AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
This page gives listing guidelines for beauty and personal care products on TikTok Shop. Keep titles, attributes, images, and detail pages accurate and consistent with the product and packaging. Avoid exaggerated, medical, or misleading claims. Violations can lead to listing removal, account restrictions, or other penalties.
Key points
Use accurate product titles and attributes.
Follow the suggested title structure: brand + core category + main selling point + target audience/skin or hair type + specification.
Include complete attributes such as brand, capacity/specification, origin, shelf life, and ingredient-related fields.
Make sure set items list each item’s specs clearly.
Use real product images that show the actual item sold, not only outer packaging.
Keep images clear, centered, and non-exaggerated.
Do not use medical claims or unrealistic before/after effects.
Detail pages should include product basics, main ingredients, efficacy, usage method, and precautions.
Keep efficacy language reasonable and framed as help/improve/assist.
Sensitive skin, pregnancy, children, and high-concentration active ingredients need caution notes when applicable.
Say / show
Accurate titles and attributes match the product and packaging.
Use clear, non-exaggerated images.
Describe effects as helping or improving within daily care scope.
State ingredient, usage, and precaution information clearly.
Verify against the TikTok source before acting.
Do not say / show
Fake or look-alike brand names.
Medical or disease-treatment claims.
Claims like curing, eradicating spots, or treating hair loss.
Absolute or fast-result claims like 100% acne removal or 1-day freckle removal.
Exaggerated image edits or misleading before/after results.
Labeling additives as absent when the ingredient list shows them.
Using outer packaging images instead of the actual product image.
Violation risks
Listing removal.
Reduced search visibility.
Account restrictions or account penalties.
Other platform actions depending on the violation.
Who it affects
All sellers listing beauty and personal care products globally.
Products in skin care, makeup, personal care and cleaning, perfumes and fragrances, and tools/instruments categories.
Products for sensitive skin, pregnancy/postpartum use, children, and other restricted-warning audiences when applicable.
Source notes
This summary is based only on the provided TikTok source text.
The page says to verify details against the TikTok source before taking action.
If any product-specific rule is unclear, confirm it in the original TikTok listing guideline page.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key takeaways:
Ensure product titles and attributes are accurate.
Use clear and non-exaggerated images, and avoid medical or misleading claims in product details.
This guide applies globally to all sellers listing beauty and personal care products on the platform. Following these guidelines can help you build buyer trust. It is important to comply with these rules, as violations may result in consequences such as listing removal, account restrictions, or other actions. The severity of the action may vary depending on the nature of the violation.
Skin care: cleansing, toner, essence, moisturizer, eye cream, and masks
Personal care and cleaning products: shampoo/conditioner, body wash, body lotion, toothpaste, mouthwash, and hand sanitizer
Perfumes and Fragrances: perfume, eau de toilette, water, and aromatherapy
Tools and Instruments: makeup tools, combs, razors, hair dryers, beauty devices, and non-medical devices
Product Title Structure
Recommended title structure for beauty and personal care products: [Brand] + Core Category + Main Efficacy/Selling Point + Target Audience/Skin Type/Hair Type + Specification
Example:
[X Brand] Cleanser - Gentle Cleansing, Moisturizing without Tightness, Suitable for Sensitive Skin, 150ml
Brand Name: For branded items, the brand shall be indicated and consistent with the brand attributes. Avoid faking a brand or using a spelling that is similar to well-known brands (such as changing 1 letter). Violations may result in listing removal and account penalties.
Core category terms: such as facial cleanser, toner, essence, lotion, cream, eye cream, facial mask, lipstick, foundation, shampoo, body wash, and toothpaste
1-3 main functions/features: moisturizing, hydrating, waterproofing, and smoothing
Target audience/skin types/hair types:
Sensitive skin
Dry
Oily
Combination
Neutral
Men
Women
Use with caution during pregnancy and postpartum/children
Specifications or Types:
Net content (50ml, 100g)
Single item/set
Sample/travel size
Color number
Product Attribute
Attributes are an important basis for buyers to search for products. Detailed product attribute information can help buyers quickly understand product features, thereby increasing your transaction rate. Failure to provide complete and accurate attributes may result in reduced search visibility or listing removal. The following are the general attributes for beauty and personal care products:
Brand
Specification/Capacity
Net weight, such as 30ml, 100ml, 50g, 10 tablets/box
For sets, the specifications of each item must be clearly stated, such as "Cleanser 100ml + Toner 120ml + Lotion 100ml".
