Policy AdvisorPolicyTikTok Source

[L2 Requirement] Custom Order Requirements

Captured: TikTok page date: Hash: 26d65b582fb9

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop lets eligible US sellers use Made-to-Order, Pre-Order, Backorder, and Custom Handling Time for custom fulfillment timelines. Each feature has specific eligibility, listing, and misuse rules, and sellers can lose access or face enforcement if they violate them. Standard orders and FBT are not covered by this document.

Key points

  • Made-to-Order, Pre-Order, Backorder, and Custom Handling Time are only for eligible sellers.
  • Activate or reactivate supported features in Fulfillment Performance in Seller Center.
  • Made-to-Order: product must be new to the store, clearly labeled, and use standardized production or limited variations.
  • Pre-Order: product must be new to the store, clearly labeled, hidden from purchase until shipment date, and dated 3–60 calendar days out.
  • Backorder: only one SKU per listing can be set to backorder; if any SKU is backordered, the whole listing is a backorder listing.
  • Custom Handling Time: for in-stock products that take up to 7 business days to ship.
  • Do not use pre-order, backorder, made-to-order, or custom handling time for temporarily out-of-stock items.
  • If TikTok detects misuse, access can be removed and the shop may face enforcement action.

Say / show

  • Use these features only if the shop meets the stated eligibility requirements.
  • Clearly label the product type in the title and description when required.
  • Keep pre-order products unavailable for purchase until the specified shipment date.
  • Limit backorder use to one SKU per listing and stay within the listing and inventory caps.
  • Set reasonable custom handling times and apply them per SKU where required.
  • Check Seller Center’s Fulfillment Performance page to activate supported features.

Do not say / show

  • These features apply to standard orders.
  • Pre-order can be used for temporarily out-of-stock or backordered items.
  • Backorder can be applied to multiple SKUs in the same listing without affecting the whole listing.
  • Made-to-order covers buyer-customized products.
  • Custom Handling Time can be used for out-of-stock or backordered items.

Violation risks

  • Feature access may be removed if eligibility is no longer met.
  • Product listings may be removed.
  • Account Health Rating points may be deducted.
  • Selling privileges may be removed.
  • The shop may face more severe penalties under the Seller Enforcement Policy.
  • Backorder or custom handling access may be suspended or restricted if abuse is detected.

Who it affects

  • US TikTok Shop sellers who list and sell custom order products using Seller Shipping.
  • Eligible sellers using Made-to-Order, Pre-Order, Backorder, or Custom Handling Time.
  • Sellers using FBT are not covered by this document.

Source notes

  • Verify all requirements directly against the TikTok source before acting, since eligibility and enforcement are controlled by TikTok Shop.
  • This summary is based only on the provided source text and does not add policy terms not stated there.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key Points:This document outlines the requirements for custom orders using Seller Shipping — including pre-order, backorder, custom handling time, and made-to-order products. These requirements do not apply to orders fulfilled through Fulfilled by TikTok (FBT).
  • We offer Made-to-Order, Pre-Order, Backorder, and Custom Handling Time features to help eligible sellers manage different fulfillment timelines. Eligible sellers can activate these features on the Fulfillment Performance page in Seller Center.
  • Each feature has its own eligibility and listing requirements. Depending on the feature, this may include maintaining an active shop status, meeting a minimum Shop Performance Score, staying out of probation, and meeting fulfillment or risk performance requirements.
  • Sellers must follow strict guidelines for each feature, including clearly labeling product types, shipping within specified timeframes, and not misusing features for out-of-stock items.
  • These requirements do not cover standard orders, which have a dispatch SLA of 2 business days. Please refer to the Fulfillment Policy to learn more about standard order dispatch and delivery expectations.
All sellers listing and selling on the US TikTok Shop marketplace who meet the eligibility requirements for custom order features must comply with this document and the Fulfillment Policy.

Made-to-Order Products

Made-to-order products are manufactured after a purchase order is received. They are not buyer-customized products and can be resold if returned.
TikTok Shop offers a Made-to-Order feature for eligible sellers in order to accommodate these order types.

