LIVE Auction: Requirements & Guidelines Snapshot

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📚 LIVE auction is a LIVE bidding sales model that does not alter product compliance, fulfillment, or buyer protection responsibilities. For guidance on product creation, countdown setup, and auction launch operations, refer to the LIVE auction Feature Guide.This policy applies to sellers, Official Shop Creators, Marketing Creators, and affiliate creators. Review the requirements below:

Eligibility and Responsibilities: Confirm that sellers, creators, and affiliated stores meet the applicable requirements and understand each party's responsibilities.
Eligible Products, Categories, and Formats: Confirm that products are eligible for sale and that all required category, tool, or format qualifications have been obtained.
Before Going LIVE: Listing and Preparation: Ensure product links, page information, actual auction items, and inventory are fully consistent.
During LIVE: Display, Promotion, and Bidding: Accurately display products and their defects; no false promotion or bidding manipulation is allowed.
Relevant Feature Policies: When using Surprise Set or Card Break, follow the corresponding requirements for product listing, display, and distribution.
Shipping Fees and Fulfillment Post-Transaction: Deliver the LIVE auction item according to the transaction result, charge shipping fees accurately, and complete packaging, shipping, and delivery as required.
Returns, Refunds, and Seller Responsibilities: Process eligible after-sales requests, and provide required product, LIVE, and fulfillment evidence as requested.
Violations and Appeals: Review violation consequences and appeal methods.

Eligibility and Responsibilities

Applies to all relevant entities: Sellers and creators are ineligible for LIVE auction if they commit off-platform violations or are assessed as excessively risky. Existing access may be revoked at any time. Some categories have additional criteria; the platform retains final interpretation rights.

Sellers

LIVE auction eligibility:

Account Health Score (AHR) > 150
The account must be in good standing, free from active restrictions
No recent serious product, service, intellectual property, or other violations records

Sellers must continuously meet the eligibility requirements for LIVE auction and any tools used, and are responsible for the following:

Ensuring products are genuine, legal, safe, and meet all quality requirements
Ensuring category selection, product qualifications, and brand authorizations are accurate and valid
Providing truthful product information, inventory, pricing, and shipping fee details
Shipping ordered items according to the transaction results and handling all after-sales requests

Delegating LIVE operations to a creator, host, or LIVE service provider does not transfer the seller's full responsibility for products and orders.

Official Shop Creators and Marketing Creators

LIVE auction Eligibility

Creator Health Score (CHR) > 150
No active LIVE ban or temporary account suspension
No recent serious violation records
The linked store meets all seller eligibility requirements

Official Shop Creators and Marketing Creators must verify that the product information matches the physical items before going LIVE and are responsible for all LIVE staff and collaborators. Violations may affect both the creator account and the linked store.

Affiliate Creators

LIVE auction Eligibility

Creator Health Score (CHR) > 150
No active LIVE ban or temporary account suspension
No recent serious violation records
Meets the platform's account-performance and compliance requirements
Promotion Performance Score (PPS) > 3.5. For new creators without an existing PPS, the platform makes a holistic assessment based on their LIVE promotion performance over the last 30 days. Creators must also have no severe violations, such as counterfeit, fraud, or intellectual property violations, and no manipulative or deceptive conduct.

Seller-Affiliate Creator Partnership

To partner with affiliate creators to promote auction products, a seller must:
- Have a Shop Performance Score (SPS) ≥ 3.5
- Have an Account Health Rating (AHR) ≥ 200

Affiliate creators must comply with all Content Policy requirements when promoting LIVE auction products. Before going LIVE, affiliate creators must ensure that the physical items are consistent with the product detail page. Affiliate creators are responsible for all claims and promotional content made during the LIVE auction broadcast, and must not make false or misleading statements regarding brand, condition, value, efficacy, authentication, or after-sales commitments.
Affiliate creators are fully responsible for all conduct during the LIVE. The supplying seller holds full responsibility for products, qualifications, inventory, and fulfillment. When a violation involves both parties, both the affiliate creator and the supplying seller may be subject to enforcement action.

