AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop’s Discover tool helps creators find products to promote next. It includes New Arrivals for newly listed products, Curated Choices for products gaining momentum, and Product Ranking for personalized, updated-daily lists. The page says product visibility can vary by creator and that results still depend on fit, content quality, and audience response.
Key points
Go to Creator Center → Discover to browse products.
Use New Arrivals to find newly listed products with strong potential.
Use Curated Choices to find products growing fast but not yet viral.
Use Product Ranking to see updated-daily personalized lists.
Product details shown include price, commission, PDP info, and fit.
Lists and recommendations may vary by category, audience, and activity.
Being featured does not guarantee views or sales.
Say / show
Do use New Arrivals if you want early access to new listings.
Do use Curated Choices if you want products with momentum.
Do use Product Ranking if you want a faster shortlist.
Do check product fit against your category, audience, and content style.
Do move quickly on New Arrivals before competition increases.
Do review price, commission, PDP info, and fit before selecting a product.
Do verify the TikTok source page before acting, since recommendations and availability may change.
Do not say / show
Don’t say New Arrivals guarantees sales or views.
Don’t say Curated Choices means a product is already viral.
Don’t say Product Ranking is the same for every creator.
Don’t say being featured ensures performance.
Don’t rely on one product list without checking fit and audience response.
Violation risks
Overstating discovery tools as a guarantee of sales or views.
Claiming all creators see the same products when the page says recommendations may vary.
Misrepresenting New Arrivals as available to everyone when the page says it may be limited to eligible creators.
Who it affects
Creators using Creator Center → Discover.
Creators choosing products for shoppable videos or LIVEs.
Creators whose recommendations vary by category, audience, or activity.
Source notes
The page says product recommendations may vary by creator and activity.
The page says Product Ranking updates daily.
The page says New Arrivals may only be visible to eligible creators.
Verify details against the TikTok source before using this summary to make promotion decisions.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Discover What to Promote Next
Discover is your go-to spot to find out what to promote next — new products, rising products, and personalized rankings built around your content and audience. Browse New Arrivals to get in early on new listings, Curated Choices to catch products that are growing fast (but not viral yet), and Rankings to see a “for you” list that updates based on your behavior.
Benefits
Faster product discovery: Spend less time searching and more time creating shoppable content.
Get in early:New arrivals helps you spot promising new products before they get saturated.
Catch “next up” products:Curated choices highlights products with momentum that still have room to break out.
More useful rankings:Product ranking 2.0 improves relevance and personalization so it’s easier to find lists that match your niche.
How it works
Go to Creator Center → Discover.
Choose how you want to browse:
New arrivals: Find newly listed products with strong potential.
Curated choices: Find rising products that are growing fast but not viral yet.
Tap a product to review details (price, commission, PDP info, and fit).
Add the product to your selection and start creating shoppable videos/LIVEs.
Tips
Start with your goal:
Want to be early? → New arrivals
Want “tomorrow’s stars”? → Curated choices
Want the fastest shortlist? → Product ranking
Use fit as your filter: Even great products perform best when they match your category, audience, and content style.
Move quickly on New arrivals: Early content often has the most upside before competition ramps up.
Make conversion easy: Show the product clearly, open with the hook, and explain why it’s worth buying in the first few seconds.
FAQs
What’s the difference between New arrivals and Curated choices?
New arrivals focuses on newly listed products with strong potential. Curated choices focuses on products that are already gaining momentum but aren’t viral yet.
How is Product ranking different from the other sections?
Product ranking shows updated-daily lists so you can quickly see what’s trending. The ranking experience is designed to be easier to navigate and more relevant over time.
Will everyone see the same products?
Not always. Some lists and recommendations may vary based on your category, audience, and activity, so what you see can be different from other creators.
How often does Product ranking update?
Product ranking is updated daily.
Does being featured guarantee views or sales?
No, these are discovery tools to help you find higher-potential products faster. Your results still depend on fit, content quality, and audience response.
Why can’t I see New arrivals?
New arrivals may be available for eligible creators. If you don’t see it yet, keep checking back as availability expands.