AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop strike-through pricing shows a reference price next to a lower deal price to highlight savings. TikTok may use retail price, list price/MSRP, or other verified sources, and it can remove or withhold strike-through pricing if the pricing looks misleading or cannot be verified.
Key points
Strike-through pricing is not guaranteed.
TikTok may use Retail Price, List Price, or other sources as reference prices.
Reference prices are validated using TikTok pricing data or other retailers’ prices.
If TikTok cannot verify the submitted List Price, it will not be used.
If no List Price is provided, TikTok validates only the Retail Price.
New products without sales history may not show strike-through pricing until sales align with the reference price.
Products with sales history may lose strike-through pricing if the reference price appears misleading.
List prices should reflect the product’s true retail value.
List Price can be submitted in Seller Center > Manage Product.
Strike-through pricing can appear on product detail pages and search results.
Say / show
Use accurate, up-to-date retail and list prices.
Make sure reference prices match the product’s true market value.
Expect TikTok to verify prices before showing strike-through pricing.
Check Seller Center > Manage Product to submit List Price.
Review pricing if strike-through pricing does not appear.
Do not say / show
Don’t claim strike-through pricing is guaranteed.
Don’t use inflated reference prices.
Don’t assume an unverified List Price will be shown.
Don’t ignore historical selling price when setting reference prices.
Don’t present misleading discounts.
Violation risks
Strike-through pricing may be removed if TikTok detects misleading pricing.
Strike-through pricing may not appear if TikTok cannot verify the price.
Reference prices that do not align with historical selling price may trigger suppression.
Inflated discount claims may be prevented by price validation.
Who it affects
TikTok Shop sellers
Shopify sellers using the strikethrough pricing integration
Sellers submitting List Price in Seller Center
Source notes
Verify against the TikTok source before acting; TikTok may update how it validates or displays strike-through pricing.
This summary uses only the provided source text; it does not add any unstated eligibility, timing, or enforcement details.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
What is Strike-through Price
Strike-through pricing enhances perceived value by displaying discounted prices. This contrast highlights savings, builds trust, and drives conversions, making it a powerful tool for TikTok Shop sellers to promote their products effectively. TikTok may use Retail Price, List Price, or other sources as references for your strikethrough price. TikTok is committed to providing clear and accurate pricing information. Discounts are primarily calculated based on validated prices, a common retail practice. These prices are verified using TTS's pricing data or prices offered by other retailers to ensure accuracy, prevent inflated discount claims, and uphold fair pricing standards for buyers. Strike-through pricing is not guaranteed and may be removed if misleading pricing is detected, such as a list price that does not align with the product’s historical selling price. Sellers should ensure their retail and list prices accurately reflect the item's true market value.
What is List Price
The List Price (also known as the Manufacturer's Suggested Retail Price, or MSRP) is the suggested retail price of a product as provided by a manufacturer, supplier, or seller. List Price is one of the verified price sources that TikTok may use to showcase savings to customers. Strike-through prices appear in multiple locations, such as product detail pages and search results, to highlight discounts for customers. List Price Guidelines:
Sellers are responsible for maintaining accurate and up-to-date prices that genuinely reflect the true retail value of their products.
If TikTok cannot verify the submitted List Price, it will not be used.
If no List Price is provided, TikTok will validate only the Retail Price as a reference.
To submit a List Price, go to Seller Center > Manage Product.
Shopify Sellers
Starting (02/20), select sellers have early access to the strikethrough pricing integration with Shopify. TikTok for Shopify now provides support for syncing compare-at and sales prices to enable visual markdowns, known as strikethrough pricing. Find out how it works and your options in this guide.
FAQ
Why doesn’t my product discount show a strike-through pricing after I set it up?
For newly listed products without any sales history, if TikTok cannot verify the provided retail or list price, strike-through pricing may not be displayed initially. Once the product generates sales that align with the retail or list price, the strike-through pricing may appear. For products with a sales history, strike-through pricing may not be shown to customers if potential misleading marketing is detected with the seller's retail/list price. This is caused by the seller setting a price that does not align with the historical price paid for that item. Sellers are advised to review and adjust their retail/list prices to ensure they reflect the true retail value of the item.
Key terms:
Retail price – The price that normally a seller would want to sell on TikTok
List price – The suggested retail price of a product as provided by a manufacturer, supplier, or seller.
Strike-through pricing – A pricing strategy that compares a reference price to a promotional price.
Deal price – The discounted price at which a seller offers a product.
Policy Advisor
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