Valid Tracking Rate Requirements

57 added lines, 56 removed lines detected at August 6th, 2026 at 9:18 PM UTC.

Detected: August 6th, 2026 at 9:18 PM UTC
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Previous Snapshot: Snapshot #108Captured July 4th, 2026 at 3:18 AM UTC
New Snapshot: Snapshot #377Captured August 6th, 2026 at 9:18 PM UTC
Removed Lines: 56
Added Lines: 57
TikTok Page Date: August 6th, 2026 at 8:13 PM UTC
Source Path: US Academy / Policy Center / Seller / Fulfillment and Aftersales

Full Readable Before / After

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Before

Captured July 4th, 2026 at 3:18 AM UTC. Source: article-html.

Key Points:
Valid tracking numbers are an essential part of providing a high-quality customer experience. Customers rely on tracking numbers to see status updates on their orders.
The Valid Tracking Rate metric is used to assess how consistent a seller is at providing accurate and valid tracking numbers.
Seller Requirement: Sellers must maintain a Valid Tracking Rate equal to or greater than 95%.
You can check Valid Tracking Rate performance on your Fulfillment Performance page in Seller Center.

This document outlines the Valid Tracking Rate (VTR) requirements on TikTok Shop. VTR compliance is also subject to our Fulfillment Policy. Sellers must comply with both this document and the Fulfillment Policy when fulfilling orders on TikTok Shop.

Valid Tracking Rate

Your Valid Tracking Rate (VTR) is a core fulfillment metric which shows how consistently you're providing the right tracking information. Providing a valid tracking number helps customers get real-time updates about their order status and expected delivery dates.
Per our Fulfillment Policy, all sellers are required to maintain a VTR greater than or equal to 95%.

What Makes a Tracking Number Valid?

NOTE: Cross-border tracking updates are not supported on the US platform.It's the seller's responsibility to be in touch with their carriers to ensure packages get the required scans.

How Valid Tracking Rate Impacts Your Shop

VTR is one of the core four metrics used to evaluate a shop's fulfillment performance and shop health. The four core performance metrics, based on TikTok Shop's Fulfillment Policy, are:

Valid Tracking Rate (VTR)
Late Dispatch Rate (LDR)
On-Time Delivery Rate (OTDR)
Seller-Fault Cancellation Rate (SFCR)

Invalid or incorrect tracking numbers can prevent customers from monitoring their deliveries and receiving status updates, which can negatively impact the overall customer experience.

Valid Tracking Rate Violation

When a shop's VTR does not meet the policy expectations of equal to or greater than 95%, enforcement actions will be imposed. Under the Seller Enforcement Policy, these violations can include, but are not limited to, Account Health Rating (AHR) point deductions, decreased visibility, or restrictions on Seller Shipping privileges.
Additionally, the more VTR violations a shop gets, the more strict the enforcement actions imposed will become.

How Valid Tracking Rate Is Calculated

Valid Tracking Rate = Number of shipped packages with valid tracking numbers / Total number of packages shipped multiplied by 100.

Example:

If a shop wanted to check their VTR on August 25th, they would need to look at the total number of packages marked as shipped between August 4th to August 11th. The time window is designed to account for carrier scan delays and possible transit delays.

Total Number = 1000

Next, they would check how many of these packages had tracking number issues:

Number of packages with tracking number issues = 70

They would then use the formula above to calculate:

1000-70 = 930
930/1000 = 0.93
0.93 x 100 = 93

Valid Tracking Rate = 93%
If you believe your VTR is inaccurate, you can request an appeal. However, before doing so, go to the violation ticket in Seller Center and download your order records for review. See the What if I believe my VTR is inaccurate? section in the FAQs to learn how to do this.

Valid Tracking Rate Appeals

A VTR enforcement can be appealed based on the following rules:

Each VTR enforcement can only be appealed twice.
Initial appeal must be submitted within 30 days of the enforcement message. If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of initial appeal rejection.
A VTR enforcement will remain on your account record for 90 days (if not appealed or unsuccessfully appealed).

Before submitting the appeal, you can download the list of flagged orders from the violation ticket and investigate each to identify the root cause. This will help you determine the appropriate evidence to submit for the appeal.
You will then need to prepare the required evidence (outlined below in the Appeal Requirements section) for each of the Order IDs that were incorrectly flagged as invalid tracking.

