AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
This page explains how creators can use TikTok Shop Creator Center’s Data Overview to track sales and content performance over time. It covers real-time and historical GMV/order data, comparisons with prior periods, and separate views for product, video, and LIVE performance.
Key points
Use the Overview page to monitor today’s transaction performance in real time.
Compare the selected time period with the previous period to see whether performance improved or declined.
Review historical performance separately for video, LIVE, and products.
Use the date picker to choose today or a past period; the default time zone is GTM-8.
Open trend graphs with the See trend button; GMV is shown by default.
New followers only appears for Last 7 Days, Week, and Month.
Trend graphs are day-level and do not show for today or a one-day period.
Product Performance shows the top 3 products by GMV in the selected period and lets you open the full list.
The product list supports fuzzy search by product name.
Video and LIVE sections show GMV, Views, and Items sold, with top 2 items shown for each.
Use the Product, Video, and LIVE navigation icons for detailed drill-down pages.
Say / show
Check today’s GMV and orders in real time.
Use period comparisons to judge performance changes.
Switch between Video, LIVE, and Product views for deeper analysis.
Use the detailed product page to view the full list and trend chart.
Verify the TikTok source before acting on the data.
Do not say / show
The page is a reporting and analysis tool, not a policy enforcement page.
Do not claim trend graphs are available for today or one-day periods.
Do not claim comparison is supported for customized product time periods.
Do not say new followers appears for every date range.
Violation risks
Misreading time zone settings can lead to incorrect reporting.
Assuming all metrics support period comparison can produce wrong conclusions.
Expecting trend graphs on same-day or one-day views may cause confusion.
Using product lists without knowing the display filters may omit products from analysis.
Anyone analyzing product, video, or LIVE sales performance in Creator Center.
Source notes
Source says the data overview page was revamped in Jan 2024.
The data time zone is GTM-8 by default in the page text.
Product list only shows products added to the showcase in the past year and with product views > 0 in the past 180 days.
The source notes that customized time periods do not support comparison with the previous time period for product indicators.
Verify details against the TikTok source before taking action.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
The performance data overview page has been revamped in Jan 2024. Here you can:
Monitor today's transaction performance in real-time
🌟 Support viewing sales performance of today or historical time periods, like GMV, and orders. You are able to compare the target data period with the previous time period to find out whether the sales performance is improving or decreasing.
View historical performances by genre
🌟 You can view the transaction data and top content/products of live/video/product cards separately.
Entrance:
In TikTok Shop Creator Center, click on the arrow icon at the right side of "Last 7 day's data", and you will be directed to the overview page.
Detailed introductions:
Date picker:At the top of the page, customize the time period that you focus on. You can choose today or any period in the past. The data time zone is GTM-8 by default.
Key metrics:
It supports comparison with the previous time period. Clicking the [See trend] button, the trend graph card will expand to show the trend of GMV by default. Switch to see the metric trend that you are interested in.
NOTE: New followers: It will only be displayed when you select "Last 7 Days", "Week" and "Month" The trend graph is displayed at day-level granularity; and it will not display when you choose "today" or one day period.
Product Performance
Display GMV top 3 products within the selected time period. Click the arrow to see the complete product list. On the detailed list page, click the View Trend button to expand the indicator trend chart by day. You can switch between 3 indicators for viewing. The product list detailed page supports the ability to fuzzy search by product names.
NOTE: When you choose to customize the time period, the indicators do not support comparison with the previous time period. The product list only displays products that have been added to the showcase in the past year and product views>0 in the past 180 days.
Performance Overview of Video, LIVE
The content performance is split into 2 aspects: Video and LIVE. Under each channel, you are able to check the overall metrics of the creator account by GMV, Views, Items sold.
Video: Display GMV top 2 videos within the selected time period.
LIVE: Display GMV top 2 livestream within the selected time period.
The indicators of each Video/LIVE include: GMV, Views, and Items sold. Click on the ">" icon to view all
Navigation Bar
Below the key metrics module, three navigation icons are provided here--Product, Video, and LIVE, which can take you to the corresponding detailed page for further deep-dive.
Video detailed page
Click on the navigation icon - "Video" and you will jump to the video detailed page. Here you are able to see the aggregate video performance and trends, check video lists, and get inspired by video diagnosis results on each video.
LIVE detailed page
Click on the navigation icon - "LIVE" and you will jump to the live detailed page to check performance of ongoing and historical livestreams.
Policy Advisor
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