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LIVE AUCTION TERMS AND CONDITIONS (SELLER) (US)

Captured: TikTok page date: Hash: 6493dc93fa39

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

This page explains the rules for TikTok Shop LIVE auctions for sellers. Sellers must meet eligibility and policy requirements, set auction terms before the auction starts, fulfill winning orders, and avoid fraud or bid manipulation. TikTok can cancel, rerun, or penalize auctions for technical issues, fraud, or policy violations. Verify details against the TikTok source before acting.

Key points

  • Only eligible sellers can participate in LIVE auctions.
  • Auction items must be marked as 'Auction' during listing.
  • You cannot change auction terms after the auction starts.
  • Only one item can be auctioned per session and only one auction can run at a time.
  • No reserve price is allowed; the highest bid wins.
  • Winning orders are created automatically and payment is processed immediately.
  • If payment fails within the stated countdown, the order is canceled.
  • TikTok can cancel or rerun auctions for technical issues or suspected fraud.
  • Shill bidding and bot-based manipulation are prohibited.
  • Creators invited to host must follow the seller-set auction parameters and rules.

Say / show

  • Seller eligibility depends on good standing, no outstanding GNE violations, and a positive Seller Center balance.
  • Auction-only items cannot be sold as regular listings once marked for auction.
  • Sellers must fulfill winning orders under normal TikTok Shop fulfillment requirements.
  • LIVE auction items are final sale and follow the LIVE Auction return/refund rules.
  • Invited creators may host auctions, but sellers remain responsible for listing and fulfillment.
  • TikTok may cancel or rerun auctions in case of technical issues or suspected fraud.
  • Any attempt to manipulate bidding, including shill bidding or bots, is prohibited.

Do not say / show

  • Do not say sellers can change time, bid price, or auction structure after the auction starts.
  • Do not say reserve prices are allowed.
  • Do not say multiple auction items can run at once in a single auction session.
  • Do not say payment failure keeps the order active beyond the stated countdown.
  • Do not say TikTok guarantees sales growth or auction success.
  • Do not say creators can override seller-set auction terms once the auction begins.

Violation risks

  • Auction cancellation.
  • Auction rerun by TikTok.
  • Future auction participation restrictions.
  • Penalties against the seller.
  • Disqualification for fraudulent bidding or manipulation.
  • Enforcement action against the linked seller for marketing account breaches.

Who it affects

  • Sellers
  • Eligible creators invited to host LIVE auctions
  • TikTok Shop Marketing Account operators linked to a seller
  • Buyers participating in the auction

Source notes

  • This summary is based only on the provided TikTok source text.
  • Verify all auction and policy details directly against the TikTok page before taking action.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

