AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop says creators must keep discount and pricing claims accurate, current, and clearly explained. Prices in videos must match the product page, expired promos should be removed or updated, and misleading price comparisons or time-limited claims are not allowed.
Key points
Match the price shown in content to the product detail page.
Remove or update content when discounts or coupons expire.
Clearly disclose promo terms, limits, and duration.
Do not use unsupported price comparisons.
Review recent discount videos and clean up outdated claims.
Large-scale repeat violations can trigger account restrictions.
Say / show
Use only discount prices that exactly match the product page.
State promo duration, conditions, and quantity limits clearly.
Update or delete videos when a promotion ends.
Review recent videos with price or discount claims.
Keep flash-sale claims truthful and current.
Do not say / show
Do not show a promotional price lower than the product page price.
Do not leave expired discount content live.
Do not make vague or unsupported price comparisons.
Do not claim “sale ends today” or “2 hours left” unless true.
Do not keep misleading discount videos online after the offer ends.
Violation risks
Expired or inaccurate discount content may be considered misleading.
Unsupported price comparisons may violate policy.
A high volume of non-compliant videos may trigger temporary limits.
Accounts with 300 or more misleading discount short videos in 3 months may face restrictions.
Failure to rectify within 14 days may lead to a permanent e-commerce ban.
Who it affects
Creators making TikTok Shop discount content.
Creators publishing shoppable short videos.
Creators running LIVE sessions with discount claims.
Creator-community operators reviewing or cleaning up promo content.
Source notes
This summary is based only on the provided TikTok source text.
Verify the current TikTok source and linked policy before acting, since enforcement details and requirements should be checked against the official page.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points
Prices in content must match the product page.
Expired discount content must be removed.
A Guide to Accurate Pricing and Discounts
This guide is for creators making content about discounts on TikTok Shop. Keeping your product pricing clear and trustworthy is key to building a great relationship with your customers. This guide will walk you through the best practices for presenting promotional and discounted prices in your content on TikTok Shop. This ensures your followers have a positive shopping experience.
How to Comply with Our Policies
To ensure your content is compliant and customer-friendly, please follow these guidelines. For more in-depth information:
Match Your Prices: The promotional or discounted price shown in your content must exactly match the price on the product detail page when you upload your video.
Incorrect example: in the short video, the price is lower than the product's actual selling price
Disclose Promotion Terms: Be transparent with your audience. Clearly state any important terms for your promotion, like how long it lasts, any conditions for getting the discount, and if it's only available for a limited time or in limited quantities.
Keep Promotions Current: Do not display expired promotional or discount prices. If a sale is over, it is time to take down or update that content.
False example: Double discount ends in 5hrs by the content post from Jan 5th and stays online for a long time
Avoid Vague Comparisons: Unsupported price comparisons are not allowed. If you're comparing prices, make sure you have a clear and accurate basis for the comparison.
Be Honest About Time-Sensitive Deals: If you are running a flash sale with a claim like "sale ends today" or "only 2 hours left," make sure it is true. Content that stays live after the promotion ends without being updated can be considered misleading.
False example: Creator posted a large amount of expired discount content and did not delete them in time.
Here are some examples to help you understand what to do and what to avoid.
Avoid Expired Discount
You are encouraged to keep advertised discount information accurate and up to date. When a promotion ends or a coupon expires, videos that still display the old promotional discount may create confusion for viewers. To avoid viewer confusion, you are encouraged to regularly review videos containing time-sensitive discount information and make updates when needed.
Avoid Misleading or Fake Discount
When you publish videos or conduct LIVE sessions, you should ensure that the discounts promoted are accurate and valid. If the advertised discount is lower than the official discount, it is a violation of our Fair Pricing Policy.
How to Manage Your Discount Content?
Step 1: Review Previous Discount Videos First
You should first review the latest 90-day short videos that include price benefits, discount claims, or promotional messages. You should pay special attention to the following content:
Limited-time discount claims
Such as “lowest price today,” “limited-time offer,” or “last day.”
Specific price or discount claims
Such as “50% off,” “save $XX,” “final price $XX,” or “$XX cheaper than usual.”
Benefit claims that may mislead users
Even if the video does not show a specific price, it should still be reviewed if it could cause the viewers to believe that an offer is still available now.
The current product page no longer supports the promotional claim in the video
The wording may lead the viewers to believe that the offer is still active
Step 2: Delete Violating or Expired Discount Videos
If the discount information in a video is no longer valid, or if the video creates the possibility of misleading the viewers, we recommend deleting the video as soon as possible to prevent previous content from continuing to add compliance risk.
Step 3: Build a Regular Clean-up Process
If you frequently post promotional short videos, we recommend setting up a regular clean-up routine. For example, after a campaign ends, you should review and handle related previous videos in time so that expired discount content does not remain online.
Frequently Asked Questions (FAQs)
Q1: How is the policy on misleading discount content enforced?The platform's policy focuses on addressing large-scale, systematic violations rather than penalizing occasional or unintentional errors. Account restrictions are only triggered when you post an exceptionally high volume of non-compliant content. For instance, enforcement actions apply to creators who accumulate 300 or more short videos containing misleading discounts within a 3-month period. Accounts that reach this threshold may face temporary restrictions. In such cases, the account will be limited to posting 3 shoppable short videos per week for a 14-day period. Additionally, you will receive a review ticket every 7 days and must remove or update the non-compliant content. By maintaining normal business practices and developing a good habit of regularly reviewing your video content, you can effectively avoid triggering such measures. Q2: What if I fix my content within the first 7 days?If you complete the self-rectification within the first 7 days, the second review ticket will be canceled, and account functions will be restored. Q3: What happens if I don't rectify the content within 14 days?Failure to rectify the misleading content within the 14-day period may lead to more severe actions, including a permanent e-commerce ban. It is really important to take action quickly and ensure all prices and discounts are not expired.
Additional Resources
For complete details, please refer to our official policies: