AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop’s Affiliate Marketing policy sets eligibility rules for sellers, products, and creators, and explains when access can be restricted, collaborations removed, and enforcement action taken.
Key points
Creators need to meet eligibility thresholds before promoting affiliate products.
Eligibility can vary by product category.
Some Auction target plans require extra creator risk checks.
If you do not meet criteria, product adds can be declined with a rejection reason.
Eligibility is re-evaluated as performance and risk signals change.
Say / show
Creators must meet the stated performance and health thresholds to promote affiliate products.
Eligibility may vary by product category.
Auction target plans have additional creator risk requirements.
If criteria are not met, product-add attempts may be rejected with a reason.
Eligibility is re-evaluated as performance and risk signals change.
Do not say / show
All creators can promote any affiliate product.
Meeting one threshold guarantees access to all categories.
Auction target plans only require performance scores.
Rejections happen without explanation.
Eligibility never changes after approval.
Violation risks
Access may be restricted or removed if policy, law, or Seller Terms violations are reasonably believed to have occurred.
Creators may be blocked from Auction target plans if high-risk, inferior-performance, or IP-risk flags are present.
Attempts to add products may be declined if creator thresholds are not met.
Who it affects
Creators
Sellers
Affiliate creators
Shop operators
Source notes
Verify all requirements against the TikTok source before acting, because eligibility and enforcement can change and may vary by category.
This summary is based only on the provided source text.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
This policy applies to both Sellers and Creators participating in Affiliate Marketing on TikTok Shop.
Sellers and their products must meet qualification criteria to be eligible for Affiliate Marketing programs.
Creators must meet specific performance and health thresholds to promote affiliate products.
This policy outlines the requirements and eligibility criteria for sellers and creators participating in Affiliate Marketing on TikTok Shop. These rules exist to ensure a fair and high-quality affiliate program for all participants.
Affiliate Marketing
Affiliate Marketing is a commission-based relationship between sellers and the creators promoting their products. Affiliate Marketing offers the following:
Sellers can engage creators to promote products that qualify for Affiliate Marketing on the seller's behalf. The promoted products are considered "affiliate products".
Creators can search for a specific seller's affiliate products to promote and earn commission.
TikTok Shop may recommend a seller's affiliate products to creators for promotion.
Accessing Affiliate Marketing
The Affiliate Marketingpage can be found in Seller Center. Sellers must consistently meet our Affiliate Marketing qualification criteria to access affiliate marketing and its features. TikTok Shop reserves the right to restrict affiliate marketing access or remove affiliate marketing products if our Affiliate Marketing Qualification Requirements are not met. Access may also be restricted if we reasonably believe that our Seller Terms of Service, the law, or any applicable policies have been violated.
Affiliate Marketing Collaborations
Affiliate Marketing Collaborations are commission plans that sellers can use to engage creators to promote their Affiliate Products. Sellers can choose from 1 of the following Affiliate Collaborations: Open Collaboration
A qualified shop's Affiliate Products are visible to all Affiliate Creators.
Affiliate Creators can apply to promote the seller's Affiliate Products and can promote these products once their application is approved by the seller.
Target Collaboration
A qualified shop can invite specific Affiliate Creators to promote their products.
Affiliate Creators who accept a seller's invitation can begin promoting the seller's Affiliate Products.
Shop Collaboration
A qualified shop can set a universal commission rate for all of their Affiliate Products, which is visible to all Affiliate Creators.
Affiliate Creators can apply to promote the seller's Affiliate Products and can promote these products once their application is approved by the seller.
Affiliate Marketing Qualification Criteria
To participate in Affiliate Marketing, your shop and products must meet the eligibility requirements. Gaining shop qualification does not guarantee that all products will be enrolled into Affiliate Marketing. Each product is evaluated separately based on the product qualification criteria. Your shop must first meet the shop qualification criteria before each individual product can be assessed for eligibility.
Shop Qualification Criteria
Your Shop Performance Score (SPS) must be 3.5 or above.
