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Mystery Boxes and Similar Products Requirements

US Academy / Policy Center / Seller / Sell by Category

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https://seller-us.tiktok.com/university/essay?knowledge_id=3238037484390145
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Creator TL;DR

AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.

TikTok Shop allows mystery boxes and similar products only if they are transparent, properly packaged, and priced at $100 USD or less. Listings must clearly show the exact item count, all possible variations, and unequal odds when applicable. Images must match what customers can actually receive, and sellers cannot use mockups, repackaged items, or seller-assembled mining buckets. These products also must follow the Restricted Products Guidelines and Gambling Policy.

Key points

  • Price must be $100 USD or less.
  • State the exact item count; no ranges.
  • Show all possible variations in the description and images.
  • Disclose odds when chances are unequal.
  • Use images that accurately show the actual product.
  • Do not use digital renderings or mockups that misrepresent the product.
  • Products must be sealed in original manufacturer packaging.
  • Sellers may not repackage or assemble items unless manufacturer-prepared.
  • Mining buckets must be manufacturer-packaged and not seller-assembled.
  • Bullions like gold or silver are prohibited in this format.
  • Follow the Gambling Policy when promoting these products.

Say / show

  • Contains 12 figures.
  • Chance of receiving Product X is 25%.
  • Includes 6 clothing items.
  • All possible variations are shown in the listing images and description.
  • Product is sealed in original manufacturer packaging.

Do not say / show

  • 8–11 items
  • minimum 8 items
  • up to 10 items
  • rare item included
  • Use mockups that do not match the physical product.
  • List only one variation while stating multiple options.
  • Sell bullions in mystery-box format.
  • Assemble mining buckets yourself.

Violation risks

  • Account Health Rating points may be deducted.
  • Product listings may be removed.
  • Access to sell products may be revoked.
  • Customers may be refunded.

Who it affects

  • Sellers listing mystery boxes and similar products.
  • Sellers listing mystery bundles.
  • Sellers listing mining buckets, excavation kits, or similar products.

Source notes

  • Verify the current TikTok source and related Restricted Products Guidelines, Gambling Policy, Seller Enforcement Policy, and Appeals guidance before acting.
  • This summary is based only on the provided source text and does not add any extra TikTok requirements.

Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1

Readable Policy Copy

Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.

Key Points:
  • Mystery boxes and similar products must be priced at $100 USD or less.
  • Listings must clearly disclose the exact quantity, attribute variations, and odds/probability when chances are unequal.
  • Digital renderings that do not accurately represent the actual product are not permitted.
This document outlines the requirements for selling Mystery Boxes and Similar Products on TikTok Shop. These rules are in place to ensure a fair and transparent experience for customers. Mystery boxes and similar products are also subject to our TikTok Shop Restricted Products Guidelines and Gambling Policy. Sellers must comply with this document, the TikTok Shop Restricted Products Guidelines, and the Gambling Policy when listing mystery boxes and similar products.

Mystery Boxes and Similar Products

Mystery boxes and similar products are items sold with a surprise element. Customers do not know the exact items inside until they open them. These products are sealed and may contain a mix of items.Some examples include, but are not limited to:
  • Mystery Boxes or Blind Boxes
  • Mystery Bundles
  • Mining Buckets

Requirements to Sell Mystery Boxes and Similar Products

If you are listing mystery boxes or similar products, you must follow these requirements:

Price Limit

  • The total listing price must not exceed $100.

Quantity Disclosure

  • The listing must clearly state the exact number of items included.
    • For example, "Contains 12 figures" or "Includes 6 clothing items."
  • The quantity must be specific and fixed.
    • Not allowed:
      • "8–11 items"
      • "minimum 8 items"
      • "up to 10 items"
      • or similar ranges

Attribute Variations

  • All possible item variations must be clearly disclosed.
    • For example: If the bundle may include 2 rompers and 1 jumpsuit, all variations must be shown and described.
  • Variations must appear in both:
    • The product description
    • The product images
  • Listings that show only one variation while stating multiple options are not allowed.

Odds / Probability

If customers do not have an equal chance of receiving each variation, the listing must disclose the odds using one of the following formats:
  • Ratio
    • Example: "Chance of receiving Product X is 1/4."
  • Percentage
    • Example: "Chance of receiving Product X is 25%."
  • Multiplier
    • Example: "Product Y is 4 times more likely than Product X."
  • Quantity Format
    • Example: "Contains 30 total figurines."
Vague statements such as "rare item included" are not allowed.

Product Images

  • Images must accurately represent the actual products customers may receive.
  • Digital renderings or mockups that are not true representations of the physical product are not allowed.

Packaging Requirements

  • Products must be sealed in original manufacturer packaging.
  • Sellers may not repackage or assemble items themselves unless the product is manufacturer-prepared.

Additional Requirements for Mining Buckets

Mining buckets, excavation kits, or similar products:
  • Must be manufacturer-packaged.
  • Must not be assembled, filled, or packaged by the seller.
  • Listings showing loose bags, soil, sand, or containers assembled by the seller are not allowed.

Prohibited Mystery Boxes and Similar Products

You are prohibited from selling bullions (precious metals like gold or silver) in this format.

Gambling Requirements

You must also follow the Gambling Policy when promoting mystery boxes and similar products. This means you are prohibited from using any gambling or gamification (using game-like elements) activities outlined in the policy.

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this document, our TikTok Shop Restricted Products Guidelines, and our Gambling Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:
  • Deducting points from your Account Health Rating (a score measuring your performance as a seller)
  • Removing product listings
  • Revoking your access to offer products for sale
  • Issuing refunds to customers
For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.

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