Policy Advisor Changes Page TikTok Source

Surprise-Based Products Requirements

32 added lines, 53 removed lines detected at .

Open TikTok Source
Detected
Stored Alert Summary
32 added lines, 53 removed lines
Previous Snapshot
Snapshot #79Captured
New Snapshot
Snapshot #500Captured
Removed Lines
53
Added Lines
32
TikTok Page Date
Source Path
US Academy / Policy Center / Seller / Sell by Category

Full Readable Before / After

Captured article copies rendered without TikTok navigation, scripts, tracking markup, or page chrome.

Before

Captured . Source: raw-html.

Key Points:
  • Mystery boxes and similar products must be priced at $100 USD or less.
  • Listings must clearly disclose the exact quantity, attribute variations, and odds/probability when chances are unequal.
  • Digital renderings that do not accurately represent the actual product are not permitted.
This document outlines the requirements for selling Mystery Boxes and Similar Products on TikTok Shop. These rules are in place to ensure a fair and transparent experience for customers. Mystery boxes and similar products are also subject to our TikTok Shop Restricted Products Guidelines and Gambling Policy. Sellers must comply with this document, the TikTok Shop Restricted Products Guidelines, and the Gambling Policy when listing mystery boxes and similar products.

Mystery Boxes and Similar Products

Mystery boxes and similar products are items sold with a surprise element. Customers do not know the exact items inside until they open them. These products are sealed and may contain a mix of items.Some examples include, but are not limited to:
  • Mystery Boxes or Blind Boxes
  • Mystery Bundles
  • Mining Buckets

Requirements to Sell Mystery Boxes and Similar Products

If you are listing mystery boxes or similar products, you must follow these requirements:

Price Limit

  • The total listing price must not exceed $100.

Quantity Disclosure

  • The listing must clearly state the exact number of items included.
    • For example, "Contains 12 figures" or "Includes 6 clothing items."
  • The quantity must be specific and fixed.
    • Not allowed:
      • "8–11 items"
      • "minimum 8 items"
      • "up to 10 items"
      • or similar ranges

Attribute Variations

  • All possible item variations must be clearly disclosed.
    • For example: If the bundle may include 2 rompers and 1 jumpsuit, all variations must be shown and described.
  • Variations must appear in both:
    • The product description
    • The product images
  • Listings that show only one variation while stating multiple options are not allowed.

Odds / Probability

If customers do not have an equal chance of receiving each variation, the listing must disclose the odds using one of the following formats:
  • Ratio
    • Example: "Chance of receiving Product X is 1/4."
  • Percentage
    • Example: "Chance of receiving Product X is 25%."
  • Multiplier
    • Example: "Product Y is 4 times more likely than Product X."
  • Quantity Format
    • Example: "Contains 30 total figurines."
Vague statements such as "rare item included" are not allowed.

Product Images

  • Images must accurately represent the actual products customers may receive.
  • Digital renderings or mockups that are not true representations of the physical product are not allowed.

Packaging Requirements

  • Products must be sealed in original manufacturer packaging.
  • Sellers may not repackage or assemble items themselves unless the product is manufacturer-prepared.

Additional Requirements for Mining Buckets

Mining buckets, excavation kits, or similar products:
  • Must be manufacturer-packaged.
  • Must not be assembled, filled, or packaged by the seller.
  • Listings showing loose bags, soil, sand, or containers assembled by the seller are not allowed.

Prohibited Mystery Boxes and Similar Products

You are prohibited from selling bullions (precious metals like gold or silver) in this format.

Gambling Requirements

You must also follow the Gambling Policy when promoting mystery boxes and similar products. This means you are prohibited from using any gambling or gamification (using game-like elements) activities outlined in the policy.

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this document, our TikTok Shop Restricted Products Guidelines, and our Gambling Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
  • Deducting points from your Account Health Rating (a score measuring your performance as a seller)
  • Removing product listings
  • Revoking your access to offer products for sale
  • Issuing refunds to customers
For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.

After

Captured . Source: article-html.

