AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok’s Product Marketplace lets creators find products to promote in videos and LIVE, then add them to their showcase from search, rankings, campaigns, URLs, other creator content, or the For You Page.
Key points
Start in Creator Center, then open Product Marketplace.
Search by product name, brand, or category.
Filter and sort by price, commission rate, and category.
Use banners, New Arrivals, Samples, Curated Choices, Product Rankings, and Exposure Plus to discover products.
Tap Add on a product listing or add it from the product detail page.
Add products by pasting a TikTok Shop product URL.
Add products from other creators’ shoppable videos or LIVEs via Promote this product.
Add products from the For You Page using an Add Product card.
Some Global Brands may require agreeing to Terms & Conditions before adding products to your showcase.
Say / show
Use Product Marketplace to discover products to promote.
Filter search results by price, commission rate, and category.
Use Add by URL for direct TikTok Shop product links.
Use Promote this product from another creator’s product detail page to add it to your showcase.
Check for a T&C pop-up when adding certain Global Brand products.
Do not say / show
Don’t claim all products have free or refundable samples.
Don’t claim every Global Brand requires extra terms; the source only says specific Global Brands may require T&C.
Don’t say adding a product guarantees a sale or commission; the source says commission is eligible when a viewer purchases through your product link.
Violation risks
Misstating how products are added to a showcase.
Overstating sample availability or commission outcomes.
Ignoring brand-specific Terms & Conditions prompts before adding products.
Using unsupported claims about TikTok Shop discovery tools or eligibility.
Who it affects
Creators using Product Marketplace.
Creators adding products from URLs, other creator content, or FYP.
Creators promoting products from specific Global Brands.
Source notes
Verify details against the TikTok source before acting, because this summary is based only on the provided page text.
The source does not provide full eligibility rules for samples or Global Brand T&C beyond the note that some brands may require agreement before adding products.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Finding Products in Product Marketplace
Discover and select products to promote in your videos and LIVE streams. The Product Marketplace is your treasure trove of items ready to be shared with your audience. Think of it as a massive, curated catalog where you can find everything from useful gadgets to niche fashion pieces. It's designed to help you easily search, discover, and add products to your showcase that you're genuinely excited to promote. Scroll down for even more ways to find products to promote.
How It Works
Here’s how you can navigate it like a pro and fill your showcase with amazing products. Start by heading to Creator Center.
Go to the Product Marketplace.
You can access it directly from your creator toolkit within TikTok. This is your main hub for discovering products to promote.
Find products that fit your vibe
Product Marketplace is designed to make discovery easy and personalized. Here are a few ways to explore:
Search bar: Looking for something specific? Search by product name, brand, or category. You can also sort and filter results by price, commission rate, and category to narrow down your options.
Banners: Check the banners at the top of the page for featured campaigns and curated promotions. Products highlighted here may offer higher commission rates for a limited time or be tied to platform-wide trends, giving you more opportunities to earn.
New Arrivals: Discover newly listed products with strong early potential.
Samples: Easily find products with free or refundable sample options, all in one place.
Curated Choices: Explore rising products that are gaining traction but have not gone viral yet.
Product Rankings: Browse daily-updated rankings to find popular and trending products.
Exposure Plus: Discover trending products with strong sales potential but lower content coverage, so you can spot untapped opportunities early.
Add products to your showcase.
Once you find a product you want to promote, tap Add next to the product listing to add it to your showcase. You can also tap into the product detail page and add it from there. What’s happening?When you add a product, it becomes part of your showcase, which is the collection of products you can feature in your shoppable videos and LIVEs. When a viewer purchases through your product link, the sale is tracked to your account and eligible commission is credited automatically. Tip: Want to promote products without paying out of pocket first? For eligible products, you may be able to use Refundable Samples. Click here to learn more!
Go to Product Marketplace
Discover products
Add product to your showcase
Other ways to discover products
Beyond browsing Product Marketplace, you can also add products to your showcase as you discover them across TikTok.
Add with a Product URL
If a seller or TikTok Shop shares a direct product URL with you, you can add it to your showcase in just a few taps. This is especially helpful when you’re part of a specific campaign or working directly with a brand.
Go to Product Marketplace.
Tap the Add by URL icon. Look for the plus icon in the top right corner of Product Marketplace.
Paste the product URL. Enter the full TikTok Shop product URL into the field.
Add the product. A preview will appear so you can confirm it’s the right one, then tap Add to place it in your showcase.
Add from other creator content
See a product you love in another creator’s shoppable video or LIVE? You can add it to your own showcase and start promoting it right away.
Go to the product detail page. Tap the product link anchor in the video or LIVE.
Tap the Share icon. This is usually shown as three dots (...) or an arrow in the top right corner of the product detail page.
Select Promote this product. The product will be added directly to your showcase, and you’ll see a confirmation on screen once it’s added successfully.
What’s happening?When you choose Promote this product, TikTok Shop links that product to your account so you can start promoting it and earning eligible commission.
Add from Your For You Page (FYP)
While scrolling your For You Page, you may come across a special Add Product card. This makes it easy to add trending products to your showcase in the moment.
Tap Add on the card to add the suggested product directly to your showcase.
Want more options? Tap More products to head to Product Marketplace and keep exploring.
A Note on Global Brands
Specific Global Brands (e.g. Estee Lauder) may require Creators to agree to their Terms & Conditions (T&C) before you may add their products to your Showcase. A pop-up will appear, and you can review T&C by clicking on their terms. Once you click the Add button, it means you agree to the T&C, and the products will be added to your Showcase.
Policy Advisor
Fast policy guidance from captured TikTok Shop snapshots.