Key Points:- Surprise-Based Products may only be sold if the applicable Original Manufacturer or Professional Repacker is recognized by TikTok Shop.
- Sellers must not independently create, assemble, package, seal, or reseal their own Surprise-Based Products.
- Listings must clearly disclose what customers may receive, including the exact quantity, possible contents or variations, and applicable odds.
This document outlines the requirements for selling
Surprise-Based Products on TikTok Shop. These requirements are intended to provide customers with clear and accurate information about products where the specific item received is not known at the time of purchase.
Surprise-Based Products are also subject to all other applicable TikTok Shop policies and category requirements, including the
LIVE Auction Requirements,
Gambling Policy,
Collectibles Requirements, and other applicable policies.Sellers must comply with all applicable requirements when listing, promoting, or selling Surprise-Based Products.
Surprise-Based Products
Surprise-Based Products are physical products sold with a surprise element. Customers do not know the exact item, variation, or combination of items they will receive at the time of purchase.A product may be treated as a Surprise-Based Product regardless of how it is named or marketed.Examples include, but are not limited to:
- Mystery Boxes or Blind Boxes
- Mystery Packs
- Mystery Bundles
- Other similar products where the specific contents are unknown before opening
Types of Surprise-Based Products
Surprise-Based Products generally fall into two types:
| Product Type | Definition |
Original Manufacturer-Sealed Products
| Products produced, packaged, and sealed by the Original Manufacturer before distribution or sale.
|
Professionally Repackaged Products
| Products containing items from one or more sources that are selected or combined, then packaged and sealed as a separate Surprise-Based Product by a Professional Repacker.
|
Original Manufacturers & Professional Repackers
Surprise-Based Products may only be sold if the applicable Original Manufacturer or Professional Repacker is recognized by TikTok Shop.
| Type | Definition |
Original Manufacturer
| A business that produces a Surprise-Based Product and is responsible for its original packaging and sealing before distribution or sale. |
Professional Repacker
| A business that obtains existing products from one or more sources, selects or combines them, and packages and seals them as a separate Surprise-Based Product.
|
Permitted Surprise-Based Products
Products that may be offered as Surprise-Based Products include, but are not limited to:
- Designer Toys
- Trading Cards
- Sports Memorabilia
TikTok Shop reserves the right to prohibit specific listings or product categories at its discretion.
Requirements to Sell Surprise-Based Products
Sellers listing Surprise-Based Products must follow these requirements:
| Requirement | What You Need to Do |
Manufacturer and Packaging
| - Products must be from an Original Manufacturer or Professional Repacker recognized by TikTok Shop.
- Products must remain in the packaging and seal applied by the recognized Original Manufacturer or Professional Repacker.
- Sellers must not independently assemble, package, seal, repackage, or reseal Surprise-Based Products.
- Items with NFC, RFID, or similar scanning technology must be individually enclosed in scan-blocking packaging before being included in a Professionally Repackaged Product.
|
Product Information
| - Sellers must clearly disclose the applicable Manufacturer or Professional Repacker, product name or series, exact quantity, and possible contents or variations.
|
Quantity
| - Sellers must clearly state the exact, fixed number of items included.
- Variable quantities such as “5–10 items,” “at least 5 items,” or “up to 10 items” are not permitted.
|
Possible Contents and Variations
| - Sellers must clearly disclose all possible products or variations customers may receive in the product description or product images.
|
Odds / Probability
| - Where possible outcomes do not have an equal probability, sellers must clearly disclose the applicable odds.
- Odds may be stated as a ratio, percentage, multiplier, or quantity, such as “1 in 5,” “20%,” or “20 included out of 1,000.”
|
Product Images
| - Images must accurately represent the physical products and packaging being offered.
- Digital renderings, mockups, or other images that do not accurately represent the physical product or packaging are not permitted.
|
Price Limit
| - For Surprise-Based Products other than Trading Cards and Memorabilia, the total listing price must not exceed $100.
|
Trading Card Grading and Authentication
| - Trading cards represented as professionally graded, or products represented as professionally authenticated, must be graded or authenticated by a recognized third-party provider, such as PSA, Beckett (BGS), SGC, or CGC.
|
Additional Requirements for Mining Buckets
Mining buckets, excavation kits, or similar products:
- Must be manufacturer-packaged.
- Must not be assembled, filled, or packaged by the seller.
- Listings showing loose bags, soil, sand, or containers assembled by the seller are not allowed.
Prohibited Claims
| Type | What's Prohibited | Examples |
| Value Claims | Claims about the minimum, maximum, average, expected, or potential monetary value of the product or its possible contents. | “$50 floor” “Worth up to $500” “Average value $100” “$50–$500 value per box” |
| Prize or Jackpot Claims | Presenting possible contents as a prize, jackpot, or similar reward. | “Chance to win $1,000” “$500 jackpot” |
| Investment or Return Claims | Claims that a product is an investment, is expected to increase in value, or can generate a financial return or resale profit. | “Investment opportunity”“Guaranteed to appreciate”“Buy now and resell for profit” |
Accurate descriptions of rarity, limited editions, serial numbers, or other Manufacturer-provided product characteristics are permitted when they are truthful and are not presented as claims about monetary value, investment return, or financial gain.
Gambling Requirements
Sellers must also follow the
Gambling Policy when promoting Surprise-Based Products. Sellers are prohibited from using any gambling activities outlined in the policy.
Enforcement Actions and Appeals
TikTok Shop regularly reviews sellers’ compliance with this document, the
TikTok Shop Restricted Products Guidelines, and the
Gambling Policy. If any violations are identified, TikTok Shop may take enforcement action at its sole discretion. This may include, but is not limited to:
- Deducting points from the seller’s Account Health Rating, which measures seller performance
- Removing product listings
- Revoking the seller’s access to offer products for sale
- Issuing refunds to customers at the seller’s expense
For more information on enforcement actions, refer to the
Seller Enforcement Policy. Sellers may visit the
Appeals section for guidance on appealing an enforcement action.