Policy AdvisorPolicyTikTok Source

Requirements for Seller Identity Verification

Captured: TikTok page date: Hash: a532042bc206

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop sellers may need to provide identity documents and possibly a selfie for verification. TikTok uses this information to verify identity, meet legal obligations, and prevent fraud. If verification fails or required information is not provided, account registration or selling access may be limited.

Key points

  • Applies to TikTok Shop sellers.
  • TikTok may collect a government-issued photo ID.
  • TikTok may collect a selfie holding the ID.
  • Automated verification may use facial recognition with consent where required by law.
  • Failure to provide required info or pass verification may block registration or limit selling.
  • TikTok may share info with Persona for automated verification if you consent.
  • TikTok may retain ID copy, photo, and verification result while the account exists and for 3 more years.
  • Facial data retained by the provider may be kept up to 72 hours, with possible extension in some cases.

Say / show

  • Provide the requested identity documents and photo if you want to complete verification.
  • If you choose automated verification, consent to Persona’s facial recognition service when prompted.
  • Check the Partner Privacy Policy for rights and choices details.
  • Use TikTok Shop Seller Center Contact Us or the webform for questions.
  • Verify details against the TikTok source before acting.

Do not say / show

  • Do not claim all sellers must use facial recognition.
  • Do not say TikTok always collects biometric data.
  • Do not say facial data is shared with TikTok by the third-party provider.
  • Do not state a fixed retention period beyond what the source says.
  • Do not invent extra document types or verification steps.

Violation risks

  • Account registration may not be completed.
  • Selling capabilities may be limited.
  • Verification may fail if required information is not provided.
  • Identity verification may be delayed or blocked.

Who it affects

  • TikTok Shop sellers
  • Sellers using automated identity verification
  • Sellers subject to legal or anti-fraud compliance checks

Source notes

  • This summary is based only on the provided TikTok source text.
  • Readers should verify all requirements and any jurisdiction-specific rights in the TikTok source and the Partner Privacy Policy before acting.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

This Supplemental Policy applies to you if you are a seller on TikTok Shop ("TikTok Shop Seller" or "you"). It supplements the TikTok Partner Privacy Policy by explaining the additional information we collect, process, and share to verify and authenticate your identity. Failure to provide the required information or pass verification may prevent you from completing your account registration or limit your selling capabilities.

What Information We Collect

  • Identification document: We will collect a government issued photo ID that you choose to provide in order to verify your identity.
  • Photo: We may collect a selfie photo of you holding your identification document that you choose to provide in order to confirm that the identification belongs to you.
  • Facial data: We partner with a third-party service provider. With your consent, when required under applicable law, this provider may use facial recognition technology to verify that the identification document matches your photo. This facial data may be considered "biometric data" under the laws of some jurisdictions. This facial data is not shared with TikTok by our third-party service provider.
  • Verification result: We receive the result of that verification from the third-party service provider.

How We Use Your Information

We use your information to:
  • Verify your identity as part of account registration and validation.
  • Comply with legal obligations, such as anti-money laundering laws, and for anti-fraud purposes.
  • Authenticate your identity using facial recognition technology if you choose this method. This technology is used only to confirm that your selfie and ID photo are a match and is not used to develop or improve other services.

How We Share Your Information

We may share your information in limited circumstances, including:
  • With our third-party service provider, Persona, if you consent to automated identity verification. This is necessary for them to provide facial recognition services.
  • When required to comply with applicable law, legal process, or government requests.

Retention

We retain your information for the following periods:
  • We keep a copy of your identification document, photo, and identity verification result for as long as you have an account on TikTok Shop and for an additional three years. This is necessary for us to comply with our legal obligations.
  • If you use automated identity verification, our third-party service provider retains your facial data for up to 72 hours. This period may be extended if needed for fraud detection, legal compliance, or as otherwise communicated to you.

Your Rights and Choices

You can find more information about how you can exercise your rights under your jurisdiction's section of the Partner Privacy Policy.

Contact

You can contact us about this Supplemental TikTok Shop Privacy Policy through our webform, or by using the Contact Us feature in the TikTok Shop Seller Center.

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