AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok’s 3C listing guideline says creators and sellers should use accurate titles, attributes, images, and detail pages for electronics and accessories. Avoid exaggerated claims, mismatched specs, and misleading visuals. Bad listings can be de-boosted, removed, or lead to account suspension.
Key points
Use the recommended title format: brand + core category + key specs + applicable devices/scenarios + selling points.
Fill attributes accurately and keep them consistent with the title and detail page.
Use real, clear product images; show the actual item being sold.
Include required detail-page sections: specs, functions, compatibility, usage, packing list.
Avoid absolute claims, false efficacy claims, and misleading brand/model/spec images.
Say / show
State brand names consistently across title, attributes, and details.
List actual specs such as capacity, power, interface type, resolution, battery, and compatible devices.
Use standard color names and official model names when available.
Show the true product in the main image and supporting images.
Add compatibility limits and warnings where features depend on device support.
Do not say / show
Do not use absolute claims like “number one,” “best in the industry,” or “never overheat.”
Do not claim false performance like “signal never drops” or “never runs out of power.”
Do not mismatch model, memory, power, or brand information.
Do not use fake lookalike, imitation, or infringing brand wording.
Do not use misleading images, concept-only main images, or exaggerated comparison graphics.
Violation risks
Product visibility reduction (de-boosting).
Product removal.
Account suspension.
Penalty risk for inaccurate attributes or misleading detail pages.
Who it affects
All sellers and merchants listing 3C products in applicable regions.
3C categories including phones, tablets, computers/accessories, audio devices, wearables, small appliances, chargers, cables, power banks, routers, and other digital electronics.
Source notes
This summary is based only on the provided TikTok source text; verify against the TikTok page before acting.
The source says detailed, accurate information helps buyers understand products and can increase transaction rate.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
Use the recommended title structure.
Fill in all key attributes accurately.
Use clear, authentic product images.
Ensure the detail page includes all required sections.
Avoid absolute claims and misleading information.
This guideline applies to all 3C (Computers, Communications, and Consumer Electronics) Products on the platform for all sellers and merchants in all applicable regions. Providing detailed and accurate product information can help buyers quickly understand product features, thereby increasing the transaction rate. These guidelines explain the requirements for listing 3C products. Failure to comply may result in consequences such as de-boosting (which reduces product visibility), product removal, or account suspension, depending on the severity of the violation. The scope includes, but is not limited to:
Mobile Phones/Tablets/Computers and Accessories
Audio devices (headphones/speakers/microphones)
Smart wearables (bands/watches)
Household small appliances (for example, routers, set-top boxes, power adapters, chargers, data cables, power banks)
Other 3C digital electronic products and accessories
Absolute terms: "Number one", "Best in the industry", "Lifetime warranty against damage", "Never overheat", "100% non-heating". Using prohibited absolute terms may result in your product listing being de-boosted or removed.
Obvious false or unreasonable efficacy: "Signal never drops", "Never runs out of power", "Never crashes".
Brand/Model/Specification inconsistent with the actual situation: Ordinary chargers are labeled as "original official chargers", or incorrect memory/power ratings are marked.
Unauthorized or infringing "XX lookalike" or "imitation of a certain brand".
Product Attribute
Attributes are an important basis for buyers to search for products. Providing inaccurate attributes may lead to product removal. The following are the general attributes of 3C products:
Brand:
Should be consistent with the brand information in the title and details.
Avoid impersonating well-known brands or using misspellings that are confusingly similar to other brands (such as differing by 1 letter).
Model:
Use official models, such as "iPhone 15", "WH-1000XM5", "RT-AX86U"
Self-developed products should have a unified internal naming system to avoid multiple confusing model numbers for the same product.
Color/Appearance: Use standard color names (Black / White / Silver / Blue), and avoid using non-standard color names such as "Popular Color" as official attributes.
Compatible Devices:
Accurately fill in the applicable devices, especially for accessory products, such as "this phone case is suitable for iPhone 15/16/17";
Specify the applicable device rather than the applicable brand. For example, avoid describing the product as "this phone case is suitable for Apple" in this case.
Monitor: size, resolution (1080p/2K/4K), refresh rate, panel type (such as IPS (In-Plane Switching) for better color, TN for faster response, or VA for high contrast), interface type (for example, HDMI, DP).
Charger/Data Cable/Power Bank: Include rated power, voltage/current range, capacity (mAh), interface type (for example, USB-A, USB-C, Lightning), and supported fast charging protocols (for example, Power Delivery (PD), Quick Charge (QC)).
Handheld game console: screen size / resolution, battery capacity, supported systems (Android / Windows / proprietary system).
