2026 Black Friday & Cyber Monday(BFCM) Seller Campaign Guide

Key Takeaways: Eligibility Checklist

• Shop Performance: Maintain a Shop Performance Score (SPS) of 3.5 or higher.
• Reliable Fulfillment: Keep your Late Dispatch Rate (LDR) below 20%.
• Account Health: Ensure your Account Health Rating (AHR) is in good standing (ideally above 150).
• Product Compliance: All products must meet listing policies (accurate, compliant, and in-stock).
• Registration: Register your shop and products via Seller Center > Marketing > Campaigns.

Black Friday & Cyber Monday (BFCM) is one of TikTok Shop's biggest campaigns, designed to boost your sales and help you reach new customers. This guide provides an overview of the seller and product eligibility criteria for the 2026 BFCM campaign in the US. It also explains how you can participate and make the most of this exciting event.

Seller Eligibility

Shop Eligibility: The Basics

Your shop needs to be in good standing in order to participate. This is what is required:
Good Performance:

• Your Shop Performance Score (SPS) needs to be 3.5 or higher.
• Newer Shops: If you do not have an SPS score yet, this is permitted! We will check if you have fewer than 3 serious violations in the last 30 days.
• If your Shop Performance Score (SPS) falls below 3.0, your campaign benefits may be revoked.

Healthy Account Standing:

• Your Account Health Rating (AHR) should ideally be above 150.
• AHR at or below 150: If your AHR is at or below 150, your account may be subject to temporary enforcement actions. These actions could restrict campaign registration at the time you register.

• Platform Safety: Your shop must pass our standard safety and security checks, which includes the evaluation of any malicious behavior, such as creating fake orders.
• Reliable Fulfillment: To participate, your Late Dispatch Rate (LDR) over the last 30 days must be 20% or lower.

Additional benefits are available for high-performing shops. Shops with top performance (for example, an SPS of 4.0 or higher) may get access to additional program perks and extra visibility for certain key products during BFCM.

How to Register and Check Your Status

You can manage your campaign participation directly from Seller Center.

1. Find Campaigns: Go to Seller Center > Marketing > Campaigns.
2. Check Your Shop Status: On the Campaign Details page, you willsee if your shop is eligible to join. You can also visit the Shop Criteria page to see your current SPS.
3. Register Your Products: On the Register Products page, you can add items to the campaign. The page will show you the status of each product (for example: Under review, Approved, Rejected, or Scheduled).

Listing & Product Requirements: What Can Be Sold?

Even if your shop is eligible, each product must also meet the applicable requirements to participate in the campaign.

• Low Complaint Rate: Products should have a low customer complaint rate compared with similar products in the same category. For more details, visit our Product Quality Best Practices and FAQs.
• Accurate Listings: Ensure your product descriptions, images, and videos are accurate and not misleading. For more details, visit our Product Listing: What You Need to Know.
• Compliant Content: Ensure all content associated with your product follows TikTok Shop policies.
• No Counterfeit or Other Intellectual Property (IP) Issues: Ensure products are authentic and do not violate any intellectual property rights. For more details, visit our Intellectual Property Policy.
• Ready for Sale: Products must be buyable, in-stock, and ready to ship to customers. For more details, visit our Inventory & Dispatch Preparation

Why Was My Product Rejected or Removed?

Sometimes, a product may be rejected during registration or removed after the campaign has started. Below are some common reasons and actions you can take:

Reason for Rejection/Removal	What It Means	How to Fix It
High Customer Complaints	The product has received a high number of complaints about its quality, description, or shipping.	Review customer feedback on your Product Ratings page and address the issues. You might need to improve your product quality or update your listing to be more accurate.
Content Policy Violation	The product's images, videos, or description violate TikTok Shop's content rules (for example., it is offensive or makes disallowed claims).	Edit your product listing to ensure all content is compliant with our policies.
Out of Stock	The product has no available inventory.	Update your stock levels in Seller Center as soon as you have more inventory.
Shop Holiday / Warehouse Unavailable	Your shop is in "Holiday Mode" or your warehouse is set to unavailable, so you can not receive or ship orders.	Turn off Holiday Mode in your account settings or work with your warehouse provider to make it active again.
Order Volume Limit (OVL)	Your shop is under a temporary limit on the number of orders it can receive, usually due to past fulfillment issues.	Check your Account Health page to understand the reason for the OVL and resolve the underlying issues.
Platform Risk or Account Health Issues	Your shop has been flagged by our systems for risk or account health concerns (for example, unusual order patterns or serious policy issues).	Review your Account Health and policy notifications in Seller Center, fix any issues listed there, and continue operating normally. In some cases, you may need to wait for your status to be updated before you can rejoin campaigns.
High Unshipped Order (Overdue) Rate	Your shop may still remain in the campaign, but certain products have been removed for the rest of the campaign because they have a high % of orders that were not dispatched before the required dispatch Service Level Agreement (SLA)/deadline.	To reduce customer complaints caused by delayed dispatch, identify what is preventing these orders from being shipped on time and take corrective action. Common causes may include low inventory, slow warehouse processing, or delays with carriers. To improve your dispatch performance: Ensure you have enough inventory to meet customer demand. Increase warehouse processing capacity for picking, packing, and applying shipping labels. Handover orders to the carrier as soon as they are ready instead of waiting until the end of the day. Monitor overdue orders closely and prioritize products with higher delayed-dispatch risk.

