Data highlights- Total GMV by Livestream: $20K+
- Engagement by ‘Likes’: +289%
| Assortment- 10 Exclusive New Bundles and a new product line - Extra Strength Gum, exclusive to TikTok Shop
- Flash Sale set for pricing
| Content- Professional, filming level Live production in a real gym setting for scenario attractiveness
- Genuine engagement by Mitchell (e.g., personal stories) to increase interest on top of promos.
- Real-time, real scenario product demonstrations to drive engagement & conversions (e.g., Mitchell gum chew)
| Empowerment- Daily pre-hype across platforms and redirected cross-social platform posts to TikTok Shop
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