Eligible Products, Categories, and Formats

Categories Eligible for LIVE auction

All existing product rules apply to LIVE auction. Prohibited products cannot be auctioned. Restricted or qualification-required products may be sold only by eligible sellers who have met the relevant requirements. List each product in the category that exactly matches the physical item. Do not evade restrictions through incorrect category placement, title changes, tool switching, or product splitting. If compliance cannot be confirmed, do not launch the auction.

Category	Normal Listing	Temporary Listing	Surprise Set
Collectibles, Trading Cards	✓⃝	✓⃝	✓⃝
Beauty & Personal Care (including Perfume)	✓⃝	✓⃝	❌
iPhone, iPad, Televisions, non-collectible precious metals	✓⃝	✓⃝	❌
Sealed Random Products (such as blind boxes, card packs, Repack)	✓⃝	Collectibles Only	Collectibles Only
Pre-Owned Luxury Bags, Footwear	✓⃝	✓⃝	❌
Virtual Gift Cards	✓⃝	❌	❌
Pre-Owned, Refurbished Electronics	✓⃝	❌	❌
Diamonds	✓⃝	❌	❌
Baby & Maternity	Allowed after required qualification	Only for categories open to the seller, with required qualifications approved	❌
Other Platform-Approved Categories	Invited Sellers Only	Invited Sellers Only	❌

Tool and Feature Qualifications

The platform may determine access to Temporary Listing, Surprise Set, and other features based on business needs, account performance, and risk assessment. LIVE auction eligibility does not include access to these features. Sellers must separately meet the requirements below and comply with the Relevant Feature Policies: Listing and LIVE Requirements. The platform may restrict or revoke access based on account performance, risk, or violations.

Primary auction Tool / Format	Eligibility
Temporary Listing	Sellers: Shop Performance Score (SPS) ≥ 3.5, and meet the platform's compliance requirements Official Shop Creators and Marketing Creators: ≤ 6 violations against creator penalty rules in the last 30 days, and meet the platform's account-performance and compliance requirements
Surprise Set	Meet the eligibility requirements for Temporary Listing; Maintain good auction-order quality; Some eligible categories may have quota or application requirements

Platform-Approved Categories and Sales Requirements

Selected products are for invited sellers only, covering specified leaf-level subcategories under these top-level categories:

Collectibles, Pre-Owned Goods, Phones & Electronics; for more details, refer to Collectibles Requirements, Pre-Owned Products Requirements, and Electronics Requirements
Beauty & Personal Care, Health, Food & Beverages; for more details, refer to Beauty and Personal Care Requirements, Food and Beverage: Shelf-Stable Requirements, and Your Guide to Category Qualification
Baby & Maternity, Home Supplies, Furniture, Sports & Outdoor; for more details, refer to Baby and Maternity Products Requirements and Your Guide to Category Qualification
Muslim Fashion: Family Sets, Virtual Products. For more details, refer to Your Guide to Category Qualification

Seller product-sales access is displayed in the Seller Center Qualification Center. After obtaining access, sellers must still comply with all category requirements for product information, display, qualifications, and fulfillment. The platform may restrict or revoke access based on account performance, risk, or violations.

Collectibles and Trading Cards

Display the front, back, condition, and any defects of the physical item on both the product page and during the LIVE. For graded products, also show the grading service provider, assigned grade, and authentication number. Products with no functional or collectible value, severe damage, or safety risks are strictly prohibited from being a part of LIVE auctions.

Condition	Display Requirements	Disclosure Content
Graded Trading Cards	Indicate the grading agency, grade, and certification number, for example, "PSA 10, #82041577"	Only cards encapsulated by platform-recognized grading agencies may be labeled "graded"; scratches on grading card sleeves shall also be disclosed
Ungraded Trading Cards	Label per actual condition: Mint / Near Mint / Minor Wear / Visible Wear / Heavy Wear; grading terms such as "PSA 10 grade" must not be used	Disclose white edges, scratches, print lines, and corner wear item by item, and show close-ups of the corresponding positions
Signed Cards, Signed Items	Indicate the signatory, certification agency, and certification number; mark "No Authentication" for unauthenticated items	Terms such as "genuine" or "authenticated" must not be used for unauthenticated products
Reproductions, Reprints, or Restored Items	Mark "Reprint", "Reproduction", or "Restored" in the title and description	Clearly explain reproduction, reprinting, missing parts, restoration situations, and restoration positions
Multiple Similar or High-Value Trading Cards	Assign a distinguishable identification number to each product, and continuously show the physical item during the LIVEstream	The product identification number shall be consistent with transaction, order, picking, and packing records