Appeal Scenarios

A VTR violation can be appealed only in the following scenarios:

The customer has directly confirmed to the seller that the order has been received.
A logistics integration error occurred and TikTok Shop mistakenly issued a violation.

Appeal Requirements

To successfully appeal a VTR violation, you will need to provide the documentation listed below. Before submitting an appeal, audit your orders to identify which order IDs were flagged as having invalid tracking numbers.
If you can confirm an inaccuracy, submit the following in your appeal.
Delivery confirmation:

Provide an authentic screenshot of the customer confirming in writing that they received their order.
Provide an authentic image of delivery confirmation from the logistics service provider.

Logistics integration error: Provide an authentic screenshot of the order being processed on the third-party platform and of the TikTok Shop platform labeling the tracker number invalid. This image should also contain the error message showing tracking ID sync issues etc.
Want to see your shop's VTR? Click here to go straight to your Fulfillment Performance page in Seller Center. To learn more about your Fulfillment Performance page, you can refer to our Guide to the Fulfillment Performance Page article.

Frequently Asked Questions (FAQ)

What makes a tracking number invalid?

Mismatched addresses (customer address does not match the address associated with the shipping label)
Packages that have duplicate tracking status.
Recycled tracking numbers, which means tracking numbers that are used for multiple different orders for different customers
Packages that are marked as delivered to wrong addresses due to fulfillment issues are invalid.
Incomplete scans due to fake tracking numbers
Long-tail orders (orders delayed for a long time that don't have any carrier scans during package handover, transit scans, or final status scans)
Delivery status updates that show the location of the package in random spots across the country.

What if I believe my VTR is inaccurate?
When you review the ticket for a VTR violation, you will see the option to appeal.
Before submitting the appeal, TikTok Shop will direct you to download a list of all the tracking numbers submitted within the designated time period. Be sure to download the list and identify the orders that were flagged as having tracking number issues.
You will then need to prepare the required evidence (outlined above in the Appeal Requirements section) for each of the tracking numbers that were incorrectly flagged as invalid.
What if I entered the tracking number incorrectly?
Sellers can correct or update tracking and shipping information if a mistake is made. However, sellers can only make a one-time edit themselves prior to the order being marked as "Delivered".
If further changes are needed, a support ticket must be submitted within 30 days of the order date. Support requests must include original and new tracking numbers and/or carrier names.
Does VTR affect a shop's Account Health Rating (AHR) or Shop Performance Score (SPS)?
Your VTR will affect your AHR. VTR violations will lead to deductions in points for your account health. However, your VTR will not impact your SPS. Aside from impacting your AHR, continued VTR violations will lead to, but is not limited to, decreased visibility, or restrictions on Seller Shipping privileges.
My recent orders are good. Why is my VTR low?
The VTR metric evaluates packages that have been marked shipped in the previous 14 to 21 days from the current date. Therefore, if you previously had valid tracking number issues, you may need to wait a week or two for your VTR to reflect the most recent orders.
My orders have all the tracking scans. Why is my VTR low?
Just because all orders have tracking scans, it does not mean that you've met all the required criteria for a tracking number to be valid. For a tracking number to be considered valid, it will need to meet these requirements:

It has at least two valid scans for the carrier (including delivery or attempted delivery scans). Packages that are marked as lost, damaged in transit, or undeliverable are also valid scans.
The delivery address tied to the tracking number matches the customer's shipping address
It has not been duplicated, which means that it cannot be assigned to more than one order or to an order for a different customer
The carrier's timestamps are consistent and accurate (for example, the pickup timestamp does not appear before the order creation timestamp).

To identify what caused the tracking number to be invalid, investigate the issue at the order-level and ensure packages are delivered to the right customers with proper carrier scans.
NOTE: Cross-border tracking updates are not supported on the US platform.
How can I improve my VTR?
Consider changing your shipping provider or carrier. Additionally, if you use third party integrators for order fulfillment, investigate tracking ID integration issues. Furthermore, you can explore adopting TikTok Shipping or FBT. We don't evaluate VTR for these fulfillment modes.

After

Captured August 6th, 2026 at 9:18 PM UTC. Source: article-html.

