Policy AdvisorPolicyTikTok Source

TikTok Shop US Local MAI June Incentive Policy

Captured: TikTok page date: Hash: 8f343d615e34

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

This page lists June 2026 TikTok Shop US campaigns, incentives, and community/training links. For creators and seller operators, the key action items are to verify eligibility, keep required features active, and check the linked TikTok source before enrolling or changing promotion settings.

Key points

  • June Deals For You Day runs 06/17/2026 17:00 PT to 07/02/2026 23:59 PT.
  • Advanced registration gets extra benefits like Flash Sale and Premium Offers.
  • Smart Promotion/CFP enrollment must stay active for the full campaign period.
  • No reserved stock is required; all campaigns share inventory.
  • Invited sellers may be auto-enrolled in Advanced Email Marketing.
  • Eligible sellers need SPS ≥ 3.5 or no score for the June Deals campaign.
  • Free shipping is required with threshold ≤ $30.
  • GMV Max ads are required and may be auto-created 7 days before campaign start if not active.
  • June GMV Sprint is for invited sellers only and rewards up to $5,000 ad credits.
  • Potential SMB Seller Short Video Challenge requires at least $100 incremental short video GMV, SPS ≥ 3.5, and an active shop.
  • Lark is the official TikTok Shop communication tool for community support and webinar reminders.

Say / show

  • Verify campaign eligibility and registration path in the TikTok source.
  • Keep Smart Promotion/CFP active for the entire campaign if participating in June Deals For You Day.
  • Set a stock limit if you want to cap units sold at campaign price.
  • Check whether you were invited before joining invite-only programs.
  • Track leaderboard and reward status in Seller Center → Growth Opportunities → My Rewards.
  • Bind Lark if you want official community updates and support.

Do not say / show

  • Do not claim reserved stock is required for these campaigns.
  • Do not say all sellers can join invite-only programs.
  • Do not assume rewards apply without meeting SPS, GMV, or shop-activity requirements.
  • Do not state any policy dates or requirements beyond what is shown in the source.

Violation risks

  • Missing required Smart Promotion/CFP enrollment can make a seller ineligible for June Deals participation.
  • Not meeting SPS or GMV thresholds can disqualify reward eligibility.
  • Using the wrong registration path may block access to advanced benefits.
  • Failing to keep the shop active during eligible short-video challenges can prevent rewards.
  • Not verifying against the source can lead to outdated or incorrect incentive actions.

Who it affects

  • TikTok Shop sellers participating in June 2026 campaigns.
  • Invited sellers in GMV Sprint, ACE, and milestone programs.
  • Local SMB sellers in the short-video challenges.
  • Seller/community operators managing campaign enrollment, training, or support links.

Source notes

  • Verify all campaign rules, eligibility, and reward details against the TikTok source before acting.
  • This summary uses only the provided source text; if a detail is not listed there, it is not included here.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

Campaigns

2026 TikTok Shop June Deals For You Day Campaign [06/17/2026 17:00 PT - 07/02/2026 23:59 PT, registration open now]

🆕 What's New This Campaign
  • Simplified Registration: Register via Standard or Advanced Registration. If eligible for both, prioritize Advanced first.
  • No reserved stock required: All campaigns share inventory. Set a Stock Limit to cap units sold at campaign price.
  • Smart Promotion / CFP enrollment is now required to participate and must stay active throughout the full campaign period.
  • Advanced Email Marketing: Invited sellers will automatically enroll in Advanced Email Marketing as a campaign benefit.
  • AIGC: Sellers can simply select products and upload images or video clips to instantly generate shoppable videos.
💝 Core Benefits (All Participants)
  • Campaign tag on product page for all approved products
  • Smart Promotion support
  • Potential platform subsidies
  • Advanced Email Marketing for invited sellers
🏆 Advanced Registration Additional Benefits
  • Flash Sale: countdown display, TTS direct discount, premium Shoptab placement, campaign tag
  • Premium Offers: PDP waist banner, Shop Tab exposure, TTS-funded coupons, offsite/email marketing support
🛍️ Eligible Sellers
  • SPS ≥ 3.5 or no score
  • Free shipping required (threshold ≤ $30)
  • Standard:
    • Campaign Key Products: price ≤ lower of (lowest price since 03/01/2026) or (5% off retail).
    • Non-Campaign Key Products: price ≤ lower of (lowest price since 04/07/2026) or (5% off retail).
  • Advanced:
    • Flash Sale Products: price ≤ lower of (5% off lowest price since 03/01/2026) or (20% off retail).
    • Premium Offers Products: price ≤ lower of (5% off lowest price since 03/01/2026) or (15% off retail).
⚙️ Other Requirements
  • SP fee: 4.5% of store GMV during campaign, 3.5% non-campaign period
  • CFP: existing co-funding unchanged + 1% service fee during campaign
  • GMV Max ads required — auto-created 7 days before campaign start if not active (seller-funded)
🙋 How to Participate💡Need more details? Please check the One-Pager below to check for more details. 🚀2026 TikTok Shop Deals For You Days Campaign - Seller One Pager

Programs

June GMV Sprint [June 1 - June 30]

Top sellers with high incremental GMV during the campaign period can win up to $5,000 ad credits (depending on groups)! Track your real-time ranking on the leaderboard and see how you stack up against competitors in your tier.Program types
  • Campaigns
Suitable seller prototype
  • Invited sellers only. We highly recommend that sellers join this Sprint alongside other campaigns and challenges.
Playbook:

