Policy AdvisorPolicyTikTok Source

INFORM Consumers Act Seller Requirements

Captured: TikTok page date: Hash: 6feb6e452b33

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop says high-volume sellers must submit and recertify certain identity, tax, or business registration documents in Seller Center’s Qualification Center. Some seller contact information may also be disclosed on product pages, and failure to comply can lead to verification issues, payment delays, or shop suspension.

Key points

  • High-volume sellers are those with 200+ separate sales of new or unused products and at least $5K gross revenue in a continuous 12-month period within the past 24 months.
  • TikTok Shop requires annual verification for impacted sellers.
  • Accepted documents are: authorized representative photo ID, IRS tax document, or business registration document.
  • W-9 forms are not accepted.
  • Upload documents in Seller Center > Qualification Center > Seller Qualification.
  • If annual gross revenue is at least $20K, TikTok Shop must disclose contact information, including physical address, on product detail pages, with some partial-address exceptions.
  • Non-compliance can lead to payment delays, deductions, listing removal, fund freezes, loss of selling access, or shop suspension.
  • Sellers can appeal enforcement actions through the Appeals section.

Say / show

  • Check whether the shop meets the high-volume seller threshold before submitting INFORM documents.
  • Use the Qualification Center in Seller Center when TikTok Shop requests annual verification or document upload.
  • Keep the submitted document image fully visible and under 5 MB in JPG, PNG, JPEG, or PDF format.
  • Use an accepted document type; do not submit a W-9.
  • If informed, recertify annually and respond to verification tasks on time.
  • Verify against the TikTok source before acting.

Do not say / show

  • All sellers must disclose their physical address publicly.
  • Individual/sole proprietorship sellers can already update their address in Seller Center.
  • W-9 forms are acceptable for INFORM compliance.
  • Non-compliance only causes suspension; no other enforcement actions are possible.
  • Address disclosure rules apply to every seller regardless of revenue threshold.

Violation risks

  • Shop suspension
  • Payment delays
  • Account Health Rating points deducted
  • Product listings removed
  • Customer refunds issued
  • Funds frozen
  • Access to sell revoked

Who it affects

  • High-volume sellers
  • Individual/sole proprietorship sellers
  • Corporate sellers
  • Partnership sellers

Source notes

  • Source says compliance is also subject to the Seller Enforcement Policy.
  • Source says high-volume sellers are those with 200+ separate sales and at least $5K gross revenue in a continuous 12-month period during the past 24 months.
  • Source says annual gross revenue of at least $20K triggers contact-info disclosure on product detail pages, with some exceptions.
  • Source says individual and sole proprietorship sellers do not yet have the ability to update their address.
  • Verify against the TikTok source before acting.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

Key Requirements at a Glance
• High-volume sellers (200+ sales and $5K+ revenue).
• Photo ID, Tax Document, or Business Registration Document.
• Upload documents in the Seller Center Qualification Center.
• Upon notification and annually for recertification.
This document outlines the INFORM Consumers Act seller requirements on TikTok Shop. INFORM Consumers Act compliance is also subject to our Seller Enforcement Policy. Sellers must comply with both this document and the Seller Enforcement Policy when operating a shop and selling products on TikTok Shop.

About the INFORM Consumers Act

The INFORM Consumers Act requires e-commerce platforms like TikTok Shop to collect, verify, and share specific seller information with customers. The goal is to create a safe and transparent online buying experience for them.

Sellers Impacted by the INFORM Consumers Act

The INFORM Consumers Act impacts high-volume sellers. These are sellers who have completed 200 or more separate sales of new or unused products and earned at least $5K in gross revenues. This applies to any continuous 12-month period during the past 24 months.

Seller Verification and Disclosure Requirements

TikTok Shop needs to collect and verify specific information from high-volume sellers one time a year. These sellers will receive a system notification annually to verify this information in the Qualification Center, which includes:
  • Bank account
  • Contact info:
    • For individual/sole proprietorship sellers: Business owner's name
    • For corporate/partnership sellers: Government-issued record/tax document with business name and address
    • Tax ID (EIN)
    • Email
    • Phone number
For high-volume sellers with annual gross revenues of at least $20K, TikTok Shop must disclose their contact information, including physical address, on their Product Detail Pages. There are some exceptions that allow only partial address sharing with customers.
Read our Beginner's Guide for Individual and Sole Proprietorship Sellers or Beginner's Guide for Corporation and Partnership Sellers to learn more about the required documents and submission details.