This document outlines the Valid Tracking Rate (VTR) requirements on TikTok Shop. Sellers must comply with both this document and the Fulfillment Policy when fulfilling orders on TikTok Shop.

What this metric measures

Valid Tracking Rate (VTR) is a core fulfillment metric that shows how consistently you provide accurate, valid tracking numbers for the packages you ship. A valid tracking number lets customers see real-time status updates and an expected delivery date for their order.

Why it matters

Customers rely on tracking numbers to follow their orders and know when to expect delivery. When a tracking number is invalid or incorrect, the customer cannot monitor the shipment or receive status updates, which hurts the overall customer experience. VTR is one of the four core metrics used to evaluate your shop's fulfillment performance and shop health, alongside Late Dispatch Rate (LDR), On-Time Delivery Rate (OTDR), and Seller-Fault Cancellation Rate (SFCR). VTR affects your Account Health Rating (AHR): VTR violations deduct AHR points. VTR does not affect your Shop Performance Score (SPS).

The requirement

Per the Fulfillment Policy, all sellers must maintain a VTR greater than or equal to 95%. This is a hard requirement, not a recommendation. Falling below 95% results in enforcement actions.

How it is calculated

Valid Tracking Rate = (Number of shipped packages with valid tracking numbers / Total number of packages shipped) x 100.In this formula, the numerator is the packages you shipped that carry a valid tracking number, and the denominator is every package you marked shipped in the measurement window. The metric evaluates packages that were marked shipped in the previous 14 to 21 days from the current date, a window designed to account for carrier scan delays and possible transit delays. Worked example: to check your VTR on August 25th, you look at packages marked shipped between August 4th and August 11th. Total shipped: 1,000; with tracking issues: 70; valid: 1,000 - 70 = 930; 930 / 1,000 = 0.93; 0.93 x 100 = 93; VTR = 93%. A tracking number is valid only when it has at least two valid carrier scans (including a delivery or attempted-delivery scan; lost, damaged-in-transit, or undeliverable scans also count), the delivery address matches the customer's shipping address, it has not been duplicated across orders or customers, and the carrier's timestamps are consistent and accurate.

What counts against you

A package is treated as having an invalid tracking number, which lowers your VTR, in these situations:

Mismatched addresses: the customer address does not match the address on the shipping label.
Packages that have a duplicate tracking status.
Recycled tracking numbers used for multiple different orders for different customers.
Packages marked as delivered to the wrong address because of fulfillment issues.
Incomplete scans caused by fake tracking numbers.
Long-tail orders: orders delayed for a long time with no carrier scans at handover, in transit, or at final status.
Delivery status updates that show the package in random locations across the country.

What does not count (exceptions)

TikTok Shipping and Fulfilled by TikTok (FBT): VTR is not evaluated for these fulfillment modes.
Cross-border tracking: cross-border tracking updates are not supported on the US platform.
Successful appeals: orders confirmed as incorrectly flagged (see Appeals and evidence) are removed from the count.

Enforcement: what happens if you miss the requirement

When your VTR falls below 95%, enforcement actions are imposed under the Seller Enforcement Policy. The more VTR violations a shop accumulates, the stricter the enforcement becomes. A VTR enforcement stays on your account record for 90 days if it is not appealed or is unsuccessfully appealed. Possible enforcement actions include:

Account Health Rating (AHR) point deductions.
Decreased visibility.
Restrictions on Seller Shipping privileges.

These are examples and are not an exhaustive list.

How to monitor it in Seller Center

You can check your VTR performance in Seller Center. Two places show it:

Orders, then the Fulfillment Performance tab: open Orders and select the Fulfillment Performance tab.
Account Health, then Shop Performance Score: the shop-level VTR is shown here.

How to improve

Use this checklist to keep tracking numbers consistent and valid:

Double-check that the customer address matches the address on the shipping label.
Confirm every package has its own unique tracking number; keep a spreadsheet or checklist so a number is never reused.
Review orders to confirm at least two valid carrier scans, such as arrival at the carrier facility and a delivery or attempted-delivery scan. Damaged-in-transit and lost-in-transit scans also count.
If you use third-party integrators, investigate tracking ID integration and sync issues.
Consider changing your shipping provider or carrier if scan quality is a recurring problem.
Consider adopting TikTok Shipping or Fulfilled by TikTok (FBT); VTR is not evaluated for them.

