How to Drive Traffic for Your Product Card

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💡 Product cards can be a cost-effective way to grow your sales on TikTok Shop. Pricing, promotions, and platform campaigns are among the factors that may help improve your product card visibility.

Part 1 — Pricing Tips to Help Your Product Card Get More Visibility

Setting a competitive price for your products helps you earn better traffic distribution compared to similar products and shops.
The following are for reference only — apply them strategically based on your product category and situation

A price advantage helps cold-start and accelerate early sales (if margins allow)

A competitive price means being priced well both against similar products on other platforms and against other sellers on TikTok Shop. Both comparisons matter — customers can easily compare prices across platforms, and we reward lower prices because they benefit our customers and make the platform more competitive.

Avoid low price + high shipping fee combinations

For example, large items such as refrigerators may have shipping costs of $100–$500. A high shipping fee negatively impacts the final conversion rate.

Avoid misleading prices

If the platform detects an abnormal price which suggests the offer is not real or legitimate, it may result in:

Deducting points from your Account Health Rating
Removing product listings
Revoking your access to offer products for sale
Issuing refunds to customers

Check out the below policies for more detail:

If you plan to run ads, keep 45–60% disposable profit margin

Disposable Profit Formula：

Disposable Profit = Ad Spend CPA ceiling = Actual selling price – Product cost – Total logistics cost (origin + last mile) – Platform commission – Loss/damage rate
- Based on current data: well-performing, sustained ad campaigns typically have an ad spend ratio of 10–30%.

Bundle pricing (factor in shipping costs)

Example:

1 item = $12 | 2 items = $18

Part 2 — Use Promotion Tools to Drive Conversions

To grow your GMV, platform marketing tools are essential. Here's a guide to the most useful tools and the right situations to use them.

Where to find promotion tools?

Seller Center → Marketing → Promotions

Promotion tools

Flash Sale

A Flash Sale is a time-limited seller marketing tool. You can set a flash sale price for a specific product within a specific time window. Set up in Seller Center → Marketing→ Promotion.
Usage notes:

One product can only be in one flash sale at a time
Flash deals apply to the Product or SKU dimension.

Pricing requirement — product with order history in the past 30 days: Flash price must be ≤ the lowest price paid by any buyer in the past 30 days, excluding flash sale orders (not including shipping, tax, or other platform discounts)
Pricing requirement — no order history: Flash price must be lower than the regular retail price
Price stacking rules:

Type	Stacks with Flash Sale?
Seller Discount Price	❌ Flash sale price displays instead
Platform Hero Product Boost	❌ Flash sale price displays instead
Buy More Save More (BMSM)	✅ Can stack

Flash sale price cannot stack with seller discount price — if both are set, flash sale price displays
Flash sale price cannot stack with platform Hero Product Boost — if both are set, flash sale price displays
Supports running regular flash sale, livestream flash sale, and shared-cost livestream flash sale simultaneously
- Price priority logic: co-funded Flash Sales takes highest priority; between livestream flash sale and regular flash sale, the lower price wins; when one ends, the next activates automatically

Product Discount

Value: The simplest single-product discount tool — directly improves conversion rate.
Seller discount lets you set a promotional price on a product. Supports percentage discount (e.g. 20% off) and fixed price (e.g. $20 flat). Set up in Seller Center → Marketing→ Promotion.
Usage notes:

When multiple discounts are set on the same product, the platform automatically shows customers the best price — discounts do not stack on top of each other
Seller discount price cannot stack with flash sale price — if both are set, the flash sale price displays
Seller discount price CAN stack with platform Hero Product Boost
Product discount applies at SPU level — if a fixed price discount is set, all SKUs under that product are promoted at the same price

Promo Code

A promo code is a seller marketing tool — essentially a string of numbers and characters that customers redeem for a coupon. Customers can enter a valid promo code at checkout, in their coupon wallet, or at the coupon redemption entry in the shopping cart to receive a corresponding coupon, which can be used when placing an order.

Buy More Save More (BMSM)+ Buy X Get Y

Buy More Save More is an order-based promotion tool that allows sellers to set a discount for a selected group of products once a purchase quantity is met. The promotion allows customers to receive a discount after purchasing a certain number of items from the selected product pool (Buy X products, get Y% off). This promotion is seller-funded.