SELLER TERMS AND CONDITIONS FOR LIVE AUCTION

These LIVE auction Terms and Conditions ("Terms") are a binding agreement between you ("Seller," "you," or "your") and BD TikTok USA LLC, ("TikTok," "we," or "us"). By participating in the LIVE Auction Activity ("Activity") on the TikTok Shop platform, you agree to be bound by these Terms and TikTok’s general Terms of Service, TikTok Shop Seller Terms of Service, TikTok Advertising Policies, and TikTok Shop Policies (collectively, the "TikTok Policies"). These Terms are subject to modifications by TikTok at any time, with updates communicated to you via the TikTok platform.
  1. LIVE Auction Overview
The LIVE auction feature allows you to auction items in real-time during TikTok LIVE broadcasts. As a Seller, you will create auctions for individual or surprise- based products that participants can bid on, with the highest bid at the end of the auction winning the item. Bidders can participate by manually placing bids or setting automatic bid limits. The auction will conclude with the highest bidder, and the item will be sold to them at the final price.
There are two types of auctions you can host:
  • Fixed Auction: The countdown timer is final — bidding closes exactly when it hits zero, with no additional time added.
  • Extended Auction: If a bid is placed during the final moments of the auction, the timer will automatically reset with each new bid. The extension duration is configured by the LIVE host and will be displayed on the user interface. This extension can occur multiple times until no further bids are placed before the timer expires.
  1. Seller Eligibility
To participate in LIVE auction, Sellers must meet the following criteria:
  • Be in good standing with TikTok Shop and meet the Seller Performance Score requirements as outlined in the TikTok Shop Seller Terms of Service.
  • Maintain no outstanding GNE (General Negative Experience) violations.
  • Ensure their Seller Center account is in a positive balance and free of issues related to payment or performance.
  1. Listing Requirements for LIVE Auction
  • To list an item for LIVE auction, the item must be marked as "Auction" during the listing process.
    • Auction-only items cannot be sold as regular listings, nor can regular listings be converted into auction items once listed.
  • Sellers are responsible for setting the starting bid price and choosing the auction duration from a list of pre-determined times available in the system.
  • Only one item can be auctioned per auction session, and only one auction can be run at a time. For multiple quantities of the same item, each quantity must be auctioned separately.
  • Auctions must conclude once the timer runs out, and no reserve price is allowed (i.e., Sellers must sell the item to the highest bidder, regardless of the final bid amount).
  1. Seller Responsibilities and Fulfillment
  • As a Seller, you are obligated to fulfill any order once the auction has ended and the winning bid has been placed.
    • Orders must be fulfilled according to the normal TikTok Shop fulfillment requirements.
    • LIVE Auction items are considered final sale and follow the return and refund rules set out in the LIVE Auction Requirements. TikTok Shop may refund/return based on seller liability if they violate our return and refund policy.
  • Sellers are prohibited from modifying or altering the auction terms (such as time, bid price, or auction structure) once the auction has started.
  • Sellers may announce the winning bidder's username in the LIVE session once the auction ends.
  1. Creator LIVE Auction Hosting
Certain eligible Sellers can include LIVE auction hosting opportunities in their target collaboration invites to eligible creators, which permits these creators to host LIVE broadcasts featuring such seller's LIVE auction items.
For these collaborations:
  • Sellers continue to be responsible for creating the LIVE auction listing, setting the starting bid price, and order fulfillment.
  • Invited creators will choose the type of auction (Fixed Auction or Extended Auction) and the auction duration from a list of pre-determined times available in the system, and Sellers agree to be bound by these parameters and the outcomes of such auctions.
  • Invited creators are also prohibited from modifying or altering the auction terms (such as time, bid price, or auction structure) once the auction has started.
Seller and creator eligibility for creator LIVE auction hosting is determined in TikTok's sole discretion.
  1. Payment and Order Processing
  • Upon a winning bid, the order will be created automatically, and payment for the item will be processed immediately.
    • If a payment is not successfully completed within the time period following auction closure, as communicated to you or your creator LIVE host via a countdown timer in the list of sold items in the LIVE console (which will not exceed 15 minutes), the order will be automatically canceled. A Seller or creator LIVE host may re-auction the item within the same LIVE session if order is cancelled due to incomplete payment.
  1. Cancellation of Auctions
  • TikTok reserves the right to cancel any auction or re-run an auction in case of technical difficulties or suspected fraudulent activity.
    • In cases of technical issues, TikTok may choose to re-run the auction at its discretion.
  • In the event that an auction is canceled due to fraud or other violations, the Seller’s participation in future auctions may be restricted, and penalties may apply.
  1. Fraud Prevention
  • Shill Bidding (bidding on your product or coordinating with others to drive up the price) is strictly prohibited. Any suspected fraud will result in immediate cancellation of the auction and potential penalties for the Seller.
  • TikTok may disqualify Sellers if there is evidence of attempts to manipulate the bidding process or engage in fraudulent activity, including using automated bidding tools or bots.
  1. Compliance with TikTok Policies
  • Sellers must adhere to all applicable TikTok Policies, including the TikTok Shop Seller Terms of Service, TikTok Shop Advertising Policies, and any other applicable policies or guidelines.
  • Violation of any TikTok policies or these Terms may result in penalties, including cancellation of the auction or disqualification from LIVE auction events.
  1. TikTok Shop Marketing Account
If you manage a "TikTok Shop Marketing Account", you represent and warrant that you have been granted full authority by the Seller to whom your account is linked (the "Linked Seller"), to perform any and all actions related to the creation, management, and operation ofLIVE auction activities on the Linked Seller’s behalf, including without limitation, listing products, setting auction parameters (including auction type, duration, and starting bid price), and engaging with users during LIVE broadcasts. You further acknowledge and agree that (i) all such actions will be considered actions of the Linked Seller, (ii) you will comply with these Seller Terms, the TikTok Policies, and applicable law, and (iii) any breach of these Seller Terms by you may result in enforcement action against the Linked Seller, who remains fully responsible and liable. In such cases, references to “you” or “your” in these Terms shall include the Linked Seller in connection with any actions taken on its behalf, and all representations, warranties, and obligations under these Seller Terms shall apply to the Linked Seller accordingly, unless expressly stated otherwise.
  1. Force Majeure
  • TikTok is not responsible for any loss, damage, or disruption caused by events outside of our reasonable control, including but not limited to force majeure events such as natural disasters, pandemics, or actions taken by governments.
  1. Disputes and Governing Law
  • In the event of any dispute related to LIVE auction, or the interpretation of these Terms, TikTok's decision shall be final and binding.
  • Any legal matters will be governed by TikTok's Terms of Service, which are incorporated by reference into these Terms.
  1. Disclaimer; Exclusion of Warranty
  • TikTok acts solely as an intermediary platform to facilitate the LIVE auction Activity between the Buyer and the Seller. Except as expressly set forth in these Terms, TikTok makes no promises or guarantees regarding the LIVE auction feature, the outcome of the auctions, or the effectiveness of any promotional activities. TikTok makes no express or implied warranties (including, but not limited to, warranties of merchantability, fitness for a particular purpose, or non-infringement) regarding any item listed for auction. You, the Seller, bear full liability and responsibility for all items offered.
  • TikTok does not guarantee specific sales growth or success through participation in LIVE auctions.
  1. Severability
  • If any provision of these Terms is found to be illegal, invalid, or unenforceable, the provision will be severed, and the remaining terms will remain in full force and effect.
  1. Modifications to Terms
  • TikTok reserves the right to modify or update these Terms at any time. Any updates will be communicated, and continued participation in the LIVE auction Activity will be deemed acceptance of these changes.
  1. General Provisions
  • These Terms are governed by the same General Provisions set forth in TikTok's TikTok Shop Seller Terms of Service, including dispute resolution, arbitration clauses, and any other related legal provisions.

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