Appeals & Escalations: What Can Be Appealed and How

If you believe your shop or product was removed from the campaign by mistake, you have the following options:.

• Address the Issue & Reapply: The fastest way to resolve most issues is to fix the problem, such as updating a listing or restocking a product. Then, try to re-register it for the campaign.
• File an Appeal: For some violations, you can file an appeal directly from your Account Health page in Seller Center.
• No Online Appeal? For certain issues, such as risk-related reasons or some high-complaint cases, there may not be an online appeal option.
• Contact Support: If you have reviewed your status, addressed any issues, and still need help, please contact our Seller Support team through Seller Center.

Extensions

Fulfillment SLA extension

The fulfillment SLA requirements during the normal operating period can be found in the Fulfillment Policy-Service on Level Agreements (SLA) During BFCM, orders placed on the dates below will have an extended SLA fulfillment as outlined below:

Seller Type	Order Receive Date Range	Order Type	Dispatch SLA	Auto-Cancellation SLA	Deliver-by SLA
Local Shipping	Nov 11 to Nov 24	Standard & Auction	+1 Business Day	+1 Business Day	+1 Business Day
		Made-to-Order/Custom Handling Time	N/A	N/A	+1 Business Day
	Nov 25 to Dec 1	Standard & Auction	+2 Business Days	+2 Business Days	+2 Business Days
		Made-to-Order/Custom Handling Time	N/A	N/A	+1 Business Day
	Dec 2 to Dec 5	Standard & Auction	+1 Business Day	+1 Business Day	+1 Business Day
		Made-to-Order/Custom Handling Time	N/A	N/A	+1 Business Day
International Shipping	Nov 11 to Nov 24	Standard & Auction	+1 Calendar Day	+1 Calendar Day	+1 Calendar Day
		Made-to-Order/Custom Handling Time	N/A	N/A	+1 Calendar Day
	Nov 25 to Dec 1	Standard & Auction	+2 Calendar Days	+2 Calendar Days	+2 Calendar Days
		Made-to-Order/Custom Handling Time	N/A	N/A	+2 Calendar Days
	Dec 2 to Dec 5	Standard & Auction	+1 Calendar Day	+1 Calendar Day	+1 Calendar Day
		Made-to-Order/Custom Handling Time	N/A	N/A	+1 Calendar Day
SLA extensions do NOT apply to Pre-order and Back Order

Return window extension and tips on aftersales

BFCM is a great opportunity to grow your shop — and the fastest way to keep those new customers is to handle aftersales well. Here is what changes, what stays the same, and some guidelines to assist your team during peak season.

🎁 BFCM Holiday Return Window Extension

To give shoppers extra peace of mind during the holidays, we're extending the return window on eligible BFCM orders. You do not need to do anything to apply it — it happens automatically.

• Applies to: items sold between November 11, 2026 (16:00 Pacific Time [PT]) and December 31, 2026 (23:59 PT).
• Shoppers can return until: February 10, 2027.
• Seller-configured return window: BFCM return window extension will take precedence over seller-configured return window (if any).
• Category exceptions: Some selected categories, like electronics and jewelry, may still follow their standard return rules.
• Auction orders: not eligible for the extension.

⏱️ Keep an eye on your review Service Level Agreements (SLAs)

Your standard aftersales review SLAs stay the same during BFCM. Adhereing to them protects your Aftersales Handling Time (AHT) and Shop Performance Score (SPS) — both of which affect your continued BFCM eligibility.

Request type	L2L Sellers - Review by	POP Sellers - Review by
Order Cancellation Request	Within 1 calendar day	Within 1 calendar day
"Refund only" request	Within 2 business days	Within 2 calendar days
1st review — "Return & refund"	Within 2 business days	Within 2 calendar days
2nd review — "Return & refund"	Within 4 business days	Within 4 calendar days

If you miss the SLA, the request may be auto-approved in the buyer's favor. For a full walkthrough, see the 2-Step Review Process (TikTok Shop's guided system for handling returns and refunds) and View & Improve Recommendations (a tool that provides feedback on your aftersales performance).

