AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop says sellers must keep Valid Tracking Rate (VTR) at 95% or higher. VTR measures whether shipped packages have valid tracking numbers that let customers see real-time updates and delivery dates. If VTR drops below 95%, TikTok can enforce penalties. Some fulfillment modes, like TikTok Shipping and FBT, are not evaluated for VTR.
Key points
Maintain VTR at 95% or higher.
Use accurate, unique tracking numbers for each package.
Make sure the shipping address matches the customer address.
Tracking must have at least two valid carrier scans and consistent timestamps.
Check Seller Center under Orders > Fulfillment Performance or Account Health > Shop Performance Score.
If you think a VTR violation is wrong, appeal in Seller Center.
VTR affects AHR, not SPS.
TikTok Shipping and FBT are not evaluated for VTR.
Say / show
Keep VTR at or above 95%.
Use a unique tracking number for every order.
Verify address matches before shipping.
Review scan quality and carrier sync issues.
Use Seller Center to monitor VTR.
Appeal with supporting evidence if a tracking flag is incorrect.
Do not say / show
VTR is only a recommendation.
Any tracking number with scans is valid.
VTR affects Shop Performance Score.
Duplicate or recycled tracking numbers are acceptable.
Cross-border tracking updates are supported on the US platform.
Violation risks
AHR point deductions.
Decreased visibility.
Restrictions on Seller Shipping privileges.
Enforcement stays on the account record for 90 days if not appealed or unsuccessfully appealed.
Who it affects
Sellers fulfilling orders on TikTok Shop.
Sellers using standard shipping workflows that are evaluated for VTR.
Sellers whose orders are marked shipped in the measurement window.
Source notes
Verify details against the TikTok source before acting, especially enforcement, appeal timing, and exceptions.
This summary uses only the provided source text; where the source was silent, no extra requirements were added.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
This document outlines the Valid Tracking Rate (VTR) requirements on TikTok Shop. Sellers must comply with both this document and the Fulfillment Policy when fulfilling orders on TikTok Shop.
What this metric measures
Valid Tracking Rate (VTR) is a core fulfillment metric that shows how consistently you provide accurate, valid tracking numbers for the packages you ship. A valid tracking number lets customers see real-time status updates and an expected delivery date for their order.
Why it matters
Customers rely on tracking numbers to follow their orders and know when to expect delivery. When a tracking number is invalid or incorrect, the customer cannot monitor the shipment or receive status updates, which hurts the overall customer experience. VTR is one of the four core metrics used to evaluate your shop's fulfillment performance and shop health, alongside Late Dispatch Rate (LDR), On-Time Delivery Rate (OTDR), and Seller-Fault Cancellation Rate (SFCR). VTR affects your Account Health Rating (AHR): VTR violations deduct AHR points. VTR does not affect your Shop Performance Score (SPS).
The requirement
Per the Fulfillment Policy, all sellers must maintain a VTR greater than or equal to 95%. This is a hard requirement, not a recommendation. Falling below 95% results in enforcement actions.
How it is calculated
Valid Tracking Rate = (Number of shipped packages with valid tracking numbers / Total number of packages shipped) x 100.In this formula, the numerator is the packages you shipped that carry a valid tracking number, and the denominator is every package you marked shipped in the measurement window. The metric evaluates packages that were marked shipped in the previous 14 to 21 days from the current date, a window designed to account for carrier scan delays and possible transit delays. Worked example: to check your VTR on August 25th, you look at packages marked shipped between August 4th and August 11th. Total shipped: 1,000; with tracking issues: 70; valid: 1,000 - 70 = 930; 930 / 1,000 = 0.93; 0.93 x 100 = 93; VTR = 93%. A tracking number is valid only when it has at least two valid carrier scans (including a delivery or attempted-delivery scan; lost, damaged-in-transit, or undeliverable scans also count), the delivery address matches the customer's shipping address, it has not been duplicated across orders or customers, and the carrier's timestamps are consistent and accurate.