Key Points:
  • Surprise-Based Products may only be sold if the applicable Original Manufacturer or Professional Repacker is recognized by TikTok Shop.
  • Sellers must not independently create, assemble, package, seal, or reseal their own Surprise-Based Products.
  • Listings must clearly disclose what customers may receive, including the exact quantity, possible contents or variations, and applicable odds.
This document outlines the requirements for selling Surprise-Based Products on TikTok Shop. These requirements are intended to provide customers with clear and accurate information about products where the specific item received is not known at the time of purchase.
Surprise-Based Products are also subject to all other applicable TikTok Shop policies and category requirements, including the LIVE Auction Requirements, Gambling Policy, Collectibles Requirements, and other applicable policies.Sellers must comply with all applicable requirements when listing, promoting, or selling Surprise-Based Products.

Surprise-Based Products

Surprise-Based Products are physical products sold with a surprise element. Customers do not know the exact item, variation, or combination of items they will receive at the time of purchase.A product may be treated as a Surprise-Based Product regardless of how it is named or marketed.Examples include, but are not limited to:
  • Mystery Boxes or Blind Boxes
  • Mystery Packs
  • Mystery Bundles
  • Other similar products where the specific contents are unknown before opening

Types of Surprise-Based Products

Surprise-Based Products generally fall into two types:
Product TypeDefinition
Original Manufacturer-Sealed Products
Products produced, packaged, and sealed by the Original Manufacturer before distribution or sale.
Professionally Repackaged Products
Products containing items from one or more sources that are selected or combined, then packaged and sealed as a separate Surprise-Based Product by a Professional Repacker.

Original Manufacturers & Professional Repackers

Surprise-Based Products may only be sold if the applicable Original Manufacturer or Professional Repacker is recognized by TikTok Shop.
TypeDefinition
Original Manufacturer
A business that produces a Surprise-Based Product and is responsible for its original packaging and sealing before distribution or sale.
Professional Repacker
A business that obtains existing products from one or more sources, selects or combines them, and packages and seals them as a separate Surprise-Based Product.

Permitted Surprise-Based Products

Products that may be offered as Surprise-Based Products include, but are not limited to:
  • Designer Toys
  • Trading Cards
  • Sports Memorabilia
TikTok Shop reserves the right to prohibit specific listings or product categories at its discretion.

Requirements to Sell Surprise-Based Products

Sellers listing Surprise-Based Products must follow these requirements:
RequirementWhat You Need to Do
Manufacturer and Packaging
  • Products must be from an Original Manufacturer or Professional Repacker recognized by TikTok Shop.
  • Products must remain in the packaging and seal applied by the recognized Original Manufacturer or Professional Repacker.
  • Sellers must not independently assemble, package, seal, repackage, or reseal Surprise-Based Products.
  • Items with NFC, RFID, or similar scanning technology must be individually enclosed in scan-blocking packaging before being included in a Professionally Repackaged Product.
Product Information
  • Sellers must clearly disclose the applicable Manufacturer or Professional Repacker, product name or series, exact quantity, and possible contents or variations.
Quantity
  • Sellers must clearly state the exact, fixed number of items included.
  • Variable quantities such as “5–10 items,” “at least 5 items,” or “up to 10 items” are not permitted.
Possible Contents and Variations
  • Sellers must clearly disclose all possible products or variations customers may receive in the product description or product images.
Odds / Probability
  • Where possible outcomes do not have an equal probability, sellers must clearly disclose the applicable odds.
  • Odds may be stated as a ratio, percentage, multiplier, or quantity, such as “1 in 5,” “20%,” or “20 included out of 1,000.”
Product Images
  • Images must accurately represent the physical products and packaging being offered.
  • Digital renderings, mockups, or other images that do not accurately represent the physical product or packaging are not permitted.
Price Limit
  • For Surprise-Based Products other than Trading Cards and Memorabilia, the total listing price must not exceed $100.
Trading Card Grading and Authentication
  • Trading cards represented as professionally graded, or products represented as professionally authenticated, must be graded or authenticated by a recognized third-party provider, such as PSA, Beckett (BGS), SGC, or CGC.

