AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
Virtual goods on TikTok Shop are only for invite-only sellers who are approved first. They must be digital, accurately described, securely delivered, and also comply with the Restricted Products Policy and all applicable laws. Some virtual goods are allowed only with specific delivery and listing rules, while others are prohibited outright.
Key points
Only invite-only sellers may list virtual goods.
Get approval before listing or offering any virtual goods.
Virtual goods must be delivered electronically, outside TikTok Shop.
Listings must accurately describe the digital product and redemption steps.
Virtual goods are also subject to the Restricted Products Policy.
Total listing price for virtual goods must not exceed $500.
Sales of $10,000 or more in virtual goods to one customer within 24 hours are not permitted.
Virtual goods must be delivered within 2 business days after order status changes to Awaiting Shipment.
Non-returnable and non-refundable, except supported refunds for concert tickets in specific cases.
Some products are prohibited, including unlicensed gambling games, auto-renewal subscriptions, resale tickets, loadable tickets, and gift certificates.
Online courses and concert tickets must use seller website or web browser redemption.
Promotional content must be accurate and not misleading.
Say / show
Invite-only sellers only.
Approval is required before listing virtual goods.
Use secure digital delivery and clear redemption instructions.
Make sure the listing matches the delivered digital product.
Keep pricing within TikTok’s virtual goods limit.
Deliver within 2 business days of Awaiting Shipment.
Use the correct redemption method for the product type.
Disclose event details, fees, and redemption instructions for concert tickets.
Verify requirements against the TikTok source before acting.
Do not say / show
Anyone can sell virtual goods.
Virtual goods can be shipped physically.
Auto-billing subscriptions are allowed.
Resale tickets or loadable tickets are permitted.
Gift cards can expire or be converted to cash.
Course credits or gift certificates are allowed as virtual goods.
Listings may make unverified income or job-placement claims.
Creators can redirect buyers to third-party platforms to pay outside TikTok Shop.
Violation risks
Rejected category qualification application.
Deduction of points from Account Health Rating.
Product listing removal.
Revocation of permission to offer products for sale.
Customer refunds issued by TikTok Shop.
Automatic order cancellation if not marked Delivered within 2 business days.
Who it affects
Invite-only sellers offering virtual goods.
Creators promoting virtual goods listings.
Sellers of software, digital games, in-game content, subscriptions, online courses, virtual gift cards, virtual tickets, and concert tickets.
Shops subject to enforcement review under the Restricted Products Policy.
Source notes
This summary is based only on the provided TikTok source text.
Confirm details directly against the TikTok page before listing, promoting, or fulfilling any virtual good.
The source says requirements may be non-exhaustive and subject to the Restricted Products Policy and applicable law.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
Selling virtual goods is limited to invite-only sellers. Sellers must receive approval before listing or offering any virtual goods on TikTok Shop.
Virtual goods are non-physical products delivered electronically. They must be accurately described and fulfilled through secure digital delivery methods.
This document outlines the requirements for selling Virtual Goods on TikTok Shop. These requirements help ensure a safe and trustworthy experience for customers and help sellers comply with platform standards. Virtual goods are also subject to our Restricted Products Policy. Sellers must comply with both this document and the Restricted Products Policy when listing virtual goods. Sellers are responsible for complying with all applicable federal, state, and local laws and regulations, including consumer protection laws and digital goods licensing requirements. Eligibility to sell virtual goods is limited to invite-only sellers.
Virtual Goods
Virtual goods are non-physical products delivered electronically. These products are accessed, activated, or consumed digitally and do not involve the shipment of a tangible item. Virtual goods must be accurately described and delivered through secure digital fulfillment methods.
Permitted Virtual Goods
The following virtual goods are permitted on TikTok Shop for invite-only sellers. Each product type is subject to the specific requirements outlined below, in addition to the general requirements for virtual goods. This list is non-exhaustive.
Software and Applications
Downloadable or activatable software programs, including licensed applications and productivity tools.
Products must be delivered via digital license key, activation code, or secure download.
Digital Games
Full digital versions of standalone video games purchased once and owned by the buyer.
Products must be delivered as a redemption code.
In-Game Content
Add-ons or enhancements that require a base game to function, including expansion packs, downloadable content (DLC), in-game items, or digital units.
Products must be delivered via redemption code or account-based transfer and must not function independently from the base game.
Game Subscriptions & Memberships
Prepaid digital entitlements that grant access to a platform’s games or perks for a defined period.
Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
Other Digital Subscriptions & Memberships
Prepaid access to cloud-based tools or digital services for a defined period.
Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
Online Courses
Digital educational products that provide structured learning content delivered over the internet, including pre-recorded videos, live lessons, and course materials.
Products must be delivered digitally. No physical shipment is required.
Additional Requirements
Screenshots, promotional images, and promotional content must accurately reflect the delivered course, including the content, format, access duration, course materials, or other applicable product details.
Outcome claims must be realistic, substantiated, and not misleading. Unverifiable guarantees, such as job placement or income growth, are not permitted.
