AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
Creators must not promote prohibited products in TikTok Shop content. The page says to check TikTok Shop’s Prohibited Products Policy regularly, double-check content before posting or going live, and review creator notifications for updates.
Key points
Do not promote prohibited products in content.
The rule applies to still images, videos, and LIVEs.
Examples given include vapes, adult products, live animals, and weight management products with misleading claims or before-and-after photos.
Creators are responsible for checking the Prohibited Products Policy and updates.
Restricted products are different: creators may only promote them if the seller has submitted the right documentation and received approval.
Violations may lead to violation points and enforcement actions.
Appeals can be submitted through Seller Center or the TikTok app by raising a ticket.
Say / show
Check the Prohibited Products Policy before posting.
Review creator notifications in the TikTok app.
Double-check that no prohibited products appear in your content.
Only promote restricted products if seller approval is in place.
Use Seller Center or the TikTok app to appeal if a violation seems incorrect.
Do not say / show
Promote prohibited products in any format.
Assume a product is allowed without checking the policy.
Promote restricted products without confirming seller approval.
Ignore creator notifications about new requirements.
This summary is based only on the provided TikTok source text; verify the current TikTok Shop Prohibited Products Policy, Restricted Products Policy, and Creator Performance Evaluation Policy before acting.
If the source text and other TikTok materials differ, follow the official TikTok source you are using for enforcement decisions.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
Creators are not allowed to promote prohibited products in their TikTok Shop content.
Creators can avoid prohibited product violations by reviewing TikTok Shop's Prohibited Product Policy.
Prohibited Products on TikTok Shop
TikTok Shop is all about creating a safe and positive shopping experience. To achieve this, we prohibit specific products on our platform because they are illegal or unsafe for our customers. Sellers are not allowed to sell these prohibited products on TikTok Shop, and creators are not allowed to promote them in their content, including still images, videos, and LIVEs.
Review your creator notifications on the TikTok app.
We'll alert you when there are new requirements for prohibited content.
Double-check your content.
Make sure there are no prohibited products being promoted in your content before you post or go live.
Frequently Asked Questions (FAQs)
How do I know if the product I'm promoting is prohibited?
Creators are responsible for ensuring their content complies with the TikTok Shop's Prohibited Products Policy. Get to know the list of prohibited products in the policy and check it regularly for updates!.
What about restricted products? Can I promote them in my content?
Sellers need to get approval from TikTok Shop before listing and selling restricted products on our platform. Creators should be aware that they can only promote restricted products in their content if the seller has submitted the appropriate documentation and gotten approval. You can find a complete list of restricted products in TikTok's Restricted Products Policy.
What happens if I promote a prohibited product?
Creators who promote prohibited products in their content may receive violation points and have enforcement actions taken against them. These actions are described in the TikTok Shop Creator Performance Evaluation Policy. Enforcement actions may include:\n• Removal of e-commerce access\n• Permanent account deactivation\n\nHowever, creators can avoid prohibited product violations by reviewing the types of products that are not allowed on the platform.
Can I appeal violations for prohibited product promotion?
Creators can appeal violations through Seller Center (the portal for managing your TikTok Shop) or the TikTok app by raising a ticket. TikTok Shop will investigate the appeal and make the necessary corrections if the violation was issued in error.
Policy Advisor
Fast policy guidance from captured TikTok Shop snapshots.