AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop prohibits gambling and chance-based games for both sellers and creators. Free giveaways must use the official LIVE Giveaway feature, and breaks are only allowed in specific approved formats with sealed products and other limits. Live bidding auctions must use TikTok’s Countdown Bidding Feature.
Key points
No gambling, raffles, sweepstakes, spins, or chance-to-win content.
Do not sell gambling-related products or run casino-style games.
Use only the official LIVE Giveaway feature for free giveaways.
Auction-style live bidding must stay inside TikTok’s Countdown Bidding Feature.
Breaks are allowed only for approved sellers who meet SPS and qualification requirements.
Break products must be sealed, unmodified, and limited to Trading Cards or Memorabilia.
Break livestreams are only allowed within the US.
Do not use gambling-style language, random selection tools, or prize-like framing.
Say / show
Use clear, descriptive break listings.
Explain the break format plainly.
Use TikTok Shop’s official LIVE Giveaway feature for free giveaways.
Use purchase-based incentives only when clearly listed as such.
Use Countdown Bidding Feature for live auctions.
Do not say / show
Gambling, raffle, sweepstakes, spin-to-win, or lucky draw language.
Random team, draft-style, bounty, pull game, points program, train game, king of the hill, or HP battle break formats.
Value claims like floor, ceiling, average, expected value, or value ranges.
Scarcity, prize, or investment claims for break items.
Violation risks
Account Health Rating points may be deducted.
Product listings may be removed.
Access to sell products may be revoked.
Refunds may be issued to customers.
Access to features may be removed.
Auction feature access may be removed at TikTok Shop’s discretion.
Who it affects
Sellers
Creators
Invited creators in high-risk livestream activities
Users running livestreams or videos involving breaks, giveaways, or auctions
Source notes
Verify against the TikTok source before acting; this summary is based only on the provided page text.
The source says to review related policies and feature guides for LIVE Giveaway, Countdown Bidding, Collectibles, Giveaways and Promotions, Mystery Boxes, Seller Enforcement, Creator Enforcement, and Appeals.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.
Key Points:
This policy applies to both sellers and creators.
Gambling and games of chance are prohibited on TikTok Shop, including raffles, spins, sweepstakes, and any content where users pay for a chance to win.
Only approved sellers may offer breaks, and all breaks must follow permitted formats, use sealed products, and avoid random or bounty-style distributions.
This policy outlines the requirements you must follow regarding gambling on TikTok Shop. These rules are in place to protect platform integrity and ensure a fair and safe experience for all users.
Gambling
Gambling occurs when users provide money or any other item of value in a game or activity for the chance to win a prize. For example, this includes situations where users pay to spin a wheel for the possibility of winning an item of any value.
Requirements for Gambling
Gambling activities are prohibited on TikTok Shop, including in both livestreams and videos even if you do not engage with viewers or offer a chance to win a prize. You are prohibited from selling any gambling-related products, services, or paraphernalia on the platform. This includes, but is not limited to:
Casino-style games, including:
Roulette and roulette game entry
Slot machines
Claw machines
Wagers
Lotteries
Raffles
Gamification
Gamification refers to tactics that add an element of chance or randomness to the users' shopping experience, often to boost user engagement. You are prohibited from doing the following gamification activities:
Oyster openings
Sweepstakes entries
Lucky spin, wheel, or draw
Lucky scoops
Giveaways Requirements
Free giveaways must be conducted using TikTok Shop’s official LIVE Giveaway feature. For information on this tool, see our LIVE Giveawayfeature guide.
Using lucky spins, wheels, draws, or other games for giveaways whether to select winners or choose gifts or products is not allowed.
Giveaways must be free to enter. Purchase-based incentives (for example, Buy-One-Get-One or similar offers) must be clearly listed.
An auction is a sale where items are sold to the highest bidder. Customers place bids, and when the auction ends, the item is sold to the customer with the highest bid. All live bidding must be run using TikTok’s Countdown Bidding Feature, which has a built-in timer so customers can place bids as the clock counts down. Once the countdown ends, the highest bid is locked in.
Any auctions or related activities conducted outside this feature are not allowed.
Misuse of the Countdown Bidding Feature is also prohibited.
Sellers must maintain a Shop Performance Score (SPS) of 2.5 or higher, or SPS null, to use this feature. If the SPS falls below 2.5, access may be removed.
