Policy AdvisorPolicyTikTok Source

Non-Buyer Fault Return & Refund Rate (NBFR) Requirements

Captured: TikTok page date: Hash: 75f81c147e47

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

NBFR is the share of delivered orders in the last 90 days that are returned or refunded for seller- or logistics-carrier-fault reasons. It is used in Shop Performance Score (SPS) and can affect shop visibility and SPS benefits.

Key points

  • Applies to all sellers and evaluates delivered orders.
  • Uses a 90-day lookback window.
  • Counts returns/refunds caused by seller-fault or logistics-carrier-fault reasons.
  • Excludes orders canceled before delivery.
  • Can be viewed on the Shop Performance Score (SPS) page in Seller Center.
  • High NBFR may hurt SPS and reduce product visibility / SPS benefits.
  • Low NBFR may improve SPS and SPS benefit eligibility.

Say / show

  • Check NBFR on the SPS page in Seller Center.
  • Focus on product accuracy, packaging, and logistics performance.
  • Review the main NBFR drivers: product functionality, product condition, product expectations, delayed delivery, and delivered-but-not-received issues.
  • Verify whether an order is excluded before assuming it counts toward NBFR.
  • Use the official TikTok source page to confirm current rules before acting.

Do not say / show

  • NBFR applies to undelivered or canceled-before-delivery orders.
  • FBT and CBT orders always count toward NBFR.
  • TikTok publishes a fixed SPS threshold for NBFR in this page.
  • NBFR is based on customer reviews or chat feedback.

Violation risks

  • Poor product quality or inaccurate descriptions can increase seller-fault returns/refunds.
  • Shipping or carrier problems can increase logistics-fault returns/refunds.
  • High NBFR may negatively affect SPS and product visibility.
  • Misclassifying excluded orders could lead to incorrect internal tracking.

Who it affects

  • All sellers.
  • Sellers using FBT.
  • Sellers using TikTok Shipping or Collection by TikTok (CBT) providers.
  • Shop operators monitoring SPS and after-sales performance.

Source notes

  • The source says some logistics issues for FBT and certain TikTok Shipping/CBT orders are excluded when dispatched on time.
  • The source says TikTok Shop reserves the right to update responsibility assignment at any time.
  • Verify against the TikTok source page before taking action or making shop-policy decisions.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.

Key Points:
  • Non-Buyer Fault Return and Refund Rate (NBFR) is the % of delivered orders that had return or refund requests due to seller- or logistics carrier-fault.
  • NBFR evaluates the past 90 days of orders.
  • Non-Buyer Fault Return and Refund Rate will be included in your overall Shop Performance Score (SPS)—alongside other measures of product satisfaction, logistics and fulfillment, and customer service.
  • You can check NBFR performance on your Shop Performance Score (SPS) page in Seller Center.
The purpose of the Non-Buyer Fault Return and Refund Rate (NBFR) is to provide sellers with insight on how often after-sales issues (returns and refunds) arise due to seller-fault or logistics carrier-fault reasons. This policy applies to all sellers and evaluates delivered orders.

Non-Buyer Fault Return and Refund Rate (NBFR)

By regularly checking the NBFR, a seller can:
  • Understand how satisfied buyers are with their orders, even without written reviews or chat feedback.
  • Identify operational gaps in your shop or with your logistics partners.
The NBFR metric only evaluates delivered orders. It does not include orders that were cancelled before delivery. To learn more about seller-fault cancellations and the Seller Fault Cancellation Rate, please refer to the Fulfillment Policy.

NBFR Return and Refund Reasons

When customers request a return and/or refund, it means that they are unsatisfied with the product or condition that the product was delivered in.
Returns and refund reasons that count towards your NBFR can be broken up into 2 categories.
Product Issues: The below issues are the most common NBFR return and refund reasons due to the product.
  • Product functionality (not working, missing parts): Ensure all products are fully functional and include all parts as described.
  • Product condition (damaged): Use protective packaging to prevent damage during shipping.
  • Product expectations (not as described): Write accurate product descriptions and use clear, honest images.
Logistics Issues: The below issues are the most common NBFR return and refund reasons due to logistics.
  • Order delivered but not received
  • Delayed delivery
For more information, refer to our Guide to Managing Returns, Refunds, and Replacements.

Exceptions for Non-Buyer Fault Return and Refund Rate

There are a few scenarios that are excluded from NBFR calculations.
  1. Logistics issues for orders through the Fulfilled by TikTok (FBT) program
  2. Orders using TikTok Shipping and Collection by TikTok (CBT) providers are excluded when the package was dispatched on time.
  3. Canceled orders (before delivery) by either seller or customer
The table below explains who is responsible for the following return reasons depending on their shipping type:
Please note: TikTok Shop reserves the right to update this responsibility assignment at any time to reflect changes in our services or operational processes.

How Non-Buyer Fault Return and Refund Rate is Calculated

The Non-Buyer Return and Refund Rate is the % of delivered orders from the last 90 days that were returned or refunded for seller- or logistics-related reasons.
Caption: Number of delivered orders returned or refunded due to a seller or logistics partner fault ÷ Total number of delivered orders without cancellations. Multiply that number by 100.
Example ScenarioShop ABC received 3 return requests—due to non-buyer fault issues—out of 10 delivered orders in the past 90 days. To calculate the NBFR, the following steps can be followed:
  1. (3 ÷ 10) = .3
  2. .3 x 10 = 30
  3. NBFR = 30%
(If necessary, round up to the nearest 1 decimal place.)
Want to see your shop's NBFR? Click here to go straight to your Shop Performance Score page in Seller Center.

How Non-Buyer Fault Return and Refund Rate Impacts Your Shop

Your Non-Buyer Fault Return and Refund (NBFR) rate directly affects your shop’s performance. NBFR is a key factor in calculating your Shop Performance Score (SPS).
  • A high NBFR can negatively affect your SPS, which may reduce product visibility and affect your eligibility for SPS benefits. Please refer to the Shop Performance Score policy for more information on specific thresholds.
  • A low NBFR can improve your SPS and positively impact your eligibility for SPS benefits.
To learn more about managing your return and refund requests, refer to our Guide to Managing Returns, Refunds, and Replacements.
If you have concerns about your NBFR, you can reach out to your Account Manager or request support through Seller Center.

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