Policy AdvisorPolicyTikTok Source

Creator Health Rating Overview and Requirements

Captured: TikTok page date: Hash: 129188d7e266

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop’s Creator Health Rating (CHR) is a 0–1,000 score that tracks creator account health. Creators gain points for compliant, high-quality activity and lose points for policy violations or performance issues. Lower scores can trigger milestone enforcement actions, and severe or repeated violations can cause enforcement even if the score is not low. Creators can view CHR, PAHR, and appeals in Creator Center / the CHR page.

Key points

  • CHR ranges from 0 to 1,000.
  • All new TikTok Shop creators start at 200 points.
  • 200–1,000 is healthy; 151–199 needs improvement; 1–150 is at risk; 0 means no longer eligible as a TikTok Shop Creator.
  • Milestone enforcement can occur at 150, 100, 50, and 0 points.
  • 199 and below triggers a warning reminder to monitor CHR.
  • At 150 and below: 3-day loss of access to shoppable videos, LIVEs, and Product Showcase; ineligible for campaigns.
  • At 100 and below: 7-day loss of access to shoppable videos, LIVEs, and Product Showcase; ineligible for campaigns.
  • At 50 and below: 14-day loss of access to shoppable videos, LIVEs, and Product Showcase; ineligible for campaigns.
  • At 0 points: permanent removal of all e-commerce creator permissions.
  • Points can be deducted for violations of Content Policy, Creator Terms of Use, or other policies.
  • Deduction size depends on severity and frequency.
  • Point deductions reset after 90 days.

Say / show

  • Check CHR regularly in Creator Center.
  • Use policy quizzes, compliant content, and successful orders to rebuild points.
  • Monitor PAHR to track weekly changes and violations.
  • Expect milestone restrictions to increase as points decrease.
  • Verify details against the TikTok source before acting.

Do not say / show

  • Do not claim CHR is the only factor in enforcement.
  • Do not claim repeated or severe violations are protected by a healthy CHR score.
  • Do not state point award or reset rules beyond what the source says.
  • Do not assume enforcement only happens at milestone thresholds.
  • Do not treat expired or reset points as permanent.

Violation risks

  • Repeated or severe violations can trigger immediate action.
  • High-risk behaviors may lead to e-commerce permissions being removed.
  • Patterns of repeated violations within 90 days may lead to immediate enforcement.
  • At 0 points, all e-commerce creator permissions are permanently removed.
  • At lower milestones, access to shoppable features and campaigns is restricted.

Who it affects

  • TikTok Shop creators
  • Creators with CHR scores
  • Creators subject to Creator Enforcement Policy
  • Creators using shoppable videos, LIVEs, and Product Showcase
  • Creators appealing enforcement actions

Source notes

  • This summary is based only on the provided TikTok source text; verify against the TikTok page before taking action.
  • The source says creators are also subject to the Creator Enforcement Policy, but specific policy details should be checked there.
  • The source notes that eligibility rules for point awards were updated and that only confirmed orders passing return, refund, and cancellation periods count as Order Completed.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

Key Points:
  • The Creator Health Rating (CHR) is a 0-1,000 point system that reflects the overall health of a creator account. Points are gained for quality content and lost for violations.
  • A CHR of 200-1,000 is healthy, 151-199 requires attention, and 150 or below is unhealthy and subject to milestone enforcement actions.
  • Enforcement can happen at any time, especially in cases of repeated or severe violations. Creators who repeatedly violate policies or engage in high-risk behaviors may have their e-commerce permissions removed, regardless of their CHR points.
  • Milestone enforcement actions at 150, 100, 50, and 0 CHR points apply in addition to regular enforcement, with restrictions increasing as your CHR points decrease.
  • Creators can earn back CHR points by passing policy quizzes, posting allowed content, and completing successful orders.
This document outlines the requirements and provides information for the Creator Health Rating (CHR) on TikTok Shop. This system is designed to help creators understand their account health and avoid enforcement actions. Creator accounts are also subject to our Creator Enforcement Policy. Creators must comply with this document and the Creator Enforcement Policy when creating content and promoting products on our platform.

Creator Health Rating (CHR)

The Creator Health Rating (CHR) is a score from 0-1,000 that reflects the health of your creator account. You lose points for violating policy rules or having performance issues. These can lead to additional enforcement actions called milestone enforcements. You can earn points by following our policies, creating high-quality videos or LIVEs, and making successful orders. You can also get back lost points by getting a perfect score on creator policy quizzes.
Note: All new TikTok Shop creators start with 200 points.
You can view your CHR in Creator Center (your hub for managing TikTok Shop activities) via TikTok Shop for Creators.
  • Green (200-1,000 points): Your account is healthy.
  • Orange (151-199 points): Your account needs improvement.
  • Red (1–150 points): Your account is at risk of deactivation.
  • 0 points: You are no longer eligible to be a TikTok Shop Creator, and all e-commerce permissions are banned.

Points Reduction

Points may be deducted from your Creator Health Rating for the following reasons:
Certain violations or behaviors may fall outside the CHR framework (for example, repeated or severe platform misconduct). In these cases, TikTok Shop may take additional enforcement actions, including removing your e-commerce permissions. For more details, see Creator Enforcement Policy.

Points Awarded

Creators can earn points through positive engagement and compliant performance:
  • Policy Quizzes: Earn 1 point for each perfect score on a Creator Policy Quiz related to a violation.
  • Eligible Content: Earn 1 point each time you post policy-compliant LIVE or short video content that generates at least one eligible order within 180 days. A maximum of 5 points can be earned per week.
  • Eligible Orders: Earn 1 point for every 50 completed orders from your content within 180 days (max 5 points per week).
Points from eligible content and orders are added every Monday and last for 90 days.If your appeal or corrective action is approved, any points you lost will be given back.
Note: The eligibility rules for point awards have been updated. Only confirmed orders that have passed the return, refund, and cancellation period count as "Order Completed."