Perfume and Beauty Products

Disclose the brand, volume, version, full-size or Tester status, packaging, seal condition, and whether the item has been opened. Upon request, sellers must provide brand authorization, purchase records, or authentication materials. Only unused, unopened, factory-sealed items in intact original containers and within their expiration date may be sold.Perfumes, sprays, liquid products, and lithium batteries must have their dangerous goods properties accurately declared, and must be packaged, labeled, and transported strictly in compliance with all requirements.

Condition	Category Product Requirements
New in Box	Label "New in Box", and clearly show the seal film, seal, and batch number during the LIVEstream
New without Box	Label "New without Box"; note "Outer box damaged, inner bottle intact" when the outer box is damaged
Tester or Sample	Label "Tester" or "Sample" and the actual capacity in the title, page content, and verbal announcement; price comparison with full-size products is prohibited; products shall remain unopened and unused
Opened, Used, Repackaged, or Resealed	Must not be auctioned; products opened during LIVEstream demonstrations must not be sold further
Near Expiry Date	Disclose the expiration date in product information and verbal announcements, and reserve a reasonable usage period; expired products must not be auctioned

Pre-owned and refurbished electronics

Disclose product status, brand, model, capacity, appearance, functionality, battery, screen, accessories, packaging, repairs, and replaced parts. All refurbished electronics are limited to invite-only sellers. A product may be described as “Refurbished” only if it has been inspected, cleaned, tested, and repaired where needed by the manufacturer, a manufacturer-authorized refurbisher, or a qualified third-party refurbisher; otherwise, it must be described as “Used.”During the LIVE, demonstrate power-on, unlocking, screen, camera, charging, battery, and device-lock status. Select the condition that matches the physical product; if unsure, choose the lower condition.

Condition	Appearance & Screen	Functionality & Battery	Accessories / Packaging / Repairs
New	Unopened and unused; no wear or scratches	Fully functional; never used or activated	Original accessories and packaging; no repairs or replaced parts
Open-Box	No visible use; only light handling marks from opening or inspection	Fully functional with no known defects	Original accessories; packaging may be missing or unsealed; no repairs or replaced parts
Refurbished - Excellent	Like new; no visible wear or screen scratches	Fully functional; battery health ≥90%	Original or new replacement accessories; original or new generic packaging; disclose repairs and replaced parts
Refurbished - Very Good	Minimal wear or light scuffs; minor screen scratches cannot affect viewing	Fully functional; battery health ≥80%	Original or new replacement accessories; original or new generic packaging; disclose repairs and replaced parts
Refurbished - Good	Moderate wear; screen scratches allowed but no cracks or dead pixels that prevent use	Fully functional; battery health ≥80%	Original or new replacement accessories; original or new generic packaging; disclose repairs and replaced parts
Used & Fully Functional	Visible signs of use allowed; no screen cracks or dead pixels that prevent use	Fully functional and tested	Accessories may be missing if disclosed; original or replacement packaging; disclose repairs and replaced parts
For Parts & Not Functional	Any cosmetic or screen condition allowed	Not fully functional or non-working; disclose all known defects	Accessories not required; original or replacement packaging; disclose repairs and replaced parts

Jewelry and pre-owned luxury goods

Pre-owned luxury goods and jewelry use the New, Excellent, Very Good, Good, and Fair grades, assessed by wear, appearance, structure and parts, and function. Good is the minimum saleable condition; Fair is not eligible for sale. Tags, packaging, COAs, warranty cards, and accessories must be disclosed separately and do not determine the condition grade; authentication documents or COAs must match each physical item.Units and Materials: Use grams for precious metals, carats (ct) for gemstones, ring sizes for rings, and length for chain jewelry. Product-page and LIVE information must match. Show the hallmark when claiming purity; if none exists or the source is unclear, disclose that fact and do not assume the material or gemstone origin.