TikTok Shop prohibits behaviors that undermine platform integrity, including potentially manipulative or deceptive activity. Creators engaging in such behavior may, at TikTok Shop's discretion, be removed from the auction feature. TikTok Shop reserves the right to remove access to this feature at any time. For more details on accessing this feature and enabling auctions, see Countdown Biddingfeature guide. For information regarding the Surprise Sets feature that is available to invite-only sellers, see Collectibles Policy.
Breaks
A "break" is when a sealed pack, box, or case of items is opened typically during a livestream and the contents are distributed to paying customers.You can offer breaks on TikTok Shop if your Shop Performance Score (SPS) ≥ 2.5 and have successfully completed the process in the Qualification Center (refer to the How to Apply section below).Only the following products are currently allowed:
Trading Cards
Memorabilia
Breaks are also considered collectibles, so you must follow the Collectibles Policy when offering them.
Break Types You Can Offer
The following break types are allowed on TikTok Shop:
Personal Breaks
Customers purchase an entire pack, box, or case, which the seller then opens live on their behalf.
Pick Your Team/Type Breaks
Customers select the type of item they want—such as a team, player, division, or energy—and claim those items matching their selection after the break is conducted live.
"Pull-Til-You-Win" Breaks
A buyer pays for packs to be opened continuously until a predefined "hit" for them appears. The stream stops the moment the hit is pulled and every opened pack goes to that buyer.
If the item target is not pulled within the guaranteed minimum number of items, you must continue opening sealed items until it is opened.
All opened items are shipped to the customer.
Listings for "pull-til-you-win"breaks must clearly include the minimum pack guarantee in the title or variant.
Case Breaks
The seller opens an entire factory-sealed case containing multiple boxes.
Spots are sold in advance and all hits are revealed live, then mailed to the corresponding buyers.
All break types must be sealed and unmodified prior to the break. Note: Break livestreams are only allowed within the US.
Prohibited Break Types
The following are non-exhaustive examples of prohibited Card Breaks on TikTok Shop:
Random Team Break:
Everyone pays the same buy-in and teams are assigned randomly. Each buyer receives every card pulled for whatever team they drew.
This is allowed if you are using a manufacturer-sealed surprise set.
Draft-Style Break:
After the boxes are opened, participants select the revealed cards in a serpentine draft order (reversing the selection order every even round) that was randomized beforehand. This continues until the whole break is claimed.
Bounties Break:
The seller sets a live "bounty" for hitting a specific card or serial-number. If the chase card appears, its owner takes the bounty, otherwise it rolls over and grows for the next break.
Pull Games Break:
Instead of sealed packs, buyers purchase individual "pulls" from a face-down stack, mystery bag or wall. Each pull is revealed on-air and can range from common cards to high-value chasers.
Points Program Break:
Spots earn loyalty points with the seller's shop. These points accumulate across streams and can be cashed in for discounted or free break entries.
Train Game:
Viewers try to keep a "train" alive by buying consecutive spots before a short time expires. Reaching the required length unlocks extra packs, giveaways or chat-wide bonuses.
King of the Hill:
Throughout the break, the lowest (or highest) serial-numbered card pulled sits "on the hill". The holder at the end wins an added prize or sealed product.
HP Battle:
Common in Pokemon streams where each entrant opens a pack and only the single card with the highest (or sometimes lowest) printed Hit-Points number counts. That player scoops extra packs or even the whole box.
Prohibited Marketing Claims for Breaks
Floor and Ceiling Value Claims
Sellers must not reference or imply specific item values, including:
Minimum values (for example, "floor of $50", "nothing less than...", "minimum value guaranteed", "there are no duds in this set")
Maximum values (e.g., “ceiling of $500,” “worth up to…,” “potential value of…”)
Average or expected values (for example, "average value $200", "typical outcome is...")
Value ranges (for example, "$50-$500 range", "between X and Y")
Scarcity and Opportunity Framing
Sellers must not present break items as rare opportunities, prizes, or investments, including:
Extremely rare or once-in-a-lifetime opportunities (e.g., “you’ll never see this again,” “rarest item available,” “one-of-a-kind chance,” “golden ticket”)
Limited-availability claims that exaggerate rarity or exclusivity
Requirements for Breaks
These requirements apply to break listings, specifically those sold through live auctions or streaming events. Each listing must meet the following requirements to be eligible for sale.