Appeals and evidence

If you believe your VTR is inaccurate, you can appeal. Before appealing, open the violation ticket in Seller Center, download the list of tracking numbers submitted in the designated time period, and identify which order IDs were flagged. Appeal rules:

Each VTR enforcement can be appealed twice.
The initial appeal must be submitted within 30 days of the enforcement message.
If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of the initial appeal rejection.
An unappealed or unsuccessfully appealed enforcement stays on your record for 90 days.

Accepted scenarios and evidence:

Delivery confirmation: an authentic screenshot of the customer confirming in writing that they received the order, or an authentic image of delivery confirmation from the logistics service provider.
Logistics integration error: an authentic screenshot showing the order processed on the third-party platform and the TikTok Shop platform labeling the tracking number invalid, including the error message showing tracking ID sync issues.

FAQ

Common questions from sellers:

What if I entered the tracking number incorrectly? You can correct tracking and shipping information, but only a one-time edit yourself before the order is marked Delivered. For further changes, submit a support ticket within 30 days of the order date, including the original and new tracking numbers and carrier names.
My recent orders are good. Why is my VTR low? VTR evaluates packages marked shipped in the previous 14 to 21 days from the current date, so recent fixes can take a week or two to show.
My orders have all the tracking scans. Why is my VTR low? Having scans does not guarantee every requirement is met; the number must also meet the address-match, no-duplication, and consistent-timestamp criteria.
Does VTR affect my AHR or SPS? VTR affects your AHR; it does not affect your SPS. Continued violations may also reduce visibility or restrict Seller Shipping.
How can I improve my VTR? Consider changing carrier, investigate integrator sync issues, or adopt TikTok Shipping or FBT.

Full Changed Lines

This is the complete line-level change set recomputed from the linked snapshots. It is not the shortened Discord alert excerpt.

