Policy AdvisorPolicyTikTok Source

Account Health Rating (AHR) Requirements

Captured: TikTok page date: Hash: 5b31676648ad

Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop’s Account Health Rating (AHR) is a 0-1,000 score that tracks your shop’s health over the last 180 days. You earn points by fulfilling orders and passing policy quizzes, and lose points for policy or performance violations. Keep AHR above 150 to avoid milestone enforcement actions; lower scores can restrict listings and campaigns, and 0 points may lead to deactivation.

Key points

  • AHR starts at 200 points for all sellers.
  • AHR uses a color system: green 200+, orange 51-199, red 50 or below.
  • Points can be earned from finished orders and policy quizzes.
  • Points can be lost for policy breaches or performance standard failures.
  • Milestone enforcement actions may happen at 150, 100, 50, and 0 points.
  • Passing the milestone quiz may reduce the length of the enforcement action.
  • Points earned or deducted reset after 180 days.
  • The AHR dashboard shows performance metrics and common policy violations.

Say / show

  • Keep AHR above 150 points.
  • Review AHR dashboard regularly.
  • Fulfill orders promptly and accurately.
  • Make sure products and listings comply with policies.
  • Complete policy quizzes to help earn points back.
  • Use the milestone quiz if your score drops and enforcement starts.
  • Check the TikTok source before acting on enforcement or quiz details.

Do not say / show

  • AHR is only based on sales volume.
  • All violations lead to the same point deduction.
  • AHR penalties are identical for every shop.
  • You can ignore the 180-day reset.
  • 0 points guarantees immediate permanent deactivation in every case.

Violation risks

  • At 150 points: may be blocked from new mega campaigns for 7 days and new listings for 7 days.
  • At 100 points: may be blocked from new mega campaigns for 14 days and new listings for 14 days.
  • At 50 points: may be blocked from new mega campaigns for 28 days and new listings for 28 days.
  • At 0 points: account may be permanently deactivated.
  • Possible enforcement actions include point deductions, removing listings, revoking product-sale access, and issuing customer refunds.

Who it affects

  • TikTok Shop sellers.
  • Shop operators managing account health and compliance.
  • Creators who also operate a seller account or shop.

Source notes

  • Only use the source text for AHR rules and enforcement details.
  • Verify current requirements against the TikTok source before taking action.
  • The source says milestone quiz effects depend on the enforcement and links to a separate policy/milestone quiz article for more information.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

Key Points:
  • Your Account Health Rating (AHR) measures the health of your shop. You can earn points by successfully fulfilling orders and passing policy quizzes, but you may also lose points for not complying with our policies or meeting our performance standards.
  • Keep your AHR above 150 points to avoid penalties. If your AHR drops to 150, 100, 50, or 0 points, milestone enforcement actions may be taken against your account. If your score drops, pass the milestone quiz to reduce the impact of these actions.
The Account Health Rating (AHR) is a color-coded numerical score (from 0-1,000) that provides a snapshot of the overall health of your seller account. It reflects the points you have earned and lost based on your shop's activities over the last 180 days. Points will be added for successfully fulfilling orders or passing policy quizzes, and they may be deducted when you breach a policy or do not meet our performance standards. All sellers start off with 200 points.
  • If the AHR is in the green zone, it means the shop has at least 200 points and is in a healthy state.
  • If the AHR is in the orange zone, it means the shop has 51-199 points. It is at risk of receiving or has received milestone enforcement actions.
  • If the AHR is red, it means the shop has 50 or fewer points and is at risk of deactivation. If the AHR reaches 0, the seller's account may be deactivated.

Earning Points

You can earn points in 2 ways:
  • 4 points for every 200 finished orders in the last 180 days. Sample orders, and orders that were returned, refunded, cancelled, or defective in any way are not included.
    • Please note that sellers can earn a maximum of 20 points per week through this method.
  • Points are also awarded for taking and passing every policy quiz tagged to a violation. The number of points you earn depends on the quiz. Read our All about TikTok Shop's Policy/Milestone Quiz article for more information.
Every point added to your AHR will be reset after 180 days from the date it was earned. For example, if you earn 2 points on Dec 1, 2024, those 2 points will be removed from your AHR 180 days later on May 30, 2025.

Losing Points

You may lose points if you breach our policies or do not meet our performance standards. The points we deduct depend on the severity and frequency of the violation. Every point deducted from your AHR will be reset after 180 days.
The AHR homepage displays your performance metrics and your most common policy violations, to help you quickly identify what needs attention:
Policy violations are grouped as follows:

Enforcement Actions and Appeals

We may take additional enforcement actions against a shop when its AHR drops to 150, 100, 50, or 0 points. These are called milestone enforcement actions.
At 150 points:
  • The shop may not be able to enroll in new mega campaigns (large-scale promotional events) for 7 days.
  • The shop may not be able to create new listings for 7 days.
At 100 points:
  • The shop may not be able to enroll in new mega campaigns for 14 days.
  • The shop may not be able to create new listings for 14 days.
At 50 points:
  • The shop may not be able to enroll in new mega campaigns for 28 days.
  • The shop may not be able to create new listings for 28 days.
At 0 points:
  • The seller's account may be permanently deactivated.
Reactivating a seller account is at our sole discretion.

Milestone Quiz

Depending on the milestone enforcement, the seller can take and pass a milestone quiz to reduce its duration. Read our All about TikTok Shop's Policy/Milestone Quiz article for more information.

Frequently Asked Questions (FAQs)

What does it mean that points will reset every 180 days?The points you earn or lose will reset every 180 days. For example:
  • Your AHR is currently 200. You earned 2 points for passing a quiz on December 1, 2024, bringing your total to 202 points. These 2 points will only remain on your AHR for 180 days. On May 30, 2025, your AHR will return to 200 points, assuming you did not lose or gain any other points during this period.
  • The same principle applies to points you lose. For example, your AHR is currently 200. You lose 2 points for a violation on December 30, 2024, bringing your total to 198. These 2 points will be returned to your AHR after 180 days. So, on June 28, 2025, your AHR will return to 200 points, assuming you did not lose or gain any other points during this period.
    However, this rule does not apply to points that are returned to you after a successful appeal or correction.
    What is the difference between the AHR and the Shop Performance Score (SPS)? The Shop Performance Score is a dynamic score that tracks how well your shop has performed over the last 90 days. It measures product satisfaction, order fulfillment, and customer service. It ranges from 0 to 5. The higher your SPS, the more rewards and benefits you unlock for your shop! Given our rewards-based approach to the SPS, we do not take enforcement actions against your shop if it has a low SPS.The AHR is a scale that tracks the level of your shop's compliance with our policies over the last 180 days. It ranges from 0 to 1000. A higher AHR generally indicates that you are abiding by our policies. Given our compliance-focused approach to the AHR, we may take milestone enforcement actions against your shop if it has a low AHR.

    General Enforcement Policy

    We regularly review your shop’s compliance with this document and our Seller Enforcement Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
    • Deducting points from your Account Health Rating
    • Removing product listings
    • Revoking your access to offer products for sale
    • Issuing refunds to customers
    For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.

    Best Practices Checklist

    • Regularly monitor your AHR dashboard.
    • Fulfill orders promptly and accurately.
    • Ensure products and listings comply with all policies.
    • Complete policy quizzes to earn back points.

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