AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok says sellers should make their products clearly original and not confusingly similar to established brands. Use distinct branding, design, packaging, and product descriptions so customers do not think the product comes from another brand. Breaking this guidance can lead to enforcement such as warnings, content removal, or account suspension.
Key points
Applies to all sellers globally.
Use unique branding, product design, and packaging.
Do not make your product look like an established brand’s product.
Check for similarity in brand names, logos, slogans, patterns, fonts, graphics, and layout.
Also avoid mimicking another brand in product descriptions.
Possible enforcement includes warnings, content removal, or account suspension.
Say / show
Make your product’s branding clearly distinct.
Review product names, logos, slogans, and packaging for similarity.
Use image recognition or web search to compare against existing products.
Keep product descriptions original and not brand-mimicking.
Do not say / show
Your product can closely resemble a known brand as long as it is not identical.
You may copy another brand’s packaging or color scheme if you change a few details.
Using confusingly similar names or slogans is acceptable.
Only counterfeit products are a problem.
Violation risks
Warnings
Content removal
Account suspension
Who it affects
All sellers
Creators/sellers selling their own products
Source notes
This summary is based only on the provided TikTok source text.
Verify against the TikTok source page before acting, since enforcement and applicability should be confirmed from the official page.
The source says this guidance applies globally.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
Key Points:
If you are selling your own products, ensure they have a unique "look and feel." Avoid selling products that your customers might think were made by established brands.
Original branding, product design, and packaging are useful ways to distinguish your products. Customers are less likely to consider these products inauthentic or unoriginal.
This article is for all sellers, and this guidance applies globally. Customers rely on branding when buying products and they may leave negative reviews if they feel misled about the brand of a product they bought. Selling unoriginal or inauthentic products may also result in enforcement actions, such as warnings, content removal, or account suspension. The specific action taken may depend on factors like the severity of the issue or the seller's history. Follow these key guidelines to ensure your products are not confused with other brands:
Best Practices
Ensure your product has unique branding, design, and packaging
Unique branding means there is no similarity between your brand and other brands. For example, using Brand XY for your products when there is already a well-known Brand XYZ is not allowed. It could also confuse your customers, who might think your product comes from Brand XYZ.
The same principles apply to your product's design and packaging. You can check if these are similar to existing products by scanning your product using image recognition software like Google Lens.
You can also check your product's similarity with the branding of existing products by reviewing its key elements:
The key features of your product's design or packaging include:
Brand names
Logos
Words
Symbols
Slogans
Patterns
Monograms
Fonts
Standout graphic designs
The layout of these key features refers to where and how they appear on your product.
The words used to describe your product include any information about its benefits, capabilities, and functions. You can check if the way your product information is described is similar to an existing product by doing a web search.
What To Avoid
Avoid copying or relying on existing product branding, design, and packaging when creating your own products. While it may seem easier to base your work on an existing idea, customers are less likely to buy products that they perceive as unoriginal. Failing to follow this guidance may result in enforcement actions. Specifically, you should avoid the following:
Using a brand name, logo, or slogan that is confusingly similar to an existing brand
Copying the distinctive packaging, color scheme, or overall design of another product
Using words or phrases in your product description that intentionally mimic another brand's marketing