AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
Creators can leave a review for eligible free samples after receiving them. The review needs a rating, written feedback, and a photo or video, and it will show as a Creator Review of Free Product in the product review section. TikTok also notes that some eligible review flows may include an incentive, and a review coupon—if available—may only be issued after sample requirements are fulfilled.
Key points
Eligible free sample products can be reviewed through the sample flow.
Review content includes a rating, written feedback, and a required photo or video.
Reviews appear in the product review section as Creator Review of Free Product.
Creators start from Manage Samples after receiving the sample.
Creators should share honest, specific feedback based on real experience.
A shoppable video is not required to leave the review.
After review submission, TikTok may guide the creator to post a shoppable video if the sample requirement is not yet fulfilled.
Some eligible review flows may include an incentive depending on the in-app experience.
If a sample order is eligible for a review coupon, it is issued only after sample requirements are fulfilled and only if still available.
Say / show
Review eligible free samples after receiving them.
Include a rating, written feedback, and a photo or video.
Use honest, clear, specific feedback from your real experience.
Start the review from Manage Samples.
A shoppable video is not required to leave the review.
Check whether any incentive or coupon is available in the in-app flow.
Verify the current TikTok source before acting on these steps.
Do not say / show
Do not say all free samples are reviewable; the source says eligible free sample products.
Do not say a shoppable video is required to submit the review.
Do not promise a review coupon will be issued; eligibility and availability are conditional.
Do not say incentives are guaranteed for every review flow.
Do not claim the review appears anywhere other than the product review section as described in the source.
Violation risks
Posting review content without actually receiving an eligible sample.
Omitting the required photo or video when submitting the review.
Assuming a coupon or incentive is guaranteed when the source says it depends on eligibility and availability.
Treating the sample review as a substitute for required next steps if TikTok guides the creator to post a shoppable video afterward.
Shoppers who rely on product review sections to assess products before buying.
Source notes
This summary is based only on the provided TikTok source text; verify against the TikTok source page before taking action.
The source does not provide enforcement rules, penalties, or exact eligibility criteria beyond saying the sample must be eligible.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Product Overview
You can now leave a review on eligible free sample products after receiving them. Reviews include a rating, written feedback, and a required photo or video, and will appear in the product review section as Creator Review of Free Product, helping shoppers learn more about the product before they buy.
Go to Manage Samples
Tap to review your sample
Rate it, write feedback, and add a photo or video
Submit your review and complete any next steps
See your review appear on the product page
Benefits
Share your real experience after trying a sample
Help shoppers understand the product more clearly before purchasing
Make your feedback more visible through the product review section
Support products that have limited or no high-quality reviews yet
How It Works
After receiving an eligible free sample, go to Manage Samples to start your review.
Rate the product and share your honest feedback based on your experience.
You will be asked to upload a photo or video with your review.
After submitting your review, you may be guided to post a shoppable video for the sample if you have not fulfilled the requirement already.
Your review will appear in the product review section as a Creator Review of Free Product.
Tips
Be honest about what you liked and did not like
Focus on details that would help a shopper decide whether the product is right for them
Clear, specific feedback is usually more helpful than general comments
You do not need to make your review sound overly polished — real experience matters most
FAQs
Can I review a free sample product?Yes, eligible free sample products can now be reviewed through the sample flow. Do I need to post a shoppable video to leave a review?No. Posting a shoppable video is not required in order to leave a review. However, if you have not yet fulfilled your sample requirement, you may still be guided to post a shoppable video afterward. What should I include in my review?Share your real experience with the product, including what stood out to you, what worked well, and anything shoppers should know before buying. Where will my review show up?Your review-style content will appear in the product review section as a Creator Review. Will I receive anything for leaving a review?Some eligible review flows may include an incentive after review completion and follow-up actions, depending on the product or experience shown in-app. When will I receive the review coupon?If your sample order is eligible for a review coupon, the coupon will only be issued after you fulfill the sample requirement. The coupon must also still be available at the time your sample is fulfilled. If the coupon has run out by then, you may not receive it.
Policy Advisor
Fast policy guidance from captured TikTok Shop snapshots.