AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
Promotion Performance Score (PPS) is a daily-updated 0–5 score for affiliate creators that reflects product selection and content quality. The page says a new Product Selection Score calculation starts August 17 and rolls out over 30 days. Higher PPS can unlock visibility, campaign access, creator badges, and other creator benefits.
Key points
PPS is for affiliate creators who meet at least one activity threshold in the last 30 days: 5+ delivered orders, 6+ videos posted, or 3+ livestreams hosted.
PPS has two equal parts: Product Selection Score (50%) and Content Score (50%).
Product Selection Score is based on product quality and orders from your content.
Content Score starts at 3.5 and changes based on good-quality content points minus violated-content points.
Product Score freezes when you publish; each video or LIVE uses the product score at the time of posting.
Bad reviews after posting do not count against the Product Score.
Creators should use policy-compliant, accurate, detailed, and engaging promotional content.
A higher PPS may improve reach and unlock additional creator benefits listed on the page.
Say / show
Use high-quality products that convert well with your audience.
Publish policy-compliant content that follows TikTok Shop Content Policy.
Provide accurate and detailed product information.
Make videos and livestreams more engaging and dynamic.
Check the product score at the moment you publish, because it freezes on posting.
Focus on products with stronger customer-review-based Product Scores.
Do not say / show
PPS is based only on showcase products.
Bad reviews after posting will lower Product Score.
Customers can see Product Score.
Content quality does not affect PPS.
All creators qualify for PPS.
Violation risks
Posting content that breaks policy rules can reduce Content Score.
Promoting low-Product-Score products can drag down Product Selection Score.
Using outdated assumptions about product scoring can lead to incorrect optimization.
Posting content that is not accurate or detailed may weaken performance under the page’s guidance.
Who it affects
Affiliate creators who meet the PPS eligibility criteria.
Creators posting shoppable videos or LIVE streams.
Sellers and creators who can view Product Score.
Customers who may see the 'Excellent Quality' creator badge.
Source notes
Verify against the TikTok source before acting; this page says the product selection update starts August 17 and rolls out slowly over 30 days.
The source says Product Selection Score is now based on products promoted through short videos and LIVEs, not just showcase products.
The page includes benefit examples at PPS thresholds of 2.5+, 3.5+, 4.0+, and 4.5+.
Do not assume omitted benefit details; the source text includes placeholders like '*', so only use the benefits explicitly shown here.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
What's New: Product Selection Score Update
Starting on August 17th, we're updating how the Product Selection Score portion of your Promotion Performance Score (PPS) is calculated.
What's Changing, at a Glance
1
Today, Product Selection Score is largely based on which products you add to your showcase. Going forward, it will instead be based on products you promote through short videos and LIVEs.
2
The Product Score freezes when you hit publish. Every video or LIVE uses the product's score from the exact moment you post it.
3
Even if you select the same product, each new piece of content captures the Product Score shown when it is published.
When Does this Happen?
This new update will roll out slowly over 30 days. Here's what to expect:
What is Promotion Performance Score?
Promotion Performance Score, or PPS, is a dynamic score from 0 (poor) to 5 (excellent) that evaluates a creator's ability to:
Select high-quality products
Create good-quality content
The score reflects the overall quality of your promotions, and updates daily. Who qualifies for PPS?PPS is available to affiliate creators who meet at least one of the following criteria in the last 30 days:
5+ delivered orders
6+ videos posted
3+ livestreams hosted
💡 Did you know? Creators with a higher PPS tend to see more repeat purchases from their viewers.
Promotion Performance Score Benefits
Unlock the following benefits based on your Promotion Performance Score:
Score
What You Unlock
2.5+
Maintaining an eligible score may enhance the reach of your shoppable videos and LIVE streams.
3.5+
Everything above, plus:
Eligible to participate in TikTok ShopCampaignsto enhance visibility across TikTok and brands.
Product Selection Score answers: Are you consistently promoting high quality products?
Content Score answers: Are you consistently posting high-quality, policy‑compliant content?
Product Selection Score - How it Works
Product Score
Each Product you promote gets a Product Score. Think of it like a quality rating based on real customer reviews. The score is from 0-5. The higher the value, the more it helps your score.Important details:
Products with more orders from your content have a bigger impact.
Bad reviews after you have posted your content do NOT count against you.
You and sellers can both see Product Score. Customers cannot.
Double down on winners (high product score items that convert well for your audience!)
Content Score - How it Works
Content Score = 3.5 +Good-Quality Score − Violated Content ScoreCreators with PPS all start with 3.5 content points.
You earn points by posting great content.
You lose points if your content breaks policy rules.
Gaining Points
For example, a creator posted 25 videos in the last 30 days. Out of those 25 videos, 10 of those videos are high quality. This means this creator's percentage of good quality videos is 40%. (10 videos/25 total videos). Therefore, the creator will have 1.2 points.
Losing Points
For example, a creator posted 10 videos in the last 30 days. If 3 of those videos have violations, then 30% of their recent videos are considered low quality. Because of that, 1 point will be deducted from the creator’s overall content score.
Continuing from the examples above, this creator will then have a total content score of: Content Score of 4 = 3.5 + 1.5 pt - 1pt
What to do (quick wins!)
Create high-quality content: To improve your Promotion Performance Score, create videos and livestreams that
Why don't I see product scores for some of the products?
A product can receive a Product Score if it meets either of these conditions:
It has 20 or more reviews, or
It has fewer than 20 reviews, but the seller has at least one other product in their store with 20 or more reviews.
If a store has no products with 20 or more reviews, none of its products will receive a Product Score.
Will promoting a product that has no Product Score negatively affect my Promotion Performance Score?
Selecting products with no Product Score will have a neutral affect on your PPS.
The product went out of stock, does this negatively affect my PPS?
No. Your PPS will not be affected by whether the product has gone out of stock.
Will my PPS change if the Product Score changes after I post?
No. Your PPS will not be affected by any Product Score changes after you’ve published your video or LIVE.
How long does it take for my PPS to update?
Your score updates daily.
Does shipping-related negative reviews hurt my PPS?
No. Negative reviews that result from order shipping-related issues will not negatively impact your PPS.
My video promoting a product with low product score is used in an ad campaign. What can I do to remove it?
Content that is used in an ad cannot be removed or set to private. To remove the video, you need to contact the seller to remove the video from the campaign or stop the ads that are running on your content.
How do order shipping-related negative reviews impact my Promotion Performance Score after my promotion?
Negative reviews that result from order shipping-related issues will not negatively impact your Promotion Performance Score.
Why can't I view my Promotion Performance Score?
Only eligible creators can view the Promotion Performance Score tab in of Creator Center. You must meet at least one of the following criteria within the last 30 days to view your Promotion Performance Score:
5+ delivered orders, or
6+ videos posted, or
2+ livestreams hosted
Why don't I see Product Score for some of the products?
The product score isn't displayed on some of the products because they have not yet reached a minimum number of product reviews. If you decide to promote a product with no product score, this has a neutral effect on your PPS.
Policy Advisor
Fast policy guidance from captured TikTok Shop snapshots.