AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop’s ALL IN FOR BFCM creator community challenge is a regional competition for Creator Connect, Top Tier, and TasteMakers members. Creators must register in Creator Center, join their regional Discord channel, and post shoppable content and/or go LIVE with the required hashtags during the challenge window to earn points and prizes.
Key points
Open only to Creator Connect, Top Tier, and TasteMakers members.
Creators must register for the TikTok Shop Black Friday & Cyber Monday campaign in Creator Center > Campaigns.
Creators should join their regional Discord team and turn on notifications in #pick-your-notifs.
Content must use the required #TikTokShopBlackFriday and/or #TikTokShopCyberMonday hashtag plus the regional hashtag; TasteMakers also add a city hashtag.
If a hashtag is missed or misspelled, the content will not qualify for regional, city, or individual awards.
Creators can select up to five samples if eligible.
LIVE content counts; the page says LIVE counts double.
Winners and prizes are tied to points from shoppable videos, LIVEs, GMV, and Discord engagement.
Winners are announced by December 10 via Discord and Creator Center updates.
Say / show
Join Creator Connect if you are not already in a participating community.
Register in Creator Center > Campaigns before posting.
Use the exact required hashtags for your region and community.
Check email, Creator Center, and Discord for sample and challenge updates.
Use the BFCM Product Cheat Sheet for talking points and creative tips.
Keep live stream hashtags in the title or description before going live.
Do not say / show
Do not say the challenge is open to all TikTok users; it is limited to Creator Connect, Top Tier, and TasteMakers.
Do not say creators compete against the entire platform; the page says it is within the Creator Community.
Do not say missed or misspelled hashtags still qualify for awards; the page says they do not.
Do not say creators can select more than five samples.
Do not claim the source provides a complete point table beyond the visible examples.
Do not invent prize details not shown in the source.
Violation risks
Missing or misspelled hashtags can disqualify content from awards.
Not registering in Creator Center may keep content from qualifying.
Not joining the correct regional Discord channel can prevent participation in updates and team activities.
Posting outside the challenge window may not count toward the challenge.
Who it affects
Creators in Creator Connect, Top Tier, and TasteMakers.
TasteMakers creators who also use city hashtags.
Creators eligible for sample selection.
Community moderators and creator-community operators managing regional Discord channels and updates.
Source notes
Verify all details against the TikTok source before acting, especially dates, hashtags, and prize/point details.
The source includes multiple overlapping blocks for points and prizes; use the TikTok page as the final reference for any operational decision.
If a field is not supported by the source text, it is intentionally left blank rather than inferred.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: raw-html.
ALL IN FOR BFCM: Creator Community Challenge
Your region. Your community. Your moment. 🚀
🛍️ What It Is
Get ready for the TikTok Shop Creator Community’s biggest challenge of the year — where creators across the U.S. rally with their regions to post shoppable videos, go LIVE, and earn rewards during the #TikTokShopBlackFriday & #TikTokShopCyberMonday season. You won’t be competing against the entire platform — just within the Creator Community — so your odds of winning (and earning rewards) are higher than ever. From surprise Pop-Up Prize Boxes 🎁 to $2K creator prizes 💰 and a Community Brand Trip ✈️, there’s so much on the line this season. 👉 Not in Creator Community yet? Join Creator Connect to get access to the Challenge!🎥Watch: How to Go ALL IN for BFCM: Learn the ins and outs of the challenge straight from our Creator Leads 🫶 — from claiming samples to joining your region and boosting your team’s points.
🎯 Challenge Roadmap
STEP 1: Select Your Samples (Now – Oct 31)
Sample selection is rolling out in waves based on creator badge color, starting Oct 18. When you’re eligible, you can select up to five (5) samples from participating brands to feature in your TikTok Shop content and register for the official Black Friday & Cyber Monday campaign in Creator Center > Campaigns to ensure your content qualifies. By completing Step 1, you’re officially stepping into the Creator Community BFCM Challenge — launching Nov 1. Selections close Oct 31, so claim yours early while supplies last! 👉 Keep an eye on your email and Creator Center notifications to see when your selection window opens.
STEP 2: Join Your Regional Team (Opens week of Oct 20)
Five regional “houses” will represent creators from across the U.S.:
💬 Regional channels are officially open in Discord! (Creator Connect, Top Tier & TasteMakers) Join your team, say hey, and head to #pick-your-notifs to turn on notifications for your region — that way, you’ll get updates on bonus activities, leaderboards, and announcements throughout the challenge. 👉 Not in one of these communities yet? Join Creator Connect to get access to the Challenge!💬 TasteMakers: You’ll utilize your existing city channels throughout the challenge to rally your local community and compete for city-level bragging rights.