Eligibility Criteria

TikTok Shop's made-to-order feature is available to eligible sellers who meet the following criteria:
When a seller meets all eligibility requirements, they can activate the feature on the Fulfillment Performance page in Seller Center. If a seller no longer meets the above criteria, access to the feature may be removed.If TikTok Shop detects products using the made-to-order feature for non-customized products, the feature will be disabled, and the shop may face more severe penalties as listed in the Seller Enforcement Policy.

Listing Requirements

Before listing a made-to-order product, sellers must:
  • Ensure the product listing is completely new to the seller's TikTok Shop store
  • Clearly state in the title and description that the product is made-to-order
    • For example, "[Made-to-Order] Halloween Graphic T-Shirt"
  • Use a standardized production method or offer limited variations (e.g., size, color, quantity)

Pre-Order Products

Pre-order products are purchased before they are available and fulfilled at a later date. Payment is pre-authorized at the time of transaction and captured during shipment.
TikTok Shop offers a Pre-Order feature for eligible sellers in order to accommodate these order types.

Eligibility Criteria

TikTok Shop's pre-order feature is only available to select qualified sellers who meet the following:
When a seller meets all eligibility requirements, they can activate the feature on the Fulfillment Performance page in Seller Center. If a seller no longer meets the above criteria, access to the feature may be removed.

Listing Requirements

Before listing a pre-order product, sellers must:
  • Ensure the product listing is completely new to the seller's TikTok Shop store. This does not include previous versions or models of the product
  • Clearly state in the title and description that the product is for pre-order
    • For example, "[Pre-Order] Fantasy Dragon Figurine"
  • Ensure the product is not available for purchase in your shop until the specified shipment date
  • Set the product release date between 3 - 60 calendar days when creating the pre-order listing
  • Do not use the pre-order feature for temporarily out-of-stock or backordered items

Backorder Products

Backorder products are currently out of stock but can be shipped after a short delay. Sellers take orders for these products and ship them once they are restocked.

Eligibility Criteria

TikTok Shop's backorder feature is only available to select qualified sellers. To be eligible, sellers must:
When a seller meets all eligibility requirements, they can activate the feature on the Fulfillment Performance page in Seller Center. If a seller no longer meets the above criteria, access to the feature may be removed. Additionally, TikTok Shop reserves the right, in its sole discretion, to suspend or otherwise restrict access to the Backorder feature if potential abuse or misuse of the feature is detected.
Sellers with the made-to-order or pre-order feature enabled are also eligible to use the backorder feature.

Listing Requirements

Before listing a backorder product, sellers must enable the backorder feature for only one SKU (e.g., different size or color) per listing. If any SKU is set to backorder, the entire listing is considered a backorder listing
NOTE: TikTok Shop limits the number of backorder product listings to 30, and backorder inventory is capped at a maximum of 10,000 units.

Custom Handling Time Products

Custom Handling Time is a feature available for in-stock products that take up to 7 business days to ship.

Eligibility Criteria

TikTok Shop's custom handling time feature is only available to select qualified sellers that meet the following:

Listing Requirements

Before listing a SKU (e.g., a product variation like a specific size, color, or style) with custom handling time, sellers must:
  • Enable customer handling time for each SKU that requires it
  • Sellers must not use the custom handling feature for temporarily out-of-stock or backordered items
  • Set reasonable custom handling times
TikTok Shop reserves the right, in its sole discretion, to suspend or otherwise restrict access to the Custom Handling Time feature if potential abuse or misuse of the feature is detected.

Enforcement Actions and Appeals

Sellers who do not meet the eligibility criteria and listing requirements for these features may have access restricted or removed. When eligible, sellers can self-service activate or reactivate supported features on the Fulfillment Performance page in Seller Center.
In addition, TikTok Shop regularly review shop compliance with these requirements and may take enforcement action if any violations are identified. This may include removing product listings, deducting points from Account Health Rating or removing selling privileges. For more information on enforcement actions, refer to our Seller Enforcement Policy.
To appeal an enforcement action, visit the Appeals section of our Seller Enforcement Policy for guidance on how to proceed.

Policy Advisor

Fast policy guidance from captured TikTok Shop snapshots.

Open full advisor