Condition	Wear / Appearance / Structure / Function	Sale Boundary
New	Unused and unworn; no visible defects; structure and essential parts intact; fully functional	Eligible for sale
Excellent	Like new with minimal surface marks; no material damage; essential parts intact; fully functional	Eligible for sale
Very Good	Light but visible normal wear; well maintained; complete and secure; fully functional	Eligible for sale
Good	Noticeable normal wear or minor non-essential damage; no major damage or missing essential parts; fully functional	Minimum saleable condition
Fair	Heavy wear or material cosmetic or structural defects; missing essential parts or issues affecting normal use	Not eligible for sale

Pre-LIVE: Product listing and preparation

Post products and complete required disclosures

Each product link corresponds to exactly one physical auction item; you cannot mix and sell different products under a single link. Create separate product links for different items, this rule also applies to Temporary Listing.
Product description must at minimum include: product name, brand or unbranded status, category, clear main image that matches the physical item, condition and defects, specifications and quantity, included accessories, certificates, original packaging, required qualifications, and shipping information.
Product page must show the full view and actual condition of the auction item. You cannot use only stock images for pre-owned, refurbished, or damaged items; solid-color images, irrelevant images, or brand logos cannot replace actual photos of the item.
Title and description must match the actual auction item exactly. Do not use irrelevant brands, trending keywords, false value claims, or unrecognizable names such as "Item 1".
You must select the condition tier or status that matches the physical product. Accurately disclose flaws, wear, repairs, and functional issues; if unsure, choose the lower tier. Where a category has additional condition-grading, authentication, or approval requirements, sellers must comply with them as well.

Pre-LIVE verification

Sellers must provide creators with full details on item condition, flaws, specifications, accessories, required qualifications, pricing, shipping, and delivery requirements. Do not start the auction if information is incomplete.Official Shop Creators and Marketing Creators must verify the product page, physical auction item, and inventory; affiliate creators must also verify seller credentials. If information is inconsistent or unconfirmed, pause the auction and correct it before going LIVE.Also confirm all of the following before going LIVE:

Each auction item, product page, and physical inventory unit matches one-to-one;
Similar auction items are clearly distinguishable, and match transaction records and orders;
Once product display or bidding starts, you cannot temporarily change the starting bid, bidding duration, or auction end method.

For product linking, camera and lighting setup, display order, countdown settings, and end procedures, refer to the LIVE auction Feature Guide.

During LIVE: Display, promotion, and bidding

Product display

At the start of the LIVE, clearly state the range of auction items for the session and the sales format. If an item is marked Final Sale, inform buyers before bidding starts.Disclose the product name, brand, condition, major defects, specifications, quantity, exact product and accessories buyers will receive, and all other information that impacts purchasing decisions before bidding starts.Keep auction items clearly visible throughout bidding, unboxing, Card Break, and distribution. Show the full item, key parts, major defects, and required functions. Display all items for the session in the LIVE background; a high-value item's display time cannot exceed its share of the session's actual auctions. Remove or block unrelated content that could mislead buyers about brand, value, or prize scope.After a winning bid, show the buyer's won item clearly to the camera for at least 2 seconds, and verbally confirm the win during the LIVE.

① Keep auction items continuously visible

② Proactively disclose all flaws

Truthful promotion

Claims about price, value, rarity, function, returns, or endorsements require verifiable evidence. Do not make false or misleading claims regarding original prices, stock, sales, demand, or value, or promise unspecified high-value items beyond the listing. The platform may request official website links, receipts, or transaction records.

Problem Scenarios	Non-Compliant	Compliant
Unsubstantiated Price Comparison	Making the unsupported claim "MSRP $2,000 USD, starting bid $1 USD"	Citing the brand official website at $199 USD, with available link or receipt
Fabricating Scarcity	Claiming only 1 unit left when actual stock is 20 units	Truthfully state "3 units available in this session, sale ends once sold out"
Making unsubstantiated value claims	Making unsubstantiated promises of average value, minimum value, or returns	Truthfully disclose product prices; you may not only introduce products. For Surprise Set, all items included in the set must be disclosed
Falsely claiming platform or brand endorsement	Claiming "platform authentication" or "brand authorization" without supporting documents	Disclose the issuing institution and certificate number when a certificate is available; you may not imply authentication when no certificate exists

Fair bidding

Only actual end buyers may place bids. Sellers, LIVE hosts, employees, personal contacts, business partners, and associated accounts cannot place bids or artificially raise prices. Do not falsify winning bids, re-auction items after low winning bids, demand additional price differences, or direct buyers to off-platform transactions.