USB Flash Drive / External Hard Drive / Solid State Drive (SSD) External Hard Drive: Capacity (for example, 32GB, 64GB, 1TB), Interface Type (for example, USB-A, USB-C, Dual Interface), and Enclosure Material (for example, Metal, Plastic).
Router: Frequency band (2.4G/5G), speed, number of antennas.
Best Practices
Information is true and accurate, without false labeling:
Avoid labelling 4G phones as 5G
Avoid labeling a 4600mAh battery as 5000mAh
Avoid writing the 18W charger as a 65W fast charger
Key attributes should be filled in (even those marked as "optional" by the platform):
Power supply/battery products shall indicate capacity, input/output parameters.
Storage classes shall indicate capacity and actual available capacity specifications.
Consistent with the title and details:
If the title claims "256GB", the attribute must be 256GB to avoid inconsistency.
Information such as color, model, and interface type should avoid self-contradiction.
Product Images
Best Practices for Main Image
The main body of the product should be centered, and the main body should occupy the main area of the image (approximately ≥80%).
The main image should display the core product actually being sold, and should not use only a concept image to replace the physical product.
Best Practices for Other Images
Physical object images from different angles: front/back/side/top/bottom.
For smaller products (such as USB flash drives and data cables), handheld or proportional objects can be used to demonstrate their size. Avoid using PS or AI-generated images to alter the true proportions.
Screen category: When displaying the screen's visual effects, it should ensure authenticity and not mislead through exaggerated rendering (such as extremely narrow borders or extremely unrealistic brightness).
Scenario Usage Images:
Such as earphone wearing demonstrations, routers placed in homes, usage of laptops connected to monitors,
If other expensive equipment or accessories appear in the image, it should be stated whether they are included in the sale or merely for illustration.
Size Specification: Use wireframes/annotations to show product dimensions (length, width, height), cable length, weight. Use local units of measurement (for example, use inches instead of centimeters).
Practices to Avoid
Avoid showing other products that are unrelated to the item for sale or may mislead consumers. For example, do not show a set of items (like headphones, a charger, and a case) if only the headphones are being sold.
Images that are clearly inconsistent with the brand/model (for example, using pictures of the latest model to sell an older version). Using misleading images can lead to product removal.
Using false comparison images, such as exaggerating the comparison between "before and after signal enhancement" and using fake signal icons.
The image contains dangerous usage methods (for example, battery exposed to high temperature/near a fire source).
Product Detail Page
The details page should include the following information/section. Failure to provide required information or including misleading details can result in product removal or other penalties.
Basic parameters and specification information of the product (required)
Brand, model, color, weight, material, main technical parameters.
Functional features and usage scenarios (required)
Function Introduction: Such as "Supports dual-band Wi-Fi 2.4G + 5G", "Supports Power Delivery (PD) 3.0 / Quick Charge (QC) 3.0 charging protocols", "Active Noise Cancellation (ANC)".
Experience descriptions: such as "stable connection, low latency (based on reasonable testing)", "ergonomic wearing, comfortable even for long-term use".
for example, "Compatible with iPhone 12 and above / MacBook series (USB-C interface)";
Avoid writing "suitable for all mobile phones" in a general way, unless it truly meets the criteria and has technical basis.
Restriction Description:
When certain features are only available for some models, such as "fast charging is only available for devices supporting the PD protocol";
Reminders should be provided for the results of incompatible devices, such as "Connecting a non-PD device will only operate at normal charging power".
Instructions for Use and Packing List (Required)
Instructions for Use:
Include initial usage instructions, such as first charging time, power-on pairing steps, function operations, and Application (APP) download methods.
Frequently Asked Questions (Q&A) (for example, "What to do when unable to connect").
Packing List: The packing list must match the contents of the physical package. A typical list includes:\n- 1 main unit\n- 1 data cable\n- 1 user manual\n- 1 warranty card
Safety Notice (recommended to fill in)
Batteries, chargers, power banks, and similar items shall specify usage scenario restrictions:
Avoid high temperature/humidity environments
Do not disassemble/throw into fire
This product is not recommended for use by children without supervision
For usage methods that may pose risks, clear warnings should be provided:
If long-term use causes the product to heat up, provide a notice such as "it is recommended not to use continuously for more than XX hours".
Volume health tips for long-term headphone use
Power limit instructions for external devices (to avoid overload)
After-sales Instructions (recommended to fill in)
Specify the warranty period: such as "12 months warranty for the main unit, 6 months warranty for accessories".
Warranty Scope: Are human damage, liquid immersion, modification, and disassembly covered by the warranty?
Possible costs: If there are additional costs for after-sales service, it is necessary to explain whether the after-sales service will incur costs and the cost standards. For example, "The main unit is under warranty for 12 months, and the repair cost after 12 months is XX.".