Guidelines For Listing Apparel Products

Key Points At a Glance:

• Titles and attributes must be accurate.
• Do not use false or exaggerated claims (for example, "100% pure cotton" if it's a blend).
• Main images must be clear, on a clean background, and show the full product.

• Men's clothing, women's clothing, children's clothing
• Underwear, loungewear, pajamas
• Sports and outdoor clothing
• Apparel accessories (such as hats, scarves, gloves, and socks)

Product Title

Brand + Core Category Term + Gender/Audience + Style/Material/Color + Scene/Season + Key Selling Point (Brief).
Example: [BrandName] Men's Cotton Crewneck T-Shirt, Short Sleeve, Casual, Black, Large.

Best Practices

• Category terms: Use clear categories, such as "dress", "sweatshirt", "jeans", "bra", and "pajamas". Vague terms like "top/set" should not be used.
• Crowd terms: Clearly define terms like "male", "female", "child", or "infant" to avoid confusion between adult and children's clothing
• Brand term: For products with a brand, the brand should be displayed at the front. Avoid filling in well-known brands that do not match the actual situation in the brand field

What to Avoid

• Absolute terms: "Number 1", "most popular", "unique", "top-level", "non-deformable", "100% pilling-free", and "colorfast". (Violation may lead to product deboosting or removal)
• False advertising or function exaggeration: (Violation may lead to product removal)
  • Weight loss, medical treatment, and health care efficacy: "Lose 10 pounds in a day", "correct hunchback", "treat cervical spine problems", "improve endocrine function", and "treat varicose veins"
  • Ordinary body-shaping or tight-fitting clothing should not claim "weight loss", "fat burning", or "treatment"

Product Attribute

• Brand: If it is a self-owned brand, use a registered brand or a "generic brand"; to ensure brand accountability, avoid using vague terms such as "no brand"
• Styles: T-shirts, shirts, dresses, sweatshirts, jackets, down jackets, jeans, bras, underwear, and pajamas, should be consistent with the actual items
• Gender/Target Audience: Male, Female, Unisex, Boy, Girl, and Infant
• Fabric/material composition: The fabric/material should be truthfully labeled. For combinations of multiple materials, indicate them by primary + secondary components, and label the surface, lining, and filling if necessary. Example: Fabric: 95% cotton, 5% spandex; Lining: 100% polyester
• Thickness, elasticity, and fit:
  • Thickness: Thin, moderate, or thick
  • Elasticity: Non-elastic, slightly elastic, or highly elastic.
  • Fit: Slim-fit, standard, or loose.
• Applicable scenarios: Commuting, Business, Leisure, Sports, Home, Wedding, or Formal Dress
• Applicable seasons: Spring, Summer, Autumn, Winter, all seasons
• Patterns and colors: Use standardized terms as much as possible, for example, solid color, stripe, or check
• Size:
  • S/M/L
  • Numerical size
  • If it is one-size-fits-all, the suitable wearing range must be marked

• False claim of material composition: (Violation may lead to product removal)
  • For example, the product is 80% cotton but claims to be 100% pure cotton
• Using attributes for false upgrades: (Violation may lead to product deboosting or removal)
  • For example, labeling ordinary polyester as "cashmere" and Polyurethane (PU) as "genuine leather"
• Fill in common product attributes as "Official / Co-branded / Limited Edition" to create a false high-end image

Product Images

Best Practices for Main Image

• Clearly display the overall silhouette, style, and main features of the item
• The background should be as clean and simple as possible (white color), and the image should have no serious watermarks obscuring the main subject
• If it is a set, the main image must fully display all components of the set
• No obvious distortion, stretching deformation, or severe color distortion

• Use multi-angle real-shot images: Front, back, and side
• Close-ups of details: Collar, cuffs, hem, buttons, zippers, stitching, and fabric texture
• Photos of hangtags and care labels (showing ingredients and washing instructions)
• If there are multiple colors/patterns, they should be individually and correspondingly displayed in the detailed images
• Model wear photos and scene photos (for example, home, street, or work)

Practices to Avoid

• The picture shows a complete set/accessories, but you are only selling 1 item and this is not clearly stated. (Violation may lead to product deboosting or removal)
• The picture shows the logo of a high-end brand, but the actual product is unbranded or of another brand. (Violation may lead to product removal)
• Deliberately displaying sensitive parts of the human body as a selling point of the product. (Violation may lead to product removal)
• Exaggerating body shaping effects through photo editing, with the before/after comparison being overly exaggerated and lacking real evidence. (Violation may lead to product deboosting)
• Display accessories or any support items that are not included with the product. (Violation may lead to product deboosting)

Product Detail Page

Product Basic Information (Required)

• Brand, category, fabric composition, target audience, style, cut, thickness, elasticity, and season

Material/Composition Description (Required)

• Cotton, Linen, Cotton-Linen Blend, Polyester Fiber, Nylon, Acrylic, and Leather
• The material/composition should be consistent with the actual product, and the proportion of components should not be falsely labeled
• Skin-contact and mother-and-baby products should clearly indicate the materials and allergens
• When using high-value material terms (such as "silk", "cashmere", "wool", "genuine leather", or "mulberry silk"), the actual material should match the description

Color/Color Difference Description (Required)

• Whether there is a color difference
• You can state on the details page that the product's color may vary slightly from the picture due to factors like lighting and monitors. Please note that the actual product's color shall prevail.
• This does not apply to situations of severe color difference or obvious discrepancy between the actual color and the picture

Care Instructions (Required)

• Machine washable, recommended water temperature, bleachability, ironability, or dry cleanability
• The care instructions for different materials may be specified on the details page. For example:
  • Cotton and linen: Use moderate water temperature (not exceeding 60°C)
  • Wool, cashmere, or knitwear: Use cold water (below 30°C) with a mild detergent, and dry flat in the shade to prevent deformation
• The washing and care instructions should be consistent with the content on the washing and care label inside the clothing
• Additional precautions for special fabrics: For example, delicate fabrics such as knitted, yarn, and those with sequins should be washed in a laundry bag

Size Information (Required)

• Upload complete and accurate sizing details on the product detail page
• Clearly list size metrics that correspond to the product dimensions (for example, "XS – Waist 28-30 in, Hip 40 in"). Measurements can be a single value or a range
• Use local units of measurement (for example, inches instead of centimeters) to align with customer expectations
• Use images that accurately reflect the product’s true dimensions and scale

Try-on/Model Information (Suggested)

• Provide the model's height, weight, bust-waist-hip measurements, the size they are trying on, and a description of the fit

Key Takeaways: Listing Checklist

• Title: Ensure your title includes Brand, Category, Gender, and Style. Avoid absolute terms like "best" or "number 1"
• Attributes: Accurately fill in brand, material, and size. Do not falsely upgrade materials (for example, Polyurethane (PU) to "genuine leather")
• Images: Use clear, multi-angle photos. The main image should have a clean background and show the full product