Stored-value components, including course credits and gift certificates, are not permitted.
When using course clips to promote a listing, the creator must remain clearly visible on screen.
Virtual Gift Cards
Digital stored-value cards for approved platforms or services, includincg gaming platforms, retail or marketplace services, app stores, entertainment services, or lifestyle services.
Gift cards must be delivered electronically.
Virtual Tickets
Digital passes granting access to online or hybrid events.
Product listings must clearly state event details, timing, and access methods.
Concert Tickets
Digital codes that grant the holder the right to redeem an actual ticket on the seller's website to attend a performance at a specified date, time, and venue.
Products must be delivered via digital code redemption.
Product listings must clearly state the event details, venue, and redemption instructions.
Additional Requirements
Listings must display the all-in total price on the product detail page (PDP), including the face value and all mandatory Ticketmaster service and processing fees.
Listings must include a clear, plain-text disclosure stating that the displayed total includes Ticketmaster service and processing fees, and that an itemized breakdown of those fees will be available on Ticketmaster at redemption.
Listings must disclose that tickets are general admission with no assigned seating.
Listings must display any material venue conditions provided by Ticketmaster, including entry timing, age restrictions, and re-entry policies.
Sellers must comply with anti-bot purchase limits, including any limits per account, payment instrument, or device.
Promotional content must accurately represent key event details, including the lineup, venue, seating, and pricing. Misleading or unsubstantiated claims are not permitted.
When using concert clips to promote a product listing, the creator must remain clearly visible on screen.
Promotions must be tied to verified face-value ticket listings and must not imply or encourage ticket resale for profit.
Resale and loadable tickets are not permitted.
Prohibited Virtual Goods
Certain virtual goods are prohibited, including but not limited to:
Unlicensed gambling games, including sweepstake casinos and rewarded gaming products
In-game currency bundles related to unlicensed gambling games
Stored-value components, including course credits, loadable tickets, and gift certificates
Auto-renewal subscriptions
Resale tickets
Requirements for Virtual Goods
All sellers offering virtual goods must comply with the following:
Price Limit
The total product listing price for virtual goods must not exceed $500.
Transaction Limits
Sales of $10,000 or more in virtual goods to a single customer within a 24-hour period are not permitted.
Digital Delivery
Virtual goods must be delivered electronically.
Sellers must clearly explain in the product listing how customers will receive and redeem the product.
Virtual goods, such as in-game items, game currency, subscriptions, or other digital content.
Redemption for these items must occur via a web browser or gaming console through a web-based interface.
Digital redemption codes or e-gift cards for physical goods and services, such as ride share, food delivery, or retail gift cards.
Redemption for these items may occur via the seller’s mobile application or web browser.
Online courses and concert tickets must be redeemed via the seller's website or web browser. Sellers must ensure that redemption instructions in the product listing direct customers to the appropriate redemption page.
Sellers must ensure that redemption instructions in the product listing direct users to the appropriate redemption page. This may vary based on the type of digital good.
Redemption must occur outside of TikTok Shop.
Sellers and creators must not redirect customers to third-party platforms to purchase or pay for products outside of TikTok Shop. Redemption through the seller's website, where applicable, is permitted.
Accurate Representation
Product listings must accurately describe the digital product.
Sellers must not misrepresent digital entitlements as physical goods.
In-Game Digital Credits
In-game digital credits (including tokens or digital units) are prepaid digital items that can only be used within a specific game or platform. In-game digital credits:
Must be non-refundable
Must be non-transferable
Must not be exchanged, resold, cashed out, or stored via TikTok Shop
Must not be redeemable for cash value
Must not be described as "currency"
Acceptable terminology includes:
In-game tokens
In-game digital units
Digital credits
Virtual Gift Cards
Gift cards must be non-refundable.
Gift cards must not be converted into cash or other value by the platform.
Gift cards must not have expiration dates.
Fulfilling Virtual Goods
Sellers must deliver virtual goods within 2 business days of the order status changing to Awaiting Shipment. If the order status is not updated to Delivered within 2 business days, TikTok Shop may automatically cancel the order. This action will not be taken if the customer specifies otherwise. Auto-canceled orders are counted toward the Seller-Fault Cancellation Rate (SFCR).
Refunds will be supported for concert tickets when the event is rescheduled, postponed, moved, or canceled.
In the scenario that a customer contacts Customer Service to request a refund, sellers must review and respond within the applicable Service Level Agreement (SLA):
2 business days for products priced at $100 or less
4 business days for products priced at more than $100
Enforcement Actions and Appeals
We regularly review shops for compliance with this document and our Restricted Products Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
Rejecting your category qualification application
Deducting points the seller’s Account Health Rating
Removing product listings
Revoking access to offer products for sale
Issuing refunds to customers
For more information on enforcement actions, refer to our Seller Enforcement Policy. To appeal an enforcement action, visit theAppealssection for guidance.
Policy Advisor
Fast policy guidance from captured TikTok Shop snapshots.