Policy AdvisorPolicyTikTok Source

Virtual Goods Requirements

Captured: TikTok page date: Hash: 240a71c32765

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop only allows virtual goods for invite-only sellers who are approved first. Virtual goods must be digital, accurately described, securely delivered, and also follow the Restricted Products Policy. There are price, transaction, delivery, refund, and fulfillment rules sellers must follow.

Key points

  • Only invite-only sellers can list virtual goods.
  • Get approval before listing or offering any virtual goods.
  • Virtual goods must be digital and delivered electronically.
  • Listings must accurately describe the digital product.
  • Delivery and redemption instructions must be clear and happen outside TikTok Shop.
  • Total listing price for a virtual good cannot exceed $500.
  • $10,000 or more in virtual goods sold to one customer within 24 hours is not allowed.
  • Deliver virtual goods within 2 business days after status changes to Awaiting Shipment.
  • Virtual goods are non-returnable and non-refundable, except as required by law.
  • Some virtual goods are prohibited, including unlicensed gambling games and related in-game currency bundles.

Say / show

  • This policy applies only to invite-only sellers.
  • Virtual goods must be approved before listing.
  • Use secure digital fulfillment methods.
  • State exactly how customers will receive and redeem the product.
  • Keep redemption outside TikTok Shop.
  • Check the Restricted Products Policy too.
  • Comply with applicable federal, state, and local laws.
  • Review refund requests within the stated SLA when customer service receives them.

Do not say / show

  • Anyone can sell virtual goods on TikTok Shop.
  • Virtual goods can be shipped as physical items.
  • Recurring auto-billing subscriptions are allowed.
  • Virtual goods can exceed a $500 listing price.
  • A single customer can buy $10,000+ in virtual goods in 24 hours.
  • Virtual goods are refundable by default.
  • Gift cards can have expiration dates.
  • In-game digital credits can be described as currency.
  • Customers should be redirected to third-party platforms to buy or pay.

Violation risks

  • Application rejection.
  • Account Health Rating points deductions.
  • Listing removal.
  • Loss of access to sell products.
  • Customer refunds issued by TikTok Shop.
  • Orders auto-canceled if not delivered within 2 business days, which can count toward SFCR.

Who it affects

  • Invite-only sellers approved to offer virtual goods.
  • Sellers listing digital software, games, in-game content, subscriptions, gift cards, or virtual tickets.
  • Creators or operators managing product listings for digital goods.
  • Sellers handling customer refund requests for virtual goods.

Source notes

  • Verify this summary against the TikTok source before acting.
  • Virtual goods are also subject to the Restricted Products Policy.
  • Sellers are responsible for complying with applicable laws and regulations.
  • The permitted virtual goods list is non-exhaustive.
  • Refund/non-return rules apply unless required by applicable law.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key Points:
  • Selling virtual goods is limited to invite-only sellers. Sellers must receive approval before listing or offering any virtual goods on TikTok Shop.
  • Virtual goods are non-physical products delivered electronically. They must be accurately described and fulfilled through secure digital delivery methods.
This document outlines the requirements for selling Virtual Goods on TikTok Shop. These requirements help ensure a safe and trustworthy experience for customers and help sellers comply with platform standards. Virtual goods are also subject to our Restricted Products Policy. Sellers must comply with both this document and the Restricted Products Policy when listing virtual goods.
Sellers are responsible for complying with all applicable federal, state, and local laws and regulations, including consumer protection laws and digital goods licensing requirements.
Eligibility to sell virtual goods is limited to invite-only sellers.

Virtual Goods

Virtual goods are non-physical products delivered electronically. These products are accessed, activated, or consumed digitally and do not involve the shipment of a tangible item.
Virtual goods must be accurately described and delivered through secure digital fulfillment methods.