Gifts are separately released by the gift promotion tool (a platform feature for managing promotional items) and should not be confused with the main product.
Target Audience/skin types/hair types
Skin types:
Dry
Oily
Combination
Sensitive
Neutral
Hair type:
Dry
Oily
Damaged from dyeing and perming
Target audience:
Men
Women
Unisex
Children
Adolescents
Use with caution during pregnancy and childbirth
Country of Origin: Indicate the country/region of production, consistent with the packaging information.
Validity period / Shelf life: Fill in the attribute with "Shelf Life (Years)" or "Production Batch Description". Also, indicate "How long is the shelf life" on the details page.
Ingredient-related fields
Whether it contains alcohol, fragrance, preservatives, or mineral oil.
Avoid falsely labeling "no additives" when there are actually additives.
Product Images
Best practices main product images
The main body of the product should be centered, and the main body should occupy the majority of the image area (approximately ≥80%).
Display the core products (bottles, cans, boxes, and so on) that are actually sold. Avoid using separate outer packaging images to replace the actual images of the inner contents. Non-compliant images may result in listing removal.
If there is a situation where old and new packaging coexist, supplementary explanations are required.
Best practices for other images
Multi-angle product images:
Front, back, and sides
Comparison chart of the packaging box and the inner bottle/inner bag
Open/Usage State Diagram (Texture Display: Paste/Lotion/Powder)
Ingredient images:
Properly display ingredient lists, production information, usage instructions, and other key information.
The key area of the product can be enlarged, but pay attention to clarity after enlargement.
Usage scenarios:
Show application and usage scenarios, but avoid real injection/medical images.
Cosmetics can display before/after makeup effect comparisons. Avoid using images that exaggerate the effects, such as promoting heavily retouched images for concealer products or advertising permanent color and 24-hour retention for lipstick. Using exaggerated images may result in listing removal.
Shampoo, conditioner, and other hair care products may showcase hair quality improvement before and after use. Avoid exaggerated promotional claims such as "instantly smooth with 1 wash", "100% elimination of frizz", or "complete repair of damaged hair from perming and coloring".
Texture/Color Number Display Image:
Lipsticks, foundations, and eyeshadows should have color swatch charts (such as lip swatches/arm swatches).
Pay attention to lighting and post-processing to avoid over-exaggerating colors.
Product Detail Page
The details page should include the following information/section:
Product basic information (required)
Brand, Category, Specification, Skin/Hair Type, Origin, Core Selling Point, and Key Visual Image
Introduction to Main Ingredients and Efficacy (required)
Ingredient description
Core ingredients can be highlighted.
Avoid claiming the components as "black technology" without any explanation.
If emphasizing information such as "no additives" (for example, no alcohol, fragrance, or preservatives), this claim must be consistent with the ingredient list. This helps avoid discrepancies between the product description and the actual ingredients.
Efficacy description specification
Best practices
Expressed as "improve", "assist", or "help to some extent": for example, "help to improve dryness and roughness"
Reasonable descriptions within the scope of daily care: moisturizing, nourishing, brightening skin tone, oil control, and smoothing
If displaying comparison effects or test data, the source and sample conditions should be stated. For example, based on self-tests by xx individuals, the actual results may vary.
Practices to Avoid
Claims such as (Listings with these claims may be removed and could result in account penalties):
"Curing/remedying/radically treating diseases"
"Eradicating spots"
"Treating hair loss"
Exaggerating quick results and absolute outcomes:
"Remove freckles in 1 day"
"Whiten by 1 shade in 3 days"
"100% acne removal"
Usage method and usage scenario (required)
Usage method:
Clearly define the steps, frequency, and sequence of use. For example: cleansing → toner → essence → moisturizer.
Usage recommendation (for example, 1-2 pumps, soybean-sized)
Precautions
For example, avoid contact with eyes. If it accidentally gets into eyes, rinse immediately with clean water.
Reminder for products with high-concentration active ingredients:
Do a skin test first.
Pay attention to sun protection during use.
It is not recommended to use with certain ingredients.
Precautions and Applicable/Excluded Population Warnings (required)
For example, sensitive skin should be tested on a small area first.
Pregnant women should follow medical advice or use with caution.
Children's products must clearly indicate the applicable age.
Authentic/standardized effect description (recommended to fill in)
Describe the effects based on the actual efficacy of skincare products/cosmetics, and avoid exaggerated advertising.