Removed

Key Points:
Valid tracking numbers are an essential part of providing a high-quality customer experience. Customers rely on tracking numbers to see status updates on their orders.
The Valid Tracking Rate metric is used to assess how consistent a seller is at providing accurate and valid tracking numbers.
Seller Requirement: Sellers must maintain a Valid Tracking Rate equal to or greater than 95%.
You can check Valid Tracking Rate performance on your Fulfillment Performance page in Seller Center.
This document outlines the Valid Tracking Rate (VTR) requirements on TikTok Shop. VTR compliance is also subject to our Fulfillment Policy. Sellers must comply with both this document and the Fulfillment Policy when fulfilling orders on TikTok Shop.
Valid Tracking Rate
Your Valid Tracking Rate (VTR) is a core fulfillment metric which shows how consistently you're providing the right tracking information. Providing a valid tracking number helps customers get real-time updates about their order status and expected delivery dates.
Per our Fulfillment Policy, all sellers are required to maintain a VTR greater than or equal to 95%.
What Makes a Tracking Number Valid?
NOTE: Cross-border tracking updates are not supported on the US platform.
It's the seller's responsibility to be in touch with their carriers to ensure packages get the required scans.
How Valid Tracking Rate Impacts Your Shop
VTR is one of the core four metrics used to evaluate a shop's fulfillment performance and shop health. The four core performance metrics, based on TikTok Shop's Fulfillment Policy, are:
Valid Tracking Rate (VTR)
Late Dispatch Rate (LDR)
On-Time Delivery Rate (OTDR)
Seller-Fault Cancellation Rate (SFCR)
Invalid or incorrect tracking numbers can prevent customers from monitoring their deliveries and receiving status updates, which can negatively impact the overall customer experience.
Valid Tracking Rate Violation
When a shop's VTR does not meet the policy expectations of equal to or greater than 95%, enforcement actions will be imposed. Under the Seller Enforcement Policy, these violations can include, but are not limited to, Account Health Rating (AHR) point deductions, decreased visibility, or restrictions on Seller Shipping privileges.
Additionally, the more VTR violations a shop gets, the more strict the enforcement actions imposed will become.
How Valid Tracking Rate Is Calculated
Valid Tracking Rate = Number of shipped packages with valid tracking numbers / Total number of packages shipped multiplied by 100.
Example:
If a shop wanted to check their VTR on August 25th, they would need to look at the total number of packages marked as shipped between August 4th to August 11th. The time window is designed to account for carrier scan delays and possible transit delays.
Total Number = 1000
Next, they would check how many of these packages had tracking number issues:
Number of packages with tracking number issues = 70
They would then use the formula above to calculate:
1000-70 = 930
930/1000 = 0.93
0.93 x 100 = 93
Valid Tracking Rate = 93%
If you believe your VTR is inaccurate, you can request an appeal. However, before doing so, go to the violation ticket in Seller Center and download your order records for review. See the What if I believe my VTR is inaccurate? section in the FAQs to learn how to do this.
Valid Tracking Rate Appeals
A VTR enforcement can be appealed based on the following rules:
Each VTR enforcement can only be appealed twice.
Initial appeal must be submitted within 30 days of the enforcement message. If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of initial appeal rejection.
A VTR enforcement will remain on your account record for 90 days (if not appealed or unsuccessfully appealed).
Before submitting the appeal, you can download the list of flagged orders from the violation ticket and investigate each to identify the root cause. This will help you determine the appropriate evidence to submit for the appeal.
You will then need to prepare the required evidence (outlined below in the Appeal Requirements section) for each of the Order IDs that were incorrectly flagged as invalid tracking.
Appeal Scenarios
A VTR violation can be appealed only in the following scenarios:
The customer has directly confirmed to the seller that the order has been received.
A logistics integration error occurred and TikTok Shop mistakenly issued a violation.
Appeal Requirements
To successfully appeal a VTR violation, you will need to provide the documentation listed below. Before submitting an appeal, audit your orders to identify which order IDs were flagged as having invalid tracking numbers.
If you can confirm an inaccuracy, submit the following in your appeal.
Delivery confirmation:
Provide an authentic screenshot of the customer confirming in writing that they received their order.
Provide an authentic image of delivery confirmation from the logistics service provider.
Logistics integration error:
Provide an authentic screenshot of the order being processed on the third-party platform and of the TikTok Shop platform labeling the tracker number invalid. This image should also contain the error message showing tracking ID sync issues etc.
Want to see your shop's VTR? Click here to go straight to your Fulfillment Performance page in Seller Center. To learn more about your Fulfillment Performance page, you can refer to our Guide to the Fulfillment Performance Page article.
Frequently Asked Questions (FAQ)