ACE Kickstart Program [To be completed within 60 days of onboarding]

Sellers who complete the event requirements are eligible for a maximum reward of $630. Program types
  • Product Growth
  • Content Growth
Suitable seller prototype New sellers who are onboard from June 1, 2026 to June 30, 2026
Playbook
  • Eligible Sellers: New sellers who are onboarded from June 1, 2026 to June 30, 2026; Incentive missions need to be completed in 60 days after onboarding.
  • Rules and Rewards: Sellers who achieve phased GMV targets within 60 days after onboarding can receive Ads credit. Incentives are limited and available on a first-come, first-served basis.
  • How to Join:

ACE Seller Accelerate Program [Weekly]

Limited seats, first come first served! One shop can win up to $4,300 ad coupons！Complete missions like investing in more ads, posting short videos/lives, uploading new products, achieving GMV milestones etc, to win up to $4,300 ad coupons a month. First come first served!
Suitable seller prototype
  • Invited Sellers with:
    • available products for sale >0
    • GMV over $1 but less than $200,000 in the recent 30 days
    • SPS>=3.5
Playbook
  • Rules and Rewards:
    • Sellers who complete all the missions can win up to $4,300 ads coupons [Limited seats to claim incentives]
    • All rewards will be sent to you (check Growth Center, My rewards) after completing missions.
  • How to Join:
    • Join Now
    • Seller Center/Seller APP -> Growth Opportunities

June GMV Milestone Incentive Challenge [June 1 - June 30]

Limited seats, first come first served! One shop can win up to $1,000 ad coupons！Complete Missions meet the GMV requirements to win up to $1,000 ads coupons. First come first served!
Suitable seller prototype
  • Invited Sellers with:
    • available products for sale >0
    • GMV over $1 but less than $200,000 in the recent 30 days
    • SPS>=3.5
Playbook
  • Rules and Rewards:
    • Sellers who complete all the missions can win up to $1,000 ads coupons [Limited seats to claim incentives]
    • All rewards will be sent to you (check Growth Center, My rewards) after completing missions.
  • How to Join:
    • Join Now
    • Seller Center/Seller APP -> Growth Opportunities

Potential SMB Seller Short Video Challenge [June 11 - June 17]

Top 20 sellers with high incremental Short Video GMV during the campaign period can win up to $1,000 ad credits! Track your real-time ranking on the leaderboard and see how you stack up against competitors in your tier.Program types
  • Campaigns
Suitable seller prototypeThe Sprint is suitable for local SMB sellers affiliated with the platform's potential product pool. We highly recommend that sellers join this Sprint alongside other campaigns and challenges.
Playbook:
  • Eligible sellers: Local SMB sellers affiliated with the platform's potential product pool are eligible to sign up.
  • Rules and Rewards:
    • To qualify for rewards, you must achieve at least $100 in incremental short video GMV during the Sprint period, maintain a Shop Performance Score (SPS) of 3.5 or higher by campaign end, and keep your shop active through the campaign.
    • Post shoppable videos (>10s) in your shop-linked TikTok accounts. The top 20 sellers with the highest incremental short video GMV during the Sprint period will receive up to $1,000 ads credits.
    • All rewards will be distributed within 10 business days after the campaign ends (Seller Center → Growth Opportunities → My Rewards).
  • How to Join:
[External] 26Q2-Seller Short Video & Photo Policy /商家自制短视频&图文激励政策

Potential SMB Seller Short Video Challenge [June 18 - June 24]

Top 20 sellers with high incremental Short Video GMV during the campaign period can win up to $1,000 ad credits! Track your real-time ranking on the leaderboard and see how you stack up against competitors in your tier.Program types
  • Campaigns
Suitable seller prototypeThe Sprint is suitable for local SMB sellers affiliated with the platform's potential product pool. We highly recommend that sellers join this Sprint alongside other campaigns and challenges.
Playbook:
  • Eligible sellers: Local SMB sellers affiliated with the platform's potential product pool are eligible to sign up.
  • Rules and Rewards:
    • To qualify for rewards, you must achieve at least $100 in incremental short video GMV during the Sprint period, maintain a Shop Performance Score (SPS) of 3.5 or higher by campaign end, and keep your shop active through the campaign.
    • Post shoppable videos (>10s) in your shop-linked TikTok accounts. The top 20 sellers with the highest incremental short video GMV during the Sprint period will receive up to $1,200 ads credits.
    • All rewards will be distributed within 10 business days after the campaign ends (Seller Center → Growth Opportunities → My Rewards).
  • How to Join:
[External] 26Q2-Seller Short Video & Photo Policy /商家自制短视频&图文激励政策

Education

June Seller Free Webinar Schedule

📅 June Seller Training is live! New webinars drop every week this month — check out our Seller Training All-In-One Hub for the full schedule, upcoming session topics, and past recordings.
🔔 Haven't linked your Lark account yet? Lark is our official platform for webinar reminders, announcements, and seller support — follow the tutorial to get set up!.
🤖 Did you know we have a Seller Discord? Join hundreds of sellers to ask questions, share tips, and grow together!
Seller Training All-In-One HubJoin Our Discord!Lark Binding Guide

Lark Community Invitation

Join the TikTok Shop official seller community on Lark, get customized human support!
  • Core Benefit
✅ Regular high-frequency FAQs with instant solutions
✅ Seller success case sharing & peer best practice learning
✅ 24/7 AI assistant support + human help from community managers 8:30am–4:30pm PST

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