Additional Requirements for Mining Buckets

Mining buckets, excavation kits, or similar products:
  • Must be manufacturer-packaged.
  • Must not be assembled, filled, or packaged by the seller.
  • Listings showing loose bags, soil, sand, or containers assembled by the seller are not allowed.

Prohibited Claims

TypeWhat's ProhibitedExamples
Value ClaimsClaims about the minimum, maximum, average, expected, or potential monetary value of the product or its possible contents.“$50 floor” “Worth up to $500” “Average value $100” “$50–$500 value per box”
Prize or Jackpot ClaimsPresenting possible contents as a prize, jackpot, or similar reward.“Chance to win $1,000” “$500 jackpot”
Investment or Return ClaimsClaims that a product is an investment, is expected to increase in value, or can generate a financial return or resale profit.“Investment opportunity”“Guaranteed to appreciate”“Buy now and resell for profit”
Accurate descriptions of rarity, limited editions, serial numbers, or other Manufacturer-provided product characteristics are permitted when they are truthful and are not presented as claims about monetary value, investment return, or financial gain.

Gambling Requirements

Sellers must also follow the Gambling Policy when promoting Surprise-Based Products. Sellers are prohibited from using any gambling activities outlined in the policy.

Enforcement Actions and Appeals

TikTok Shop regularly reviews sellers’ compliance with this document, the TikTok Shop Restricted Products Guidelines, and the Gambling Policy. If any violations are identified, TikTok Shop may take enforcement action at its sole discretion. This may include, but is not limited to:
  • Deducting points from the seller’s Account Health Rating, which measures seller performance
  • Removing product listings
  • Revoking the seller’s access to offer products for sale
  • Issuing refunds to customers at the seller’s expense
For more information on enforcement actions, refer to the Seller Enforcement Policy. Sellers may visit the Appeals section for guidance on appealing an enforcement action.

Full Changed Lines

This is the complete line-level change set recomputed from the linked snapshots. It is not the shortened Discord alert excerpt.

Removed

  1. Mystery boxes and similar products must be priced at $100 USD or less.
  2. Listings must clearly disclose the exact quantity, attribute variations, and odds/probability when chances are unequal.
  3. Digital renderings that do not accurately represent the actual product are not permitted.
  4. This document outlines the requirements for selling Mystery Boxes and Similar Products on TikTok Shop. These rules are in place to ensure a fair and transparent experience for customers. Mystery boxes and similar products are also subject to our TikTok Shop Restricted Products Guidelinesand Gambling Policy. Sellers must comply with this document, the TikTok Shop Restricted Products Guidelines, and the Gambling Policywhen listing mystery boxes and similar products.
  5. Mystery Boxes and Similar Products
  6. Mystery boxes and similar products are items sold with a surprise element. Customers do not know the exact items inside until they open them. These products are sealed and may contain a mix of items.
  7. Some examples include, but are not limited to:
  8. Mining Buckets
  9. Requirements to Sell Mystery Boxes and Similar Products
  10. If you are listing mystery boxes or similar products, you must follow these requirements:
  11. Price Limit
  12. The total listing price must not exceed $100.
  13. Quantity Disclosure
  14. The listing must clearly state the exact number of items included.
  15. For example, "Contains 12 figures" or "Includes 6 clothing items."
  16. The quantity must be specific and fixed.
  17. Not allowed:
  18. "8–11 items"
  19. "minimum 8 items"
  20. "up to 10 items"
  21. or similar ranges
  22. Attribute Variations
  23. All possible item variations must be clearly disclosed.
  24. For example: If the bundle may include 2 rompers and 1 jumpsuit, all variations must be shown and described.
  25. Variations must appear in both:
  26. The product description
  27. The product images
  28. Listings that show only one variation while stating multiple options are not allowed.
  29. Odds / Probability
  30. If customers do not have an equal chance of receiving each variation, the listing must disclose the odds using one of the following formats:
  31. Ratio
  32. Example: "Chance of receiving Product X is 1/4."
  33. Percentage
  34. Example: "Chance of receiving Product X is 25%."
  35. Multiplier
  36. Example: "Product Y is 4 times more likely than Product X."
  37. Quantity Format
  38. Example: "Contains 30 total figurines."
  39. Vague statements such as "rare item included" are not allowed.
  40. Product Images
  41. Images must accurately represent the actual products customers may receive.
  42. Digital renderings or mockups that are not true representations of the physical product are not allowed.
  43. Packaging Requirements
  44. Products must be sealed in original manufacturer packaging.
  45. Sellers may not repackage or assemble items themselves unless the product is manufacturer-prepared.
  46. Prohibited Mystery Boxes and Similar Products
  47. You are prohibited from selling bullions (precious metals like gold or silver) in this format.
  48. You must also follow the Gambling Policy when promoting mystery boxes and similar products. This means you are prohibited from using any gambling or gamification (using game-like elements) activities outlined in the policy.
  49. We regularly review your shop’s compliance with this document, our TikTok Shop Restricted Products Guidelines, and our Gambling Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
  50. Deducting points from your Account Health Rating (a score measuring your performance as a seller)
  51. Revoking your access to offer products for sale
  52. Issuing refunds to customers
  53. For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appealssection for guidance.