The Shop Performance Score (SPS) reflects your shop's operational performance and ranges from 0-5, calculated based on your average performance over the last 90 days.
The product’s VoC Index (a metric that measures customer satisfaction based on product quality, logistics, and service) must be less than 1.5 times the average VoC Index of products in the same listing category.
For more information, go to the Voice of Customer section under Account Health in Seller Center.
The product must not have intellectual property, fair trading, or customer review-related policy violations.
The product must not be flagged as inauthentic or unoriginal, whether through product reviews or other channels.
Creator Qualification Criteria
Affiliate creators must meet specific eligibility thresholds to promote products within designated categories. These requirements apply when adding category products to showcases, livestreams, and video anchors. Eligibility ThresholdsTo promote products, your eligibility is determined by the following factors, which may vary depending on the product category:
Promotion Performance Score (a rating of a creator's ability to drive sales) of 3.5 or higher
Creator Health Rating (a score reflecting a creator's compliance with platform policies) of 150 or higher
Creator's Track Record of Sales
Sustained ability to create high-quality content
If you do not meet the necessary criteria, attempts to add such products may be declined. An automated notification will then inform you of the rejection and the reason for the failure. For more information, go to the Affiliate Creator Product Selection Policy article. Additional eligibility for Auction promotionsTo be visible to sellers building an Auction target plan, an Affiliate Creator must also meet all of the following at the time of selection:
A Promotion Performance Score above 3.5
A Creator Health Rating above 150
Not currently flagged as a high-risk creator under TikTok Shop's creator risk review
Not currently flagged as an inferior-performance creator
No active intellectual property risk flag on the creator account
Affiliate Creators who do not meet these requirements will not be selectable in an Auction target plan and will see a rejection reason explaining which requirement was not met. Eligibility is re-evaluated as your performance and risk signals change.
Affiliate Marketing Disqualification Criteria
Both a shop or a shop's specific product can be disqualified from Affiliate Marketing.
Shop Disqualification Criteria
A shop may be disqualified from Affiliate Marketing if it meets any of the criteria listed below:
The Shop Performance Score (SPS) falls below 3.
The seller's account is permanently or temporarily deactivated due to a violation of TikTok Shop policies.
Note: In this situation, the seller may be permanently disqualified from Affiliate Marketing.
TikTok Shop evaluates the shop's performance daily to determine disqualification. When a shop is disqualified from Affiliate Marketing, all active affiliate marketing collaborations may be terminated, and the seller will no longer be able to create new collaborations. Additionally, all products previously enrolled in the program will be removed. A shop may regain access to Affiliate Marketing by meeting the qualification criteria outlined in the Affiliate Marketing Qualification Criteria section. If a shop meets the qualification threshold and regains access within 14 days, the previous affiliate plans will be automatically restored. Otherwise, the seller must initiate new collaborations manually. Sellers will receive a warning if their SPS falls below 3.5. If the SPS is between 3.0 - 3.5, the seller will not be able to add new products to Affiliate Marketing, but their existing collaborations will not be impacted.
Product Disqualification Criteria
A product may be disqualified from Affiliate Marketing if it meets any of the criteria listed below:
The product's VoC Index is more than 3 times the average VoC Index of products in the same listing category. Products that exceed this limit may be subjected to restrictions or removal from Affiliate Marketing.
The product has intellectual property, fair trading, or customer review-related policy violations.
The product has been flagged as inauthentic or unoriginal, whether through product reviews or other channels.
When a product is disqualified from Affiliate Marketing, the marketing collaborations of the product may be terminated, and the seller will no longer be able to create new collaborations for the product. If a product meets the qualification threshold and regains access within 14 days, the previous affiliate plans will be automatically restored. Otherwise, the seller must initiate new collaborations manually. Sellers will receive a warning if their product's VoC Index exceeds 1.5 times the average VoC Index of products in the same category. In this case, the seller will not be able to add new products to Affiliate Marketing, but existing collaborations will not be impacted.
Enforcement Actions and Appeals
We regularly review your shop’s compliance with our policies. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to: