AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
This page gives listing guidance for wig products. It says listings should be accurate, non-medical, and visually clear. Sellers and creators should keep titles, attributes, images, and details pages consistent with the actual product, and avoid false or exaggerated claims.
Key points
Use accurate wig titles with brand, material, type, length/style, color, and audience/scenario.
Match product attributes to the real item, including material, length, density, color, size, and wearing method.
Only say a wig is dyeable/permable if it is real human hair or clearly heat-resistant fiber.
Use clear main images and detail images that show the wig, wearing effect, angles, structure, and color accurately.
Include required detail page info such as packing list, wearing instructions, and care instructions.
Do not make medical claims like treating hair loss or promoting hair follicle regeneration.
Do not use absolute or extreme claims like ‘never shed’ or ‘most.’
Keep after-sales promises realistic and tied to actual quality issues.
Say / show
Human hair, synthetic fiber, high-temperature fiber, or blended hair only when accurate.
‘Cover hair loss areas’ and ‘improve visual hair volume’ instead of medical treatment claims.
Density, length, color, head circumference, and adjustment details that match the product.
Clear packing list and wearing/care steps.
Warnings for heat, flames, metal allergy, sleeping, bathing, swimming, and child supervision where relevant.
Do not say / show
‘Treating hair loss’ or ‘promoting hair follicle regeneration.’
‘100% human hair’ if the product only contains a small amount of human hair.
‘Dyeable and permable’ for ordinary chemical fiber.
False length, color, material, or density claims.
Absolute language like ‘never knot,’ ‘never shed,’ ‘only,’ or ‘most.’
Exaggerated, photoshopped, or AI-generated comparison images that mislead buyers.
Unrealistic after-sales promises such as refunds at any time after use.
Violation risks
Content removal
Warnings
Enforcement points against the account
Other platform actions
Who it affects
Sellers
Creators
All sellers and creators globally
People buying or listing wig products
Source notes
This summary is based only on the provided TikTok source text.
Verify requirements against the TikTok source page before acting, since platform guidance can change.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Guideline Scope
This guideline applies to wig products on the platform for all sellers and creators globally. Following these guidelines helps you create high-quality listings, improve buyer trust, and increase sales.Key points include:
Avoiding medical claims
Ensuring material accuracy
Providing clear product images and descriptions
Failure to comply with these guidelines may result in consequences such as content removal, warnings, or other platform actions. For example, using exaggerated medical claims like "treating hair loss" may result in product removal and enforcement points against your account.
Product Title
Recommended title structure for wig:
Brand + Material (human hair / synthetic fiber / high-temperature fiber, and so on) + Wig Type (full wig / hairpiece / bangs / hair extensions, and so on) + Length / Curl / Style + Color + Target Audience / Scenario Example: [Brand A] Medium-length Straight Human Hair Wig for Women, Full Wig Cap, Permable and Dyeable, Natural Black
✅ Best practices
Brand: For branded items, you should specify the brand and ensure it is consistent with the brand field in the attributes.
Categories:
Wigs
Wig caps
Hair extensions
Bangs
Hair curtains
Ponytails
Materials:
Human hair
High-temperature fiber
Synthetic fiber
Blended hair
Length/style:
Short hair
Medium-length hair
Long hair
Big waves
Straight hair
Pear blossom curls
Inward curls
Colors:
Natural Black
Flaxen
Brown
Ombre
Shade number, for example, "#1B Natural Black", can be added.
Applicable groups/scenarios:
Ladies
Gentlemen
Middle-aged and elderly
Anime COS (cosplay)
Stage
Daily commuting
Selling points (1–2 short words):
Adjustable
Breathable inner mesh
Simulated scalp
Clip-on for easy wearing
Heat-stylable
Dyeable (you must ensure this is true)
❌ What to Avoid (violations may lead to enforcement actions)
Exaggerated/false medical efficacy:
Such as "treating hair loss", "promoting hair follicle regeneration", and so on.
You can only claim to "cover hair loss areas" and "improve visual hair volume," and you should avoid promoting medical treatment.
Absolute and extreme language:
For example, "Never knot" or "Never shed"
You should use relative expressions such as "more natural" and "more supple", and avoid using expressions like "most", "only", and "absolute".
Product Attribute
Key attributes
Attributes are an important basis for buyers to search for products. Detailed product attribute information helps buyers quickly understand product features. The following are the general attributes for wig products:
Brand: Consistent with the title, packaging, and product details page.
Materials:
Human Hair
If labeled "human hair," the product must consist mainly of human hair. Do not claim "100% human hair" if it only contains a small amount.
Heat-resistant Fiber
Ordinary Chemical Fiber
Mixed Hair
Length:
Short hair (about 7-11 inches)
Medium-length hair (about 13-17 inches)
Long hair (about 19-27 inches)
Density:
You should use density percentage or weight, for example, wig density is 180%/180g
You should add explanations of the actual display effects, for example:
High density = the net base and scalp are hardly visible
Normal density = the scalp is faintly visible
Low density = the net base and scalp are clearly visible
Color:
Standardized color names:
Natural Black
Dark Brown
Linen
Gold
Gray
Gradient
Available shade numbers include examples such as "#1 Black", "#1B Natural Black", and "#2 Dark Brown"
If multiple colors are available, you need to enter them one by one in the SKU (Stock Keeping Unit) attributes.
Style:
Straight hair
Natural slight curl
Big wave
Cornrow perm
Inward curl
Outward curl
Target Audience: Ladies'/Gentlemen's/Unisex/Middle-aged and Elderly/Teenagers'
Head circumference/Size:
Mark the head circumference range, for example, "fits head circumference 21-22 inches"
If it's adjustable, include details such as adjustment buckles or Velcro
Intranet Type:
Mechanical mesh weaving
Simulated scalp
Full lace
Net cap materials:
Elastic net
Breathable net
Wearing method:
Built-in clips
Hairpins
Hairnets
Hair ties
Tape fixation
You should include if it needs additional glue/tape
Filling Specification
Authentic, Verifiable
You should ensure attributes such as material, length, and weight are consistent with the physical object
You should avoid writing high-temperature fiber as real hair.
You should avoid writing 11 inches as 20 inches.
Consistent with the title and details
If you write "long curly hair" in the title, you should avoid writing "short straight hair" in the attributes.
If you write "natural black" in the title, you should avoid filling in "linen" for the attribute.
Functional attributes
"Permable and dyeable" attribute: You should only fill this in when it is real human hair or high-temperature-resistant fiber that is clearly marked as heat-resistant
Ordinary chemical fiber filaments generally cannot be dyed or permed, and you should not mark the attribute as "dyeable and permable"
Special Purpose/Scenario
When designed for people with hair loss, you should describe it as "suitable for daily coverage use by people with hair loss/thinning hair," and avoid terms such as "treating hair loss".
Product Images
✅ Best practices for main image
The main body of the product (the wig itself or the wearing effect) should be centered, and the main body should occupy the majority of the frame (approximately ≥ 80%).
It is recommended to use wearing effect image as the main image(real person or mannequin), which displays a full view of the length and style.
If the main image shows a hairstyle with accessories (such as hats or hair ornaments), you should add a reminder that the product does not include the displayed accessories to avoid misleading consumers
✅ Best practices for other images
Multi-angle display
Wearing effects on the front/side/back
Close-ups of specific areas such as the crown, bangs, hair part, temples, and hair ends.
Structure and Intranet Details
Show the internal structure (for example, hand-woven part, elastic band, adjustment buckle, etc.).
Show the workmanship of the scalp area
Color, length, and density display
For multi-color options, use color palette to display each color. Supplement with indoor and outdoor light images.
Display the hair length (approximately how many inches from the top of the head to the hair tip). For curly styles, you need to indicate the lengths after styling and after straightening
Density actual shot: real pictures showing the density of the product from different angles and states.
Wearing comparison illustration
Display the "comparison of hair volume on the top of the head before and after wearing", but you must ensure it is true and not overly exaggerated.
You should avoid using exaggerated, obviously photoshopped, or AI-generated comparison images to mislead consumers.
Usage/Care Instructions
For example, the scene of combing a wig, washing it, drying it, or storing it on a wig stand;
COS/stage wigs can show the overall effect in character-style makeup (note the issue of IP (Intellectual Property) authorization).
Product Detail Page
The details page should include the following information/section:
Product basic information (required)
Brand
Material
Length
Density
Style
Color
Head circumference/size
Packing List (Required)
Detail the product packaging list, such as 'wig × 1, free hairnet × 1, instruction manual × 1'
Ensure that the packing list is consistent with the actual shipment in terms of both products and quantities.
Wearing Method and Adjustment Instructions (Required)
It is recommended to use steps + images or text descriptions, for example:
Comb the real hair smoothly, and use a hairnet to wrap and secure it.
Put on the wig from the forehead backward, aligning it with the hairline.
Adjust the front and back position of the wig to make it fit naturally.
Secure with built-in clips (if available), and adjust to a comfortable head circumference tightness.
Gently comb the wig to make it look natural and smooth overall.
Additional notes can be added:
For the first time wearing, it is recommended to adjust slowly in front of a mirror to find the appropriate position and tightness.
Do not overstretch the net cap to avoid damage.
Care and Maintenance Instructions (Required)
To help buyers maintain their product, you should provide the following instructions. Cleaning frequency: You should determine based on the frequency of use, generally clean after every 7–10 uses
Cleaning method:
Soak in warm water + special wig care product/gentle shampoo, gently knead, do not squeeze or wring dry
After cleaning, gently press with a towel to absorb water, then let it air dry naturally and avoid direct sunlight.
Combing method: You should use a wide-tooth comb and slowly comb from the ends of the hair upwards to avoid tugging forcefully
Storage method: When not worn for a long time, place it on a stand or put it into a special storage bag along the grain. Keep it away from high temperatures and humid environments.
Explain material differences:
Human hair:
You can use a low-temperature curling iron, and you can perform dyeing under guidance.
It requires the same care as real hair, and frequent perming and dyeing are not recommended.
High-temperature fiber:
Generally not dyeable, and you should avoid putting it close to high temperature fire sources (such as stoves or ovens).
Usage Restrictions and Safety Warnings (recommended to fill in)
You should not wear wigs while sleeping, bathing, or swimming to extend their service life,
You should avoid contact with open flames and high temperatures (such as inside a dryer or near an open flame stove),
For components such as metal clips, you should add a reminder for people allergic to metals,
You should add a reminder that when the target is children, it should be used under adult supervision to avoid the risk of accidentally ingesting small parts or getting entangled.
Eligible/Ineligible Audience and Warm Reminders (recommended to fill in)
You should remind certain groups of people to use with caution or pay attention:
You should advise individuals with open wounds on the scalp or severe skin diseases to wait until their skin condition improves before wearing
You should advise those allergic to chemical fibers/metals to pay attention to the materials and consult doctors before use
After-sales Instructions (recommended to fill in)
For quality issues (such as severe hair loss, cap damage, or severe color difference), handling methods should be provided.
Do not promise unachievable after-sales services (such as "refund available at any time even after use").