikTok Shop LIVEs.
App Set Up * Viewer side： Step 1: See the LIVE giveaway icon at the top of LIVE Step 2: Participate in the giveaway * Step 3: Check the result * How do winners receive their Giveaway item?
If even ONE order is not delivered, the seller's LIVE giveaway permission will be withdrawn.
US Academy / Knowledge Base / Creator / TikTok Shop Lab: Content Quality · TikTok page date: · Text captured: · Last verified unchanged:
Irrelevant promotion No physical product displayed Description is not detailed Pirated and unoriginal content NSFW (inappropriate) content Pre-recorded content in LIVE Poor production quality Exaggerated and false claims
US Academy / Knowledge Base / Creator / THE LOOP – Creator Community Newsletter · TikTok page date: · Text captured: · Last verified unchanged:
💫 ✨ Community Wins: ALL IN for BFCM The Creator Community showed UP — on video, in LIVE, in Discord, and across every region.
And the results speak for themselves: 80K+ videos created 145M+ video views 23% of total platform GMV generated by community creators 25% of all LIVE GMV came from the community Your creativity and consistency powered this entire moment.
🤍 #TTSWest | #TTSMidwest | #TTSNortheast | #TTSSouthwest | #TTSSoutheast 🏆 Top Highlights Across BFCM Top Viewed Videos: @just_jess_t (SE), @kayladelight (NE), @itsgenise (West) Bingo Champion: #TTSSoutheast (50 pts) — helping secure their regional win High...
Here are a few snapshots from the community: ALL IN for BFCM cash prizes — including Best of the Week, Creator’s Choice Awards, Hidden Prize Box, and $125 winners — are now live in your Creator Task Center.
US Academy / Knowledge Base / Creator / THE LOOP – Creator Community Newsletter · TikTok page date: · Text captured: · Last verified unchanged:
[Access it through the Videos tab] 👉 Learn more in TikTok Shop Creator Academy 🧭 Policy Updates To help you create confidently: 🩺 Health-Related Content Guidelines (Updated!) Clearer rules on medical, weight/muscle, and wellness claims + best practices for...
Creator Community groups can’t assist with individual policy violations or account issues.
Stay up to date on requirements and best practices: 📌 Explore Creator Policy Pulse for the most recent updates and follow @TikTokShopAcademy for bite-sized tips & insights.
It wasn’t just about content — it was about the culture, the community, and the good vibes all around.” 👉 Watch her video here Our first LIVE Masterclass this week equipped creators with actionable strategies to prep content and boost sales this season.
US Academy / Knowledge Base / Creator / THE LOOP – Creator Community Newsletter · TikTok page date: · Text captured: · Last verified unchanged:
Creator Community groups can’t assist with individual policy violations or account issues.
📌 Explore and join campaigns in Creator Center > Campaigns 🛡️ Platform Policy Updates 🛡️ Stay up to date on requirements and best practices: 📌 Resources: Explore Creator Policy Pulse for live updates Follow @TikTokShopAcademy for bite-sized tips & insight...
Good Quality Content → Videos that get the “Good Quality” tag not only reach more people (50–70% more views!) but also give shoppers the confidence to buy.
US Academy / Knowledge Base / Creator / THE LOOP – Creator Community Newsletter · TikTok page date: · Text captured: · Last verified unchanged:
Platform Policy Updates Stay up to date on the latest policies and requirements to help you avoid violations and stay in good standing.
📌 More Resources → Follow @TikTokShopAcademy for bite-sized policy tips → Explore the Creator Policy Pulse to stay up to date 💡 Reminder: Creator Community groups can’t assist with individual policy violations or account issues.
Creator Tips & Education Resources to help you make high-quality videos, host engaging LIVEs, and grow your TikTok Shop results.
My best advice for new creators is to focus less on the numbers and more on the quality of your work — the numbers will follow.
US Academy / Policy Center / Creator / Promotional Content · TikTok page date: · Text captured: · Last verified unchanged:
Enforcement Actions and Appeals We regularly review creator accounts and content for compliance with our policies, including our Content Policy, and our Community Guidelines.
For more information on violations, see Creator Enforcement Policy.
This may include, but is not limited to: Deducting points from your Creator Health Rating Removing content Removing access to features Restricting commission earnings Restricting or removing your creator account Creators can view their account health and any...
Illegal and Fraudulent Content To keep the platform lawful and trustworthy, content involving illegal or deceptive activities is strictly prohibited.
US Academy / Policy Center / Creator / Promotional Content · TikTok page date: · Text captured: · Last verified unchanged:
Violations of any policies in this article may result in enforcement actions, including but not limited to content removal, listing suppression, or account-level penalties.
Prohibited Actions Certain actions and claims are not permitted on TikTok Shop and may result in policy violations.
Must not include nudity, sexualized behavior, or suggestive humor, consistent with our Content Policy, Community Guidelines, andSeller Terms of Service.
For full requirements, refer to the Product Listing Policyand Prohibited Products Policy.
US Academy / Knowledge Base / Creator / THE LOOP – Creator Community Newsletter · TikTok page date: · Text captured: · Last verified unchanged:
→ Follow @TikTokShopAcademy for bite-sized policy tips and reminders → Explore the Creator Policy Pulse to stay up to date 💡 Reminder: Creator Community groups can’t assist with individual policy violations or account issues.
Creator Tools & Updates * Platform Policies Stay up to date on the latest policies and requirements to help you stay in good standing.
Whether hosting IRL events or refining their content strategy, they’re building momentum and leading by example.✨ * Real Talk: Creator POV Real tips, real results — straight from creators like you.
📌 What to Promote Right Now Top Picks → A curated list of high-performing, fully stocked, and top-rated products — selected to help you find quality items worth promoting.