Gift with Purchase (GWP)

Gift with Purchase is a seller-funded promotion tool. Sellers can encourage customers to purchase more by offering a free gift (e.g. Buy X items, get Y item free) to reach the minimum threshold for receiving the gift. GWP gives sellers a new way to offer a purchase incentive without discounting the listed price.
Examples by category:

Daily essentials: Buy X items → get a face mask
Home living: Buy X items → get a throw pillow
Fashion: Buy X items → get a hair scarf
Electronics: Buy X items → get a screen protector

Free Shipping

A seller-set shipping promotion where the seller bears all or part of the shipping cost. Set up in Seller Center → Marketing → Promotion.
Usage notes:

If a buyer qualifies for both platform shipping discount and seller shipping discount, the platform discount is applied first
Seller shipping discount can be stacked with other seller promotions (discounts, flash sales, etc.)
Supports: specific products or store-wide free shipping; minimum spend threshold; region-specific free shipping; full or partial shipping fee waiver

✅ Before activatingEnsure your account balance is sufficient and you have completed the New Seller Onboarding.

Seller Coupons

Seller coupons are a seller-funded marketing tool that customers can claim and redeem at checkout. They are one of the most commonly used promotion tools on TikTok Shop.
Who bears the cost? The seller.
Available coupon types:

Public Coupon: Available to all TikTok users
Fan Coupon (New): One-time coupon sent to users who follow your livestream or shop
New Customer Coupon: Only for customers who have never purchased from your shop
Returning Customer Coupon: Only for customers who have purchased from your shop multiple times
Livestream Coupon: Discounts for your livestream audience — increases engagement during live sessions
Chat Coupon: Send exclusive coupons directly to customers via chat messages

Promotion stacking rules

TikTok Shop applies promotions in three layers. Promotions from different layers can stack on top of each other — promotions within the same layer follow a priority rule where only one applies.

#	Layer	Promotion types	Stacking rule
1	Individual product promotionApplied to each product	Campaign price · Flash Sale · Product Discount · Early Access Deal	Only one applies per product — the best discount wins (or the highest-priority promotion takes over)
2	Cart level promotionApplied to the whole cart	Buy More Save More (BMSM) · Gift with Purchase (GWP)	Stacks on top of Layer 1. Minimum spend threshold is checked against the post-Layer-1 price.
3	CouponApplied to the whole cart	Seller Coupon · Promo Code · Platform Coupon	Stacks on top of Layers 1 & 2. Only one coupon per order — best discount auto-applied, or buyer chooses.

Try it yourself — Promotion SimulatorThe easiest way to check whether your specific combination of promotions can stack is to use the Promotion Simulator in Seller Center. Select your active promotions and it instantly shows which ones apply and why.
Path: Seller Center → Marketing → Promotions → Stacking rules → Promotion Simulator

Key stacking rules to know

The most important rules for everyday use:

Situation	Rule
Flash Sale vs. Seller Discount Price	❌ Cannot stack — Flash Sale price shows; seller discount does not apply
Flash Sale vs. Hero Product Boost (Platform)	❌ Cannot stack — Flash Sale price shows
Flash Sale vs. BMSM	✅ Can stack (effective June 5, 2025)
Flash Sale vs. Seller Coupon	✅ Can stack
One product in multiple Flash Sales	❌ A product can only be in one flash sale at a time
Campaign Price vs. Flash Sale	❌ Campaign price applies; regular flash sale does not
BMSM vs. GWP	❌ A product can only be in BMSM or GWP — not both
Seller Discount Price vs. Hero Product Boost (Platform)	✅ Can stack
Seller Shipping Discount vs. Platform Shipping Discount	ℹ️ Priority: Co-funded free shipping > Platform shipping > Seller shipping
Multiple Seller Coupons active	ℹ️ Best price auto-shown; buyer may choose
Co-funded Boost vs. any Seller promotion	❌ Co-funded Boost takes priority; seller promotion does not show (except Shipping Discount and Coupons which can stack)
Co-funded Livestream Flash Sale vs. any Seller Flash Sale	❌ Co-funded Livestream Flash Sale takes priority

For the full stacking matrix across all 18 promotion types, use the Promotion Simulator in Seller Center. For co-funded campaigns, stacking rules may vary — always refer to the specific campaign notice.

For more details on stacking rules, please visit this article: Promotion stacking rules

Part 3 — Participate in Platform Campaigns

How to improve conversion and profitability? This is the best opportunity to scale your shop's sales and grow your business.

Enroll in official platform campaigns actively

Platform-funded or co-funded campaigns can improve your conversion rate and profitability — absolutely worth registering for.

The platform provides venue setup and promotional atmosphere
Receive potential marketing support.
Platform-funded or co-funded — meaning your cost is low or zero while customers get additional discounts
The best opportunity to scale your shop's sales — don't miss it

Marketing campaigns

[ Check on Campaign Calendar]You can also check the bell notification icon (🔔) in the top-right corner of Seller Center - inbox - marketing to receive platform push notifications about available campaigns.

How to register a campaign?

Follow this step-by-step guide to register a campaign : How to register through standard registration

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