Permitted Virtual Goods

The following virtual goods are permitted on TikTok Shop for invite-only sellers. Each product type is subject to the specific requirements outlined below, in addition to the general requirements for virtual goods. This list is non-exhaustive.
  • Software and Applications
    • Downloadable or activatable software programs, including licensed applications and productivity tools.
    • Products must be delivered via digital license key, activation code, or secure download.
  • Digital Games
    • Full digital versions of standalone video games purchased once and owned by the buyer.
    • Products must be delivered as a redemption code.
  • In-Game Content
    • Add-ons or enhancements that require a base game to function, including expansion packs, downloadable content (DLC), in-game items, or digital units.
    • Products must be delivered via redemption code or account-based transfer and must not function independently from the base game.
  • Game Subscriptions & Memberships
    • Prepaid digital entitlements that grant access to a platform’s games or perks for a defined period.
    • Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
  • Other Digital Subscriptions & Memberships
    • Prepaid access to cloud-based tools or digital services for a defined period.
    • Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
  • Virtual Gift Cards
    • Digital stored-value cards for approved platforms or services, including gaming platforms, retail or marketplace services, app stores, entertainment services, or lifestyle services.
    • Gift cards must be delivered electronically.
  • Virtual Tickets
    • Digital passes granting access to online or hybrid events.
    • Product listings must clearly state event details, timing, and access methods.

Prohibited Virtual Goods

Certain virtual goods are prohibited, including but not limited to:
  • Unlicensed gambling games, including sweepstake casinos and rewarded gaming products
  • In-game currency bundles related to unlicensed gambling games

Requirements for Virtual Goods

All sellers offering virtual goods must comply with the following:

Price Limit

  • The total product listing price for virtual goods must not exceed $500.

Transaction Limits

  • Sales of $10,000 or more in virtual goods to a single customer within a 24-hour period are not permitted.

Digital Delivery

  • Virtual goods must be delivered electronically.
  • Sellers must clearly explain in the product listing how customers will receive and redeem the product.
  • Virtual goods, such as in-game items, game currency, subscriptions, or other digital content.
    • Redemption for these items must occur via a web browser or gaming console through a web-based interface.
  • Digital redemption codes or e-gift cards for physical goods and services, such as ride share, food delivery, or retail gift cards.
    • Redemption for these items may occur via the seller’s mobile application or web browser.
  • Online courses and concert tickets must be redeemed via the seller's website or web browser. Sellers must ensure that redemption instructions in the product listing direct customers to the appropriate redemption page.
  • Sellers must ensure that redemption instructions in the product listing direct users to the appropriate redemption page. This may vary based on the type of digital good.
  • Redemption must occur outside of TikTok Shop.
  • Sellers may not redirect customers to third-party platforms to buy or pay for products.

Accurate Representation

  • Product listings must accurately describe the digital product.
  • Sellers must not misrepresent digital entitlements as physical goods.

In-Game Digital Credits

In-game digital credits (including tokens or digital units) are prepaid digital items that can only be used within a specific game or platform.
In-game digital credits:
  • Must be non-refundable
  • Must be non-transferable
  • Must not be exchanged, resold, cashed out, or stored via TikTok Shop
  • Must not be redeemable for cash value
  • Must not be described as "currency"
Acceptable terminology includes:
  • In-game tokens
  • In-game digital units
  • Digital credits

Virtual Gift Cards

  • Gift cards must be non-refundable.
  • Gift cards must not be converted into cash or other value by the platform.
  • Gift cards must not have expiration dates.

Fulfilling Virtual Goods

Sellers must deliver virtual goods within 2 business days of the order status changing to Awaiting Shipment. If the order status is not updated to Delivered within 2 business days, TikTok Shop may automatically cancel the order. This action will not be taken if the customer specifies otherwise. Auto-canceled orders are counted toward the Seller-Fault Cancellation Rate (SFCR).

Returning and Refunding Virtual Goods

  1. Order Cancellation, Return, and Refund Policy and as required by applicable law, virtual goods are non-returnable and non-refundable.
In the scenario that a customer contacts Customer Service to request a refund, sellers must review and respond within the applicable Service Level Agreement (SLA):
  • 2 business days for products priced at $100 or less
  • 4 business days for products priced at more than $100

Enforcement Actions and Appeals

Restricted Products Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
  • Rejecting your category qualification application
  • Deducting points the seller’s Account Health Rating
  • Removing product listings
  • Revoking access to offer products for sale
  • Issuing refunds to customers
  1. Seller Enforcement Policy. To appeal an enforcement action, visit the Appeals section for guidance.

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