Policy AdvisorPolicyTikTok Source

INFORM Consumers Act Seller Requirements

Captured: TikTok page date: Hash: ce7263149357

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop says some high-volume sellers must verify seller information in Seller Center’s Qualification Center when notified and once a year. Depending on seller type, TikTok may also disclose some contact information on product detail pages. Missing uploads, failed verification, or missed recertification can lead to payment delays, enforcement action, or shop suspension.

Key points

  • Applies to high-volume sellers with 200+ sales and $5K+ gross revenue in any continuous 12-month period in the past 24 months.
  • Verification is done in Seller Center > Qualification Center using the Primary Account.
  • TikTok may ask for a Photo ID, Tax Document, or Business Registration Document.
  • Sellers must verify upon notification and recertify annually.
  • High-volume sellers with $20K+ annual gross revenues may have contact info and physical address disclosed on product detail pages, with some partial-address exceptions.
  • Non-compliance can lead to payment delays, points deductions, listing removal, fund freezes, selling restrictions, or shop suspension.

Say / show

  • Check whether your shop meets the high-volume seller threshold.
  • Keep your Primary Account login working before starting verification.
  • Upload only accepted documents in the Qualification Center.
  • Make sure documents are fully visible and in an accepted file format and size.
  • Watch for annual verification notifications and recertify on time.
  • Use the Seller Help Center or Appeals section if enforcement or login issues come up.

Do not say / show

  • All sellers must disclose a physical address.
  • W-9s, SS-4 applications, tax returns, e-file confirmations, or IRS website screenshots are accepted for INFORM compliance.
  • Individual/sole proprietorship sellers can already update their address through this flow.
  • Verification is a one-time requirement only.
  • Non-compliance only affects account status and cannot affect payouts or listings.

Violation risks

  • Shop suspension
  • Payment delays
  • Deducting points from Account Health Rating
  • Removing product listings
  • Refunds to customers
  • Freezing funds
  • Revoking access to offer products for sale

Who it affects

  • High-volume sellers
  • Individual/sole proprietorship sellers
  • Corporate sellers
  • Partnership sellers
  • Sellers with annual gross revenues of at least $20K

Source notes

  • Verify these requirements against the TikTok source before acting, since enforcement and submission rules can change.
  • This summary uses only the provided TikTok source text; if a detail is not supported there, treat it as unconfirmed.
  • Seller enforcement also depends on TikTok Shop’s Seller Enforcement Policy, which the source says applies alongside this document.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key Requirements at a Glance
• High-volume sellers (200+ sales and $5K+ revenue)
• Photo ID, Tax Document, or Business Registration Document
• Upload documents in the Seller Center Qualification Center
• Upon notification and annually for recertification
IMPORTANT:
This document outlines the INFORM Consumers Act seller requirements on TikTok Shop. INFORM Consumers Act compliance is also subject to our Seller Enforcement Policy. Sellers must comply with both this document and the Seller Enforcement Policy when operating a shop and selling products on TikTok Shop.

About the INFORM Consumers Act

The INFORM Consumers Act requires e-commerce platforms like TikTok Shop to collect, verify, and share specific seller information with customers. The goal is to create a safe and transparent online buying experience for them.

Sellers Impacted by the INFORM Consumers Act

The INFORM Consumers Act impacts high-volume sellers. These are sellers who have completed 200 or more separate sales of new or unused products and earned at least $5K in gross revenues. This applies to any continuous 12-month period during the past 24 months.

Seller Verification and Disclosure Requirements

TikTok Shop needs to collect and verify specific information from high-volume sellers once a year. These sellers will receive a system notification annually to verify this information in the Qualification Center, which includes:
  • Bank account
  • Contact info:
    • For individual/sole proprietorship sellers: Business owner's name
    • For corporate/partnership sellers: Government-issued record/tax document with business name and address
    • Tax ID (Employer Identification Number)
    • Email
    • Phone number
For high-volume sellers with annual gross revenues of at least $20K, TikTok Shop must disclose their contact information, including physical address, on their Product Detail Pages. There are some exceptions that allow only partial address sharing with customers.

Acceptable Documents for INFORM Compliance

Submit 1 of the following documents:
  • Photo ID of Authorized Representative (US Passport, US Passport Card, US Driver License, Green Card, Permanent Resident Card or US State ID)
  • Tax Document (IRS-issued document showing your business name, EIN, and business address)
    • IRS 147 C
    • IRS 252 C
    • IRS CP 575 A
    • IRS CP 575 B
    • IRS CP 575 G
    • IRS CP 575 E
    • IRS CP 575 H
  • Please note: W-9 forms and SS-4 Applications (or any IRS application to update or file information), tax returns, or e-file confirmations are not accepted. A screenshot from the IRS website is also not accepted.
  • Business Registration Document (further details below)
If we need to collect any of these documents from you, we will notify you and request it in the Qualification Center.