Product Category
Choosing the right category ensures your listing appears in search and filters. Break products must be from the same category. Select the most accurate category for your break:
Titles must reflect the nature of the break. You can keep titles general—especially for live selling—or include more detail when appropriate.
Allowed Examples:
Live Auction Sports Trading Cards
Cards on the Screen - Mystery Pack Break
Pick Your Energy - Shrouded Fable Elite Trainer Box (ETB) CASE BREAK (x90 Packs) (for memorabilia breaks)
You are not required to reference specific players, teams, or products in the title, but you may do so if relevant.
Product Description
Your product description must give buyers enough information to understand what they are purchasing. The level of detail can vary depending on the break type, but the following are required:
Example: “Participants will receive cards pulled live based on selected energy type.”
Example: “Mystery repack cards will be revealed live and distributed to buyers post-break.”
Optional, but encouraged:
Mention general contents if known (teams, players, themes, styles, certification info)
Example: “This autographed bat is certified by Beckett, Fanatics, or JSA.”
Example: “Cards may include rookies and legends from major sports leagues.”
Detailed itemization of every card or memorabilia piece is not required, especially for live breaks.
Product Images
Your images should help buyers identify the break, but you are not required to show every individual card or item.
You may include:
Company or brand logos
Images of sealed products or break formats
Themed graphics that represent the type of break
You do not need to include:
Photos of each individual card or item shown during the break
Full inventory breakdowns
Break Fulfillment Requirements
All break purchases must result in a physical product being shipped to the customer.
Every customer must receive at least one product for every break purchase.
Products shipped must come from the same category as the break.
Example: In a baseball trading card break, each buyer must receive at least one baseball trading card.
Example: In a helmet memorabilia break, each buyer must receive at least one helmet.
Mystery Boxes and Similar Products
Mystery boxes and similar products are items or collections of items that customers do not know about until they open them. These products can only be promoted on TikTok Shop if they meet specific requirements. For more details, see Mystery Boxes and Similar Products Policy. Note: Invited creators participating in high-risk livestream activities (for example, Mystery Box, Breaks) may be geo-restricted to non-producing countries.
Enforcement Actions and Appeals
We regularly review shops for compliance with our policies. If violations are identified, we may take enforcement actions. This may include, but is not limited to:
Do not use gambling-related phrasing or setups in your content, including: Gambling Activities
"Place your bets! Win at the casino here."
"Sweepstakes alert! Every $1 spent = 3 entries. 3 lucky winners will win a signed copy of my book."
"Get your name into our raffle pool. Purchase now for a chance to get a gift!"
"Just $1 to play. Guess the number on the dice to win a prize."
Playing claw or bingo games on behalf of viewers.
Randomized Product Selection
Using any offline or unofficial randomization tool instead of the Live Giveaway tool
"Mystery earrings at $7 each. Get your own blind box."
"We have the notebook, totebook, or fan on the wheel. Let's spin the wheel to see what your gift is."
Purchase-Based Incentives That Feel Like Prizes
"First customer wins a free candle with their purchase."
"Buyers who spend $20 will be entered into a lucky draw for a prize."
Best Practices for Breaks and Customer Engagement
Use the tips below to ensure your break listings are transparent and that you drive engagement through non-gambling behaviors. For Break ListingsBe as clear and descriptive as possible when listing and explaining your breaks.
Describe what’s inside:
"All-in-one trading card pack featuring rookies and legends from multiple sports.”
"Autographed bat options available—choose your color and player. Authenticated by Beckett, Fanatics, or JSA.”
Explain the break format:
"Pick a letter-receive all cards from 90 packs that start with that letter."
“Choose an energy card and get all memorabilia tied to that type.”
For Driving EngagementBuild excitement in ways that comply with platform policies.
Giveaways: Use TikTok Shop’s Live Giveaway Gift Tool to run giveaways during your livestream. Note that giveaways based on chance are not allowed, even if a tool is used.
Purchase-Based Incentives: Offer a guaranteed gift with each purchase (e.g., “Free candle with every order”).
Avoid using gambling language, randomized rewards, or anything that resembles a game of chance. For more information, refer to our Giveaway and Promotions Policy.
Policy Advisor
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