STEP 3: Create & Compete (Nov 1 – Dec 1)
Once the challenge begins, every shoppable video, LIVE, and GMV dollar helps your region climb the leaderboard. Use these hashtags so your activity counts:
#TikTokShopBlackFriday or #TikTokShopCyberMonday
Your regional hashtag (e.g., #TTSWest, #TTSSoutheast)
TasteMakers only: Add your #CityHashtag (e.g., #TasteMakersMiami)
You’ll earn points for your region and compete for individual, regional, and brand prizes.The point system is as follows:
Nov 1 – 26
Nov 27 – Dec 1(Double points during BFCM week)
1 Shoppable Video
+1
+2
1 Shoppable LIVE
+2
+4
Every $100 in average GMV
+5
+10
Team with most Discord messages sent(Awarded daily)
*Note: Scores are calculated by averages per creator, to maintain fairness across regions of different sizes
📌 BONUS: Product Cheat Sheet: Know Your Samples
Get to know the brands and products you’ve selected for your content! Use this guide to find key talking points, brand insights, and creative inspiration for your videos and LIVEs. 👉 View the BFCM Product Cheat Sheet(Includes brand descriptions, product names, and creator playbooks or briefs where available.)
STEP 4: Celebrate the Wins (Dec 2–10)
Winners will be announced in early December — with recognition and prizes for top creators and teams. 🥳
PRIZES!
Category
Winners
Prize Details
Pop-Up Rewards(During Challenge)
Participants who discover and submit Pop-Up Prize Boxes
Find hidden Pop-Up Prize Boxes in BFCM educational content — each box = one entry to win surprise swag, gift cards & cash prizes. Submit screenshots here!
Regional Team Winners
1 Winning Region
Exclusive Free Sample Giveaway with 10 featured brands
City Team Winners (TasteMakers only)
1 Winning City
Sponsored Brand Dinner in the winning city + potential invite to the TasteMakers Birthday Party in December
🌟 Top 3 Individual Point Earners
Top 3 creators overall
Prize valued at $2,000 each
💰 Top 5 GMV Earners
Top 5 creators by GMV
Spot on the first-ever TikTok Shop Community Brand Trip(includes airfare + accommodations)
🗓️ Key Dates
Oct 18 → Sample selection opens (rolling waves by Creator badge color)
Week of Oct 20 → Regional teams open
Nov 1 – Dec 1 → Challenge live
Nov 26 – Dec 1 → Double points week
🔔 Stay Connected
Keep an eye on your email, Creator Center, and Discord for updates.
🎓 Community Webinars — Join Live Q&As & Tips
We’re hosting live sessions to walk you through the ALL IN FOR BFCM Challenge — including how to maximize your content, earn points, and make the most of your samples. Come connect with TikTok Shop staff and your community leads, get answers in real time, and pick up insider tips to help your region climb the leaderboard. 📅 Upcoming Webinars:
What is the Creator Community ALL IN FOR BFCM Challenge and how does it work? The Creator Community Black Friday Cyber Monday (BFCM) Challenge is a regional initiative across TikTok Shop’s Creator Connect, Top Tier, and TasteMakers communities. Creators team up by region (and city for TasteMakers) to post shoppable videos, go LIVE, and compete for prizes, visibility, and bragging rights. What communities can participate?The challenge is open exclusively to members of Creator Connect, Top Tier, and TasteMakers. If you’re not part of one yet, join Creator Connect to get access and participate. 👉 Join here. What if I’m in more than one community (e.g., Top Tier + TasteMakers)?You can stay active in both! Points are calculated across all communities, so your efforts count no matter where you participate. When is the challenge?The challenge runs from November 1 – December 1.
