AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
Promotion Performance Score (PPS) is a daily-updated 0–5 score for affiliate creators that reflects product choice and content quality. It can affect what creators unlock, like visibility, campaign access, badges, and certain affiliate opportunities.
Key points
PPS is for affiliate creators who meet one activity threshold in the last 30 days: 5+ delivered orders, 6+ videos posted, or 3+ livestreams hosted.
PPS is based on two parts: Product Selection Score and Content Score.
Product Selection Score is weighted 50% and uses product scores plus orders.
Content Score is weighted 50% and starts at 3.5, then adds good-quality content points and subtracts violated content points.
Products with more orders from your content have a bigger impact on Product Score.
Bad reviews after you post your content do not count against Product Score.
Creators and sellers can see Product Score; customers cannot.
Higher PPS may improve reach and unlock more benefits at 2.5+, 3.5+, 4.0+, and 4.5+.
At 3.5+, creators may be eligible for TikTok Shop Campaigns, a wider range of Affiliate Creator Products, LIVE Giveaways, sample coupons, and an Average Quality badge.
At 4.0+, creators can earn a creator badge shown to sellers.
At 4.5+, creators can earn an Excellent Quality badge shown to customers and sellers.
Say / show
Keep promotions policy-compliant.
Use accurate and detailed product information.
Create high-quality videos and livestreams.
Focus on products that convert well and have higher product scores.
Reduce promotion of low-product-score items.
Check the latest TikTok source before acting.
Do not say / show
Do not claim PPS is static; it updates daily.
Do not say customers can see Product Score.
Do not say bad reviews after posting will hurt Product Score.
Do not say PPS is available to all creators; the source limits it to affiliate creators meeting activity thresholds.
Do not invent exact benefit details beyond what the source lists.
Violation risks
Policy-violating content can reduce Content Score.
Promoting low-quality or low-product-score items can drag down PPS.
Unsupported claims about PPS benefits or eligibility can mislead creators.
Sharing unverified guidance instead of the TikTok source can cause operational errors.
Who it affects
Affiliate creators
Sellers who can view Product Score
Customers who may see certain creator badges at 4.5+
Creators participating in TikTok Shop campaigns or affiliate product selection
Source notes
Verify all PPS details against the TikTok source before acting, because some benefit labels in the captured text are incomplete or shown as placeholders.
Only use the thresholds and benefits explicitly stated in the source text.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
What is Promotion Performance Score?
Promotion Performance Score, or PPS, is a dynamic score from 0 (poor) to 5 (excellent) that evaluates a creator's ability to:
Select high-quality products
Create good-quality content
The score reflects the overall quality of your promotions, and updates daily. Who qualifies for PPS?PPS is available to affiliate creators who meet at least one of the following criteria in the last 30 days:
5+ delivered orders
6+ videos posted
3+ livestreams hosted
💡 Did you know? Creators with a higher PPS tend to see more repeat purchases from their viewers.
Promotion Performance Score Benefits
Unlock the following benefits based on your Promotion Performance Score:
Score
What You Unlock
2.5+
Maintaining an eligible score may enhance the reach of your shoppable videos and LIVE streams.
3.5+
Everything above, plus:
Eligible to participate in TikTok ShopCampaignsto enhance visibility across TikTok and brands.
Product Selection Score answers: Are you consistently promoting high quality products?
Content Score answers: Are you consistently posting high-quality, policy‑compliant content?
Product Selection Score - How it Works
Product Score
Each Product you promote gets a Product Score. Think of it like a quality rating based on real customer reviews. The score is from 0-5. The higher the value, the more it helps your score.Important details:
Products with more orders from your content have a bigger impact.
Bad reviews after you have posted your content do NOT count against you.
You and sellers can both see Product Score. Customers cannot.
Double down on winners (high product score items that convert well for your audience!)
Content Score - How it Works
Content Score = 3.5 +Good-Quality Score − Violated Content ScoreCreators with PPS all start with 3.5 content points.
You earn points by posting great content.
You lose points if your content breaks policy rules.
Gaining Points
For example, a creator posted 25 videos in the last 30 days. Out of those 25 videos, 10 of those videos are high quality. This means this creator's percentage of good quality videos is 40%. (10 videos/25 total videos). Therefore, the creator will have 1.2 points.
Losing Points
For example, a creator posted 10 videos in the last 30 days. If 3 of those videos have violations, then 30% of their recent videos are considered low quality. Because of that, 1 point will be deducted from the creator’s overall content score.
Continuing from the examples above, this creator will then have a total content score of: Content Score of 4 = 3.5 + 1.5 pt - 1pt
What to do (quick wins!)
Create high-quality content: To improve your Promotion Performance Score, create videos and livestreams that
Why don't I see product scores for some of the products?
A product can receive a Product Score if it meets either of these conditions:
It has 20 or more reviews, or
It has fewer than 20 reviews, but the seller has at least one other product in their store with 20 or more reviews.
If a store has no products with 20 or more reviews, none of its products will receive a Product Score.
Will promoting a product that has no Product Score negatively affect my Promotion Performance Score?
Selecting products with no Product Score will have a neutral affect on your PPS.
The product went out of stock, does this negatively affect my PPS?
No. Your PPS will not be affected by whether the product has gone out of stock.
Will my PPS change if the Product Score changes after I post?
No. Your PPS will not be affected by any Product Score changes after you’ve published your video or LIVE.
How long does it take for my PPS to update?
Your score updates daily.
Does shipping-related negative reviews hurt my PPS?
No. Negative reviews that result from order shipping-related issues will not negatively impact your PPS.
My video promoting a product with low product score is used in an ad campaign. What can I do to remove it?
Content that is used in an ad cannot be removed or set to private. To remove the video, you need to contact the seller to remove the video from the campaign or stop the ads that are running on your content.
Will customers and sellers see my new Promotion Performance Score?
No. Customers and sellers will not see your new PPS score during the dual-run period.
How do order shipping-related negative reviews impact my Promotion Performance Score after my promotion?
Negative reviews that result from order shipping-related issues will not negatively impact your Promotion Performance Score.
Why can't I view my Promotion Performance Score?
Only eligible creators can view the Promotion Performance Score tab in of Creator Center. You must meet at least one of the following criteria within the last 30 days to view your Promotion Performance Score:
5+ delivered orders, or
6+ videos posted, or
2+ livestreams hosted
Why don't I see Product Score for some of the products?
The product score isn't displayed on some of the products because they have not yet reached a minimum number of product reviews. If you decide to promote a product with no product score, this has a neutral effect on your PPS.
Policy Advisor
Fast policy guidance from captured TikTok Shop snapshots.