| Merchant Capability | Definition | Merchant Example |
| Merchants with Outstanding Product Supply | Products with healthy supply and optimized listing can stimulate and meet customer's needs through their life cycle, gain traffic, form best-selling products, and achieve sustainable growth of business. Two typical product advantages:- Products with user awareness: Products that already occupy users' awareness and are scarce, or popular/hot products that users actively search for on the platform but have few supplies. Business opportunities can be found through Seller Center - product opportunity.
- Low-price best-sellers: Hot-selling same-style products at low prices. Business opportunities can be found through Seller Center - product opportunity.
| Merchants who have already achieved sales on other E-commerce platforms like Amazon or Shopify Merchants, etc |
| Merchants with Strong Content Creation Capabilities or Creator Resources | Even with great products, discovery is key. Content driven materials including short videos and lives are one of the most powerful tools to surface products to the right audiences at the right time.Two typical content advantages:- Have creators to do livestreams: with creator resources or dedicated teams
- Can do self-livestreams: with hosts, venues(factories/offline stores), and teams
| Merchants who have sold products on other content platforms like Etsy, Whatnot or TikTok Creators, etc |
| Merchants with Abundant Marketing Resources | The supercharger – enhancing marketing, ads, and user acquisition.Two typical marketing resources:- Soft recommendation resources: have celebrities or top creators to endorse for brands or products
- Marketing Campaign: Support global marketing and amplification via platform marketing Campaigns.
| Merchants with other marketing channels or Campaign resources, for example Amazon or Shopify Merchants, etc |