Problem scenarios	Non-compliant	Compliant
Affiliated persons shill bidding	Employees use affiliated accounts to drive up prices; relatives and friends are invited to participate in bidding; partner accounts follow to place bids	No affiliated accounts are permitted to place bids; staff may announce prices or record transaction results, but may not participate in or induce bidding
Multiple accounts creating false competition	The same person uses multiple accounts to place bids in turns; canceling a completed transaction and reselling the item	Only genuine buyers may place bids; you may not cancel or resell an item solely because the transaction price is low
Requesting additional payment after transaction	Requesting extra price differences or off-platform payments after the transaction price fails to meet expectations	The transaction price is the final full price; no additional price differences or off-platform transactions are allowed

Relevant Feature Policies: Listing and LIVE Requirements

Surprise Set

Surprise Set is currently available only for Collectibles.Surprise Set inventory may contain only Collectibles from the same category or subcategory that are similar in value. All products must be factory-sealed and unmodified by the manufacturer.Units offered cannot exceed physical inventory, and the title cannot highlight only the highest-value item's name or value or otherwise mislead buyers. Keep all inventory and distribution visible throughout the LIVE, and show each won item for at least 2 seconds immediately after the win in the same session. Do not add extra prizes, cash, prohibited products, or high-liquidity products such as iPhones or PS5 consoles.

Pricing and purchase restrictions: Every item must have a verifiable manufacturer's suggested retail price (MSRP) and fall within the applicable value range. A single Surprise Set may contain no more than 500 items. Maximum bid, item-value, daily purchase, and cooling-off limits apply concurrently.

Maximum bid price per set:

Collectibles excluding coins and currency: maximum $5,000 per set.
Collectible coins and currency: maximum $1,000 per set.

Sellers must disclose the name, brand, condition, quantity, and value of every item included in the Surprise Set on the product page. Each item must also fall within the applicable market-value range below:

Catgory	Min Value	Max Value
Collectibles, excluding coins and currency	$50	$5000
Collectible coins and currency	$50	$1000

Buyer purchase limits: Users must be 18 years or older to participate. Buyers under 25 years old can purchase a maximum of 8 units per day; any buyer that accumulates 20 total purchases enters a mandatory 15-minute cooling-off period, and enters another 15-minute cooling-off period after every additional 20 purchases. Sellers cannot guide buyers to bypass these limits.
Surprise Sets must not be offered through pre-sales, loyalty programs, memberships, rewards programs, or similar arrangements.

Card Break

Card Break is a sales format where cards or collectibles are opened LIVE during the stream, and distributed to buyers per pre-disclosed rules.The platform permits Personal Break, Pick Your Team / Type, Pull-Til-You-Win, and Case Break formats; Random Team Break may only be run through a valid Surprise Set listing.Product information must state what buyers purchase, the distribution rules, and the exact physical item they will receive. Keep the full opening, display, and distribution process visible; each transaction must deliver at least one physical item. Do not use prohibited Draft-Style or Bounty formats, add random items or prizes, use third-party randomization tools, or rename listings to bypass rules.

LIVE auction close

, shipping fees, and order fulfillment
Win confirmation and fulfillment responsibilityA completed winning bid is legally binding; cancellations follow platform rules. Sellers cannot cancel, substitute, or re-auction an item because the winning bid is low. Buyer protection still covers quality and fulfillment issues. Ship the exact won item—never a similar or near-identical product, an item with a different serial number, or a lower-condition item. Listing expiration does not remove verification responsibility.Mis-shipments, missing items, or substituted products are treated as fulfillment violations; all related refunds or reshipment costs are the full responsibility of the seller. For specific timelines and other requirements, refer to the Fulfillment Policy.Shipping feesShipping fees must reflect actual package weight, dimensions, shipping method, and cost. Do not pair a low starting bid with excessive shipping to create undisclosed profit. Combined shipping must reflect the merged parcel's actual cost, and promised free shipping cannot carry extra charges.

