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Virtual Goods Requirements

Captured: TikTok page date: Hash: 4334334000bc

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop virtual goods can only be sold by invite-only sellers who are approved first. Listings must be accurate, digitally fulfilled, and follow both this page and the Restricted Products Policy. Many virtual goods are allowed, but gambling-related items are prohibited. Sellers must also meet price, transaction, delivery, refund, and redemption rules.

Key points

  • Invite-only sellers only; approval required before listing virtual goods.
  • Virtual goods must be non-physical and delivered electronically.
  • Follow both this page and the Restricted Products Policy.
  • Some virtual goods are permitted, including software, digital games, subscriptions, gift cards, and virtual tickets.
  • Unlicensed gambling games and related in-game currency bundles are prohibited.
  • Total product listing price must not exceed $1000.
  • $10,000 or more in virtual goods to one customer within 24 hours is not permitted.
  • Sellers must explain redemption in the listing and deliver outside TikTok Shop.
  • Virtual goods must be delivered within 2 business days after Awaiting Shipment.
  • Virtual goods are non-returnable and non-refundable, subject to policy and applicable law.

Say / show

  • Invite-only sellers must be approved before offering virtual goods.
  • List only virtual goods that are accurately described and digitally fulfilled.
  • Use secure digital delivery methods and clear redemption instructions.
  • Keep virtual goods listings within the $1000 price cap.
  • Watch the $10,000 per-customer, 24-hour sales limit.
  • Deliver virtual goods within 2 business days after the order becomes Awaiting Shipment.
  • Treat virtual goods as non-returnable and non-refundable unless policy or law says otherwise.
  • Review the Restricted Products Policy before listing.

Do not say / show

  • Anyone can sell virtual goods on TikTok Shop.
  • Virtual goods can be delivered as physical shipments.
  • Recurring auto-billing subscriptions are allowed.
  • Virtual goods can exceed the $1000 listing price cap.
  • Customers can receive $10,000 or more in virtual goods in a 24-hour period from one seller.
  • In-game digital credits can be described as currency.
  • Gift cards can be refunded, converted to cash, or set with expiration dates.
  • Redemption can happen inside TikTok Shop.
  • Unlicensed gambling games or related rewarded gaming products are allowed.

Violation risks

  • Rejected category qualification application.
  • Account Health Rating points deducted.
  • Product listings removed.
  • Access to offer products revoked.
  • Customer refunds issued.
  • Order auto-cancellation if not marked Delivered within 2 business days, which may count toward SFCR.

Who it affects

  • Invite-only sellers.
  • Sellers applying to sell virtual goods.
  • Sellers of software, digital games, in-game content, subscriptions, gift cards, and virtual tickets.
  • Sellers handling fulfillment, refunds, and customer service for virtual goods.

Source notes

  • Verify all requirements against the TikTok source before acting, because enforcement, eligibility, and redemption details may depend on the current TikTok policy text.
  • This summary uses only the provided source text and does not add TikTok requirements beyond it.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key Points:
  • Selling virtual goods is limited to invite-only sellers. Sellers must receive approval before listing or offering any virtual goods on TikTok Shop.
  • Virtual goods are non-physical products delivered electronically. They must be accurately described and fulfilled through secure digital delivery methods.
This document outlines the requirements for selling Virtual Goods on TikTok Shop. These requirements help ensure a safe and trustworthy experience for customers and help sellers comply with platform standards. Virtual goods are also subject to our Restricted Products Policy. Sellers must comply with both this document and the Restricted Products Policy when listing virtual goods.
Sellers are responsible for complying with all applicable federal, state, and local laws and regulations, including consumer protection laws and digital goods licensing requirements.
Eligibility to sell virtual goods is limited to invite-only sellers.

Virtual Goods

Virtual goods are non-physical products delivered electronically. These products are accessed, activated, or consumed digitally and do not involve the shipment of a tangible item.
Virtual goods must be accurately described and delivered through secure digital fulfillment methods.

