AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
This update roundup covers July TikTok Shop policy changes for sellers and creators. The creator-specific changes focus on accurate discount claims in content and new eligibility checks for shops linked to creators with serious enforcement actions.
Key points
Discount claims in creator content must match the TikTok Shop listing price.
Discount claims must still be valid when viewers see the content.
Creators should disclose any discount conditions.
Time-sensitive or urgency language should only be used while the promotion is active.
Content should be updated or removed when a promoted discount expires.
If a bound creator loses e-commerce permissions from a platform violation, the linked shop may be reviewed.
During shop review, the shop may be restricted from adding new creators.
Invalid or unverifiable verification information may lead to more restrictions or shop closure.
Say / show
Use discount claims that are accurate and verifiable against the listing price.
State any conditions tied to the discount.
Refresh or remove content once a discount expires.
Expect shop verification if a linked creator has serious enforcement actions.
Do not say / show
Do not use expired discount claims.
Do not use misleading discount claims.
Do not use urgency language after the promotion ends.
Do not submit invalid or unverifiable verification information.
Violation risks
Misleading or expired discount claims can trigger violations.
Linked shops may face review and creator-adding restrictions.
Shops may face additional restrictions or closure if verification fails.
Source mentions serious enforcement actions tied to creator e-commerce permissions.
Who it affects
Creators posting product promotions or discount claims.
Shops linked to creators.
Creator-community operators managing creator bindings and shop review readiness.
Source notes
Only the source text is summarized here; verify against the TikTok source before acting.
The page points readers to the TikTok Shop policy guides for full requirements and enforcement details.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
✨Welcome to Policy Pulse, your monthly roundup of the latest TikTok Shop policy updates.✨Catch up on all the highlights! Scroll to the end to revisit updates from earlier months and see what you’ve missed.We're sharing key policy updates that went into effect in July. Below is a quick overview of what's changed and where to find more guidance.
Seller Updates
📦 Updates to Return, Refund, and Appeal Timing
TikTok Shop updated return, refund, and appeal handling for in-transit returns and "I didn't receive the package" claims. Sellers must now wait until a returned package is marked as delivered before reviewing certain refunds or appealing refunded orders. Seller Center also includes new guidance to help verify return warehouse addresses and locate returned packages. For more information, refer toCustomer Order Cancellation, Return, and Refund Policy.
🚚 Forward Shipping Fee Refund Updates
TikTok Shop updated the forward shipping fee refund policy to standardize how refunds are handled for buyer-responsible returns. Forward shipping fees will no longer be refunded for buyer-responsible return reasons, while refunds will continue to be provided when the return is caused by a seller or logistics issue. This update aligns all buyers under the same refund policy and does not change the seller experience. For more information, refer to Customer Order Cancellation, Return, and Refund Policy.
📮 Shipping Postage Fraud Enforcement Expansion
TikTok Shop expanded enforcement for Shipping Postage Fraud (UPO) to all cross-border and local managed sellers. The update explains how unpaid postage violations are identified, reminds sellers to use valid carrier postage and labels, and outlines the shop-level enforcement actions that may apply, including shipping restrictions, settlement impacts, Order Volume Limits (OVL), and, in severe cases, shop deactivation. For more information, refer to Customer Order Shipping Requirements.
📦 Seller-Activated Pre-Order and Made-to-Order
TikTok Shop expanded access to Pre-Order and Made-to-Order by allowing eligible sellers to activate these features directly in Seller Center without Account Manager submission. The update also introduces refreshed eligibility criteria that sellers must meet to gain and maintain access. Eligible sellers can activate either feature from the Fulfillment Performance page and reactivate access once eligibility requirements are met again. For more information, refer to Custom Orders Requirements.
💰 New Verification Process for Platform-Funded Shipping Subsidies
TikTok Shop introduced a new verification process for orders using platform-funded shipping subsidies. Following verification, the subsidy portion is credited to the seller account three days after the order is completed, meaning the order has been delivered and the after-sales period has ended. This update does not affect product revenue settlements, which continue to follow the designated settlement tiers. For more information, refer to Fraudulent Order Prevention Requirements.
⚠️ New Hazmat Non-Compliance Fee for Improper Packaging
The United States Postal Service (USPS) introduced a $50 fee for packages with missing, incorrect, or outdated hazardous materials (hazmat) markings. Sellers shipping hazmat products should use appropriate packaging and labeling, verify that hazmat declarations accurately reflect package contents, and remove or fully cover outdated hazmat markings when reusing packaging. For Temporary Listing orders, required hazmat labels must be printed separately through the designated carrier. For more information, refer to Dangerous Goods Requirements.
🌎 Country of Origin Listing Requirements
TikTok Shop introduced listing controls for products sourced from or manufactured in countries or regions subject to comprehensive economic or trade sanctions. Country of origin may be identified through listing information, product attributes, images, or packaging, and affected listings may be rejected. Sellers should ensure country-of-origin information is accurate and permitted and may appeal within 30 days if a product qualifies for an exemption or was rejected in error. For more information, refer to the Prohibited Products Policy.
