Creator TL;DR
AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
August 2026 Policy Pulse summarizes TikTok Shop policy changes for sellers and creators, including new enforcement on returns, regulated goods, minors in content, prohibited behaviors, weight management claims, blind boxes, card breaks, and affiliate auction eligibility. The page is a roundup, so creators should verify the linked source policy before posting or running campaigns.
Key points
- Do not use minors as the sole or primary on-camera focus in commercial content.
- Do not depict or endorse unlawful surveillance, hateful speech, or violent extremism in promotions.
- Do not promote drugs, drug paraphernalia, tobacco, nicotine, or smoking-related items in creator content.
- Avoid high-risk weight management claims, quantified results, timelines, and misleading before-and-after comparisons.
- Follow updated blind box and mystery box promotion rules in video and LIVE.
- Check affiliate auction eligibility against the updated criteria before joining or rejoining campaigns.
- Make sure AI-generated edits and claims do not go beyond the product detail page or create fake functionality/results.
- Review card break formats because some RTB and commercial repack break types are now prohibited.
Say / show
- Use product claims that match the product detail page and evidence.
- Use accurate, evidence-backed regulatory statements when allowed.
- Keep minors passive and not the main focus in commercial content.
- Review promotion framing for sensitive-use products before posting.
- Verify any blind box or mystery box promotion against the updated Gambling Policy guidance.
- Verify auction eligibility before applying or reapplying for affiliate campaigns.
- Check the TikTok-linked policy pages before acting.
Do not say / show
- Do not say a product is "CPSC approved," "CPSC certified," or "CPSC tested."
- Do not portray minors as the sole or primary on-camera participants in product promotions.
- Do not depict or endorse prohibited behavior in e-commerce content.
- Do not depict, use, promote, or imply use of high-risk regulated goods.
- Do not use exaggerated AI-edited results or fictional product functions.
- Do not run prohibited card break formats.
- Do not assume blind box or mystery box promotions are allowed without checking the updated rules.
Violation risks
- Anchor removal.
- No-recommendation on For You, Shop, and Search.
- 60-day commission freeze.
- CHR minus 24 points.
- Content removal or enforcement against non-compliant card breaks.
- AHR impact from broader violation types and higher point deductions for some violations.
Who it affects
- Creators posting e-commerce content.
- LIVE sellers and affiliate creators.
- Creators promoting regulated goods or health-related products.
- Creators using minors in content.
- Creators running blind box, mystery box, or card break content.
- Sellers handling returns, refunds, and category listings.
- Sellers whose content or listings include AI-generated edits or exaggerated claims.
Source notes
- This is a roundup page; verify the linked TikTok policy pages before taking action.
- The source says the August updates were already in effect, but you should confirm details in the linked policies.
- Some creator policy changes apply to both video and LIVE, as stated in the source.
- If the source does not specify a rule, do not assume it applies beyond the examples given.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1