AI-generated from the captured TikTok policy text. Verify against the TikTok source before acting.
TikTok Shop Affiliate Links let creators generate trackable commission-ready links for products, showcases, and campaigns, then share them off TikTok or anywhere they connect with audiences. Commissions depend on the seller’s rate and are paid after seller-side fulfillment.
Key points
Use Share > Copy Link to generate a unique trackable link.
Share links in bios, stories, newsletters, DMs, and other audience channels.
Product links, showcase links, and campaign links can all earn commission.
Commissions are based on product price and the seller-set commission rate.
Link Performance shows GMV, items sold, and traffic source breakdowns.
Product-link metrics differ from showcase/campaign-link metrics in Key Metrics.
Affiliate links can be used off TikTok, including on other platforms.
A generated commission-ready link works for up to 100 days, then must be regenerated.
Commission is tied to the last clicked affiliate link before checkout.
Commission is paid after the order is fulfilled by the seller.
Say / show
Generate links with Share > Copy Link.
Share affiliate links where you connect with your audience.
Use product, showcase, or campaign links as applicable.
Check performance in TikTok Shop data page > Link Performance.
Regenerate the link after the 100-day window.
Verify return handling under TikTok Shop’s standard return policy before advising shoppers.
Do not say / show
Do not claim commission is paid at checkout; it is paid after seller fulfillment.
Do not say product-link sharable clicks count the same way as product-card views/clicks.
Do not say a single affiliate link covers unrelated products in the cart.
Do not imply commission continues past 100 days without regenerating the link.
Violation risks
Misstating when commission is earned or paid.
Misreporting attribution for product links versus showcase/campaign links.
Promoting expired affiliate links as if they still earn commission.
Giving return guidance beyond TikTok Shop’s standard return policy.
Who it affects
Creators using TikTok Shop Affiliate Links.
Creators sharing affiliate links off TikTok.
Creators tracking commissions and traffic sources.
Creators comparing product, showcase, and campaign link performance.
Source notes
This summary is based only on the provided TikTok source text; verify against the TikTok page before acting.
The source says returns follow TikTok Shop’s standard return policy, but does not provide the policy details here.
Confidence: high · Model: gpt-5.4-mini · Prompt: creator-policy-summary-v1
Readable Policy Copy
Captured policy content rendered without TikTok navigation, scripts, tracking markup, or page chrome. Source: article-html.
TikTok Shop Affiliate Links
Product Overview
TikTok Shop Affiliate LinksMonetize your influence, on and off TikTok, with shareable commission-ready links for your favorite products, showcases, and campaigns. Benefits:
Expand Your Earning Potential: Turn followers into shoppers with commission-ready links that work anywhere and earn the same as Shoppable Videos and LIVEs.
Effortless Link Creation: Generate links for products, showcases, and campaigns with just one tap—no technical expertise required.
Creator-First Freedom: Curate and share deals on your terms, through your preferred channels.
How It Works
Step 1: Generate your unique link
Find the product, showcase, or campaign you want to promote on TikTok Shop.
Tap the “Share” button and select “Copy Link.”
The “Share” button generates a unique, trackable link that helps you receive your commission.
Step 2: Share your link
Paste your unique link in your social media bios, stories, newsletters, DMs, or anywhere you connect with your audience.
When someone clicks your link, they are redirected to the TikTok Shop product page. If the link is a showcase link or a campaign link then you can earn commission from products purchased from that link.
TikTok Shop tracks the click and ensures you receive credit for any resulting sales.
Step 3: Earn commissions
When someone purchases that product through your product link, you earn a commission. Similarly, when someone purchases from your showcase through your showcase link or a campaign product from your campaign link, you can earn a commission.
Commissions are calculated based on the product's price and the commission rate set by the seller.
Step 4: Track your earnings
You can find your earnings by navigating to the performance data section of your TikTok Shop data page. If you've made a sale with Affiliate Links, your metrics will be captured at the bottom under Link Performance.
Within Key Metrics, for product views and product clicks, the data shown is attributed via views or clicks from a product card.
If an affiliate link is shared as a product link:
No views or clicks from sharable links are attributed to the product views or product clicks shown on Key Metrics.
Upon clicking on the sharable link, the user will land directly on the product page instead of first viewing a product card.
If the sharable affiliate link is shared as a campaign link or showcase link:
All views or clicks from the campaign link or showcase link will be attributed to the product views or product clicks shown in the key metrics.
Upon clicking on the campaign link or showcase link, the user is first led to view the product card.
This view is counted into product views. Upon clicking on the product card, this click will be counted into product clicks.
If you've made a sale, the Link Performance section will show you metrics for GMV and items sold. You can further explore and see the percentage of traffic coming from each platform where you shared affiliate links. By default, the top five traffic sources will be displayed. If you've shared links on additional channels, all other channels will be aggregated under the "Others" metric.
Watch the video
Tips
Promote products and campaigns that align with your audience's interests and your personal brand.
Use strong calls to action to encourage your audience to click your links and make purchases.
Use your content from TikTok with Affiliate Links on other platforms.
Track your performance and experiment with different strategies to optimize your earnings.
Think about the different platforms that you can connect with your audiences. For example, creators can use Affiliate Links by:
Adding to Instagram bio and story highlights
Sharing in niche Discord communities
Including in newsletters to subscribers
Responding to product questions with direct links
Adding the link to your Pinterest posts
FAQ
Who is this product for?
TikTok Shop Affiliate links are designed for creators who want to monetize their content and influence across all platforms.
How much can I earn?
Your earnings depend on the products you promote, the commission rates offered by sellers, and your ability to drive sales. Keep in mind that you can earn the same commission with Affiliate Links as Shoppable Videos and LIVEs.
How long can I earn commission when I share my Affiliate Links?
You can earn commission from your generated links for a maximum of 100 days. After that, you'll need to tap "share" again to generate a new commission-ready link.
Do I have to add the product to my showcase to use Affiliate Links?
No. You can earn and share by simply sharing the generated links from your selected product, campaign, or your entire showcase.
Where can I share my affiliate links?
You can share your links anywhere you connect with your audience, including social media bios, stories, newsletters, DMs, and more.
How do I share a campaign link?How do I share a product showcase link?What if someone returns a product they purchased through my link?
Returns are handled in accordance with TikTok Shop's standard return policy.
Two creators have the same product in their two separate affiliate links: The customer added the product to their cart using the first affiliate link, but then the customer clicked on the second affiliate link before checking out. Who will receive the commission?
In this case, the commission will be factored into the second creator's link. This is based on which product link was the last one that the customer clicked before checking out the product.
Will I only receive a commission from sharable affiliate links upon the customer's checkout?
No, the commission can only be received after the order is fulfilled from the seller's side.
If a customer clicks on the creator's affiliate link, adds the product, and checks out with their cart with other products, will I receive a commission from all the products checked out?
No, you'll only receive commission from the connected product to the connected affiliate link.
Ready to monetize your influence?Start creating and sharing your TikTok Shop Affiliate Links today!