Scenarios	Non-compliant	Compliant
Low product price with excessive shipping fee	Product starting bid is $1, with an additional $20 shipping fee charged	Shipping fees must be calculated based on the actual package weight, dimensions, and shipping method, match reasonable market levels, and may not be falsely reported, double-charged, or used to generate profit via abnormally high rates.
Double-charging shipping fees for a single parcel	Merging 3 items into one package, but still charging 3 full separate shipping fees	Calculate shipping fees based on the information of the merged single parcel
Charging fees after promising free shipping	Announcing "free shipping" during the livestream, yet still charging a shipping fee during checkout	Verbal announcements during the stream must match the product's shipping fee settings; If you intend to offer free shipping, you must complete the corresponding settings in advance

Shipment Timeframes, Parcel Pickup, and DeliverySellers must complete valid shipment within 2 days, meaning you hand over the correct product to the carrier and generate a real, trackable logistics record. Creating a shipping label alone or filling in a tracking number does not count as completing shipment.You may not use fake tracking numbers, empty parcels, or invalid logistics. Sellers must retain records of transactions, picking, packing, package weights, shipping labels, and parcel pickup. In case of disputes over wrong/missing items, damage, or non-delivery, the platform may require you to provide photos, surveillance footage, or other proof.Orders must enter transit and be delivered within the applicable fulfillment timelines. Regular overseas-warehouse orders generally must enter transit within 2 business days and be delivered within 6 business days after Ready to Ship; cross-border direct-shipping orders generally must enter transit within 3 calendar days and be delivered within 15 calendar days. Long-term lack of logistics updates or late delivery may affect shop service metrics and LIVE auction permissions. See the Fulfillment Policy for the applicable timeline.PackagingProtect single trading cards with sleeves and rigid bend-resistant holders or equivalent protection. Use appropriate packaging and shipping for electronics, fragile goods, liquids, perfumes, and high-value items. If inadequate protection causes damage, dampness, leakage, missing parts, or loss of usability, the seller is responsible for returns, refunds, or replacements and may be penalized.

Returns, Refunds, and Seller Liability

LIVE auction orders generally do not support change-of-mind returns. Buyers may request after-sales support under platform rules for non-receipt, damage, defects, missing items, or mismatch with the description. Final Sale does not remove these liabilities, and expired links do not affect completed orders, after-sales processes, or evidence obligations. Eligible requests must be submitted with evidence within 14 days of delivery.The platform determines liability from buyer and seller evidence and may review product pages, LIVE footage and statements, transaction and communication records, packing records, and logistics. If a seller fails to make required disclosures or submit true, relevant, and complete evidence on time, the platform may rule on available materials and require a refund, exchange, or replacement. See Customer Disputes (Appeals).The end of a LIVE, expired links, creator unbinding, or permission changes do not release sellers from fulfillment or after-sales obligations. Process requests within Seller Center deadlines; unjustified rejection or delay may trigger automatic refunds and harm shop performance.

Invalid Seller Rejection Rate (ISRR):
Sellers participating in LIVE Auctions must comply with the Invalid Seller Rejection Rate (ISRR) requirements for all covered after-sales requests arising from auction orders. Refer to the Requirements for Invalid Seller Rejection Rate (ISRR) for more details.

Sellers may not obstruct buyers' rights protection actions through measures including blocking, muting, threatening, inducing buyers to withdraw complaints, or demanding off-platform refunds. For other requirements on order cancellation, returns, refunds, and processing time limits, see the Customer Order Cancellation, Return, and Refund Policy.

Violations and Appeals

Non-compliant products may be rejected, removed, or restricted from sale, and LIVEs may be restricted or interrupted. The platform may also cancel orders, process refunds, and hold the responsible party liable for all resulting losses.

Repeated or severe violations will lead to escalated penalties; relevant auction, e-commerce, LIVE, product, or shop permissions may be suspended or revoked, and related associated accounts may also be subject to enforcement actions.

You may submit true, complete, and verifiable supporting materials via the Appeal Entry included in your violation notification. Acceptable materials may include real product photos, product information, authorization or purchase receipts, appraisal certificates, LIVE records, packing records, and logistics proof. For detailed violation severity tiers, appeal time limits, and document requirements, see the Seller Enforcement Policy and Creator Enforcement Policy.

LIVE Auction: Requirements & Guidelines

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Key points

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Violation risks

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