Understanding Your Creator Health Rating (CHR)

A Learn More button is available on the Creator Health Rating (CHR) homepage. Select this button to open the CHR Details page, where you can learn how CHR works, understand the factors that may affect your rating, and find additional information about your CHR status.
The redesigned CHR Details page provides a centralized overview of the Creator Health Rating (CHR) system. It explains the rules for point deductions, point additions, and point reset, making it easier to understand how your CHR is managed.

Milestone Enforcements

If your Creator Health Rating drops to 150, 100, 50, or 0 points, we may issue milestone enforcement actions. You will also receive warning notifications when your score approaches the next milestone.
Enforcements by Milestone
  • 199 points and below: A warning and reminder to monitor your CHR closely
  • 150 points and below:
    • Loss of access to shoppable videos, LIVEs, and Product Showcase (a feature that displays products on your profile page) for 3 days
    • Ineligible for campaigns
  • 100 points and below:
    • Loss of access to shoppable videos, LIVEs, and Product Showcase for 7 days
    • Ineligible for campaigns
  • 50 points and below:
    • Loss of access to shoppable videos, LIVEs, and Product Showcase for 14 days
    • Ineligible for campaigns
  • 0 points: Permanent removal of all e-commerce creator permissions.
Tip: Check your Creator Health Rating page regularly to stay above key milestones and avoid enforcement. Be aware of the following:
  • TikTok Shop may take immediate action (including suspensions or permission removal) for repeated or high-risk violations, regardless of your CHR score.
  • A pattern of repeated violations within a 90-day period may lead to immediate enforcement. For details, see the Creator Enforcement Policy.

Point Reset History

The Rating History now includes point reset records to help you understand changes to your Creator Health Rating (CHR). Your CHR score may decrease when earned points expire after 90 days, or increase when deducted points reset after 90 days.

Enforcements and Appeals

Creators can view their account health and any enforcement actions on the Creator Health Rating (CHR) page. For more information on violations, see Creator Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section.

Personalized Account Health Report (PAHR)

The Personalized Account Health Report (PAHR) helps you track trends in your CHR. You can access your weekly PAHR by clicking the link in the top right corner of your CHR page. The report shows your net total points gained or lost over the past week, with a breakdown of both deductions and bonus points for positive action.
PAHR Features
  • Bonus Points Overview – See how many points you have earned through eligible orders, content, and Creator Quizzes.
  • Adjustable Date Range – Filter by week (within the past 90 days) to track progress over time.
  • Top 3 Most Violated Policies – Get links to TikTok Shop Academy (our online learning portal) articles that explain your most common violations.
  • Feedback Survey – Share your experience to help us improve the report.
Access your PAHR to stay informed, track your progress, and take control of your account health.

How to Improve Your Score

Here is a summary of positive actions you can take:
• Complete policy quizzes to earn back points.
• Post compliant content and complete successful orders.
• Regularly monitor your Personalized Account Health Report (PAHR) to track your progress.

Frequently Asked Questions (FAQ)

Is my Creator Health Rating publicly visible?No. Your Creator Health Rating (CHR) is only visible to you.
Do all creators have a Creator Health Rating?Yes. All creators have a CHR. New creators start in the healthy range at 200 points. You can earn points by creating eligible content and generating orders without violations. Points are updated weekly every Monday.
How do I find my Creator Health Rating?You can view your CHR in Creator Center. Go to TikTok Shop for Creators and scroll to the bottom of the page to find your rating.
What can I find on my Creator Health Rating page?Your CHR page includes:
  • Your creator account health status
  • Your CHR score
  • Recommended actions to improve your CHR
  • A list of your violations
  • A link to your Personalized Account Health Report
A new "Learn More" button on the CHR homepage gives creators direct access to a CHR details page that explains how CHR works.
What is the difference between my Creator Health Rating and Promotion Performance Score?
  • Creator Health Rating (CHR): A score of 0-1,000 that reflects the overall health of your account. Points are deducted for TikTok Shop violations or Community Guidelines violations in your LIVEs. Milestone enforcement actions apply if your score drops to 150, 100, 50, or 0. For example:
    • Below 150 points → loss of campaign eligibility
    • At 0 points → permanent loss of e-commerce creator permissions and ineligible for bonus points. A score of 0 can only be restored through a successful appeal.
    • You can raise your CHR by:
      • Completing policy quizzes
      • Creating policy-compliant content
      • Generating successful orders
  • Promotion Performance Score (PSS): A 5-point scale that measures how well you select quality products and create promotional content. It is based on shop and product ratings, along with any violations on your promotional content. A higher PPS unlocks campaign eligibility, boosted TikTok Shop ads, and increased reach.
If I have more questions about my Creator Health Rating or disagree with it, where can I get help?Go to Settings > Help Center > Submit a support ticket. In the Topic dropdown, select Creator Development.
Why haven't I received CHR points for a recent order?CHR points are awarded only for Order Completed orders. An order is considered completed after it has passed the return, refund, and cancellation period and has been confirmed. Orders that are still within these periods are not yet eligible for points awards.
Why did my CHR score increase or decrease?Your CHR score may change when points are reset after 90 days. Earned points expire after 90 days and may reduce your score, while deducted points reset after 90 days and may increase your score. You can review these changes in the Rating History.

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