Added

  1. Surprise-Based Products may only be sold if the applicable Original Manufacturer or Professional Repacker is recognized by TikTok Shop.
  2. Surprise-Based Products may only be sold if the applicable Original Manufacturer or Professional Repacker is recognized by TikTok Shop.
  3. Sellers must not independently create, assemble, package, seal, or reseal their own Surprise-Based Products.
  4. Listings must clearly disclose what customers may receive, including the exact quantity, possible contents or variations, and applicable odds.
  5. This document outlines the requirements for selling Surprise-Based Products on TikTok Shop. These requirements are intended to provide customers with clear and accurate information about products where the specific item received is not known at the time of purchase.
  6. Surprise-Based Products are also subject to all other applicable TikTok Shop policies and category requirements, including the LIVE Auction Requirements, Gambling Policy, Collectibles Requirements, and other applicable policies.
  7. Sellers must comply with all applicable requirements when listing, promoting, or selling Surprise-Based Products.
  8. Surprise-Based Products
  9. Surprise-Based Products are physical products sold with a surprise element. Customers do not know the exact item, variation, or combination of items they will receive at the time of purchase.
  10. A product may be treated as a Surprise-Based Product regardless of how it is named or marketed.
  11. Examples include, but are not limited to:
  12. Mystery Packs
  13. Other similar products where the specific contents are unknown before opening
  14. Types of Surprise-Based Products
  15. Surprise-Based Products generally fall into two types:
  16. Original Manufacturers & Professional Repackers
  17. Permitted Surprise-Based Products
  18. Products that may be offered as Surprise-Based Products include, but are not limited to:
  19. Designer Toys
  20. Trading Cards
  21. Sports Memorabilia
  22. TikTok Shop reserves the right to prohibit specific listings or product categories at its discretion.
  23. Requirements to Sell Surprise-Based Products
  24. Sellers listing Surprise-Based Products must follow these requirements:
  25. Prohibited Claims
  26. Accurate descriptions of rarity, limited editions, serial numbers, or other Manufacturer-provided product characteristics are permitted when they are truthful and are not presented as claims about monetary value, investment return, or financial gain.
  27. Sellers must also follow the Gambling Policy when promoting Surprise-Based Products. Sellers are prohibited from using any gambling activities outlined in the policy.
  28. TikTok Shop regularly reviews sellers’ compliance with this document, the TikTok Shop Restricted Products Guidelines, and the Gambling Policy. If any violations are identified, TikTok Shop may take enforcement action at its sole discretion. This may include, but is not limited to:
  29. Deducting points from the seller’s Account Health Rating, which measures seller performance
  30. Revoking the seller’s access to offer products for sale
  31. Issuing refunds to customers at the seller’s expense
  32. For more information on enforcement actions, refer to the Seller Enforcement Policy. Sellers may visit the Appeals section for guidance on appealing an enforcement action.

Policy Advisor

Fast policy guidance from captured TikTok Shop snapshots.

Open full advisor