What counts against you
A package is treated as having an invalid tracking number, which lowers your VTR, in these situations:
Mismatched addresses: the customer address does not match the address on the shipping label.
Packages that have a duplicate tracking status.
Recycled tracking numbers used for multiple different orders for different customers.
Packages marked as delivered to the wrong address because of fulfillment issues.
Incomplete scans caused by fake tracking numbers.
Long-tail orders: orders delayed for a long time with no carrier scans at handover, in transit, or at final status.
Delivery status updates that show the package in random locations across the country.
What does not count (exceptions)
TikTok Shipping and Fulfilled by TikTok (FBT): VTR is not evaluated for these fulfillment modes.
Cross-border tracking: cross-border tracking updates are not supported on the US platform.
Successful appeals: orders confirmed as incorrectly flagged (see Appeals and evidence) are removed from the count.
Enforcement: what happens if you miss the requirement
When your VTR falls below 95%, enforcement actions are imposed under the Seller Enforcement Policy. The more VTR violations a shop accumulates, the stricter the enforcement becomes. A VTR enforcement stays on your account record for 90 days if it is not appealed or is unsuccessfully appealed. Possible enforcement actions include:
Account Health Rating (AHR) point deductions.
Decreased visibility.
Restrictions on Seller Shipping privileges.
These are examples and are not an exhaustive list.
How to monitor it in Seller Center
You can check your VTR performance in Seller Center. Two places show it:
Orders, then the Fulfillment Performance tab: open Orders and select the Fulfillment Performance tab.
Account Health, then Shop Performance Score: the shop-level VTR is shown here.
How to improve
Use this checklist to keep tracking numbers consistent and valid:
Double-check that the customer address matches the address on the shipping label.
Confirm every package has its own unique tracking number; keep a spreadsheet or checklist so a number is never reused.
Review orders to confirm at least two valid carrier scans, such as arrival at the carrier facility and a delivery or attempted-delivery scan. Damaged-in-transit and lost-in-transit scans also count.
If you use third-party integrators, investigate tracking ID integration and sync issues.
Consider changing your shipping provider or carrier if scan quality is a recurring problem.
Consider adopting TikTok Shipping or Fulfilled by TikTok (FBT); VTR is not evaluated for them.
Appeals and evidence
If you believe your VTR is inaccurate, you can appeal. Before appealing, open the violation ticket in Seller Center, download the list of tracking numbers submitted in the designated time period, and identify which order IDs were flagged. Appeal rules:
Each VTR enforcement can be appealed twice.
The initial appeal must be submitted within 30 days of the enforcement message.
If the first appeal is unsuccessful, the second appeal must be submitted within 15 days of the initial appeal rejection.
An unappealed or unsuccessfully appealed enforcement stays on your record for 90 days.
Accepted scenarios and evidence:
Delivery confirmation: an authentic screenshot of the customer confirming in writing that they received the order, or an authentic image of delivery confirmation from the logistics service provider.
Logistics integration error: an authentic screenshot showing the order processed on the third-party platform and the TikTok Shop platform labeling the tracking number invalid, including the error message showing tracking ID sync issues.
FAQ
Common questions from sellers:
What if I entered the tracking number incorrectly? You can correct tracking and shipping information, but only a one-time edit yourself before the order is marked Delivered. For further changes, submit a support ticket within 30 days of the order date, including the original and new tracking numbers and carrier names.
My recent orders are good. Why is my VTR low? VTR evaluates packages marked shipped in the previous 14 to 21 days from the current date, so recent fixes can take a week or two to show.
My orders have all the tracking scans. Why is my VTR low? Having scans does not guarantee every requirement is met; the number must also meet the address-match, no-duplication, and consistent-timestamp criteria.
Does VTR affect my AHR or SPS? VTR affects your AHR; it does not affect your SPS. Continued violations may also reduce visibility or restrict Seller Shipping.
How can I improve my VTR? Consider changing carrier, investigate integrator sync issues, or adopt TikTok Shipping or FBT.