Added

This document outlines the Valid Tracking Rate (VTR) requirements on TikTok Shop. Sellers must comply with both this document and the Fulfillment Policy when fulfilling orders on TikTok Shop.
What this metric measures
Valid Tracking Rate (VTR) is a core fulfillment metric that shows how consistently you provide accurate, valid tracking numbers for the packages you ship. A valid tracking number lets customers see real-time status updates and an expected delivery date for their order.
Why it matters
Customers rely on tracking numbers to follow their orders and know when to expect delivery. When a tracking number is invalid or incorrect, the customer cannot monitor the shipment or receive status updates, which hurts the overall customer experience. VTR is one of the four core metrics used to evaluate your shop's fulfillment performance and shop health, alongside Late Dispatch Rate (LDR), On-Time Delivery Rate (OTDR), and Seller-Fault Cancellation Rate (SFCR). VTR affects your Account Health Rating (AHR): VTR violations deduct AHR points. VTR does not affect your Shop Performance Score (SPS).
The requirement
Per the Fulfillment Policy, all sellers must maintain a VTR greater than or equal to 95%. This is a hard requirement, not a recommendation. Falling below 95% results in enforcement actions.
How it is calculated
Valid Tracking Rate = (Number of shipped packages with valid tracking numbers / Total number of packages shipped) x 100.
In this formula, the numerator is the packages you shipped that carry a valid tracking number, and the denominator is every package you marked shipped in the measurement window. The metric evaluates packages that were marked shipped in the previous 14 to 21 days from the current date, a window designed to account for carrier scan delays and possible transit delays. Worked example: to check your VTR on August 25th, you look at packages marked shipped between August 4th and August 11th. Total shipped: 1,000; with tracking issues: 70; valid: 1,000 - 70 = 930; 930 / 1,000 = 0.93; 0.93 x 100 = 93; VTR = 93%. A tracking number is valid only when it has at least two valid carrier scans (including a delivery or attempted-delivery scan; lost, damaged-in-transit, or undeliverable scans also count), the delivery address matches the customer's shipping address, it has not been duplicated across orders or customers, and the carrier's timestamps are consistent and accurate.
What counts against you
A package is treated as having an invalid tracking number, which lowers your VTR, in these situations:
Mismatched addresses: the customer address does not match the address on the shipping label.
Packages that have a duplicate tracking status.
Recycled tracking numbers used for multiple different orders for different customers.
Packages marked as delivered to the wrong address because of fulfillment issues.
Incomplete scans caused by fake tracking numbers.
Long-tail orders: orders delayed for a long time with no carrier scans at handover, in transit, or at final status.
Delivery status updates that show the package in random locations across the country.
What does not count (exceptions)
TikTok Shipping and Fulfilled by TikTok (FBT): VTR is not evaluated for these fulfillment modes.
Cross-border tracking: cross-border tracking updates are not supported on the US platform.
Successful appeals: orders confirmed as incorrectly flagged (see Appeals and evidence) are removed from the count.
Enforcement: what happens if you miss the requirement
When your VTR falls below 95%, enforcement actions are imposed under the Seller Enforcement Policy. The more VTR violations a shop accumulates, the stricter the enforcement becomes. A VTR enforcement stays on your account record for 90 days if it is not appealed or is unsuccessfully appealed. Possible enforcement actions include:
Account Health Rating (AHR) point deductions.
Decreased visibility.
Restrictions on Seller Shipping privileges.
These are examples and are not an exhaustive list.
How to monitor it in Seller Center
You can check your VTR performance in Seller Center. Two places show it:
Orders, then the Fulfillment Performance tab: open Orders and select the Fulfillment Performance tab.
Account Health, then Shop Performance Score: the shop-level VTR is shown here.
How to improve
Use this checklist to keep tracking numbers consistent and valid:
Double-check that the customer address matches the address on the shipping label.
Confirm every package has its own unique tracking number; keep a spreadsheet or checklist so a number is never reused.
Review orders to confirm at least two valid carrier scans, such as arrival at the carrier facility and a delivery or attempted-delivery scan. Damaged-in-transit and lost-in-transit scans also count.
If you use third-party integrators, investigate tracking ID integration and sync issues.
Consider changing your shipping provider or carrier if scan quality is a recurring problem.
Consider adopting TikTok Shipping or Fulfilled by TikTok (FBT); VTR is not evaluated for them.
Appeals and evidence
If you believe your VTR is inaccurate, you can appeal. Before appealing, open the violation ticket in Seller Center, download the list of tracking numbers submitted in the designated time period, and identify which order IDs were flagged. Appeal rules:
Each VTR enforcement can be appealed twice.
The initial appeal must be submitted within 30 days of the enforcement message.
If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of the initial appeal rejection.
An unappealed or unsuccessfully appealed enforcement stays on your record for 90 days.
Accepted scenarios and evidence:
Delivery confirmation: an authentic screenshot of the customer confirming in writing that they received the order, or an authentic image of delivery confirmation from the logistics service provider.
Logistics integration error: an authentic screenshot showing the order processed on the third-party platform and the TikTok Shop platform labeling the tracking number invalid, including the error message showing tracking ID sync issues.
FAQ
Common questions from sellers:
What if I entered the tracking number incorrectly? You can correct tracking and shipping information, but only a one-time edit yourself before the order is marked Delivered. For further changes, submit a support ticket within 30 days of the order date, including the original and new tracking numbers and carrier names.
My recent orders are good. Why is my VTR low? VTR evaluates packages marked shipped in the previous 14 to 21 days from the current date, so recent fixes can take a week or two to show.
My orders have all the tracking scans. Why is my VTR low? Having scans does not guarantee every requirement is met; the number must also meet the address-match, no-duplication, and consistent-timestamp criteria.
Does VTR affect my AHR or SPS? VTR affects your AHR; it does not affect your SPS. Continued violations may also reduce visibility or restrict Seller Shipping.
How can I improve my VTR? Consider changing carrier, investigate integrator sync issues, or adopt TikTok Shipping or FBT.