✅ Reject Buyer Requests with Care

Rejecting a buyer request without solid evidence can raise your Invalid Seller Rejection Rate (ISRR). A high ISRR can lead to a platform-managed review, which means TikTok Shop steps in to handle those disputes for you.
A few habits that help:

• Keep clear evidence (photos, tracking, timestamps) before rejecting a request.
• Reach out to the buyer to resolve minor issues before escalating.
• Read the ISRR policy so your team knows what counts as a valid rejection.

⚙️ Save time with aftersales automations

Tiktok Shop has automation tools to help you handle the increased aftersales volume. You may use Seller Center to configure the following tools. In Seller Center, you can turn on any of these seller-controlled tools:

• Automatic returnless refunds — refund the buyer without requiring the item to be returned.
• Auto-approve returns and auto-approve refunds — hands-off approval for requests that meet your rules.
• Partial refunds — offer a partial refund to buyers to resolve aftersales requests without requiring a full return.
• Automatic replacements — send a new item instead of processing a return, when that's what the buyer prefers.

Frequently Asked Questions (FAQ)

1. What is BFCM?BFCM stands for "Black Friday / Cyber Monday". It is a major TikTok Shop campaign focused on offering great deals to customers and driving sales for sellers.
2. What are the campaign dates?The BFCM 2026 campaign runs from Nov 11 to Nov 30, PT.
3. What is the minimum Shop Performance Score (SPS) I need?You need an SPS of 3.5 or higher. If you do not have an SPS score yet, you can still be eligible if you have fewer than 3 serious violations in the last 30 days.
4. How do I check my eligibility?You can see your shop's eligibility status on the Campaign Details page in Seller Center. Your product eligibility is shown on the Register Products page.
5. Why was my product rejected for "high complaints"?This means the product received significantly more negative feedback (for example., low ratings, returns for quality issues) than other products in its category. Reviewing your Product Ratings page can help you understand the specific issues.
6. My shop is on "Holiday Mode." Can I still join?No, you must turn off Holiday Mode to participate in the campaign, as this setting prevents you from accepting new orders.
7. What does it mean if my shop has an "Order Volume Limit" (OVL)?An OVL is a temporary restriction on the number of orders your shop can receive. It's usually applied if there are concerns about your shop's ability to fulfill a large number of orders on time. You will need to resolve the underlying performance issues to have it lifted.
8. Can I get extra promotion if my shop performs exceptionally well?Yes! Shops with excellent performance, such as an SPS of 4.0 or higher, may be eligible for additional benefits and have their key products highlighted during the campaign.
9. How often is my eligibility checked during the campaign?We monitor seller performance daily. A drop in your SPS or new, serious violations can result in removal from the campaign to maintain a quality experience for buyers.
10. I fixed the issue that got my product removed. Can it be reinstated?In many cases, once you' have resolved the issue (for example., updated the listing, added stock), you can often re-register the product for the campaign through Seller Center.
11. Where can I get help if I have more questions?If you can not find the answer in Seller Center or the TikTok Shop University, you can always reach out to our Seller Support team for assistance.
12. I have a new product. How early should I set it up?We recommend creating the product listing in Seller Center at least 2 weeks before the campaign starts. This provides enough time for it to pass all system reviews.
13. When will I hear back on my campaign application?Most applications are reviewed within 5 - 14 business days. You can track your status in Seller Center and see labels such as Under review, Approved, Rejected, or Scheduled on the campaign pages.
14. Can I add or delete variations of registered products during the campaign?No. You cannot add or delete variations (for example, new colors or sizes) for a product once it is registered for a campaign. Make any variation changes before the campaign starts or after it ends.
15. Where can I find my registered campaign products?You can see all products you have registered for BFCM in the Register Products section for that campaign, and in your campaign management views in Seller Center (for example, under your Manage your campaigns / Products lists).
16. Do I need to register for content campaigns as well?No. You can join BFCM as a product campaign without joining a separate content campaign. Some content or creator campaigns may require that your products are already registered in a product campaign first.
17. Why do some products show strike-through prices and others do not?Strike-through pricing only appears when your campaign sale price is lower than your regular retail price. If both prices are the same, the system will not show a strike-through.
18. Why is my own promotion not working on a BFCM product?Many self-promotion tools (such as extra discounts or flash deals) do not stack on top of BFCM campaign pricing. The campaign price usually applies first, and some additional promotions may be disabled for campaign items.