Acceptable Documents for INFORM Compliance

To comply with the INFORM Consumers Act, you must submit 1 of the following three documents:
  • Photo ID of Authorized Representative (US Passport, US Driver License, or US State ID)
  • Tax Document (Internal Revenue Service (IRS)-issued document showing your business name, EIN, and business address)
    • W-9 forms are not accepted.
  • Business Registration Document (further details below)
If we need to collect any of these documents from you, we will notify you and request it in the Qualification Center.

Business Registration Documents

A business registration document is an official document that proves your business is registered with a state or local government. If you choose to submit 1, ensure it includes the following information:
  • Issued / filed by a state or local government
  • Date of incorporation
  • Full legal name of company (including legal form)
  • Registered business address
  • If standard on the jurisdiction's registration or incorporation documents:
    • Trading name (such as "doing business as" name) and address
    • Business Registration Number (BRN)
Examples of Business Registration Documents:
  • Articles of Incorporation / Articles of Organization
  • Certificate of Incorporation / Organization
  • Certificate of Corporation
  • Certificate of Limited Liability
  • Statement of Information
or a Business License/Permit:
  • Business License
  • Sales Tax Permit
  • Certificate of Registration
Note: All submitted business registration documents must be issued or filed by the state.
Submission Requirements:
  • The document image(s) must be fully visible.
  • Files must be less than 5 MB and in JPG, PNG, JPEG, or PDF format.

Uploading INFORM Documents

If you have received communications that you must upload an INFORM document, you can do so by following the below steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner, select My Account, then click Account Settings.
  3. Click on Qualification Center and then Seller Qualification.
  4. Upload your required documentation (Photo ID of Authorized Representative, Tax Document, or Business Registration Document).

Consequences of Non-Compliance

Your shop will be at risk of suspension if:
  • The required information has not been uploaded in the Qualification Center, even if you do not have any changes.
    • We will send you periodic reminders before suspending your account.
  • We are unable to verify the information you have provided.
  • You fail to recertify your information when required to do so.

Updating Your Business Address

Corporate and partnership sellers can update and verify their business address by following these steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner and select My Account, then click Account Settings.
  3. Click on Qualification Center and select Edit.
  4. Provide a document with the business name and new business address. Acceptable documents include a bank statement, credit card statement, or utility bill. You may also provide a government-issued document such as state-filed articles of incorporation, business registration documents, tax licenses, or an IRS letter CP575 (which confirms your Employer Identification Number).
  5. Enter your new business address in the fields below.
  6. Click Submit.
Please note: Individual and sole proprietorship sellers do not have the ability to update their address yet. This feature will be available soon.

Certifying Your Business Address Type

Verify your shop's registered address by following these steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner, select My Account, then click Seller Profile.
  3. Click the Business Information tab. Then click Confirm your address.
  4. Select Business Address or Residential Address. When choosing Residential Address, you are confirming that you do not have a business address and that your residential address operates as your business address.
  5. Click Confirm.

Updating Your Business Representative's Name

Individual or sole proprietorship sellers can update and verify their current business representative's name during annual recertification by following these steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner and select My Account, then click Account Settings.
  3. Click on Qualification Center and select Verify Now (for Qualification Verification).
  4. Click No for the question "Does TikTok Shop have the most up-to-date name of the business owner?".
  5. After verifying all other information (bank and contact information), click Confirm.
  6. Enter the updated information on the next screen and upload your required documentation (Photo ID of Authorized Representative and Decree Changing Name or Court Order for Name Change), then click Submit.

Updating Your Business Name

Corporate or partnership sellers can update and verify their business name during annual recertification by following these steps:
  1. Log in to Seller Center.
  2. Click on the shop profile icon in the top right corner and select My Account, then click Account Settings.
  3. Click on Qualification Center and select Verify Now (for Qualification Verification).
  4. Click No for the question "Does TikTok Shop have the most up-to-date business name and address?".
  5. After verifying all other information (EIN, bank, and contact information), click Confirm.
  6. Enter the updated information on the next screen and upload your required documentation (Internal Revenue Service (IRS) document with EIN, business name and address), then click Submit.

Annual Information Verification Requirements

• Sellers are required to confirm their shop information once a year. You will be notified when it is time to reverify, and a task will be available in the Qualification Center if you need to re-confirm your information.
• Failure to update your information on time may result in payment delays or shop suspension until the information is confirmed and approved.

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this document and our Seller Enforcement Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
  • Deducting points from your Account Health Rating
  • Removing product listings
  • Issuing refunds to customers
  • Freezing funds in your TikTok Shop account
  • Revoking your access to offer products for sale
  • Suspending your shop
For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.

Policy Advisor

Fast policy guidance from captured TikTok Shop snapshots.

Open full advisor