Key points
- Do more than state the price.
- Use the description to show product perks.
- Make Shoppable video descriptions more detailed.
- Focus on value and benefits, not just cost.
Description Not Detailed
Creator TL;DR
AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
The page says creators should make Shoppable video descriptions more detailed instead of only naming the price. The goal is to clearly highlight the product’s perks and value.
Say / show
- Describe the product’s perks.
- Add more detail to the Shoppable video description.
- Highlight value beyond the price.
Do not say / show
- Only mention the price.
- Leave the description vague or minimal.
Violation risks
- Descriptions that only list price may be considered not detailed enough for the guidance on this page.
Who it affects
- Creators making Shoppable videos.
- Creator-community operators coaching creators on product descriptions.
Source notes
- This summary is based only on the provided TikTok source text; verify against the TikTok page before acting.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.