🚀 Getting Started
How do I participate? 1️⃣ You must be a member of one of our Creator Communities (Creator Connect, Top Tier, or TasteMakers). If you are not yet a member, join Creator Connect here. 2️⃣ Register for the TikTok Shop Black Friday & Cyber Monday campaign in Creator Center > Campaigns. 3️⃣ Join your regional team in Discord by heading to #pick-your-notifs, selecting your region, and turning on notifications for updates. 4️⃣ Post shoppable videos or LIVEs using the required hashtags (below) to earn points and prizes! You can also refer to the graphics below for a visual overview:
What hashtags do I use? All creators must include:
City Challenge (TasteMakers only): #TasteMakersAtlanta | #TasteMakersMiami | #TasteMakersLosAngeles | #TasteMakersChicago | #TasteMakersAustin | #TasteMakersPhoenix | #TasteMakersNewYork | #TasteMakersPhiladelphia | #TasteMakersNashville | #TasteMakersDetroit | #TasteMakersSanDiego | #TasteMakersCharlotte | #TasteMakersSeattle | #TasteMakersDMV | #TasteMakersOrlando Example Stack:#TikTokShopBlackFriday #TTSWest #TasteMakersLosAngeles I forgot to use a hashtag or misspelled it.That’s okay — but note that the content won’t qualify for regional, city, or individual awards. Where do I add hashtags for LIVEs?Add them in your live stream title or description before going live. How long does my LIVE need to be in order to count?The minimum length for lives to be counted is 1 hour,but we highly recommend going live for at least 2 hours for maximum impact. I’m a TasteMaker and my city doesn’t have a hashtag. What should I do?Use the closest city hashtag from the list above. How do I know which region I belong to?Refer to the regional map provided to find your region.
💬 Discord Access & Support
How do I access the Discord server?Join Creator Connect — this unlocks access to the community and your regional channels. 👉 Join here. I opted into the wrong region. What do I do?Double-click the incorrect region in #pick-your-notifs to opt out, then select the correct one.
🎁 Samples & Products
What products qualify for the campaign?All TikTok Shop products qualify as long as the required hashtags are used. Additionally, a limited number of free samples from partner brands will be distributed to community members on a rolling basis. How do I apply for free samples?If eligible, you’ll receive an email and Creator Center inbox message with a link to the product selection page between Oct 18–31.How many samples can I select?You may select up to five (5) samples. Why can’t I apply for samples from certain brands?Sample invitations are distributed on a rolling basis by badge color to ensure as many creators as possible receive access. How do I know my badge color?You can find it in Creator Center, under your name. Where can I learn more about the products and brands?Check out the BFCM Product Cheat Sheet, which includes brand descriptions, product highlights, and creative tips. 👉 View hereWhich brands are participating?We’ve partnered with a wide range of TikTok Shop brands, including: TRTL Travel, Moira Cosmetics, Bloom Nutrition, Wonderskin, Torriden US, SNAP Supplements, Sweet Mayhem, Stila Cosmetics, Neutrogena, SKINN Cosmetics, Beekman 1802, Buttah Skin, CLEARSTEM, Glossed By Nae, Boomba, Padiano's Kitchen, Underoutfit, Leonisa, Fashion Nova, Airthreds, JoeCo Living, New Chapter, Lia Organics, Zolae Beauty, Shark Home, Ninja Kitchen, Danessa Myricks Beauty, SelfHab
🏆 Points, Prizes & Winners
How are winners determined? Creators and regions earn points for:
Shoppable videos and LIVEs
GMV (sales performance)
Discord engagement (messages & activity)
What’s the point system?
Nov 1 – 26
Nov 27 – Dec 20(Double points during BFCM week)
1 Shoppable Video
+1
+2
1 Shoppable LIVE
+2
+4
Every $100 in average GMV
+5
+10
Team with most Discord messages sent(Awarded daily)
*Note: Scores are calculated by averages per creator, to maintain fairness across regions of different sizesDo both live streams and short videos count? Yes! Both formats earn points — but LIVE content counts double.What are the rewards?
Category
Winners
Prize Details
Pop-Up Rewards (During Challenge)
Participants who discover and submit Prize Boxes
Find hidden boxes in BFCM educational content — each one = one entry to win swag, gift cards & cash prizes
Regional Team Winners
1 Winning Region
Exclusive Free Sample Giveaway with 10 featured brands
City Team Winners (TasteMakers only)
1 Winning City
Sponsored Brand Dinner
Top 3 Individual Point Earners
Top 3 overall creators
$2,000 prize each
Top 5 GMV Earners
Top 5 by GMV
Spot on the first-ever TikTok Shop Community Brand Trip (airfare + accommodations)
When will winners be announced? By December 10 via Discord and Creator Center updates. Will I be able to see the leaderboard? Yes! Weekly leaderboard updates will be shared across all Discord servers.
🔔 Updates & Support
Where can I get campaign updates? Check your email, Creator Center, and Discord announcements regularly — and make sure your notifications are turned on. Still have questions? Tag your community moderator or TikTok Shop staff in Discord — we’re here to help!