AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop’s Promotion Performance Score (PPS) is a daily-updated 0-to-5 score for affiliate creators. It measures product selection quality and content quality. The source also says a new Product Selection Score calculation is rolling out slowly over 30 days starting August 17, and creators should check the TikTok source before acting.
Key points
PPS is for affiliate creators.
Creators qualify if they had at least one in the last 30 days: 5+ delivered orders, 6+ videos posted, or 3+ livestreams hosted.
PPS ranges from 0 (poor) to 5 (excellent) and updates daily.
PPS has two parts: Product Selection Score and Content Score.
Product Selection Score is weighted 50%.
Content Score is weighted 50%.
Product Score is based on real customer reviews and ranges from 0 to 5.
Products with more orders from your content have a bigger impact.
Bad reviews after you post do not count against you.
Product Score freezes when you hit publish; each video or LIVE uses the score at publish time.
Content Score starts at 3.5 and changes based on good-quality content and violated content.
Content should comply with TikTok Shop content policy, provide accurate and detailed product info, and be engaging.
Say / show
Use high-quality products in promotions.
Post policy-compliant videos and livestreams.
Provide accurate, detailed product information.
Use TikTok’s best practices for promotional content.
Check the product score at the time you publish.
Review the TikTok source before making operational decisions.
Do not say / show
Do not say the source gives a complete list of all PPS benefits if the page excerpt is partial.
Do not say customers can see Product Score; the source says they cannot.
Do not say bad reviews after posting reduce Product Score.
Do not claim the exact new calculation details beyond what the source shows.
Do not assume the rollout timing is finalized beyond the stated 30-day slow rollout.
Violation risks
Using low-Product Score products may drag down PPS.
Content that breaks policy rules lowers Content Score.
Poor or inaccurate product info may hurt content quality.
Assuming product score updates after publish can lead to wrong expectations.
Treating the rollout as immediate instead of gradual may cause mistakes.
Who it affects
Affiliate creators who qualify for PPS.
Creators posting shoppable videos and LIVE streams.
Creators promoting products through short videos and LIVEs.
Sellers and creators who can see Product Score.
Source notes
The source says to verify details against the TikTok page before acting.
The excerpt includes partial sections and some benefit text is truncated, so not every benefit is fully shown.
The page says the new Product Selection Score update starts August 17 and rolls out slowly over 30 days.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
What's New: Product Selection Score Update
Starting on August 17th, we're updating how the Product Selection Score portion of your Promotion Performance Score (PPS) is calculated.
What's Changing, at a Glance
1
Today, Product Selection Score is largely based on which products you add to your showcase. Going forward, it will instead be based on products you promote through short videos and LIVEs.
2
The Product Score freezes when you hit publish. Every video or LIVE uses the product's score from the exact moment you post it.
3
Even if you select the same product, each new piece of content captures the Product Score shown when it is published.
When Does this Happen?
This new update will roll out slowly over 30 days. Here's what to expect:
What is Promotion Performance Score?
Promotion Performance Score, or PPS, is a dynamic score from 0 (poor) to 5 (excellent) that evaluates a creator's ability to:
Select high-quality products
Create good-quality content
The score reflects the overall quality of your promotions, and updates daily. Who qualifies for PPS?PPS is available to affiliate creators who meet at least one of the following criteria in the last 30 days:
5+ delivered orders
6+ videos posted
3+ livestreams hosted
💡 Did you know? Creators with a higher PPS tend to see more repeat purchases from their viewers.
Promotion Performance Score Benefits
Unlock the following benefits based on your Promotion Performance Score:
Score
What You Unlock
3.0+
Maintaining an eligible score may enhance the reach of your shoppable videos and LIVE streams.
3.5+
Everything above, plus:
Eligible to participate in TikTok ShopCampaignsto enhance visibility across TikTok and brands.
Product Selection Score answers: Are you consistently promoting high quality products?
Content Score answers: Are you consistently posting high-quality, policy‑compliant content?
Product Selection Score - How it Works
Product Score
Each Product you promote gets a Product Score. Think of it like a quality rating based on real customer reviews. The score is from 0-5. The higher the value, the more it helps your score.Important details:
Products with more orders from your content have a bigger impact.
Bad reviews after you have posted your content do NOT count against you.
You and sellers can both see Product Score. Customers cannot.
Double down on winners (high product score items that convert well for your audience!)
Content Score - How it Works
Content Score = 3.5 +Good-Quality Score − Violated Content ScoreCreators with PPS all start with 3.5 content points.
You earn points by posting great content.
You lose points if your content breaks policy rules.
Gaining Points
For example, a creator posted 25 videos in the last 30 days. Out of those 25 videos, 10 of those videos are high quality. This means this creator's percentage of good quality videos is 40%. (10 videos/25 total videos). Therefore, the creator will have 1.2 points.
Losing Points
For example, a creator posted 10 videos in the last 30 days. If 3 of those videos have violations, then 30% of their recent videos are considered low quality. Because of that, 1 point will be deducted from the creator’s overall content score.
Continuing from the examples above, this creator will then have a total content score of: Content Score of 4 = 3.5 + 1.5 pt - 1pt
What to do (quick wins!)
Create high-quality content: To improve your Promotion Performance Score, create videos and livestreams that
Why don't I see product scores for some of the products?
A product can receive a Product Score if it meets either of these conditions:
It has 20 or more reviews, or
It has fewer than 20 reviews, but the seller has at least one other product in their store with 20 or more reviews.
If a store has no products with 20 or more reviews, none of its products will receive a Product Score.
Will promoting a product that has no Product Score negatively affect my Promotion Performance Score?
Selecting products with no Product Score will have a neutral affect on your PPS.
The product went out of stock, does this negatively affect my PPS?
No. Your PPS will not be affected by whether the product has gone out of stock.
Will my PPS change if the Product Score changes after I post?
No. Your PPS will not be affected by any Product Score changes after you’ve published your video or LIVE.
How long does it take for my PPS to update?
Your score updates daily.
Does shipping-related negative reviews hurt my PPS?
No. Negative reviews that result from order shipping-related issues will not negatively impact your PPS.
My video promoting a product with low product score is used in an ad campaign. What can I do to remove it?
Content that is used in an ad cannot be removed or set to private. To remove the video, you need to contact the seller to remove the video from the campaign or stop the ads that are running on your content.
How do order shipping-related negative reviews impact my Promotion Performance Score after my promotion?
Negative reviews that result from order shipping-related issues will not negatively impact your Promotion Performance Score.
Why can't I view my Promotion Performance Score?
Only eligible creators can view the Promotion Performance Score tab in of Creator Center. You must meet at least one of the following criteria within the last 30 days to view your Promotion Performance Score:
5+ delivered orders, or
6+ videos posted, or
2+ livestreams hosted
Why don't I see Product Score for some of the products?
The product score isn't displayed on some of the products because they have not yet reached a minimum number of product reviews. If you decide to promote a product with no product score, this has a neutral effect on your PPS.
Policy Advisor
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