Permitted Virtual Goods

The following virtual goods are permitted on TikTok Shop for invite-only sellers. Each product type is subject to the specific requirements outlined below, in addition to the general requirements for virtual goods. This list is non-exhaustive.
  • Software and Applications
    • Downloadable or activatable software programs, including licensed applications and productivity tools.
    • Products must be delivered via digital license key, activation code, or secure download.
  • Digital Games
    • Full digital versions of standalone video games purchased once and owned by the buyer.
    • Products must be delivered as a redemption code.
  • In-Game Content
    • Add-ons or enhancements that require a base game to function, including expansion packs, downloadable content (DLC), in-game items, or digital units.
    • Products must be delivered via redemption code or account-based transfer and must not function independently from the base game.
  • Game Subscriptions & Memberships
    • Prepaid digital entitlements that grant access to a platform’s games or perks for a defined period.
    • Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
  • Other Digital Subscriptions & Memberships
    • Prepaid access to cloud-based tools or digital services for a defined period.
    • Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
  • Virtual Gift Cards
    • Digital stored-value cards for approved platforms or services, including gaming platforms, retail or marketplace services, app stores, entertainment services, or lifestyle services.
    • Gift cards must be delivered electronically.
  • Virtual Tickets
    • Digital passes granting access to online or hybrid events.
    • Product listings must clearly state event details, timing, and access methods.

Prohibited Virtual Goods

Certain virtual goods are prohibited, including but not limited to:
  • Unlicensed gambling games, including sweepstake casinos and rewarded gaming products
  • In-game currency bundles related to unlicensed gambling games

Requirements for Virtual Goods

All sellers offering virtual goods must comply with the following:

Price Limit

  • The total product listing price for virtual goods must not exceed $1000.

Transaction Limits

  • Sales of $10,000 or more in virtual goods to a single customer within a 24-hour period are not permitted.

Digital Delivery

  • Virtual goods must be delivered electronically.
  • Sellers must clearly explain in the product listing how customers will receive and redeem the product.
  • Virtual goods, such as in-game items, game currency, subscriptions, or other digital content.
    • Redemption for these items must occur via a web browser or gaming console through a web-based interface.
  • Digital redemption codes or e-gift cards for physical goods and services, such as ride share, food delivery, or retail gift cards.
    • Redemption for these items may occur via the seller’s mobile application or web browser.
  • Online courses and concert tickets must be redeemed via the seller's website or web browser. Sellers must ensure that redemption instructions in the product listing direct customers to the appropriate redemption page.
  • Sellers must ensure that redemption instructions in the product listing direct users to the appropriate redemption page. This may vary based on the type of digital good.
  • Redemption must occur outside of TikTok Shop.

Accurate Representation

  • Product listings must accurately describe the digital product.
  • Sellers must not misrepresent digital entitlements as physical goods.

In-Game Digital Credits

In-game digital credits (including tokens or digital units) are prepaid digital items that can only be used within a specific game or platform.
In-game digital credits:
  • Must be non-refundable
  • Must be non-transferable
  • Must not be exchanged, resold, cashed out, or stored via TikTok Shop
  • Must not be redeemable for cash value
  • Must not be described as "currency"
Acceptable terminology includes:
  • In-game tokens
  • In-game digital units
  • Digital credits

Virtual Gift Cards

  • Gift cards must be non-refundable.
  • Gift cards must not be converted into cash or other value by the platform.
  • Gift cards must not have expiration dates.

Fulfilling Virtual Goods

Sellers must deliver virtual goods within 2 business days of the order status changing to Awaiting Shipment. If the order status is not updated to Delivered within 2 business days, TikTok Shop may automatically cancel the order. This action will not be taken if the customer specifies otherwise. Auto-canceled orders are counted toward the Seller-Fault Cancellation Rate (SFCR).

Returning and Refunding Virtual Goods

Subject to the Order Cancellation, Return, and Refund Policy and as required by applicable law, virtual goods are non-returnable and non-refundable.
In the scenario that a customer contacts Customer Service to request a refund, sellers must review and respond within the applicable Service Level Agreement (SLA):
  • 2 business days for products priced at $100 or less
  • 4 business days for products priced at more than $100

Enforcement Actions and Appeals

We regularly review shops for compliance with this document and our Restricted Products Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
  • Rejecting your category qualification application
  • Deducting points the seller’s Account Health Rating
  • Removing product listings
  • Revoking access to offer products for sale
  • Issuing refunds to customers
For more information on enforcement actions, refer to our Seller Enforcement Policy. To appeal an enforcement action, visit the Appeals section for guidance.

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