Business Registration Documents

A business registration document is an official document that proves your business is registered with a state or local government. If you choose to submit 1, ensure it includes the following information:
  • Issued / filed by a state or local government
  • Date of incorporation
  • Full legal name of company (including legal form)
  • Registered business address
  • If standard on the jurisdiction's registration or incorporation documents:
    • Trading name (such as "doing business as" name) and address
    • Business Registration Number (BRN)
Examples of Business Registration Documents:
  • Articles of Incorporation / Articles of Organization
  • Certificate of Incorporation / Organization
  • Certificate of Corporation
  • Certificate of Limited Liability
  • Statement of Information
or a Business License/Permit:
  • Business License
  • Sales Tax Permit
  • Certificate of Registration
Note: All submitted business registration documents must be issued or filed by the state.
Submission Requirements:
  • The document image(s) must be fully visible.
  • Files must be less than 5 MB and in JPG, PNG, JPEG, or PDF format.
Before you begin verification, make sure you have your documents ready

Uploading INFORM Documents

If you have received communications that you must upload an INFORM document, you can do so by following the below steps:
  1. Log in with your Primary Account to Seller Center.
Note: If you see a permission error, it is because you are not logged in with the primary account. To learn more about access management, visit the Access Management on Seller Center Feature Guide.Having trouble logging in or forgot your password? See: How to troubleshoot login issues.
  1. Click on the shop profile icon in the top right corner, select My Account, then click Account Settings.
  2. Click on Qualification Center and then Seller Qualification.
  3. Upload your required documentation (Photo ID of Authorized Representative, Tax Document, or Business Registration Document).

Consequences of Non-Compliance

Your shop will be at risk of suspension if:
  • The required information has not been uploaded in the Qualification Center, even if you do not have any changes.
    • We will send you periodic reminders before suspending your account.
  • We are unable to verify the information you have provided.
  • You fail to recertify your information when required to do so.

Updating Your Business Address

Corporate and partnership sellers can update and verify their business address by following these steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner and select My Account, then click Account Settings.
  3. Click on Qualification Center and select Edit.
  4. Provide a document with the business name and new business address. Acceptable documents include a bank statement, credit card statement, or utility bill. You may also provide a government-issued document such as state-filed articles of incorporation, business registration documents, tax licenses, or an IRS letter CP575 (which confirms your Employer Identification Number).
  5. Enter your new business address in the fields below.
  6. Click Submit.
Please note: Individual and sole proprietorship sellers do not have the ability to update their address yet. This feature will be available soon.

Certifying Your Business Address Type

Verify your shop's registered address by following these steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner, select My Account, then click Seller Profile.
  3. Click the Business Information tab. Then click Confirm your address.
  4. Select Business Address or Residential Address. When choosing Residential Address, you are confirming that you do not have a business address and that your residential address operates as your business address.
  5. Click Confirm.

Updating Your Business Representative's Name

Individual or sole proprietorship sellers can update and verify their current business representative's name during annual recertification by following these steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner and select My Account, then click Account Settings.
  3. Click on Qualification Center and select Verify Now (for Qualification Verification).
  4. Click No for the question "Does TikTok Shop have the most up-to-date name of the business owner?".
  5. After verifying all other information (bank and contact information), click Confirm.
  6. Enter the updated information on the next screen and upload your required documentation (Photo ID of Authorized Representative and Decree Changing Name or Court Order for Name Change), then click Submit.

Updating Your Business Name

Corporate or partnership sellers can update and verify their business name during annual recertification by following these steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner and select My Account, then click Account Settings.
  3. Click on Qualification Center and select Verify Now (for Qualification Verification).
  4. Click No for the question "Does TikTok Shop have the most up-to-date business name and address?".
  5. After verifying all other information (EIN, bank, and contact information), click Confirm.
  6. Enter the updated information on the next screen and upload your required documentation (Internal Revenue Service (IRS) document with EIN, business name and address), then click Submit.

Annual Information Verification Requirements

• Sellers are required to confirm their shop information once a year. You will be notified when it is time to verify, and a task will be available in the Qualification Center if you need to re-confirm your information.
• Failure to update your information on time may result in payment delays or shop suspension until the information is confirmed and approved.

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this document and our Seller Enforcement Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
  • Deducting points from your Account Health Rating
  • Removing product listings
  • Issuing refunds to customers
  • Freezing funds in your TikTok Shop account
  • Revoking your access to offer products for sale
  • Suspending your shop
For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.
We are here to help! Complete verification to avoid shop suspension — reach out to our Seller Help Center if you encounter any issues.

Policy Advisor

Fast policy guidance from captured TikTok Shop snapshots.

Open full advisor