Policy AdvisorPolicyTikTok Source

Pre-Recorded Content in Live

Captured: TikTok page date: Hash: 39732b46e09a

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop says Lives should be real-time and authentic. Creators should avoid using pre-recorded video or audio during Live sessions.

Key points

  • Go live and engage in real time.
  • Authenticity is the preferred sales approach.
  • Do not use pre-recorded video during Lives.
  • Do not use pre-recorded audio during Lives.

Say / show

  • Go live in real time.
  • Interact with followers live.
  • Keep content authentic during Lives.

Do not say / show

  • Use pre-recorded video in a Live.
  • Use pre-recorded audio in a Live.
  • Treat a Live like a replay or edited broadcast.

Violation risks

  • Pre-recorded content during Live may conflict with TikTok Shop guidance.

Who it affects

  • Creators
  • Live sellers
  • Anyone running TikTok Shop Lives

Source notes

  • This summary is based only on the provided TikTok source text; verify against the TikTok source before acting.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

Keep it real—go live and engage with your followers in real time! Authenticity is your best sales strategy on TikTok Shop, so stay away from pre-recorded video and audio content, ESPECIALLY during Lives!

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