🧬 GLP-Related Product Requirements Updated
TikTok Shop updated its Body & Mental Wellness Products requirements to specify how products referencing GLP-related terms are treated. Products using “GLP,” “GLP-1,” “Glucagon-like peptide-1,” or similar terms in the product title or branding are prohibited. Products clearly marketed as supportive products for individuals using GLP-1 medications may be permitted if they otherwise comply with TikTok Shop policies. Sellers should review existing listings and ensure product packaging, branding, and listing information meet the updated requirements. For more information, refer to Prohibited Products Policy.
🎁 Updated Surprise Sets Requirements
TikTok Shop updated the Auctions Requirements with clearer standards for Surprise Sets across product eligibility, pricing, listings, and LIVE presentation. The update specifies which products are eligible, requires accurate MSRP information and reasonable price variation, and requires listings and LIVE content to accurately represent the items buyers may receive. Placeholder item names are not permitted, and sellers may see additional validation during the listing process. For more information, refer to Auctions Requirements.
⚠️ Dangerous Goods Guidance for Temporary Listings
TikTok Shop updated the Auctions Requirements to include Dangerous Goods (Hazmat) guidance for Temporary Listings used in LIVE Auctions. The update reminds sellers to accurately declare whether a product is regulated as hazmat during Temporary Listing creation, review supporting documentation such as a Safety Data Sheet (SDS), and comply with applicable packaging, labeling, and shipping requirements for regulated products. For more information, refer to Auctions Requirements.
💬 Auction Order IM Cancellation
TikTok Shop launched a new in-message (IM) cancellation option for auction orders before shipment. Buyers can now request cancellation through Seller IM, and sellers can initiate a cancellation directly from the chat when both parties agree. The feature includes buyer confirmation, automatic refunds after confirmation, and a 24-hour confirmation window. It applies only to full-order cancellations before shipment. For more information, refer to Agreed Cancellation for Auction Orders.
🎟️ New Virtual Goods Categories and Requirements
TikTok Shop expanded permitted Virtual Goods to include Online Courses and Concert Tickets for eligible invite-only sellers. The update also introduces requirements for digital delivery, listings, promotional content, pricing disclosures, and customer redemption. Online Courses must be digitally delivered with accurate promotional content and substantiated outcome claims, while Concert Tickets must include required event and pricing information and use digital code redemption. Off-platform purchasing and payment remain prohibited. For more information, refer to Virtual Goods Requirements.
💻 Refurbished Electronics Requirements Updates
TikTok Shop updated the requirements for refurbished electronic products to provide clearer guidance on eligibility, listing requirements, and device condition standards. The update introduces standardized condition grades, clarifies approval requirements for different device conditions, and outlines documentation and product eligibility requirements for refurbished listings. For more information, refer to Electronic Products Requirements.
💎 New Jewelry Products Requirements Page
TikTok Shop published a new Jewelry Products Requirements page that provides product qualification and documentation requirements for each jewelry type. Depending on the product, sellers may need to submit product and packaging photos, test reports or gemstone certificates from accepted laboratories or certification bodies, Certificates or Letters of Authenticity, and other product-specific documentation. All submitted documentation must match the product listing and product photos. For more information, refer to Jewelry Products Requirements.
👶 New Children’s Portable Bed Rails Requirements
TikTok Shop published dedicated requirements for children’s portable bed rails, outlining applicable US safety and testing standards, product eligibility, and documentation requirements. Sellers must list products in the correct category and submit a legible, unaltered, product-specific Children’s Product Certificate (CPC) issued within the last 365 days. The CPC and listing information must match the product and include applicable safety standards, such as ASTM F2085 or 16 CFR Part 1224. For more information, refer to Children’s Portable Bed Rails Requirements.
💊 English Labeling Requirements for OTC Medications
TikTok Shop updated OTC medication requirements to specify that product labels, Drug Facts panels, warnings, directions for use, and packaging must include clear and legible English. Additional languages may appear alongside English, but listings with required label content only in another language may fail review. Previously approved listings may also be removed if noncompliant labeling is identified during a recall review. For more information, refer to OTC Requirements.
👶 Toddler OTC Medications for Ages 2–3 Now Supported
TikTok Shop now supports select OTC medications for toddlers ages 2–3 through an invite-only category for approved sellers. Eligible products must include manufacturer dosing for ages 2–3 on the FDA-approved label and meet applicable documentation, listing, labeling, and product approval requirements. Select fever, pain, and digestive medications may be permitted, while certain product types, including cold and cough, allergy, sinus, asthma, and decongestant medications, remain prohibited. For more information, refer to OTC Requirements.
Creator Updates
🏷️ Price and Discount Claims Updates
TikTok Shop introduced updated violation guidance for misleading and expired discount claims in creator content. Discount claims must be accurate, verifiable against the product’s TikTok Shop listing price, and still valid when viewers see the content. Creators should clearly disclose any conditions that apply to a discount and only use time-sensitive or urgency language while the promotion is active. Content should be updated or removed when a promoted discount expires. For more information, refer to the Price and Discount Claims Guide.
🔗 New Creator Bind Eligibility and Requirements
TikTok Shop introduced new requirements for shops linked to creators who receive serious enforcement actions. If a bound creator loses e-commerce permissions due to a platform violation, the associated shop may be reviewed and required to complete identity and business verification. During review, the shop may be restricted from adding new creators. Failure to complete verification, or submission of invalid or unverifiable information, may result in additional restrictions or shop closure. For more information, refer to Creator Bind Eligibility and Requirements.
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